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eCommerce Software with Email Marketing (2026)

Last updated: April 2026

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Why is email marketing important for eCommerce software users?

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

Email marketing enables personalized communication, drives traffic, and boosts sales by targeting customers with tailored campaigns. It simplifies creating, sending, and tracking emails, enhancing customer engagement and retention. Of the 354 reviewers who rated email marketing, 80% rated this feature as important or highly important.

Key features of eCommerce software based on insights from 7015 verified reviews

Website Management: Reviewers appreciate the ability to customize design and functionality, manage content easily, and perform updates without technical expertise. 91% of reviewers rated this feature as important or highly important.
Data Security: Users value secure transactions, encryption, and compliance with regulations, ensuring customer data protection and building trust. 89% of reviewers rated this feature as important or highly important.
Shopping Cart: Reviewers highlight easy product addition, management, and secure checkout processes, enhancing the overall shopping experience. 88% of reviewers rated this feature as important or highly important.
Order Management: Users find it helpful to track, process, and fulfill orders efficiently, with integration options for various sales channels and shipping carriers. 88% of reviewers rated this feature as important or highly important.
Mobile Access: Customers appreciate the ability to manage stores and make transactions on the go, ensuring convenience and accessibility. 87% of reviewers rated this feature as important or highly important.
Inventory Management: Reviewers value real-time updates, easy tracking, and integration with other platforms, which helps in maintaining accurate stock levels. 86% of reviewers rated this feature as important or highly important.