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Attribution
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Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Multi-touch attribution for B2B and B2C marketers
Table of Contents
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Attribution - 2026 Pricing, Features, Reviews & Alternatives
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Last updated: March 2026
Attribution overview
What is Attribution?
Attribution is a full funnel conversion and revenue tracking software that offers marketers a dashboard snapshot of campaigns, advertising costs and ROI. Featuring automatic ad spend tracking, ad tagging, and customizable channels, Attribution aims to deliver a smart attribution modeling solution.
Designed to calculate true ROI or return on ad spend (ROAS), Attribution collects all campaign spending data from the user’s advertising platforms. For example, users can pull in their campaign spending data from Facebook and Adwords to compare performance. In addition to traditional ad platforms, Attribution can track any type of spending on any channel, and aims to eliminate duplicate tracking through their custom multi-touch attribution models.
Attribution equips users with the tools to analyze individual visitors and events, thereby helping users to see customers as real individuals rather than simple numbers. In order to understand customers effectively, Attribution grants users insight into customer histories, aimed at assisting users in making informed marketing decisions. Attribution also affords users the flexibility to track customers across all computer, tablet and smartphone devices.
Attribution’s user interface
Attribution reviews
Overall rating
4.7
/5
12
Positive reviews
75
%
- Value for money
- Ease of use
- Features
- Customer support
- Likelihood to recommend0.75/10
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Who uses Attribution?
Based on 12 verified user reviews.
Company size
- Not enough reviewsSmall Businesses
Midsize Businesses
Enterprises
Top industries
Use cases
Attribution's key features
Most critical features, based on insights from Attribution users:
All Attribution features
Features rating:
Attribution alternatives
Attribution
Starting from
499
Per month
Google Analytics 360
Starting from
Free
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Starting from
125
Per month
Squarespace
Starting from
25
Per month
Attribution pricing
Value for money rating:
Starting from
499
Per month
Per Feature
User opinions about Attribution price and value
Value for money rating:
Attribution integrations (16)
Attribution support options
Typical customers
Platforms supported
Support options
Training options