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Segment
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Customer data hub
Table of Contents
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Segment - 2026 Pricing, Features, Reviews & Alternatives
All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Segment overview
What is Segment?
Segment is a customer data management and analytics solution that helps you make sense of customer data coming from multiple various sources. The app integrates with hundreds of other apps, pulling data from these apps into a single platform. It also pulls data from your websites as well as from devices such as mobiles, tablets, browsers, smartwatches, iBeacons, point-of-sale registers, and TVs.
You can access all of your data in Segment and automate it to a schematized SQL database using Amazon Redshift to analyze how your product is being used, identify trends, understand revenue, and evaluate campaign performance. Segment stores a copy of your raw data so you can access it anytime.
With Segment you can export your data to any of your existing, internal systems and apps. You can also replay your historical data into new apps and tools that you have subscribed to or are trialling. Segment's live stream feature lets you view events in real-time such as when someone makes a purchase on your site or app. You can also use the Segment plug-in to integrate Segment with your ecommerce platform.
Key benefits of using Segment
Starting price
per month
Alternatives
with better value for money
Segment pros, cons and reviews insights
To determine these pros and cons insights, we analyzed responses from
Overall rating
Value for money
4.1
Features
4.6
Ease of use
4.5
Customer support
4.3
Reviews sentiment
What do users say about Segment?
Users report Segment simplifies data management by centralizing and standardizing information from multiple sources, making it easier to route data to analytics, marketing, and storage tools. They appreciate its ability to unify customer data, save engineering time, and support a wide range of destinations, though some mention technical know-how is needed for complex setups and occasional data loss incidents.
Reviewers appreciate Segment’s broad integration ecosystem, saying it connects easily with many third-party tools and is generally straightforward to implement. They find the documentation helpful, but some feel the interface could be more intuitive and note a steep learning curve for non-technical users.
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Who uses Segment?
Based on 72 verified user reviews.
Company size
Small Businesses
Enterprises
Midsize Businesses
Top industries
Use cases
Segment's key features
Most critical features, based on insights from Segment users:
All Segment features
Features rating:
Segment awards
Segment alternatives
Segment
Starting from
120
Per month
Marketo Engage
Starting from
No pricing info
Pipedrive
Starting from
19
Per month
Domo
Starting from
No pricing info
Segment pricing
Pricing plans
Pricing details:
Business
No pricing info
Features included:
- Activate Audience With Personas (Add-Ons)
- Collect Data From Unlimited Sources
- Custom Volume
- Enforce Data Quality With Protocols (Add-on)
- Send Data to Unlimited Destinations
- Set Granular User Roles and Permissions
- Transform and Enrich Your Data
User opinions about Segment price and value
Value for money rating:
To see what individual users think of Segment's price and value, check out the review snippets below.
Ivan M.
Digital Analytics
Milan S.
Backend Developer
Segment integrations (272)
Integrations rated by users
We looked at 72 user reviews to identify which products are mentioned as Segment integrations and how users feel about them.
Segment support options
Typical customers
Platforms supported
Support options
Training options
Segment FAQs
Segment has the following pricing plans:
Starting from: $120.00/month
Pricing model: Free, Subscription
Free Trial: Available
These products have better value for money
Q. Who are the typical users of Segment?
Segment has the following typical customers:
Large Enterprises, Mid Size Business, Small Business
Q. What languages does Segment support?
Segment supports the following languages:
English
Q. Does Segment support mobile devices?
Segment supports the following devices:
Android, iPad, iPhone
Q. Does Segment offer an API?
No, Segment does not have an API available.
Q. What other apps does Segment integrate with?
Segment integrates with the following applications:
Firebase, Tray.io, SatisMeter, Appcues, Hotjar, BugSnag, Google Analytics 360, Aircall, Chartbeat, Amazon S3, Amazon Redshift, Crazy Egg, UserVoice, Zendesk Explore, AppsFlyer, Adjust, Qualaroo, Apptimize, Fullstory, Comscore, Mouseflow, Talkable, WebEngage, Looker, Amplitude, Pingdom, Wootric, Keen IO, Taplytics, User.com, Adobe Analytics, Help Scout, Stripe, Friendbuy, Chameleon, Salesforce Sales Cloud, Kochava, Rollbar, Slack, Attribution, Google Ads, Algolia, impact.com, Customer.io, Lucky Orange, GoSquared, Tableau, Flurry, SaaSquatch, Olark, Hello Bar, Mixpanel, Kissmetrics, Extole, Inspectlet, Iterable, Courier, Twilio, TUNE, Branch Metrics, elevio, AdRoll, New Relic, HubSpot CRM, Intercom, Snowflake, Shopify
Q. What level of support does Segment offer?
Segment offers the following support options:
Phone Support, Knowledge Base, Email/Help Desk, Chat
