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Top Rated Mobile Analytics Software with A b testing

Last updated: July 2026

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37 software options

CleverTap logo

User Retention Platform for High-Growth Mobile Apps

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Understand your mobile user with real-time insights and behavior to build individualized targeted campaign and boost retention metrics.

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Contentsquare logo

#1 Digital Experience Analytics Leader for Enterprise Brands

Contentsquare is the #1 cloud-based digital experience analytics platform designed to help businesses visualize and evaluate the customer journey and behavior on their website, mobile experience or app.

Discover features like Session Replays, Customer Journey Mapping, Heatmaps, AI Alerts & more.

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Survicate logo

Collect, analyze, and act on customer feedback

Survicate is a complete customer feedback platform to collect, analyze, and act on customer feedback. Run surveys across every digital touchpoint, from email and website to mobile apps. Use AI to easily analyze feedback across sources. Act on customer feedback with 40+ native integrations.

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Pyze logo

Actionable customer intelligence for brands & enterprises

Pyze is an actionable customer intelligence suite which helps brands and enterprises to maximize user retention through AI-based engagement and personalization

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Userflow logo

AI-powered product adoption platform that drives growth

Userflow is an AI-powered product adoption platform that helps SaaS teams onboard, guide, and support users in-app. Create personalized experiences, drive activation and adoption, and reduce churn—all without code.

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Matomo logo

Take back control with Matomo

Choose a powerful analytics solution that respects data privacy and ownership.

Matomo is the trusted analytics solution for over 1.5 million websites globally.

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UXCam logo

Product analytics without the complexity

UXCam is a product analytics platform with integrated AI analyst, for mobile apps and websites. We serve companies in 50+ countries and process 100B+ data points every month.

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Fullstory logo

Every data point has a story to tell

Fullstory surfaces the sentiment between clicks so enterprises can create better products and experiences that win lifelong loyalty.

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Purchasely logo

No-code subscription optimization platform

Purchasely is a no-code platform for optimizing In-App subscriptions and maximizing growth.

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appICE logo

Mobile marketing automation platform

appICE is a full-stack solution consisting of powerful customer analytics, cross-channel engagement across multiple channels like email, push, in-app, SMS, WhatsApp, and LinkedIn, and AI-driven personalization.

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Countly logo

Privacy-first, AI-ready analytics and user engagement

Countly is a privacy-first, AI-ready digital analytics and engagement platform that helps teams understand user behavior, evolve product experiences, and keep full control of their data with on-premises or private cloud deployment.

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Notificare logo

Customer Engagement Platform

Notificare is a leading powerful Customer Engagement Platform that helps brands to (re)engage their audience, shed light on customer behavior, and increase conversion. Powerful insights that help you make smarter decisions. Measure your success and improve performance based on your own KPIs.

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Singular logo

Next-gen marketing analytics and attribution platform

Collect ALL your mobile data at the deepest granularity to optimize performance by exposing timely, accurate, & granular data insights.

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Affise logo

Affiliate marketing and mobile attribution platform

Affise Mobile Attribution is a comprehensive mobile measurement platform (MMP) that enables tracking and optimizing app performance with ease. It supports multiple apps and promotional partners, offering real-time insights on installs—both organic and non-organic.

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Kumulos logo

Intelligent, Personalized Messaging for Mobile Apps

Kumulos isn’t like the other mobile app analytics platforms out there. You see we live and breathe mobile, providing you with a comprehensive 360 degree view of performance covering both the technical AND the commercial, user behaviour performance, of your app.

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Repro logo

Web-based customer engagement platform

Repro is a web-based customer engagement platform that helps enterprises create personalized buyer journeys for customers. It enables marketers to implement emails and push notifications in order to send the appropriate content to a targeted group of audience.

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Netmera logo

Marketing platform to engage, convert and retain customers

Netmera is an integrated customer engagement and marketing platform that provides personalized experiences across all channels including in-app, e-mail, and SMS. It offers powerful and intelligent marketing solutions that can help businesses across various industries grow.

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Pendo logo

Product usage & behavior data capture

Understand and guide your users through a seamless product journey on any device. Get started today with our evolving framework support, robust documentation, and simple setup.

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AppsFlyer logo

Mobile attribution and marketing analytics for app marketers

AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign management and conversion tracking. Its key features include customer journey mapping, attribution modeling, audience segmentation, social media metrics and retention tracking.

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Amplitude logo

App, web and mobile analytics software

Amplitude is a mobile analytics platform focused on providing access to the behavioral layer of user data

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Improvado logo

Marketing analytics and intelligence platform

Improvado is a powerful ETL platform that seamlessly extracts data from 500+ sources, applies smart transformations, and delivers unified insights to your preferred destination. With 15 pre-built data transformation recipes, you can instantly standardize metrics and run cross-channel analysis.

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SplitMetrics Optimize logo

An advanced A/B testing platform

A platform for testing, validating & data-driven decision-making for profitable investment in mobile app and game launch and growth. The platform provides the ability to run 30K+ types of A/B/N tests driven by one technology stack to ensure continuous optimization at any stage of the app's lifecycle

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Kochava logo

Mobile attribution and analytics platform for app marketers

Mobile analytics and attribution are our core products, offering from basic, real-time visualization of in-app activity up to advanced, customizable tools.

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Dataroid logo

Gain customer insights and take personalized actions

Dataroid is a digital analytics and omnichannel customer engagement software designed to helps businesses analyze and gain visibility into customer behavior across various online channels and improve customer lifetime value (CLV) by engaging with the target audience in a relevant and personalized manner.

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mParticle Analytics logo

Customer Analytics for Everyone

Indicative is a cloud-based behavioral analytics platform for marketers, product managers and analysts that connects data sources in order to synthesize them into a complete view of the customer journey and provide actionable insights for optimizing customer acquisition, engagement, and retention.

Read more about mParticle Analytics

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