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Mobile Analytics Software with A/B Testing (2026)

Last updated: March 2026

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36 software options

Pendo logo

Product usage & behavior data capture

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Understand and guide your users through a seamless product journey on any device. Get started today with our evolving framework support, robust documentation, and simple setup.

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Contentsquare logo

#1 Digital Experience Analytics Leader for Enterprise Brands

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Contentsquare is the #1 cloud-based digital experience analytics platform designed to help businesses visualize and evaluate the customer journey and behavior on their website, mobile experience or app.

Discover features like Session Replays, Customer Journey Mapping, Heatmaps, AI Alerts & more.

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AppsFlyer logo

Mobile attribution and marketing analytics for app marketers

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AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign management and conversion tracking. Its key features include customer journey mapping, attribution modeling, audience segmentation, social media metrics and retention tracking.

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Survicate logo

Collect, analyze, and act on customer feedback

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Survicate is a complete customer feedback platform to collect, analyze, and act on customer feedback. Run surveys across every digital touchpoint, from email and website to mobile apps. Use AI to easily analyze feedback across sources. Act on customer feedback with 40+ native integrations.

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Affise logo

Affiliate marketing and mobile attribution platform

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Affise Mobile Attribution is a comprehensive mobile measurement platform (MMP) that enables tracking and optimizing app performance with ease. It supports multiple apps and promotional partners, offering real-time insights on installs—both organic and non-organic.

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Matomo logo

Take back control with Matomo

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Choose a powerful analytics solution that respects data privacy and ownership.

Matomo is the trusted analytics solution for over 1.5 million websites globally.

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Fullstory logo

Every data point has a story to tell

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Fullstory surfaces the sentiment between clicks so enterprises can create better products and experiences that win lifelong loyalty.

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Amplitude logo

App, web and mobile analytics software

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Amplitude is a mobile analytics platform focused on providing access to the behavioral layer of user data

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CleverTap logo

User Retention Platform for High-Growth Mobile Apps

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Understand your mobile user with real-time insights and behavior to build individualized targeted campaign and boost retention metrics.

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MoEngage logo

An Insights-led Customer Engagement Platform

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MoEngage Analytics helps marketers and product owners understand customer behavior, campaign performance, and product feature usage.

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mParticle Analytics logo

Customer Analytics for Everyone

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Indicative is a cloud-based behavioral analytics platform for marketers, product managers and analysts that connects data sources in order to synthesize them into a complete view of the customer journey and provide actionable insights for optimizing customer acquisition, engagement, and retention.

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HeadSpin logo

Digital Experience AI Platform

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HeadSpin’s global device infrastructure and performance insights empower development, quality assurance & optimal user experience

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Notificare logo

Customer Engagement Platform

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Notificare is a leading powerful Customer Engagement Platform that helps brands to (re)engage their audience, shed light on customer behavior, and increase conversion. Powerful insights that help you make smarter decisions. Measure your success and improve performance based on your own KPIs.

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Singular logo

Next-gen marketing analytics and attribution platform

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Collect ALL your mobile data at the deepest granularity to optimize performance by exposing timely, accurate, & granular data insights.

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Kochava logo

Mobile attribution and analytics platform for app marketers

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Mobile analytics and attribution are our core products, offering from basic, real-time visualization of in-app activity up to advanced, customizable tools.

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UXCam logo

Product analytics without the complexity

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UXCam is a product analytics platform with integrated AI analyst, for mobile apps and websites. We serve companies in 50+ countries and process 100B+ data points every month.

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Pyze logo

Actionable customer intelligence for brands & enterprises

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Pyze is an actionable customer intelligence suite which helps brands and enterprises to maximize user retention through AI-based engagement and personalization

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Netcore Customer Engagement logo

AI-driven omnichannel growth platform

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Netcore’s Customer Engagement & Experience suite serves ad a full-stack growth platform for digital brands to boost customer engagement, conversions, retention and product experience at scale. It helps deliver the right message to the right customer through the right channel and at the right time.

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Improvado logo

Marketing analytics and intelligence platform

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Improvado is a powerful ETL platform that seamlessly extracts data from 500+ sources, applies smart transformations, and delivers unified insights to your preferred destination. With 15 pre-built data transformation recipes, you can instantly standardize metrics and run cross-channel analysis.

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Countly logo

Privacy-first, AI-ready analytics and user engagement

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Countly is a privacy-first, AI-ready digital analytics and engagement platform that helps teams understand user behavior, evolve product experiences, and keep full control of their data with on-premises or private cloud deployment.

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Adjust logo

Drive your app growth with Adjust’s analytics platform.

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Understand the true impact of your marketing efforts. Adjust is the mobile marketing analytics platform trusted by growth-driven marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data.

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AppTweak logo

App Store Acquisition Platform Driven by Data Science

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AppTweak is the trusted app store acquisition partner for mobile leaders worldwide; we provide innovative solutions that help apps and games optimize their app store presence and increase downloads.

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Branch Metrics logo

Mobile attribution and linking platform

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Branch is a cross-platform attribution & linking solution designed to improve mobile measurement and user experiences across devices, platforms & channels. Branch increases mobile conversion, engagement, and retention through deep linking, mobile banners, user routing & personalized app experiences.

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MobileAction logo

Growth partner for apps and games

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MobileAction is a growth partner for apps and games that provides solutions to maximize an app's potential with intelligence, automation, and expertise. It aims to help apps rank higher, attract more users, and get installs by offering campaign management, ad intelligence, ASO intelligence, and other tools to optimize organic and paid user acquisition.

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data.ai Intelligence logo

Analytics software & competitor intelligence for mobile apps

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App Annie provides the world's leading brands and publishers across all B2C verticals with the most comprehensive mobile market data and analytics to drive their mobile strategy, products, marketing and monetization.

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