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Web Analytics Software with Customizable Templates

Last updated: January 2025

Key Features of Web Analytics Software

Based on GetApp's analysis of 2245 verified reviews collected between July, 2021 and August, 2024

  • Reporting/Analytics: Users value the detailed insights into user behavior, real-time updates, and customizable reports for tracking digital performance and optimizing strategies. 97% of reviewers rated this feature as important or highly important.
  • Data Visualization: Reviewers appreciate the ability to convert complex data into easily understandable visuals, aiding in identifying trends and making informed decisions. 94% of reviewers rated this feature as important or highly important.
  • Reporting & Statistics: Users highlight the importance of generating detailed, customizable reports to monitor performance, optimize strategies, and make data-driven decisions. 94% of reviewers rated this feature as important or highly important.
  • User Interaction Tracking: Users find tracking visitor actions and behavior crucial for improving user experience, identifying popular content, and optimizing conversion paths. 90% of reviewers rated this feature as important or highly important.
  • Keyword Tracking: Reviewers emphasize the importance of tracking keyword performance for optimizing SEO and content strategies, providing real-time insights into search rankings. 89% of reviewers rated this feature as important or highly important.
  • Conversion Tracking: Users value the ability to measure campaign effectiveness, track user actions, and optimize efforts based on detailed conversion data and multi-channel attribution. 87% of reviewers rated this feature as important or highly important.
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79 software options

Pipedrive logo

CRM built by salespeople, for salespeople

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Every data point has a story to tell

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Lead generation and anonymous visitor identification tool

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We Make B2B Sales Easier. We Answer:
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Shorten Your Sales Cycle Today!

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Semrush logo

SaaS solution for online content marketing

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Semrush is a leading online visibility management software-as-a-service platform.

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Squarespace logo

A website makes it real.

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Squarespace is the all-in-one platform to build a beautiful website, online store, or portfolio. Drive traffic to your Squarespace website and measure your success with powerful marketing and analytics tools.

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Hootsuite logo

Social Media Management & Scheduling for SMBs and Enterprise

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Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

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Marketing 360 logo

#1 Marketing Platform For Small Business

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Marketing 360 is trusted by over 20,000 small businesses. Business owners use our business growth platform because the technology gives them everything they need to manage and grow their business in one place.

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EngageBay CRM logo

Integrated sales & marketing software for growing teams

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EngageBay is an all-in-one marketing, sales and service automation software which automates marketing sales by combining lead generation, email marketing, marketing automation, CRM & social media engagement. EngageBay helps businesses acquire, engage, nurture, and close leads from a single platform.

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Hotjar logo
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Digital experience insights for any business selling online.

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All the tools and data you need to truly understand your users’ behavior and create engaging experiences that drive results. Trusted by one million websites in 180+ countries.

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SEO PowerSuite logo

Defining the world's standards for SEO software

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SEO PowerSuite is a complete set of desktop web optimization tools for SEOs, bloggers and online marketers. The bundle consists of four high-performing apps: 1. Rank Tracker, 2. WebSite Auditor, 3. SEO SpyGlass, and 4. Link-Assistant. Each of these tools is focused on specific SEO tasks.

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Reportei logo

Easy to use Digital Marketing Reports and Dashboards

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Reportei is a powerful tool designed for creating professional digital marketing reports and dashboards across major channels such as Instagram, Facebook, TikTok, YouTube, and Google Ads. It supports multiple languages, including English, Portuguese, French, and Spanish

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Agile CRM logo

Sales and marketing CRM for growing businesses

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Agile CRM combines powerful automation, telephony, web, mobile, email, social and scheduling features to effectively manage the entire customer journey

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Similarweb logo

Website & app traffic data analysis

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SimilarWeb is a global multi-device market intelligence company used by hundreds of thousands of businesses worldwide, to discover, track, and grow their digital market share

SimilarWeb Pro provides a global view of endless website and mobile app data based on the largest user panel in the industry. The app aggregates all competitor intelligence and makes it completely transparent, helping you to optimize your onsite content and online marketing efforts.

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Adobe Analytics logo
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Digital Analytics Software

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Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services.

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Pendo logo

Product usage & behavior data capture

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Pendo is a product experience platform for teams to capture product usage data and behavior, gather feedback, and influence behavior with in-app messaging

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Germain UX logo

APM solution for identifying the root cause of bugs & issues

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germain APM is a cloud-based and on-premise solution designed to help businesses in industries including finance, healthcare, media, retail, telecommunication and others perform root cause analysis to monitor the performance of applications and servers.

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AgencyAnalytics logo

The All-In-One Marketing Reporting Platform for Agencies.

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AgencyAnalytics is an all-in-one SEO, PPC and social analytics dashboard and reporting solution for marketing agencies

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ClicData logo

Data and Business Intelligence platform

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Derive insightful reports and make better data-driven decisions with ClicData’s business intelligence dashboard together with our extensive array of visualization widgets.

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Brandwatch logo

The social suite of the future.

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Understand your market with advanced consumer intelligence. Engage with your customers with best-in-class social media management tools.

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Plytix logo

The central source of truth for all your product information

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Plytix is Product Information Management (PIM) software that is popular among small to medium-sized retail businesses.

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Upnify CRM logo

Web-based customer relationship management (CRM) solution

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Upnify CRM is a customer relationship management solution that allows business owners to keep track of their contacts, maximize business opportunities, and make their conversations more productive. The software supports managers in all phases of the sales process, from the beginning to the end.

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Dealfront logo

Generate B2B sales leads from website visitors

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Dealfront, (formerly Echobot & Leadfeeder), identifies website visitors from Google Analytics data as prospects or customers, tracks their behavior, and automatically sends leads to CRM systems

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Cyfe logo

All-in-one business dashboard

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Monitor and visualize your business on one easy to use, real-time dashboard. Social media, analytics, marketing, sales, support – all of your data together.

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VWO Testing logo

A/B testing solution for measuring campaign performance

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VWO Testing is a cloud-based solution that helps enterprises create and perform A/B tests on products, features, campaigns, or websites. Using the visual editor, professionals can modify existing pages by changing elements such as layouts, headline, background colors, borders, and more.

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Dreamdata logo

The leading B2B revenue attribution platform

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Dreamdata’s out-of-the-box technology gathers, joins, and cleans all revenue data, to present actionable analysis on what drives B2B revenue. This includes attribution across and between pipeline stages, tracking ROI and LTV, benchmarking growth, predicting revenue, and planning what to scale next.

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