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Aha!
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Platform for strategic product roadmapping
Table of Contents
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Aha! - 2026 Pricing, Features, Reviews & Alternatives
All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: February 2026
Aha! overview
What is Aha!?
Aha! is a comprehensive product development software platform that centralizes the product lifecycle from discovery to delivery. The platform serves as a centralized hub for product teams to align strategy, capture customer feedback, create visual roadmaps, and manage development workflows. It is designed for product managers, product operations professionals, program managers, information technology teams, engineering teams, and marketing professionals seeking structured collaborative processes. Over one million product builders rely on the platform, managing more than ten million features and eight million captured ideas. The Aha! suite comprises integrated modules that address distinct aspects of product development. Aha! Roadmaps enables users to link strategic vision to execution, define product initiatives, construct visual roadmaps, prioritize features using scorecards, and share real time updates with stakeholders. Aha! Discovery provides a centralized environment for managing customer interviews, consolidating insights and connecting research to roadmap plans. Aha! Ideas supports comprehensive idea management by collecting user requests, tracking feedback trends, and elevating high value items to product initiatives. Additional modules include Aha! Whiteboards for collaborative concept exploration, Aha! Builder for rapid development of internal applications with artificial intelligence assistance, Aha! Develop for agile project management, Aha! Teamwork for cross functional project delivery, and Aha! Knowledge for centralizing documentation and product information. All modules provide specialized functionality and maintain seamless integration within the broader ecosystem. The platform integrates with over thirty external tools such as Jira, Azure DevOps, GitHub, Slack, and Salesforce, enabling teams to retain existing workflows. A public API and webhooks facilitate the creation of custom integrations and automated processes. An artificial intelligence assistant supports the drafting of strategic frameworks, generation of feature specifications, and analysis of customer feedback. Security and compliance measures include certification to an international standard for information security management, data encryption during transmission and at rest, role based access controls, single sign on capabilities, and two factor authentication support. Deployment options include cloud hosting and a self hosted solution for enterprise environments.
Who uses Aha!?
By industry, Aha! reviewers are most commonly professionals in computer software (23%). The most frequent use case for Aha! cited by reviewers is product management (65% of reviewers).
What do users say about Aha! pricing?
Reviewers appreciate Aha!'s startup pricing and extensive features, which they feel justify the higher price for some. However, some reviewers feel the cost and seat-based licensing limit adoption, especially for small teams or broader use.
What are the most popular integrations for Aha!?
The Aha! integrations most frequently cited by reviewers are: Jira (an IT project management product rated 4.5 out of 5 for its integration with Aha!) and Azure DevOps Services (a DevOps product, 5.0).
Starting price
per year
Pros & Cons
Responsiveness
Visibility
Connectivity
Orientation
Consistency
Aha!’s user interface
Aha! pros, cons and reviews insights
To determine these pros and cons insights, we analyzed responses from
Overall rating
Value for money
4.6
Features
4.6
Ease of use
4.4
Customer support
4.8
Reviews sentiment
What do users say about Aha!?
Reviewers appreciate Aha! for its robust roadmap management, flexible integrations with tools like Jira and Azure DevOps, and comprehensive features that support strategic planning and team collaboration. They find it valuable for aligning product vision, managing releases, and tracking progress across teams, with responsive customer support enhancing their experience. Some indicate that its wide feature set and customization options help adapt to various workflows and business needs.
They report that onboarding and mastering the platform can be challenging due to its complexity, and note occasional issues with integrations, user management, and feature discoverability. They mention that documentation and training resources could be improved for easier adoption.
Select to learn more
Who uses Aha!?
Based on 559 verified user reviews.
Company size
Small Businesses
Enterprises
Midsize Businesses
Top industries
Use cases
Aha!'s key features
Most critical features, based on insights from Aha! users:
All Aha! features
Features rating:
Aha! awards
Aha! alternatives
Aha!
Starting from
9
/user
Per year
Jira
Starting from
7.91
Per month
Zoho Projects
Starting from
4
Per month
Adobe Workfront
Starting from
No pricing info
Aha! pricing
Pricing plans
Pricing details:
User opinions about Aha! price and value
Value for money rating:
Of 39 reviews that provide robust commentary on Aha!'s price and value, 51% mention it in a positive light.
Reviewers appreciate Aha!'s startup pricing model, which helps new businesses justify the cost. Some users say the extensive feature set and stable user experience justify the higher price compared to other tools. They find the customer service and startup rates an added bonus. However, some reviewers feel the cost is prohibitive for wider adoption within their organizations, especially for small teams or when needing additional licenses. Users think the seat-based licensing model and per-user pricing make it difficult to fully adopt Aha! as a standard tool. Some users report that the high cost can be a barrier to getting more value from the software.
, and
To see what individual users think of Aha!'s cost and value, check out the review excerpts below.
Joshua F.
CEO
Brie R.
Technical Merchant Services
Aha! integrations (68)
Integrations rated by users
We looked at 559 user reviews to identify which products are mentioned as Aha! integrations and how users feel about them.
Integration rating: 4.5 (23)
“The Jira integration is important is that is where our developers live and work. So to be able to manage the product development lifecycle in aha! and then easily push it to jira has been a lifesaver. ”
“Jira integration allows us to automate our requirements and progress back and forth between or product and engineering teams. ”
“All of the work I plan with my team is in JIRA, but I need to be able to present to business users in Aha!”
“Our engineering team uses Jira and integration to Aha was required to facilitate our workflow.”
“Near-real time live sync such that updates made in either system are shared to the other.”
“Perfect two way sync. One of the best tool-to-tool integrations I have ever worked with”
“It shares the work from Product Managers to the Product Owners and development teams.”
“When release is mapped, it allows prioritization of tickets on the JIRA side.”
Chris B.
Initiatives Manager
Integration rating: 5.0 (4)
“This integration allows me to easily synchronize Aha features with Azure Devops and as development progresses the status will update in Aha automatically giving me an accurate overview of the status of the work. The integration has worked reliably well for me and has been extremely valuable to bridge the gap between product management and development.”
Scott W.
Product Manager II
Integration rating: 1.0 (1)
“The integration was important to streamline tickets from our customers request into PM's workspace but it did work so well.”
Anonymous R.
Head of CS
Integration rating: 3.3 (3)
Integration rating: 4.0 (3)
Integration rating: 5.0 (2)
Integration rating: 5.0 (1)
Integration rating: 4.0 (1)
Integration rating: 5.0 (1)
Integration rating: 5.0 (1)
Aha! customer support
What do users say about Aha! customer support?
Customer support rating:
We analyzed 153 verified user reviews to identify positive and negative aspects of Aha! customer support.
A large number of users highlight Aha!'s customer support as responsive, knowledgeable, and quick to resolve issues.
Common user feedback praises the team's willingness to provide detailed guidance, including helpful documentation and screen sharing.
Widespread user sentiment notes that support is proactive, professional, and available through multiple channels like email and phone.
Frequently reported by users, the support team offers best practices, strategic advice, and effective onboarding assistance.
Support options
Training options
To see what individual users say about Aha!'s customer support, check out the review snippets below.
“A great support team with quick replies, often including illustrating pictures how to, links to helpful information and sometimes also recieved support by a meeting and shared screen.”
Anneli A.
Product Manager
“The support I've received both over the phone and via email has been great - they really do have experienced product managers available to answer technical questions as well as talk about implementation details/best practices (note: they will make you schedule an appointment if you need to go to the level of screen share...”
Lisa S.
Technical Product Manager
“Onboarding process and ongoing support is first class where all contact has been professional and effective, Aha! employees way of working very collaborative and helpful.”
Giles G.
VP Product Operations
Aha! FAQs
Aha! has the following pricing plans:
Starting from: $59.00/month
Pricing model: Subscription
Free Trial: Available | (No Credit Card required)
Q. What are the benefits of using Aha!?
Q. Who are the typical users of Aha!?
Aha! has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Small Business
Q. What languages does Aha! support?
Aha! supports the following languages:
English
Q. Does Aha! support mobile devices?
Aha! supports the following devices:
Android, iPad, iPhone
Q. Does Aha! offer an API?
Yes, Aha! has an API available for use.
Q. What other apps does Aha! integrate with?
Aha! integrates with the following applications:
Google Chat, GitHub, Microsoft Outlook, Google Analytics 360, Redmine, Dropbox Business, Jira, ValueOps, CircleCI, Microsoft Azure, Miro, Zapier, Pivotal Tracker, OneDrive, Google Workspace, Bugzilla, Trello, Google Drive, Box, Microsoft Teams, GitLab, Salesforce Sales Cloud, OneLogin, Okta, Slack, Sentry, FogBugz, Bitbucket, ServiceNow, Confluence, Azure DevOps, Google Calendar, Ping Identity, Rally, Asana, Microsoft Power BI, Figma, Smartsheet, Microsoft Word, Zendesk Suite
Q. What level of support does Aha! offer?
Aha! offers the following support options:
FAQs/Forum, Phone Support, Email/Help Desk, Chat, Knowledge Base
