Infusionsoft Pricing, Features, Reviews & Comparison of Alternatives

Infusionsoft Reviews


Don't Compromise. Get Sales & Marketing Software That Works.

3.92/5 (323 reviews)
164,782     39,202

By centralizing your contact information in one place, Infusionsoft's CRM improves the efficiency of sales teams. It eliminates redundant sales activities and combined with the robust marketing and e-commerce tools, Infusionsoft will help you sell more by automating sales workflow and nurturing leads until they are ready to buy.

Infusionsoft fully integrates powerful marketing tools which help you to connect with leads through email, social media and offline channels to build relationships and nurture leads. And because your marketing messages are tied to your CRM and e-commerce data, you can create personalized communications that increase conversions.

With Infusionsoft there is no need to use separate online systems for sales reasons. It includes all the e-commerce tools you need to create a storefront or order pages, manage billing and collections, trigger post-purchase follow-up and more. The e-commerce tool is as well tied to your CRM which allows you to easily create targeted upsell messages and offers.

Getting paid shouldn’t be stressful – Infusionsoft Payments makes it simple. Signing up is easy and stress-free (and takes about 10 minutes). Most customers will be approved and able to accept credit cards in minutes. Just because you’re a small business owner, doesn’t mean you should be charged more. Infusionsoft Payments charges a low, flat rate of 2.9% + $.30 per transaction. Funds typically clear within 48 hours. You even have the option to decide how frequently you would like your funds to be deposited. No hidden fees and no surprises mean more of your hard-earned money stays in your pocket.

The best companies grow fast by harnessing automation to enhance the customer experience. With Infusionsoft, you can leverage automation to nurture leads, trigger behavior-based communications, streamline workflow and more, saving you time and creating a more consistent, timely system for managing your sales and marketing processes.

Infusionsoft Reviews (323)

Most positive review

 I have become an InfusionSoft expert thanks to their support team

It has been over 2 years since we switch to InfusionSoft from other marketing automation tool and CRM system, and it has been the most positive experience. The team and management could not be more happy with the transition. From the sales process to the on-boarding, InfusionSoft people were ...

Read the full review
Reviewed 23rd of January, 2016 by Marketing Manager

Most critical review

 Good for certain applications... Read more

Learning. I learned the basics through a third-party team that teaches InfusionSoft with their instructional videos. I then went on to watch many videos and read many articles from InfusionSoft's website. Bottom line, this helped me create a basis to build from. However, a few months of living ...

Read the full review
Reviewed 23rd of April, 2016 by

Read all reviews

Infusionsoft Category Leaders


#2 in Marketing Automation

View full ranking

#3 in Sales Management

View full ranking

GetApp’s ranking highlights the top 25 apps in different categories on GetApp. If an app is listed in more than one category, it has the potential to be ranked in each of these categories. The ranking is independent of any commercial campaign an app vendor has with GetApp. The ranking is based on 5 data points, each scored out of 20: reviews, integrations, mobile apps, media presence, and security.

Infusionsoft Screenshots (8)

Infusionsoft screenshot: Organize your daily tasks using Infusionsoft CRMInfusionsoft screenshot: Contact records in Infusionsoft's CRMInfusionsoft screenshot: Infusionsoft E-Commerce toolsInfusionsoft screenshot: Lead management in Infusionsoft for visual lead scoringInfusionsoft screenshot: Custom branded email marketing campaign with InfusionsoftInfusionsoft screenshot: Infusionsoft dashboardInfusionsoft screenshot: Mobile Responsive Email BuilderInfusionsoft screenshot: Responsive Email Templates to choose from

Security and privacy


Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options

Data policy

Data backup in multiple locations/GEO regions
This will ask you to sign in with LinkedIn


Intended Users
Small Business
Devices Supported
Android, iPhone-iPad, iPhone, iPad, Mac, Windows, Web-based, Mobile Web App
Supported Countries
Australia, Canada, Europe, United Kingdom, United States
Supported Languages
Support Options
FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials

Infusionsoft Pricing

Starting from: $199.00/month
Pricing model: Subscription

The company offers four editions of its technology at separate price levels, with or without annual contracts. Each edition is tailored to the different needs of small businesses:
- Essentials, $199 per month
- Deluxe Sales, $299 per month
- Complete, $379 per month
- Team, $599 per month

Competitors Pricing

Zoho CRM

Starting from: $12.00/month
Pricing model: Freemium, Subscription
Free Trial: Available (No Credit Card required)


Starting from: $12.00/month
Pricing model: Subscription
Free Trial: Available (No Credit Card required)


Starting from: $12.00/month
Pricing model: Freemium, Subscription
Free Trial: Available (No Credit Card required)

Users who visited Infusionsoft also visited

Key Features of Infusionsoft

  • CRM
  • Marketing Automation
  • E-Commerce
  • Built-in metadata and keyword fields
  • Drag and drop to craft and publish landing pages
  • Web Forms
  • Social Sharing
  • Easy Publishing, Landing Pages
  • Email marketing, Automated Campaigns
  • Multimedia marketing management
  • Marketing reports
  • Scoring tool.
  • Referral Program Management
  • Track orders, sales totals, accounts receivables, etc
  • Payment Processing
  • Lead Scoring & Distribution
  • Quotes & Orders
  • Opportunity Management
  • Sales Reports
  • Multimedia Marketing


The benefits of our complete software are:

- Simplify Sales Activities
- Qualify and Distribute Leads
- Automate Sales Tasks
- View Sales and Conversion Reports
- Manage Opportunities and Pipelines
- Capture Leads with Web Forms
- Segment Customers
- Manage Your Calendar and Tasks
- Import and Manage Data

- Build Relationships with Campaigns
- Follow-Up with Smart Autoresponders
- Share Content Socially, Measure Results
- Look Professional with Attractive Emails
- Get to the Inbox with 99% Deliverability
- Capture Leads with Web Forms
- Track Results with Reports
- Get Personal with Behavioral Triggers
- Market Offline with Multimedia

- Create a Storefront and Shopping Cart
- Create Electronic Order Forms
- Sell More with Discounts, Upsells and Trials
- Offer Payment Plans
- Trigger Post-Purchase Follow-Up
- Invoice and Collect Electronically
- Manage Product Inventory and Fulfillment
- Grow through Affiliate Programs

- Fully integrated with Infusionsoft
- Fast setup and easy to use
- Transparent pricing
- Setup to support all handled through Infusionsoft, not another vendor

- Build Smart Campaigns
- Qualify and Distribute Leads
- Automate Workflow
- Create Smart Promo Offers
- Invoice and Collect Automatically
- Track and Deliver Products
- Create Personalized Communications

Alternatives to Infusionsoft

GetApp Analysis

Most business owners launch their companies because they have a passion for their product or industry, not because they love the day-to-day minutia that goes along with running an SMB. Infusionsoft is a web-based solution that handles all the tasks that many business owners prefer not to manage on their own, helping users grow sales, get organized, and save time when dealing with basic business issues.

One of the key functions of using Infusionsoft is its ability to relieve the stress and effort involved in defining work flow processes and ensuring sales and marketing teams are aligned with the same business goals. By automating sales and marketing efforts, Infusionsoft enables businesses to maintain consistent brand messaging throughout their campaigns and to ensure personalized customer experiences.

Used by more than 20,000 small businesses, Infusionsoft's cloud-based platform includes features for marketing campaign automation, online sales, lead scoring, custom quoting, contact management, and list segmentation. The application was developed specifically to provide entrepreneurs with tools that simplify the sales and marketing process, so business owners can spend more of their time dealing with the types of tasks and projects they actually enjoy.

What is Infusionsoft?

A sales and marketing software solution for small businesses, Infusionsoft was created to help its users get organized, grow sales, and save time. It allows business owners to both manage and automate their sales and marketing programs within one unified system. Infusionsoft also includes features like lead capturing, e-commerce, lead scoring, and an advanced email marketing platform.

Organization is another important part of Infusionsoft. Tools like task and contact management systems, calendaring options, and mobile capabilities ensure that entrepreneurs are using a platform that always has simplification in mind. At a glance, business owners are able to see things like client contact information, sales histories, account balances, and lead sources from within the Infusionsoft system.

Main Features

Automated Marketing Campaigns

Infusionsoft provides the tools to create high performing marketing campaigns from start to finish. Users can choose from one of numerous campaign templates, or they can create their own custom campaign. The campaigns include email marketing, direct mail letters, social media posts and automated voice broadcasts. These can be set up to run at specific times and dates, or upon certain behavioral triggers such as clicks and purchases.

The branding center within Infusionsoft ensures branding remains consistent across all communication platforms and channels. Furthermore, web activity monitoring tools such as visitor tracking, and website and landing page analytics, used alongside real-time marketing reports showing open rates, click throughs and social reach, ensure that all marketing efforts are continuously being refined and improved upon.

Email Marketing

An email marketing platform enables Infusionsoft customers to design professional-looking business emails. These emails can include everything from special promotional offers to autoresponders meant to nurture fragile leads. Infusionsoft's email marketing platform includes spam scoring, which helps to ensure high inbox deliverability rates for users.

Users can avail of Infusionsoft's drag and drop tools, available in the Campaign Builder, to design their first promotional email. They can choose to design in HTML or plain text, and can include elements like textboxes and social sharing widgets. The layout can be customized and the provided style tools can be used to add branded elements to emails.

Sales Automation

Along with pipeline management, lead scoring and distribution, other sales automation features within Infusionsoft include the ability to create custom quotes for potential clients. Once these quotes have been approved by the client, they are automatically converted into orders.

Sales reports on key performance metrics such as conversion rates and revenue make it easier to understand where sales teams have been successful and where they are under-performing. Choose to view these metrics directly from the dashboard, or pull reports as and when they are needed.

Lead Scoring

Depending on the type of business, lead scoring can be an incredibly important feature for entrepreneurs and sales teams. Infusionsoft's lead scoring and distribution tools make it possible for businesses to identify "hot" leads and improve overall productivity through visual lead scoring.

Click on a contact's profile and check out the number of flames showing under the Recent Activity section. The more flames that show up, the "hotter" the lead is. This type of lead scoring is easy to understand, and it ensures that leads are always assigned to the appropriate salespeople on your team.

Contact Management

Infusionsoft's contact management system lets users see client contact information, marketing and sales histories, order and account balances, lead sources, lead scores, tasks and appointment histories, and website activity histories.

Click on the contact management tab, and select a name from the contact management system. On one screen, that person's general information and an account summary appears, showing how much money that person has paid to the company. It is also possible to add tags, which are searchable notes that businesses can use for list segmentation.

The Infusionsoft CRM can be used to automate certain contact management tasks, ensuring client relationships are continuously nurtured. This can be done by setting up appointments, tasks and "follow-ups" within the CRM. Users can add active notes on prospects and clients, and have the ability to view and share interaction history with colleagues.

Online Storefronts

E-commerce tools allow Infusionsoft customers to create professional-looking online storefronts for their businesses. Included in these storefronts are digital shopping carts, which enable businesses to process transactions through their websites.

Infusionsoft provides users with customizable templates that they can use to design their e-commerce store. In addition to selling physical products (like t-shirts or posters, for example) there is also the option to sell services or subscriptions using Infusionsoft's e-commerce tools. Users can then collect payments through PayPal or with a credit card.

One of the key E-commerce automation features within Infusionsoft includes post-purchase automation. Using this feature the entire online selling process is taken care of by the software, so users don't have to lift a finger. After an order is placed, the software automates the fulfillment and delivery processes, as well as follow-up targeted campaigns and up-selling.

Other E-commerce automation tools within Infusionsoft include inventory management for tighter stock control, promotional tools for offering discounts and free trials, and referral campaign programs for agent partnerships.


Infusionsoft integrates with small business resources such as Microsoft Outlook ®, Gmail, PayPal and hundreds of others through our API, as well as applications like Zapier. Through services, integrations and apps, Marketplace by Infusionsoft also connects customers with an ecosystem of solutions to help them do more with Infusionsoft.


Infusionsoft offers simple pricing, with no contracts required. Pricing plans range from $199 per month (for the Essentials package) to $379 per month (for the Complete package). With Kickstart Services, each new customer receives one-on-one consulting and training resources to reduce ramp-up time and get to value faster.

Bottom Line

  • Automates sales and marketing processes to ensure brand consistency and your ideal customer journey

  • Helps small businesses grow sales, get organized, and save time

  • Handles the sales and marketing tasks that entrepreneurs dread

  • Used by more than 20,000 small businesses

  • Includes features for marketing automation, online sales, lead scoring, custom quoting, contact management, and list segmentation

  • Saves businesses time by housing all sales processes within one system


Who is Infusionsoft For?

Infusionsoft was developed for small business owners with one or more years in business. Most Infusionsoft customers have between one and 25 employees, they speak English, and they operate in various industries. The average business owner who adopts Infusionsoft has some digital marketing experience, and he or she typically has around $50,000 in annual revenue.

Read the full GetApp Analysis

Frequently used together