Don't Compromise. Get Sales & Marketing Software That Works.
4.29/5 (42 reviews)
59 people use thisStatistics are based on 59 users from the GetApp community.
See moreInfusionsoft was developed for small business owners with one or more years in business. Most Infusionsoft customers have between one and 25 employees, they speak English, and they operate in various industries. The average business owner who adopts Infusionsoft has some digital marketing experience, and he or she typically has around $50,000 in annual revenue.
Read the full GetApp AnalysisGetApp’s ranking highlights the top 25 apps in different categories on GetApp. If an app is listed in more than one category, it has the potential to be ranked in each of these categories. The ranking is independent of any commercial campaign an app vendor has with GetApp. The ranking is based on 5 data points, each scored out of 20: reviews, integrations, mobile apps, media presence, and security.
Starting from: $199.00/month
Pricing model: Subscription
The company offers four editions of its technology at separate price levels, with or without annual contracts. Each edition is tailored to the different needs of small businesses:
- Essentials, $199 per month
- Deluxe Sales, $299 per month
- Complete, $379 per month
- Team, $599 per month
Jordan F Shoaf, Sales & Marketing Coordinator at Yost, Inc.
Infusionsoft is the best value for your money and it will eliminate all of your other systems you are currently using. It is everything you need all in one. CRM, Marketing, Accounting, appointment book, store front etc it just has it all.
Pros: The pros are that it is an all in one system. I can complete my marketing, handle my customers and accounting all on same system. I also LOVE the campaigns they help me a ton I just set them up and they do the work for me of send out emails etc when the time comes.
Rating breakdown
Value for money
Ease of use
Features
Customer support
Time used
2+ years
Frequency of use
Daily
Likelihood to recommend
Recommendations to others considering Infusionsoft
Do not hesitate!!! It is a life saver!
Tim Dillard, VP at Dillard Properties // Apartment Boy
We started in with InfusionSoft about 2 years ago. We had 5 people working for us at the time. We are now over 60 people. We use it for our Apartment Leasing/locating/finding business and it is integral to what we do and how we do it.
Pros: It gives you great flexibility to automate contact and integrate sales.
Cons: Learning curve for new people is tall because most people don't dig into something... DIG INTO IT!!! Get with it!!
Time used
Less than 6 months
Congratulations on your growth! That's great to hear. Thank you for sharing your experience with Infusionsoft.
Stefano Benvenuti, Founder at Simsol.it
I saw this app working from friend who shared his screen with me and since the begin i understood how useful it would have been if i had it. So i bought it and since that moment i understood i should automate more or less the 90% of my work. At least the repetitive one. I'm not a very technical person, but the visual creations of the automation helps me a lot understanding what i'm doing.
I suggest it to all the business. And the cost worth it for sure.
Pros: Visual easy to understand, good customer support, but a littlebit slow to reply.
Cons: I would like to have an user group in my country. Is not easy to share my experience with someone who speak my language (i'm italian)
Rating breakdown
Value for money
Ease of use
Customer support
Time used
2+ years
We really appreciate the review. Thank you for sharing your experience with Infusionsoft and how it has helped you in your business.
Tom Delaney, Entrepreneur ✔ Web Designer ✔ Photographer ✔ Cinematic Videographer ✔ Aerial Videographer ✔ Insurance Professional
I use Infusionsoft to automate our sales team's marketing from start to finish. As the Director of Corporate Communications for Scirocco Group Insurance Agency, I utilize the automation and data that Infusionsoft allows me, to help grow our new business way beyond our previous marketing efforts.
We previously had signed up with Marketo to get our feet wet in digital marketing. I loved the software, but the cost was so high that when the renewal was coming up we started to weight the value. That's when I started researching and found Infusionsoft which has all the functionality we were using in Marketo, plus the CRM functions we didn't have, all for a fraction of the cost with no contract!
Pros: Intuitive interface Great Support No contract Low Price Built In CRM New features being updated all the time
Cons: Almost every con I have had, I let the development team know and they fix or add a feature to resolve that issue.
Rating breakdown
Value for money
Ease of use
Customer support
Time used
1-2 years
We love hearing that our customers are growing by using automation. Thank you for writing this review!
Mark Schlader, Director of Sales and Marketing at NorthStar Technology Group
I have used many crms and email marketing solutions and Infusionsoft is by far the best. Excellent for SMBs because it bridges the gap between marketing and sales.
Pros: Integrates landing pages, web forms and email marketing. Tag, campaign and scoring system allows interested prospects to rise to the top of prospect lists.
Cons: Associating companies to contacts can be improved
Rating breakdown
Value for money
Ease of use
Features
Customer support
Time used
2+ years
Frequency of use
Daily
Likelihood to recommend
Recommendations to others considering Infusionsoft
If you love sales and marketing, you will love this tool
Glad to hear Infusionsoft has worked well for you and your business! We hope it continues to bridge that gap between marketing and sales for you.
Doug Koenig, Author, Expert in Elder Law and Estate Planning, Accredited for Veterans, Attorney
As a small law office, I didn't think I would need a robust solution like Infusionsoft. Wrong! I love the product! it has helped me keep in touch with my clients, announce new initiatives, track Facebook click-throughs (through a partner), stay current with my referral sources, and more. I even use it in conjunction with a scheduling system so that when my clients self-schedule their appointment, it is confirmed via email, and their records are automatically stored or updated in the CRM. Then as we complete the work, "campaigns" (the processes inside Infusionsoft) set tags, track progress, and notify internal staff of next steps. I'm not sure how I would live without it now!
Pros: Robust, full featured email marketing system and more. Customer support is outstanding... I call, and I get a real person who knows the system, and answers! There are many excellent providers of third party apps for Infusionsoft, with a huge array of features.
Cons: It is somewhat overwhelming, but, once you "get" how it works, creating new sequences and new campaigns is a relatively quick process. I'm not impressed with the native mobile app, which is very limited in function, but if you need access to contacts, they are there.
Rating breakdown
Value for money
Ease of use
Features
Customer support
Time used
6-12 months
Frequency of use
Daily
Likelihood to recommend
Recommendations to others considering Infusionsoft
Make full use of the Kick-start program (free) when you sign up. If you don't "get it" within the first 30 days, look for a third party partner or Infusionsoft support to assist you. It has taken me almost a year to really get rolling, and I did end up hiring a provider to build-out some foundational campaigns, although I had useful things launched in a few weeks initially.
Thank you so much for your review of Infusionsoft. We are so glad it has helped your law office track more and save time.
Aaron Fletcher, CEO | Breakthrough Business Coach | Best-Selling Author | Public Speaker
I have used Infusionsoft for years - amazing drag and drop builder....the app is a game-changer and the company culture is great. I really like the segmentation and tag-based crm.
Pros: functionality, powerful segmentation and integrations
Cons: price compared with value, deliverability
Rating breakdown
Value for money
Ease of use
Features
Customer support
Time used
2+ years
Frequency of use
Daily
Likelihood to recommend
Thank you for your review! We are so happy the email builder and tagging features have helped you grow your business.
Jill Addison, Digital Marketing Expert & Video Specialist for Financial Advisors
Infusionsoft is an AMAZING software and it has transformed my business. Since I've automated all my video production and promotion processes for my clients, I'm now positioned to serve hundreds of clients over the next few years and make a much bigger positive difference in their lives. Infusionsoft is such an absolute game changer.
Pros: Customer support is very good and readily available, and I use it weekly to continue to build out and automate my systems. The app's functionality allows me to streamline my services by automating the process. It does the work of a full-time project manager, and does it better and faster since it's automated.
Cons: They don't call it "confusionsoft" for nothing. It's confusing in many ways. But I think for an app with such robust functionality, it just can't be totally obvious and simple because there are too many moving parts. It's a complex software that has the ability to execute complex functions, which means it's not going to necessarily be something you can just pick up and use without any training. I think the big area that could be improved is the Referral Partner Center. It seems exceptionally non-intuitive.
Rating breakdown
Value for money
Ease of use
Features
Customer support
Time used
1-2 years
Frequency of use
Daily
Likelihood to recommend
Recommendations to others considering Infusionsoft
The reason Infusionsoft has been so valuable for me is that I have a linear, sequential process for my services that lends itself to an automated approach, since it's always thing #1, then thing #2, then thing #3, etc. If you also have a business built on a sequential repeatable process that requires several different staff members to work together in the same order over and over, Infusionsoft may be a gamechanger for you too.
Thank you so much for the great review. We are so happy Infusionsoft has helped you transform your business and serve your Financial Advisor customer on a larger scale. Also, thank you for the feedback on the Referral Partner Center.
James McQuillin, Owner & CEO of 1 on 1 Lessons
InfusionSoft is great if you run an eCommerce site and want to build automation around the sales and marketing processes. If your business is anything other than eCommerce, I would suggest researching other options because the price you pay for InfusionSoft is much higher than competitors that could likely meet your business needs.
Pros: The best part about InfusionSoft is their campaign builder. The process is very visual and like putting together a logic puzzle. This makes it very easy for someone non-technical to be able to create a campaign. Think of all your processes and come up with a naming convention otherwise InfusionSoft will become chaos without your own structured naming convention.
Cons: Learning. I learned the basics through a third-party team that teaches InfusionSoft with their instructional videos. I then went on to watch many videos and read many articles from InfusionSoft's website. Bottom line, this helped me create a basis to build from. However, a few months of living inside the software later led me to revamp everything I had created because I discovered ways to make everything 100x more organized and more efficient. You will likely need a lot of support or expect to redo a lot of work after getting comfortable with the software.
Rating breakdown
Value for money
Ease of use
Customer support
Time used
6-12 months
Marketing Manager (Computer Software company, 11-50 employees)
It has been over 2 years since we switch to InfusionSoft from other marketing automation tool and CRM system, and it has been the most positive experience. The team and management could not be more happy with the transition. From the sales process to the on-boarding, InfusionSoft people were polite, professional, and for sure helped us up our game when it comes to sales and automation - ACROSS THE BOARD!
Pros: Besides offering the best customer and technical support team I have ever dealt with, InfusionSoft allows it's users to grow in skills and develop expertise in the software, which in turn, reduces the need to hire an external consultant and keeps the knowledge in house. This is very much invaluable as we continue to grow our team over time. With InfusionSoft we were also able to stream processes such as email marketing, sales pipeline, CRM and customization of our customer email marketing program. The Campaign Builder is unquestionably the best feature InfusionSoft offers, with dozens of internal tools and functionality to utilize. My favorite trick is the Campaign Links, allowing you to change the links used in internal emails of the campaign as URLs change - so you don't have to worry about going to each email and change the URL manually. This saves hours of man time and allows your team to focus on strategy and implementation.
Cons: We had some bumps on the road, and continue to experience some difficulties with InfusionSoft. In my opinion, the system was not originally developed for B2B companies and this is why opportunity (=each sale coming through the system) and contact records are linked in an odd and inefficient way. We approached the company with this issue, and were told they are working on a way to fix it. However, as we improved our knowledge and skills with the software, we were able to find a work-around to solve this issue.
Rating breakdown
Value for money
Ease of use
Customer support
Time used
1-2 years
Most business owners launch their companies because they have a passion for their product or industry, not because they love the day-to-day minutia that goes along with running an SMB. Infusionsoft is a web-based solution that handles all the tasks that many business owners prefer not to manage on their own, helping users grow sales, get organized, and save time when dealing with basic business issues.
One of the key functions of using Infusionsoft is its ability to relieve the stress and effort involved in defining work flow processes and ensuring sales and marketing teams are aligned with the same business goals. By automating sales and marketing efforts, Infusionsoft enables businesses to maintain consistent brand messaging throughout their campaigns and to ensure personalized customer experiences.
Used by more than 20,000 small businesses, Infusionsoft's cloud-based platform includes features for marketing campaign automation, online sales, lead scoring, custom quoting, contact management, and list segmentation. The application was developed specifically to provide entrepreneurs with tools that simplify the sales and marketing process, so business owners can spend more of their time dealing with the types of tasks and projects they actually enjoy.
Automate tasks and organize your day using Infusionsoft CRM
A sales and marketing software solution for small businesses, Infusionsoft was created to help its users get organized, grow sales, and save time. It allows business owners to both manage and automate their sales and marketing programs within one unified system. Infusionsoft also includes features like lead capturing, e-commerce, lead scoring, and an advanced email marketing platform.
Organization is another important part of Infusionsoft. Tools like task and contact management systems, calendaring options, and mobile capabilities ensure that entrepreneurs are using a platform that always has simplification in mind. At a glance, business owners are able to see things like client contact information, sales histories, account balances, and lead sources from within the Infusionsoft system.
See key metrics within the Infusionsoft dashboard
Infusionsoft provides the tools to create high performing marketing campaigns from start to finish. Users can choose from one of numerous campaign templates, or they can create their own custom campaign. The campaigns include email marketing, direct mail letters, social media posts and automated voice broadcasts. These can be set up to run at specific times and dates, or upon certain behavioral triggers such as clicks and purchases.
The branding center within Infusionsoft ensures branding remains consistent across all communication platforms and channels. Furthermore, web activity monitoring tools such as visitor tracking, and website and landing page analytics, used alongside real-time marketing reports showing open rates, click throughs and social reach, ensure that all marketing efforts are continuously being refined and improved upon.
An email marketing platform enables Infusionsoft customers to design professional-looking business emails. These emails can include everything from special promotional offers to autoresponders meant to nurture fragile leads. Infusionsoft's email marketing platform includes spam scoring, which helps to ensure high inbox deliverability rates for users.
Users can avail of Infusionsoft's drag and drop tools, available in the Campaign Builder, to design their first promotional email. They can choose to design in HTML or plain text, and can include elements like textboxes and social sharing widgets. The layout can be customized and the provided style tools can be used to add branded elements to emails.
Design a custom branding email marketing campaign with Infusionsoft
Along with pipeline management, lead scoring and distribution, other sales automation features within Infusionsoft include the ability to create custom quotes for potential clients. Once these quotes have been approved by the client, they are automatically converted into orders.
Sales reports on key performance metrics such as conversion rates and revenue make it easier to understand where sales teams have been successful and where they are under-performing. Choose to view these metrics directly from the dashboard, or pull reports as and when they are needed.
Depending on the type of business, lead scoring can be an incredibly important feature for entrepreneurs and sales teams. Infusionsoft's lead scoring and distribution tools make it possible for businesses to identify "hot" leads and improve overall productivity through visual lead scoring.
Click on a contact's profile and check out the number of flames showing under the Recent Activity section. The more flames that show up, the "hotter" the lead is. This type of lead scoring is easy to understand, and it ensures that leads are always assigned to the appropriate salespeople on your team.
Prioritize and distribute leads based on Infusionsoft's visual lead scoring system
Infusionsoft's contact management system lets users see client contact information, marketing and sales histories, order and account balances, lead sources, lead scores, tasks and appointment histories, and website activity histories.
Click on the contact management tab, and select a name from the contact management system. On one screen, that person's general information and an account summary appears, showing how much money that person has paid to the company. It is also possible to add tags, which are searchable notes that businesses can use for list segmentation.
The Infusionsoft CRM can be used to automate certain contact management tasks, ensuring client relationships are continuously nurtured. This can be done by setting up appointments, tasks and "follow-ups" within the CRM. Users can add active notes on prospects and clients, and have the ability to view and share interaction history with colleagues.
See all contact record details in Infusionsoft's CRM
E-commerce tools allow Infusionsoft customers to create professional-looking online storefronts for their businesses. Included in these storefronts are digital shopping carts, which enable businesses to process transactions through their websites.
Infusionsoft provides users with customizable templates that they can use to design their e-commerce store. In addition to selling physical products (like t-shirts or posters, for example) there is also the option to sell services or subscriptions using Infusionsoft's e-commerce tools. Users can then collect payments through PayPal or with a credit card.
One of the key E-commerce automation features within Infusionsoft includes post-purchase automation. Using this feature the entire online selling process is taken care of by the software, so users don't have to lift a finger. After an order is placed, the software automates the fulfillment and delivery processes, as well as follow-up targeted campaigns and up-selling.
Other E-commerce automation tools within Infusionsoft include inventory management for tighter stock control, promotional tools for offering discounts and free trials, and referral campaign programs for agent partnerships.
Infusionsoft offers a range of E-Commerce tools
Infusionsoft integrates with small business resources such as Microsoft Outlook ®, Gmail, PayPal and hundreds of others through our API, as well as applications like Zapier. Through services, integrations and apps, Marketplace by Infusionsoft also connects customers with an ecosystem of solutions to help them do more with Infusionsoft.
Infusionsoft offers simple pricing, with no contracts required. Pricing plans range from $199 per month (for the Essentials package) to $379 per month (for the Complete package). With Kickstart Services, each new customer receives one-on-one consulting and training resources to reduce ramp-up time and get to value faster.
Automates sales and marketing processes to ensure brand consistency and your ideal customer journey
Helps small businesses grow sales, get organized, and save time
Handles the sales and marketing tasks that entrepreneurs dread
Used by more than 20,000 small businesses
Includes features for marketing automation, online sales, lead scoring, custom quoting, contact management, and list segmentation
Saves businesses time by housing all sales processes within one system
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