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Customer Data Platform Software with Predictive Modeling (2026)

Last updated: March 2026

Key features of Customer Data Platform Software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Customer Database: Users find it essential for centralizing and managing comprehensive customer information, enhancing data accuracy, and supporting targeted marketing efforts. 99% of reviewers rated this feature as important or highly important.
  • Contact Database: Reviewers appreciate the effective management and quick retrieval of contact information, aiding in lead generation and maintaining organized client details. 98% of reviewers rated this feature as important or highly important.
  • Customer Segmentation: Users highlight the ability to tailor marketing efforts to specific groups based on various criteria, improving communication, customer satisfaction, and sales conversions. 90% of reviewers rated this feature as important or highly important.
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69 software options

Klaviyo logo

AI-enabled email marketing solution for B2C companies

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Klaviyo is the all-in-one platform built to help B2C companies grow by integrating email/ SMS marketing, full-funnel analytics, and service in one solution. Powered by customer data and built-in AI, Klaviyo makes it easy to scale marketing automation and personalization across all your channels.

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Omnichannel customer engagement for eCommerce and Retail

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AI Customer Engagement Platform

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Provide Omnichannel Customer Experience, segment your customers to enhance your campaign results and use AI to predict customer actions. Manage the marketing activities, with a wide range of data and information about your customers you are able to measure and analyze customers’ behavior.

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Bloomreach logo

Bloomreach personalizes the e-commerce experience

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Bloomreach's Customer Data Platform (CDP) goes beyond simply unifying customer data. It provides advanced e-commerce analytics, omnichannel orchestration, and product personalization. It also ensures marketers can take meaningful action with the collected data.

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Jahia logo

Digital experience and content management platform

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Jahia helps businesses manage website and application development projects by creating digital frameworks for delivering a personalized customer journey. The content management system lets users create, edit, review, and publish structured and unstructured content and manage web pages, SEO & more.

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Xtremepush logo

Multi-channel analytics & engagement platform

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Xtremepush is a multi-channel marketing automation platform, enabling enterprise brands to deliver personalised customer connections at scale

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Meiro logo

Creating actionable customer profiles from data

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Meiro is an AI-powered, composable Customer Data Platform for Private Installations on Cloud & On-Premise—built for enterprises that require full control over their customer data and infrastructure.

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WebEngage logo

Marketing Automation & Customer Data Platform for Enterprise

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WebEngage is a customer data platform & marketing automation suite that makes user engagement & retention simplified and highly effective for consumer tech enterprises and SMBs.

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Ascent360 logo

Use Your Data

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Ascent360 is a Data-Driven Marketing Platform is designed to elevate your brand and drive growth. Unlock the power of your customer data and deliver personalized 1:1 messages at scale.

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InMoment logo

Customer and employee experience management software

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InMoment is a cloud-based CX software that helps midsize and large businesses collect and manage employee and customer feedback to improve brand experience.

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Scal-e logo

Omnichannel marketing system with customer loyalty programs

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Omnichannel marketing solution that reaches audiences through customer loyalty programs and data management to gain a 360 degree view on customer profiles with 5 modules including data management, audience builder, omnichannel orchestration, customer retention, and customer intelligence.

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Releva logo

AI-driven marketing automation solution for eCommerce.

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RelevaAI is an AI-driven marketing automation tool for eCommerce, enabling real-time revenue management and empathetic brand communication. It offers full journey personalization for a tailored shopping experience across various touchpoints, including product pages and email. It boosts average order value with deep AI product recommendations and automates omnichannel campaigns for targeting and retargeting.

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Omeda logo

Audience management and marketing automation software

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Omeda's CDP makes it easier to create custom audience and customer profiles easily actioned and governed across multiple channels.

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Basis Technologies logo

Transform data silos into revenue growth

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QuanticMind is the industry’s first unified system of record that ties together all of a brand's marketing data. Our breakthrough machine learning technology, including campaign optimization, predictive analytics, and full-funnel reporting, allows brands to engage through the entire customer journey

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Richpanel logo

Ecommerce Customer Service Helpdesk and CRM

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Modern customer support solutions for ecommerce stores. Deep integration with Shopify, Magento, WooCommerce. One platform for all support channels - Email, Live Chat, Facebook, Instagram, WhatsApp & Phone. Instantly resolves 50% issues before reaching agents with guided ecommerce self-service.

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Decile logo

Business intelligence software for analyzing customer data

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Decile is a cloud-based software designed to help businesses build customer data. The platform enables organizations to generate, analyze, and act on valuable customer shopping behavior, purchase trends, psychographics, and other data. Marketing teams can target profitable demographic groups to maximize the ROI across various marketing efforts via a unified portal.

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Apteco FastStats logo

Data analysis platform

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Apteco FastStats is data analysis software that enables users to organize and understand their customer data to deliver high performing marketing campaigns. It allows users to explore their data in greater detail than ever before through analysis and visualization tools. FastStats also provides the ability to create customer segments directly from charts and visualizations to improve engagement.

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Spotler Activate logo

Customer data platform for cross-media marketing

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Squeezely is an online customer data platform for collecting customer data centrally. Target groups can be determined based on data points. The platform synchronizes all online channels, allowing cross-media campaigns to be executed more easily.

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SAS Customer Intelligence 360 logo

SAS CI360 reinvents marketing via data-driven decisioning

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SAS's CDP enables brands to seamlessly collect, enhance, extend and activate customer data in real time to move beyond traditional customer data platforms.

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Black Crow AI logo

Cloud-based artificial intelligence tool for eCommerce.

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Black Crow AI helps DTC brands scale profitability and acquire, recognize and retain customers across digital marketing channels.

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PrediCX logo

Machine learning labelling engine

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PrediCX by Warwick Analytics is an automated predictive analytics tool for text which uses machine learning to classify and label text-based data

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Emarsys logo

Customer experience and marketing automation platform

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Emarsys is a marketing automation software designed to help businesses of all sizes streamline customer engagement, campaign management, and data collection operations via a unified platform.

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BlueConic logo

AI-enabled customer data platform (CDP)

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BlueConic fuels commerce growth by maximizing the impact of a brand’s first-party data, supercharged by AI. Built as a Customer Growth Engine, not another CDP, it unifies every customer signal into a living profile, interprets intent through natural interactions, and determines the next best action

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Lytics Customer Data Platform logo

Cloud-based customer data platform for marketers

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Lytics is a cloud-based customer data platform, designed to help businesses create targeted marketing campaigns and enhance client engagement by leveraging behavioral insights, machine learning and AI capabilities.

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Cinch logo

A combined customer data and marketing automation platform.

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Cinch is a customer data and marketing automation platform—all in one. Designed for multi-shop businesses, Cinch helps you collect and clean customer data and then deliver omnichannel marketing campaigns that are automated, targeted, and personalized.

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