Ticketing Software

What is ticketing software?

Ticketing software, also known as event ticketing software, helps event organizers and planners sell tickets, manage event registration, and collect donations from channels such as social media, email, and business websites. The tool’s analytics feature allows event organizers and planners to track customers' details, such as contact information and food preferences.

What is the best ticketing software?

There is a wide range of event ticketing software available on the market. Picking the right one for your business can be a challenging task. To help you narrow down your search, here’s GetApp’s ticketing software Category Leaders report. This report highlights top-ranking ticketing software based on ease of use, functionality, value for money, the likelihood of recommendation, and customer support ratings.

What does a ticketing system do?

• Point of sale (POS): Allows you to sell tickets over the counter at physical locations, including ticket offices. Also enables you to offer a digital representation of the venue on a screen to let ticket buyers select their seats on the basis of their ticket type.

• Reporting/analytics: Lets you view, track, and generate reports of event-related metrics, such as ticket revenue and attendee count, to analyze the success of the event based on pre-set goals or past data.

• Ticket reservations: Enables you to reserve event tickets for attendees and capture their information such as name, age, address, and more.

How much does ticketing software cost?

Event ticketing software costs in the following price ranges*:

• $4 - $16

• $17 - $46

• $47+

Most products in the market are priced on a "per month" basis and can be divided into three pricing tiers based on their starting price.

How does ticketing software help SMBs?

• Increases audience reach: An event ticketing system can be integrated with social media platforms and email systems, which allows you to promote your event on social media and send out mailers to your target audience. You can also share discount codes via these platforms to encourage people to purchase event tickets. All these promotional efforts help you reach a wider audience and increase your event ticket sales.

• Provides real-time data insights: An online ticketing system collects various types of data, including the audience's demographics, payment methods, and seat preferences. The platform tracks this data and generates reports and dashboards in real time, helping you understand your audience and the sale of your tickets. You also get the option to filter, sort, or export the data for deeper analysis.

• Reduces efforts with automation: It can be time-consuming to email tickets to each customer after every booking manually. An online ticketing platform helps take away this burden by automating this task. The tool automatically delivers the tickets to customers once they complete the transaction. Besides, the tool sends out automatic SMS or email reminders to customers about the upcoming event. This automation eventually helps organizers save time on mundane tasks and allows them to focus their efforts on other complex tasks related to event management.

Sources

Products evaluated for the pricing calculation were taken from GetApp's ticketing software directory. The pricing ranges exclude freemium versions of the products. The features highlighted were identified based on their relevance and the percentage of products in the GetApp's directory that offer them.

*The pricing included is for the entry-level/lowest-priced offerings found on vendor websites as of November 25, 2022. These ranges correspond to the 25th, 75th, and 100th percentiles of pricing information gathered from vendor websites of sample products.

The above list includes pricing for the base plans of most products. An enterprise or premium product that is priced higher may include additional features such as committee management, promotions management, reserved seating, and file sharing.