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AB Testing Software with Multivariate Testing (2026)

Last updated: April 2026

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49 software options

XM for Strategy & Research logo
Category Leaders

Customer insights & brand research survey management tool

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Lay the right foundation for managing your stakeholder experiences. From customer insights to market segmentation to concept testing, Qualtrics CoreXM is the single solution for all of your experience data.

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Freshsales logo

Sales management solution

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Freshworks CRM Marketing Cloud helps marketing teams deliver more personalized customer experiences at every touchpoint across their lifecycle. You can automate conversations with website visitors using AI chatbots, create personalized email campaigns and nurture customers to keep coming back.

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Instapage logo
Category Leaders

Create landing pages without limits.

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Instapage makes it easy to continually optimize landing pages with built-in experimentation tools, including A/B/n testing, heat maps, and real-time analytics. Start building higher-performing pages today.

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Landingi logo

Landingi platform offering marketing tools and solutions.

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Landingi is a comprehensive marketing platform that enables users to run marketing campaigns independently and create landing pages with an intuitive landing page builder. Users can run A/B tests, manage leads, add pop ups, build funnels and integrate landing pages with other tools.

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Unbounce logo
Category Leaders

High-converting optimization platform for teams of any size

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From small but mighty marketing teams that are strapped on time, budget, and money, to enterprises that are looking to scale up and automize. Unbounce is a conversion optimization platform for SaaS, e-commerce, and agencies.

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Shogun logo

Page Builder & A/B Testing

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Build high-converting pages, test smarter, and turn more visitors into customers with powerful visual editing and A/B testing tools using Shogun for Shopify.

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Wisepops logo
Category Leaders

Intelligent popup & onsite engagement platform

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Wisepops is an intelligent popup & onsite engagement automation platform designed to provide marketers with the tools to convert website visitors.

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Echobox logo
Category Leaders

AI-based social media management software for publishers

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Echobox is a social media management software which helps publishers track, update, and publish digital content on various social media platforms such as Twitter, LinkedIn, and Facebook. It enables marketers to rank content based on virality rate and schedule posts across multiple social accounts.

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NVECTA logo
Category Leaders

A Marketing Automation & Customer Data Platform

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Nvecta, a leading CDP, unifies customer data for businesses of all sizes. This single view creates comprehensive profiles for personalized marketing across channels (Email, SMS, push) with real-time data and journey orchestration tools.

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VWO Testing logo

A/B testing solution for measuring campaign performance

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VWO Testing is a cloud-based solution that helps enterprises create and perform A/B tests on products, features, campaigns, or websites. Using the visual editor, professionals can modify existing pages by changing elements such as layouts, headline, background colors, borders, and more.

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Crazy Egg logo

Make the Most of Every Website Visitor.

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A rich, browser-based A/B Testing tool that helps you test your instincts and hypotheses live; without needing the help of an Engineer.

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Monetate logo

Join the 1,000+ brands growing their revenue with Monetate

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Monetate is the leading real-time omnichannel personalization software for eCommerce businesses which offers tools including testing and experimentation, 1-1 personalization, product recommendations, segmentation and targeting, and personalized search.

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Displayr logo

The all-in-one analysis and reporting software.

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Displayr is an AI-powered, all-in-one platform tailored for market researchers. Streamline analysis, create dynamic reports, and deliver real-time insights with ease. Unlock smarter insights today!

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CPV Lab Pro logo

track, test and optimize marketing campaigns

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CPV Lab Pro is a dashboard for marketing campaigns. It allows users to track, manage, and optimize all paid and organic traffic sources straight from one platform.

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Upflowy logo

Cloud-based lead management and AB testing software solution

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Upflowy allows organization managers to iterate business flows using IT, enabling the implementation of cost-effective growth strategies. Key attributes include AB testing, content management, analytics and reporting, customization, process flow management, and lead management.

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Google Optimize logo

Personalize user experiences and run tests on your website.

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Google Optimize is a website optimization solution, which provides features such as A/B testing, multivariate testing, reporting and analytics, audience targeting, conversion rate optimization, data visualization, engagement tracking, split testing, statistical analysis, and a visual editor.

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Personyze logo

Deliver AI-driven recommendations & website personalization

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Personyze includes A/B and Multivariate testing, with rotation per page view/session/user, control groups, automatic-shutdown of losing campaigns, and more.

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ABtesting.ai logo

Landing Page Optimization made easy.

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An A/B testing tool that uses Artificial Intelligence to help you smartly create, combine and test different variations of your landing page; finding the best fit for your audience, increasing conversions, and reducing costs.

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Zoho PageSense logo

The Complete A/B Testing and CRO Platform

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Compare the performance of web page variations to find the one with the most conversions using A/B tests.

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Userfeel logo

Remote usability testing application for UX researchers

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Userfeel is a cloud-based usability testing tool which assists digital agencies and UX researchers with website and app optimization with key features including multilingual support, user journeys, screen activity recording, multi-channel collection, campaign segmentation, and video annotation.

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AB Tasty logo

Create seamless user experiences that drive ROI

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AB Tasty is the fastest-growing provider of AI-powered experimentation & personalization, helping businesses drive more conversions and revenue on all their digital assets. Turn website visitors into customers, subscribers or leads, while delivering outstanding user experiences.

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Kameleoon logo

Predictive personalization and A/B testing software

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Test and validate your UX hypotheses using our A/B testing and multivariate testing tool, to provide your visitors with an optimal user experience, across desktop and mobile.

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Omniconvert logo

Conversion rate optimization platform

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Omniconvert is a full-stack conversion optimization tool that includes A/B testing, surveys and web personalization features

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JUNE - Online Marketing Cloud logo

Comprehensive Omnichannel Marketing CRM & Web Editor

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Run A/B tests within the JUNE web app to identify the content best suited for your target group. Compare different layouts, CTA buttons, headlines, or wording to increase your traffic.

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Unleash logo

Open-source feature management platform

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Unleash is an open-source feature management platform.
Reduce risk and roll out features with confidence. Feature Flags help you target specific customers, users and regions so that you can test your changes before rolling them out to the entire world.

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