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Gupshup Logo

One-to-one. With Everyone

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Gupshup - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: March 2026

Gupshup overview

What is Gupshup?

Gupshup enables better customer engagement through conversational messaging. Across verticals, thousands of large and small businesses in emerging markets use Gupshup to build conversational experiences across marketing, sales, and support.

The carrier-grade conversational messaging platform provides a single messaging API for 30+ channels and a rich AI-powered conversational experience-building tool kit for any use case

It brings you a network of market partnerships across messaging channels, device manufacturers, ISVs, regional partners, and telcos.

With Gupshup, businesses have made conversations an integral part of their customer engagement success.

Starting price

Free

Alternatives

with better value for money


Pros & Cons

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Ease of Use

Customer Support

Pricing

Gupshup’s user interface

Ease of use rating:

Gupshup pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(3)
3-4(14)
5(18)

What do users say about Gupshup?

I liked that Gupshup is very reliable, easy to use, and smooth integration, detailed reporting features, and the consistent performance of Gupshup's services.

Select to learn more


Who uses Gupshup?

Based on 35 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Information Technology and Services
Computer Software
Insurance
Cosmetics
Others

Use cases

Customer Communications Management
Conversational Marketing Platform
Customer Engagement
SMS Marketing
Cloud Communication Platform

Gupshup's key features

Most critical features, based on insights from Gupshup users:

Communication management
Reporting/Analytics

All Gupshup features

Features rating:

AI/Machine learning
Alerts/Notifications
API
Automatic call distribution
Autoresponders
Campaign management
Chatbot
Chat/Messaging
Communication management
Customer segmentation
Customer Service Analytics
Drag & drop
Interaction tracking
Knowledge base management
Live chat
Mobile access
Multi-Channel communication
Multi-Channel management
Multi-Language
Natural language processing
Personalization
Pre-Configured bot
Real-Time analytics
Real-Time monitoring
Real-Time notifications
Real-Time reporting
Real-Time updates
Reporting/Analytics
SMS marketing
SMS messaging

Gupshup alternatives

Gupshup logo

Starting from

Empty state illustration for "No pricing info"

No pricing info

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Features
Value for Money
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WhatsApp logo

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Free

Free trial
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Customer Support
Viber logo

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Free

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Ease of Use
Features
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Customer Support
Text Request logo

Starting from

59

Per month

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support

Gupshup pricing

Value for money rating:

Starting from

Empty state illustration for "No pricing info"

No pricing info

Pricing details
Subscription
Free trial
Free plan
Pricing range

User opinions about Gupshup price and value

Value for money rating:

To see what individual users think of Gupshup's price and value, check out the review snippets below.

“I liked that Gupshup is very reliable, easy to use, and smooth integration, detailed reporting features, and the consistent performance of Gupshup's services.”
JK

Jitendra K.

Assistant Manager

“Stuti Dubey - A True Partner in Success:One of the standout features of our experience with GupShup has been the unwavering support and guidance we've received from Stuti Dubey, our dedicated Customer Success Manager.”
SP

Shreyas P.

Manager Analytics

Gupshup integrations (9)

Integrations rated by users

We looked at 35 user reviews to identify which products are mentioned as Gupshup integrations and how users feel about them.

Integration rating: 4.0 (1)

CleverTap logo
CleverTap

Integration rating: 5.0 (1)

LeadSquared logo
LeadSquared

Integration rating: 5.0 (1)

Meritto logo
Meritto

Integration rating: 5.0 (1)

admission process and token fees collection became easy with the integration

DJ

Dhruv J.

CMO

Freshdesk logo
Freshdesk

Integration rating: 3.0 (1)

to share contact details and information

Verified reviewer profile picture

S. A.

Operations Manager

Gupshup support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Email/Help Desk
24/7 (Live rep)
Chat
Knowledge Base
FAQs/Forum
Phone Support

Training options

In Person
Live Online
Webinars
Documentation
Videos

Gupshup FAQs

Related categories