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OneSignal

Maximize Engagement. Minimize churn.

Table of Contents

OneSignal - 2026 Pricing, Features, Reviews & Alternatives

All user reviews are verified by in-house moderators and provider data by our software research team. Learn more

Last updated: March 2026

OneSignal overview

What is OneSignal?

OneSignal is a customer engagement platform that enables developers, marketers, and product teams to engage and retain customers through email, mobile push, web push, SMS, in-app messages, and endless other channels via Webhooks. Designed to empower seamless communication via transactional and marketing messages, OneSignal offers tools such as customer journeys, A/B testing, analytics, personalization, and segmentation based on user behavior, demographics, preferences, and more.

OneSignal has integrations for common analytics, data, and publishing platforms, and SDK wrappers for the common iOS and Android programming languages. The platform also has rest API endpoints to support any technical stack integration, making it easy to streamline workflows.

Starting price

9usage based /
per month

Alternatives

with better value for money

OneSignal’s user interface

Ease of use rating:

4.7

(106)

OneSignal pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from

Overall rating

Reviews sentiment

1-2(1)

3-4(28)

5(77)

What do users say about OneSignal?

Excellent; I would recommend that any developer considering using and integrating web, mobile, SMS, or email notifications in their projects look at this platform.

Select to learn more

Who uses OneSignal?

Based on 106 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Design

Broadcast Media

Real Estate

Financial Services

Others

Use cases

Push Notifications

SMS Marketing

Customer Engagement

Customer Communications Management

Email Marketing

OneSignal's key features

Most critical features, based on insights from OneSignal users:

Customer history

4.3

(6)

Reporting/Analytics

4.0

(10)

Communication management

4.3

(9)

Multi-Channel communication

3.5

(2)

All OneSignal features

Features rating:

4.6

(106)

A/B testing

4.5

(2)

Access controls/permissions

(0)

Activity dashboard

5.0

(3)

Activity tracking

4.7

(3)

Alerts/Notifications

4.8

(10)

API

4.6

(30)

App notifications

(0)

Behavior tracking

4.2

(10)

Campaign analytics

4.1

(8)

Campaign management

4.3

(7)

Campaign scheduling

5.0

(3)

Campaign segmentation

(0)

CAN-SPAM compliance

(0)

Churn management

(0)

Click tracking

(0)

Communication management

4.3

(9)

Contact database

(0)

Contact management

4.7

(9)

Conversion tracking

4.0

(1)

CRM

(0)

Customer experience management

(0)

Customer history

4.3

(6)

Customer journey mapping

(0)

Customer segmentation

4.5

(2)

Customizable branding

(0)

Customizable ctas

(0)

Customizable fields

(0)

Customizable reports

(0)

Customizable templates

4.5

(2)

Data import/export

4.0

(1)

Drag & drop

(0)

Drip campaigns

(0)

Dynamic content

(0)

Email campaign management

5.0

(1)

Email management

3.0

(2)

Email marketing

5.0

(1)

Email tracking

(0)

Engagement tracking

4.4

(29)

Event triggered actions

4.2

(10)

GDPR compliance

(0)

Geotargeting

(0)

HTML editor

(0)

Interaction tracking

(0)

List management

(0)

Marketing automation

4.8

(4)

Mass texting

4.3

(7)

Message personalization

4.9

(7)

Mobile alerts

5.0

(3)

Mobile optimization

5.0

(2)

Multi-Channel communication

3.5

(2)

Multi-Channel marketing

4.6

(5)

Multi-Language

(0)

Multivariate testing

(0)

Notification editor

(0)

Notification scheduling

4.6

(16)

Personalization

3.5

(2)

Push notifications

5.0

(5)

Real-Time analytics

5.0

(2)

Real-Time data

5.0

(3)

Real-Time notifications

(0)

Real-Time reporting

4.0

(2)

Reporting/Analytics

4.0

(10)

Reporting & statistics

(0)

Scheduled messaging

4.8

(6)

Segmentation

(0)

SMS marketing

4.5

(4)

SMS messaging

4.7

(10)

SMS notifications

4.3

(7)

Subscriber management

4.3

(3)

Tagging

(0)

Template management

5.0

(1)

Third-Party integrations

4.0

(1)

Visual analytics

(0)

Visual workflow management

(0)

Web notifications

4.6

(23)

Workflow management

(0)

WYSIWYG editor

(0)

OneSignal alternatives

OneSignal

4.7

(106)

Starting from

Per month

Free trial

Free version

Ease of Use

4.5

Features

4.6

Value for Money

4.6

Customer Support

4.6

Braze

4.7

(168)

learn more

Starting from

No pricing info

Free trial

Free version

Ease of Use

4.5

Features

4.6

Value for Money

4.4

Customer Support

4.5

Xtremepush

4.5

(55)

learn more

Starting from

250

Free trial

Free version

Ease of Use

4.5

Features

4.3

Value for Money

4.4

Customer Support

4.5

CleverTap

4.4

(59)

learn more

Starting from

No pricing info

Free trial

Free version

Ease of Use

4.3

Features

4.5

Value for Money

4.1

Customer Support

4.4

OneSignal pricing

Value for money rating:

4.6

Pricing plans

Pricing details:

Free plan

Free trial

Subscription

Free

0.00

Features included:

10,000 free monthly email sends
In-App Messaging
Unlimited Mobile Push Sends
GDPR Compliant
A/B testing

Growth

Per month

Features included:

20,000 monthly free email sends
Advanced In-App Messaging
Access to Journeys
Intelligent Delivery
Expanded integrations
GDPR compliant
Unlimited Mobile Push sends
A/B testing

Professional

No pricing info

Features included:

24/7 Prioritized support
CSV Exports
Advanced Journeys
Advanced Analytics
Advanced Personalization
Custom outcome tracking
20,000 monthly free Email sends
Advanced In-App Messaging
Intelligent Delivery
Expanded integrations

Enterprise

No pricing info

Features included:

Full Live Activities access
Frequency capping
Security/legal package + SLA
Dedicated success manager
Advanced user permissions

User opinions about OneSignal price and value

Value for money rating:

4.6

(106)

To see what individual users think of OneSignal's price and value, check out the review snippets below.

“Overall, OneSignal has streamlined my communication with my audience significantly, and I've noticed an increase in engagement since I started using it.”

Amanda M.

Ceo

“If you don´t know how to code, you may rely a lot on the company's IT team or ask a lot of help to One Signal.”

Elias S.

Marketing Coordinator

OneSignal integrations (12)

Integrations rated by users

We looked at 106 user reviews to identify which products are mentioned as OneSignal integrations and how users feel about them.

WordPress

Integration rating: 5.0 (2)

“We have just built a new Wordpress website and will be launching this week, so seamless flow between the new website and chat is necessary.”

Melissa H.

Director of Marketing

Shopify

Integration rating: 4.5 (2)

“This is what we use for our front end”

Alex W.

Founder

Firebase

Integration rating: 5.0 (1)

“Connecting Google Forms with Firebase made it easy to store and manage response data in real time. It fit naturally into the existing workflow without requiring much extra setup — a really practical combination for any data-driven project.”