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Twilio
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Build, Scale, and Operate Customized Communication Solutions
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Twilio - 2026 Pricing, Features, Reviews & Alternatives
All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: February 2026
Twilio overview
Based on 500 verified user reviews
What is Twilio?
Twilio is an SMS marketing program offering key features such as scheduled messaging, mass texting, and message personalization, among others.
Who uses Twilio?
By industry, Twilio reviewers are most commonly professionals in computer software (20%). The most frequent use case for Twilio cited by reviewers is SMS marketing (66% of reviewers).
What do users say about Twilio pricing?
Reviewers appreciate Twilio’s pay-as-you-go pricing, flexible structure, and cost savings for high-volume users or nonprofits, but some reviewers feel the pricing can be confusing, costly at scale, and less competitive for small businesses.
What are the most popular integrations for Twilio?
The Twilio integrations most frequently cited by reviewers are: Zoho CRM (a CRM product rated 5.0 out of 5 for its integration with Twilio), Zendesk Suite (a help desk product, 4.5), and Freshdesk (a help desk product, 4.6).
Starting price
Pros & Cons
Customer Support
SMS Sending
Voice and Messaging
Country-Specific Support
Reliability
Service reliability and delays
Twilio’s user interface
Twilio pros, cons and reviews insights
To determine these pros and cons insights, we analyzed responses from
Overall rating
Value for money
4.2
Features
4.5
Ease of use
4.1
Customer support
4.0
Reviews sentiment
What do users say about Twilio?
Twilio is an SMS marketing program offering key features such as scheduled messaging, mass texting, and message personalization, among others.
Select to learn more
Who uses Twilio?
Based on 500 verified user reviews.
Company size
Small Businesses
Enterprises
Midsize Businesses
Top industries
Use cases
Twilio's key features
GetApp's analysis of 56 verified user reviews collected between July 2021 and January 2025 identifies Twilio's most critical features and summarizes user sentiment about those features.
Reviewers appreciate Twilio's Scheduled Messaging feature for its convenience and efficiency. They report being able to set messages to be sent at specific times, which helps them avoid manual intervention and respect recipients' time. Users find it particularly valuable for planning marketing campaigns and follow-up texts. They also highlight Twilio's integrations with other services like Bubble, Marketo, and Chili Piper, which enhance the scheduling functionality. They say it’s an essential tool for managing time-sensitive communications effectively. Of the 17 Twilio users who gave detailed accounts of their use of Scheduled Messaging, 94% rated this feature as important or highly important.
See related user reviews
Bernadette A.
Support Head
Gina K.
Marketing Director
Users find Twilio's Mass Texting feature highly convenient for quickly sending bulk messages to large groups. They appreciate its user-friendly interface and the ability to customize messages for different audiences. Reviewers indicate that it integrates well with CRMs and other systems like 3CX telephony. They also note its effectiveness in marketing campaigns, client updates, and urgent notifications. However, some mention occasional issues with message deliverability and costs associated with failed texts. Of the 26 Twilio users who gave detailed accounts of their use of Mass Texting, 92% rated this feature as important or highly important.
See related user reviews
Devendra K.
Manager
Santiago C.
Operations Analyst
Reviewers highlight Twilio's Message Personalization feature for its ability to customize messages with dynamic variables, such as recipient names and unique links. They find this aspect important for improving customer engagement and building trust. Users report that it integrates well with marketing platforms and databases, allowing for tailored messaging. They also appreciate the ease of use and the positive impact on business relationships. They say it enhances the effectiveness of their communication strategies. Of the 17 Twilio users who gave detailed accounts of their use of Message Personalization, 88% rated this feature as important or highly important.
See related user reviews
Pius E.
Founder
Joseph Y.
Systems Administrator
All Twilio features
Features rating:
Twilio awards
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Twilio pricing
Pricing plans
Pricing details:
User opinions about Twilio price and value
Value for money rating:
Of 84 reviews that provide robust commentary on Twilio's price and value, 73% mention it in a positive light.
Reviewers appreciate Twilio’s pay-as-you-go pricing model, which allows them to scale usage based on their needs without long-term commitments. They indicate that Twilio offers a wide range of functionalities and integrations at a competitive price, and some users report significant cost savings compared to traditional telephony solutions or third-party software. Users think the platform is cost-effective, especially for businesses with high volume or nonprofit organizations, noting the availability of discounts for qualified nonprofits. Some reviewers find the pricing structure flexible, with options to start small and scale as needed, and they say the overall value for money is strong given the platform’s reliability and feature set.
However, some reviewers feel Twilio’s pricing can be confusing, particularly regarding international rates and usage-based charges. They say the costs can become high as usage increases, and some users report that Twilio is more expensive than competitors, making it less suitable for small businesses or those on tight budgets. Some users indicate that the lack of cheaper plans and limited loyalty discounts are drawbacks, and they wish for more transparent and simplified pricing information. A few reviewers mention that the platform’s value for money depends on fully utilizing its features, otherwise costs may outweigh benefits.
, and
To see what individual users think of Twilio's cost and value, check out the review excerpts below.
Alwin A.
Senior Delivery Specialist - Innovation Lab
Ahmed A.
Founder, Biomedical Engineer & Data Scientist
Vikash K.
Lead Engineer
Twilio integrations (946)
Integrations rated by users
We looked at 500 user reviews to identify which products are mentioned as Twilio integrations and how users feel about them.
Integration rating: 5.0 (6)
“Zapier is the foundation of my IT setup as it links all of my pieces to software allowing me to automated more daily actions.”
“I integrated different apps like Twilio, Airtable, Clickfunnel, and others within zapier.”
“Zapier allowed me to integrate Twilio with the LMS platform I was setting up”
Phill X.
Personal Trainer
Integration rating: 4.7 (7)
“Twilio's API is so strong that when a premade integration doesn't exist, you can build one.”
“Zendesk was our primary CRM system so it needed to integrate appropriately which it did. ”
Nick K.
CEO
Integration rating: 5.0 (5)
“We recently expanded our sister nonprofit, and it needed its own software to become self sufficient. We needed a software that played well with Twilio. ZOHO fit the bill and we can continue those essential interactions without using any of the church software.”
“Because the vast majority of calls made to my Twilio number are customer service calls and I use Zoho for that. They mesh well together and Zoho is already well established as a 3rd party service for Twilio.”
Esther L.
Software Implementation
Integration rating: 4.7 (3)
“A combination of the LiveAgent multichannel helpdesk tool and Twilio VoIP services is a great way to implement a call center or the support helpdesk team.”
“Combining Twilio with LiveAgent allows me to operate a very cost effective telephone system without requiring any other equipment or software.”
Jozef S.
Customer Support Manager
Integration rating: 4.3 (3)
“Integrating Twilio Software with Marketo Engage is important because it allows businesses to better engage with their customers, leads, and prospects. Twilio's software lets businesses send texts, make calls, and set up automated messages to keep customers informed and engaged. Marketo Engage enables businesses to capture leads, build customer relationships, and track customer behavior. By combining these two powerful tools, businesses can create a seamless customer experience that helps build relationships and increase conversions.”
Devendra K.
Manager
Integration rating: 5.0 (1)
“I integrated different apps like Twilio, Slack, Google Sheets, and others within Integromat.”
Saira Y.
Automation
Integration rating: 4.0 (1)
“Spoke Phone is our easy solution to use our Twilio numbers without having to code our own interface.”
Julien D.
CEO
Integration rating: 5.0 (1)
“this enables me to actually take advantage of the twilio backend as I'm not a developer”
William S.
Director
Integration rating: 4.7 (3)
Integration rating: 5.0 (1)
Twilio customer support
What do users say about Twilio customer support?
Customer support rating:
We analyzed 72 verified user reviews to identify positive and negative aspects of Twilio customer support.
A fair number of users highlight Twilio's customer support as responsive, quick to reply, and helpful with setup or troubleshooting.
Multiple users appreciate the professionalism and clarity of the support team, noting timely communication and effective assistance.
A portion of users report slow response times, difficulty accessing human support, and long waits for issue resolution.
A number of users mention inconsistent support quality, lack of expertise, and challenges with verification or onboarding processes.
Support options
Training options
To see what individual users say about Twilio's customer support, check out the review snippets below.
“I find their customer service team very responsive to queries and inquiries and I love how Twilio has SDK's in my favorite programming language.”
Lisa O.
Senior Frontend Engineer.
“The customer service is superb they help me immediately if i face any issue”
Omar K.
Digital Leader
“Reliability issues wouldn't be a significant issue if their support team had product expertise and the capability to resolve issues but having worked with Twilio support on many occasions it seems like Twilio do not provide their team with the training and resources they need to support customers well.”
Luke C.
CEO
Twilio FAQs
Twilio has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business
Q. What is Twilio used for?
Twilio offers an API for phone services enabling companies to make and receive phone calls and send and receive text messages. It allows programmers to integrate various communication methods and to use existing web development skills and codes to solve communication problems. Twilio's offers APIs for SMS, voice, email, video, and authentication, allowing developers can integrate various capabilities to create innovative solutions that connect customers on their preferred channels. The platform also features a customer data platform, serverless environment, and AI-enabled tools to help organizations unify customer data, orchestrate journeys, and automate tasks.
Q. What languages does Twilio support?
Twilio supports the following languages:
English, French, German, Japanese, Portuguese, Spanish
Q. Does Twilio offer an API?
Yes, Twilio has an API available for use.
Q. What level of support does Twilio offer?
Twilio offers the following support options:
Knowledge Base, Email/Help Desk, Chat, FAQs/Forum, Phone Support, 24/7 (Live rep)
