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Top Rated Email Tracking Software with Engagement Tracking in 2026

Verified reviewer profile picture
Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: April 2026

Engagement tracking in email tracking software helps monitor open rates, clicks, and responses, providing valuable insights into email campaign effectiveness. This data enables tailored messaging, improves future campaigns, and identifies active and inactive subscribers. Our reviewers in email tracking software rated this feature as highly important.

4 Best Email Tracking Software with Engagement Tracking

  • Constant Contact - Highest rated for engagement tracking
  • EngageBay CRM
  • MailerLite
  • Mailchimp

See other top Email Tracking products with engagement tracking

How we picked the 4 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the email tracking software category. They also needed to have sufficient reviews about engagement tracking, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for the product with the highest rating for engagement tracking based on our proprietary ratings and reviews. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 4 best products

Constant Contact logo
4.3
(2.9K)
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User insights about the engagement tracking feature

Reviewers appreciate Constant Contact's engagement tracking capabilities. They find it helpful to see detailed metrics like open rates, click-through rates, and bounce rates, which aid in evaluating email campaign performance. Users report that they can easily monitor who opened and clicked on emails, allowing for strategic adjustments. They say the dashboard provides a clear view of engagement statistics, and the variety of reports available are useful for understanding audience behavior and improving email content and timing.
“Engagement Tracking was important to me. Determining whether a client opens any of your emails and then which ones they open allows you to evaluate the content and timing of your emails. For my database, Wednesday at 11 am seemed to be a sweet spot!”
Verified reviewer profile picture

Patrice G.

Vice President, Customer Experience

“Engagement tracking is essential in helping us see the success of each email and help pinpoint what tactics, keywords, and email formulations are best suited for our client base.”
SC

Sierra C.

Guest Concierge

Email Tracking key features coverage

Constant Contact offers 5 out of the 5 key features for Email Tracking software identified by reviewers:

Contact Management4.4
Email Distribution4.6
Email Marketing4.5
Email Management4.7
Reporting/Analytics4.4

Pros and cons based on 2,911 verified reviews

52% of users rated Constant Contact 5 out of 5 stars, while 3% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 2,911 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Effective client management

Easy newsletter creation

Comprehensive email marketing

Efficient communication messaging

Versatile email campaigns

Cons:

Email handling issues

Text formatting challenges

Subscription management limitations

Frequent issue management

High costs for features

See pros and cons details

Pricing

Starting price:$12 usage based/per month|Free version:Not available|Free trial:Available

Prices may vary depending on the number of users and features.

EngageBay CRM logo
4.7
(907)
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User insights about the engagement tracking feature

Users appreciate EngageBay CRM's engagement tracking capabilities, noting the ability to track email opens, link clicks, and time spent on web pages. They find the dashboard easy to navigate and value the clear presentation of tracking stats. Reviewers indicate that this feature helps them stay connected with their audience and evaluate the effectiveness of their marketing strategies. Some users mention the need for additional click rate segmentation options, but overall, they find the tracking tools beneficial for business follow-ups and engagement analysis.
“The ability to track email opens, link clicks, and time spent on web pages gives a clear picture of user behavior and engagement levels.”
Sk

Shiva k.

Chief research officer

“I want to stay connected with my audience so being able to track engagement with them is a great value to me.”
CM

Cicely M.

CEO

Email Tracking key features coverage

EngageBay CRM offers 4 out of the 5 key features for Email Tracking software identified by reviewers:

Contact Management4.7
Email Distribution
Email Marketing4.5
Email Management4.4
Reporting/Analytics4.3

Pros and cons based on 907 verified reviews

70% of users rated EngageBay CRM 5 out of 5 stars, while 1% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 907 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Ideal for small businesses

Integrated marketing and sales

Effective lead generation

Cons:

Limited reporting capabilities

Email management limitations

See pros and cons details

Pricing

Starting price:$14.99 per user/per month|Free version:Available|Free trial:Not available

Prices may vary depending on the number of users and features.

MailerLite logo
4.7
(2.2K)
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User insights about the engagement tracking feature

Users find MailerLite's engagement tracking tools easy to use and informative. They appreciate the ability to monitor open rates, click rates, and unsubscribe rates, which helps them understand the effectiveness of their email campaigns. Reviewers indicate that the clear presentation of data allows for quick adjustments to marketing strategies. They also value the insights into subscriber behavior, such as preferred times for opening emails, which helps in tailoring future campaigns for better engagement.
“As a new user, this feature allows me to measure the impact of emails on my targeted subscribers. I will use the open rates, clicks, and responses to gauge the effectiveness of my campaigns and to make adjustments when needed.”
MM

Maggie M.

Author

“It's a great feature that provides accurate data on the level of engagement prospects have with my marketing emails such as replies, open rates, and other forms of action”
Verified reviewer profile picture

Judith S.

Email Marketing Specialist - Product Landing Page Design

Email Tracking key features coverage

MailerLite offers 5 out of the 5 key features for Email Tracking software identified by reviewers:

Contact Management4.6
Email Distribution4.8
Email Marketing4.8
Email Management4.8
Reporting/Analytics4.5

Pros and cons based on 2,256 verified reviews

78% of users rated MailerLite 5 out of 5 stars, while 2% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 2,256 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Supports small business growth

Responsive customer support

Effective live chat support

Comprehensive email marketing

Intuitive drag-and-drop editor

Cons:

Challenging account management

Complicated version upgrades

Website management difficulties

Limited form editor functionality

See pros and cons details

Pricing

Starting price:$10 per user/per month|Free version:Available|Free trial:Available

Prices may vary depending on the number of users and features.

Mailchimp logo
4.5
(17.5K)
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User insights about the engagement tracking feature

Reviewers highlight Mailchimp's robust engagement tracking capabilities. They appreciate the detailed analytics on open rates, click-through rates, and unsubscribe rates, which help in optimizing email campaigns. Users report that the tracking reports are easy to understand and provide valuable insights into audience behavior. They find the ability to segment audiences based on engagement levels particularly useful. However, some mention occasional discrepancies in tracking data. Overall, they feel Mailchimp's engagement tracking is a valuable tool for improving email marketing performance.
“Mailchimp helps tremendously by providing indepth and detailed stats about who your emails were sent to, who opened and engaged with the email versus who ignored it, where they are from, how long they were engaged, and much more. All this helps provide valuable info allowing you to target those clients who are most engaged in your emails with ease!”
MC

Mike C.

Real estate photographer and videographer and real estate agent

“This feature allows us to follow up with Open Rate, Click-Through Rate (CTR), Bounce Rate, and Unsubscribe Rate. This helps us gauge our audience and ensure we are sending out meaningful communication.”
ES

Elisha S.

Operations Manager

Email Tracking key features coverage

Mailchimp offers 5 out of the 5 key features for Email Tracking software identified by reviewers:

Contact Management4.4
Email Distribution4.6
Email Marketing4.6
Email Management4.5
Reporting/Analytics4.4

Pros and cons based on 17,562 verified reviews

59% of users rated Mailchimp 5 out of 5 stars, while 2% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 17,562 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Efficient client communication

Comprehensive email marketing

Streamlined newsletter creation

Effective email blasting

Support for small business growth

Cons:

Issues with spam filtering

Restrictive usage limits

Challenges with issue management

Expensive for small businesses

Limited design customization

See pros and cons details

Pricing

Starting price:$13 flat rate/per month|Free version:Available|Free trial:Available

Prices may vary depending on the number of users and features.

Other Top Rated Email Tracking Software with Engagement Tracking in 2026

Mailchimp logo

Email and SMS marketing automation platform

learn more
Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

Read more about Mailchimp

Users also considered
MailerLite logo
Category Leaders

Advanced email marketing made easy.

learn more
From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

Read more about MailerLite

Users also considered
GMass logo

Google Chrome extension for sending & scheduling emails

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GMass is a Google Chrome extension, which helps businesses run mass email campaigns from Gmail, manage responses, create recipient lists, and more. Supervisors can gain visibility into sent, opened, clicked, replied, unsubscribed, bounced, and rejected email metrics through reports.

Read more about GMass

Users also considered
Constant Contact logo
Category Leaders

Streamlines marketing to grow loyal audiences

learn more
Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Read more about Constant Contact

Users also considered
Omnisend logo

Drives revenue via automated eCommerce marketing

learn more
Trusted by 150k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. 1-click integrations with Shopify, BigCommerce, WooCommerce, Wix & more.

Read more about Omnisend

Users also considered
EngageBay CRM logo
Category Leaders

Integrated sales & marketing software for growing teams

learn more
AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

Read more about EngageBay CRM

Users also considered
iContact logo
Category Leaders

Email marketing , automation, and landing page software

learn more
iContact's easy-to-use platform provides you with the tools to grow your business anytime, anywhere. To create your iContact Free account, visit iContact.com via the link in our bio. No credit card required!

Read more about iContact

Users also considered
Campaign Monitor by Marigold logo
Category Leaders

Cross-channel marketing made simple and stress-free

learn more
Campaign Monitor by Marigold is the leading provider of professional-grade email marketing and automation software for growing businesses

Read more about Campaign Monitor by Marigold

Users also considered
Copper logo
Category Leaders

The CRM designed for Google Workspace

learn more
Copper is a CRM tool that’s designed for and recommended by Google. Get set up in minutes thanks to its seamless integration with Google Workspace (formerly G Suite) and beautiful user experience. Automate repetitive tasks, stay on top of projects and deadlines, and build more valuable, long-lasting relationships.

Read more about Copper

Users also considered
SendGrid logo

Delivers reliable email at scale for businesses

learn more
SendGrid is a solution that provides a cloud-based email infrastructure to help relieve businesses of the cost and complexity of maintaining custom email systems. It provides email delivery, scalability and real-time analytics along with APIs. The platform also offers SMTP service, email validation, deliverability insights, and dynamic templates, while supporting multiple programming languages including Node.js, Python, and Java.

Read more about SendGrid

Users also considered
Front logo

AI-enabled customer service platform for collaboration

learn more
Front is more than email tracking. We're a customer operations platform that enables customer-facing teams to deliver exceptional service at scale. Front streamlines customer communication by combining the efficiency of a help desk and the familiarity of email.

Read more about Front

Users also considered
GetResponse logo

Cloud-based email marketing platform

learn more
An email marketing tool that helps business owners build permission-based mailing lists, maximize conversions with email automation and responsive design and create a landing page. GetResponse features include video email marketing, email-to-speech, and a custom form builder.

Read more about GetResponse

Users also considered
Mixmax logo

Email communication & sales productivity application

learn more
Mixmax is an email communication & sales productivity application designed to help businesses convert prospects into customers through Gmail, Google Inbox, Google Calendar, Salesforce & Pipedrive using 1-to-1 communication, personalized email, workflow automation, email tracking, CRM sync, & more

Read more about Mixmax

Users also considered
Mailjet logo

Marketing Email, Transactional Email, Transactional SMS

learn more
With GDPR-compliant infrastructure and proven deliverability, Mailjet is the best Email Marketing Software & Email API for Teams. Marketers design, deliver, and automate email newsletter while developers power transactional email via robust API platform.

Read more about Mailjet

Users also considered
Boomerang for Gmail logo

Email management software for Gmail users

learn more
Boomerang for Gmail is an email management software designed to help organizations handle inbound and outbound electronic mails in real-time. It enables employees to set up follow-up reminders, schedule meetings, display read receipts, and configure delivery exception settings via a unified portal.

Read more about Boomerang for Gmail

Users also considered
Agile CRM logo
Category Leaders

Sales and marketing CRM for growing businesses

learn more
Agile CRM combines powerful automation, telephony, web, mobile, email, social and scheduling features to effectively manage the entire customer journey

Read more about Agile CRM

Users also considered
Mailsuite logo
Category Leaders

Email Tracking for Gmail

learn more
MailTrack is a free email tracking solution designed to help users manage their emails across Gmail. View email activity, receive real-time notification on updates within emails and track which emails have been opened with MailTrack.

Read more about Mailsuite

Users also considered
Zoho Campaigns logo
Category Leaders

Simplified email and SMS marketing management software

learn more
Zoho Campaigns is an email and SMS marketing software for small, medium, and large businesses to automate their entire marketing process.

Read more about Zoho Campaigns

Users also considered
Close logo

The conversation-first CRM for small, scaling sales teams

learn more
Close is a conversation-first CRM designed for founders and small, scaling sales teams to manage every conversation in one place — with built-in calling, email, and SMS built natively inside the platform.

Read more about Close

Users also considered
Groove logo

The first sales platform to make sales strategy actionable

learn more
Groove is a market-leading sales engagement platform that enables sales leaders to execute their strategy in a smart, adaptive way. With Groove, revenue leaders can use automation to do more with less, driving greater efficiency and effectiveness across the customer lifecycle.

Read more about Groove

Users also considered
Acumbamail logo

Cloud-based tool for email and SMS marketing campaigns

learn more
Acumbamail is a complete tool with Email Marketing, SMS campaigns, and landing pages for companies of all kinds to effectively communicate with their customers between channels, expand their business and improve their conversion rates.

Read more about Acumbamail

Users also considered
Yesware logo

Sales Engagement Made Easy

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How sales teams do meaningful email outreach at scale.

Read more about Yesware

Users also considered
Getsitecontrol logo

Emails | Popups | Automations

learn more
Getsitecontrol is an email marketing platform for small and medium-sized ecommerce brands.

It brings a complete email marketing toolset with a powerful popup builder on board. Generate leads and segment your audience, send professional newsletters, build email marketing automations.

Read more about Getsitecontrol

Users also considered
Escala logo

CRM and marketing automation platform

learn more
Escala is a marketing automation platform that helps businesses manage customers and streamline ad campaigns. Users can create landing pages and forms by customizing templates and publishing them according to requirements.

Read more about Escala

Users also considered
Emma by Marigold logo
Category Leaders

Multi-channel marketing that works for you.

learn more
Emma by Marigold is an email marketing platform which focuses on segmentation, automation, and an easy-to-use email builder for teams of all sizes to leverage their customer data, increase engagement, and drive more revenue from email. Users can create and collaborate on email campaign content.

Read more about Emma by Marigold

Users also considered

Key features for Email Tracking software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Contact Management: Users highlight the ease of organizing, segmenting, and updating contact lists, enabling targeted and efficient email marketing efforts. 95% of reviewers rated this feature as important or highly important.
  • Email Distribution: Reviewers appreciate the flexibility and efficiency in sending personalized emails to targeted groups, ensuring messages reach the intended audience. 94% of reviewers rated this feature as important or highly important.
  • Email Marketing: Users benefit from automated email sequences, customizable templates, and detailed analytics, which help in creating effective and engaging marketing campaigns. 93% of reviewers rated this feature as important or highly important.
  • Email Management: Reviewers find it useful to schedule, track, and manage emails effortlessly, ensuring timely and organized communication with subscribers. 91% of reviewers rated this feature as important or highly important.
  • Reporting/Analytics: Users value the detailed insights and metrics on email performance, such as open and click rates, which aid in optimizing future campaigns. 88% of reviewers rated this feature as important or highly important.