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Appcues Logo

Product adoption made easy

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Table of Contents

Appcues - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Appcues overview

What is Appcues?

Appcues makes it easy to measure and improve product adoption on web and mobile apps—without a developer.

Appcues helps SaaS businesses deliver a more self-service experience to customers by adding walkthroughs, hotspots, and widgets within an application. Marketers can use the solution to create in-app announcements, manage product promotions, place call-to-actions (CTAs), and run referral marketing campaigns. Using NPS surveys, team members can capture buyer opinions, reviews, and behavior, enabling the modification of product design and functionalities with these inputs.

Appcues integrates with third-party platforms such as Amplitude, Google Analytics, Customer.io, Woopra, Segment, Heap, MailChimp, Slack, Intercom, Localytics, Mixpanel, and more. Plus, administrators can apply role-based permissions to users, monitor account activity, and maintain logs for security.

Appcues is trusted by thousands of innovative product-led businesses around the world, including Yotpo, Pluralsight, MongoDB, Codepen, and ProfitWell. Visit appcues.com to start your free trial.

Starting price

250usage based /
per month
view pricing plans
try for free

Pros & Cons

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Intuitiveness

Enablement

Assistance

Performance

Appcues’s user interface

Ease of use rating:

Appcues pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(2)
3-4(16)
5(82)

What do users say about Appcues?

Users say Appcues makes onboarding and user guidance simple, letting them create in-app tutorials, product tours, and targeted messages without heavy developer involvement. They find the builder intuitive and easy to use, allowing non-technical team members to quickly launch and customize flows, which improves activation and reduces support workload. Some mention the flexibility to personalize experiences and segment users effectively.  

Reviewers report occasional issues with flow builder speed, minor bugs, and a learning curve during initial setup. They appreciate responsive customer support and helpful resources, though some wish for more advanced customization and multilingual options for onboarding flows.

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Who uses Appcues?

Based on 100 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Computer Software
Information Technology and Services
Internet
Financial Services
Others

Use cases

- Not enough reviews
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Appcues's key features

Most critical features, based on insights from Appcues users:

Audience targeting
Contextual guidance
Alerts/Notifications
Content creation
In-App Training
User onboarding

All Appcues features

Features rating:

Activity tracking
API
Customer segmentation
Data quality control
Engagement tracking
Launch Management
Monitoring
Multi-Language
Reporting/Analytics
Self Service Tools
Survey/Poll management
Surveys & feedback
Visual analytics
Workflow management

Appcues alternatives

Appcues logo
visit website

Starting from

250

Per month

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support
WalkMe logo
visit website

Starting from

Empty state illustration for "No pricing info"

No pricing info

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support
ClickLearn logo
visit website

Starting from

6350

Per year

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support
Intercom logo
visit website

Starting from

39

Per month

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support

Appcues pricing

Value for money rating:

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

Start

250

Per month

Features included:

  • 10 Custom Goals
  • Flow Priority
  • Onboarding Tours
  • Umlimited Branded Themes
  • Upto 5 Audience Segments

Grow

1000

Per month

Features included:

  • Checklists
  • In-App Surveys
  • Includes Unlimited Audience Segments
  • Unlimited Track Events

Scale

Empty state illustration for "No pricing info"

No pricing info

Features included:

  • 50 Custom Goals
  • Checklists
  • In-App Surveys
  • Includes Unlimited Audience Segments
  • Standard Integration Packages
  • Unlimited Track Events

User opinions about Appcues price and value

Value for money rating:

To see what individual users think of Appcues's price and value, check out the review snippets below.

“I really like that its easy and intuitive to use. I generally do not need any user documentation or help when creating, and that is always a good thing for me.”
SF

Steven F.

Sr. Product Manager

“Appcues does a great job of making their tool accessible. I love being able to build flows inside my app, it helps me step into my users' shoes.”
AG

Ashley G.

Associate Product Manager

Appcues support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Email/Help Desk
Phone Support
Knowledge Base

Training options

Documentation
Live Online
Videos
Webinars
In Person

Appcues FAQs

Q. What type of pricing plans does Appcues offer?

Appcues has the following pricing plans:
Starting from: $250.00/month
Pricing model: Subscription
Free Trial: Available | (No Credit Card required)


Q. Who are the typical users of Appcues?

Appcues has the following typical customers:
Large Enterprises, Mid Size Business, Small Business


Q. What languages does Appcues support?

Appcues supports the following languages:
English


Q. Does Appcues support mobile devices?

Appcues supports the following devices:
iPad, iPhone


Q. Does Appcues offer an API?

Yes, Appcues has an API available for use.


Q. What other apps does Appcues integrate with?

Appcues integrates with the following applications:
Google Analytics 360, Segment, Amplitude, Woopra, Slack, Klaviyo, Customer.io, Heap, Vero, Mixpanel, STACK, Mailchimp, HubSpot CRM, Intercom


Q. What level of support does Appcues offer?

Appcues offers the following support options:
Email/Help Desk, Phone Support, Knowledge Base

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