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Marketo Measure
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Business software application that automates B2B attribution
Table of Contents
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Marketo Measure - 2026 Pricing, Features, Reviews & Alternatives
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Marketo Measure overview
What is Marketo Measure?
Marketo Measure is an industry-leading B2B marketing attribution tool that enables marketers to measure the impact of campaigns, channels, and content on pipeline, revenue, and ROI—empowering continuous optimization of tactics and investments.
This premium multi-touch attribution solution offers robust tracking, measurement, and visualization capabilities. It allows users to track, capture, unify, and attribute every lead and account-based touchpoint and conversion to revenue—including digital and offline, paid and organic interactions—using AI-powered every-touch attribution models.
Users can report on attribution data from marketing, sales, paid media, and offline events directly within Marketo Measure, their CRM, or third-party BI tools—from anonymous first touch to closed-won revenue. Attribution models include U-shaped, W-shaped, and full-path multi-touch attribution.
Out-of-the-box, persona-based dashboards provide visualizations across marketing, paid media, sales, digital marketing, content marketing, ABM performance, and more.
Marketo Measure includes capabilities for digital, offline, and sales channel tracking; content tracking; JavaScript tracking; custom and machine learning-based attribution models; native paid media and CRM integrations; multi-domain and cross-domain tracking; custom journey map stages—and much more.
Key benefits of using Marketo Measure
Visibility to marketing perfomance - get better results by knowing what works and what doesn't.
Prove marketing impact - gain credibility and trust by tying marketing to revenue.
Optimize marketing at every stage - tune campaigns, channels, and content to deliver better leads.
Track and grow marketing ROI - make data-driven investment decisions based on ROI to improve ROI even more.
Starting price
Alternatives
with better value for money
Marketo Measure’s user interface
Marketo Measure reviews
Overall rating
4.9
/5
11
Positive reviews
100
%
- Value for money
- Ease of use
- Features
- Customer support
- Likelihood to recommend9.25/10
5
4
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1
10
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Verified reviewer
Anonymity request
Sara R.
Marketing Operations Manager
Francesca K.
Senior Manager, Developer Advocacy
Francesca K.
Senior Manager, Developer Advocacy
Verified reviewer
Anonymity request
Who uses Marketo Measure?
Based on 11 verified user reviews.
Company size
Small Businesses
Enterprises
Midsize Businesses
Top industries
Use cases
- Not enough reviewsMarketo Measure's key features
Most critical features, based on insights from Marketo Measure users:
All Marketo Measure features
Features rating:
Marketo Measure alternatives
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Starting from
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120
Marketo Engage
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Jira
Starting from
7.91
Per month
Marketo Measure pricing
Pricing plans
Pricing details:
Tier 1
No pricing info
Tier 2
No pricing info
Ultimate
No pricing info
User opinions about Marketo Measure price and value
Value for money rating:
To see what individual users think of Marketo Measure's price and value, check out the review snippets below.
Verified reviewer
Anonymity request
Sara R.
Marketing Operations Manager
Marketo Measure integrations (21)
Marketo Measure support options
Typical customers
Platforms supported
Support options
Training options
Marketo Measure FAQs
Marketo Measure has the following pricing plans:
Pricing model: Subscription
These products have better value for money
Q. Who are the typical users of Marketo Measure?
Marketo Measure has the following typical customers:
Large Enterprises, Mid Size Business, Non Profit, Small Business
Q. What languages does Marketo Measure support?
Marketo Measure supports the following languages:
English, French, German, Japanese, Portuguese, Spanish
Q. Does Marketo Measure offer an API?
Yes, Marketo Measure has an API available for use.
Q. What other apps does Marketo Measure integrate with?
Marketo Measure integrates with the following applications:
HubSpot Marketing Hub, WordPress, Salesforce Marketing Cloud Account Engagement, Salesforce Sales Cloud, Act-On, Olark, Joomla, Marketo Engage, Oracle Eloqua Marketing Automation
Q. What level of support does Marketo Measure offer?
Marketo Measure offers the following support options:
FAQs/Forum, Knowledge Base, Email/Help Desk, Phone Support