CleverTap Reviews

Pros
We have been using CleverTap for over 4 years now for Pricebaba.com and now in our new product, SahiGST as well. The results have been amazing. Analytics and engagement in a single package is wonderful. It's quite easy to segment users based on what they have done on the website and that too real time. Their funnels are the best I've seen - it is possible to set it up within a few seconds. Also, their new Flows feature has helped us understand where exactly the user dropped off and what actions were performed right before that. We have used web pop ups and emails extensively. They have a fantastic customer success team that has been very responsive to all our calls and emails.

Cons
The focus is more on Mobile Applications than website while we use it mainly for our web products. However, the good part is their product and support team takes feedback positively and tries to accommodate our feature requests.

Rating breakdown

Likelihood to recommend: 10/10

Pros
I have been using CleverTap for over three years now. We had tried multiple providers to send push notifications through our app, but none of them could handle the traffic and load of our user-base, especially during important sports matches or TV show releases. CleverTap, having a powerful infrastructure, could easily handle our load and could send realtime notifications to all our users. We could thus schedule and send massive campaigns in just a few seconds without worrying about deliverability. CleverTap is backed by a great customer success team, who eased the migration process and also helped us automate a plethora of our marketing use-cases.

Cons
Well, with the scale they have managed to create, they need more manpower! Irony is, they have managed creating an impact with very few talented resources.

Rating breakdown

Likelihood to recommend: 10/10

Pros
Have been using clevertap for 3+ years now. It's the one tool that a marketer or product manager would use everyday to track campaign performance, user analytics, conversion rates, daily actives etc. It's very powerful and can process millions of data points in a matter of seconds. They have added a lot of new features that makes it at par with international level products in this domain, yet at a much cheaper price.

Cons
It's just become a bit costly now for smaller companies. Also, it could do better with paid marketing tracking, competitor app or industry benchmarks etc. within the tool.

Rating breakdown

Likelihood to recommend: 10/10

Pros
It's quite easy to get up and running with and you can start tracking user events up front. It was easy to set up tracking uninstalls as well We also really like how you can create these campaigns to show in app custom popups without pushing any code. Additionally, we find the ability to drill down into the user's timeline of app events pretty useful to identify issues with the work flow and how to improve the UX. Even though this is about the software, we have to add that they have a very helpful team. There's a wonderful person by the name of Sumitra, who gave us the support we needed. All in all, very useful !

Cons
Some dashboard sections could have been a bit better defined. For example, we'd like to have seen uninstalls easily and then quickly identify who uninstalled. Similarly, i wish you could have the ability to create a view of the most important metrics and the dashboard would default to those settings when you logged in.

Rating breakdown

Pros
Gets the data real time. Ideal for marketers to use the tool because of it's incredibly simple UI. Easy to analyze data on the GO. Up to date with best web & mobile targeting inventories

Cons
Responsiveness to 3rd party API structures and calls. User profile speed of updation has been solved now

Rating breakdown

Likelihood to recommend: 8/10

Pros
Great real-time analytics and engagement too, Open culture, competent colleagues and flexible work hours, We have used web pop-ups and emails extensively. They have a fantastic customer success team that has been very responsive to all our calls and emails.The results have been amazing. Analytics and engagement in a single package is wonderful.Real-time insights and analytics, We have used web pop-ups and emails extensively. They have a fantastic customer success team that has been very responsive to all our calls and emails.

Cons
The focus is more on Mobile Applications than website while we use it mainly for our web products. However, the good part is their product and support team takes feedback positively and tries to accommodate our feature requests.Responsiveness to 3rd party API structures and calls. User profile speed of operation has been solved now, It can be hard to understand what some numbers mean within the system and what it measures. It would be great if they could add more explanation.

Rating breakdown

Likelihood to recommend: 5/10

Pros
So user friendly my kids could probably figure it out! We use Clever Tap for many different reasons in our business, it's intuitive, the data makes sense, and I can touch on every part of my customer life cycle. Their team is amazing too. We often have big ideas and big asks, but they don't even balk, they listen and they react!

Rating breakdown

Likelihood to recommend: 9/10

Pros
Overall the product is well designed, easy to understand and works well. The technical documentation is thorough. The pricing is reasonable. The initial free package is generous and allows to do much before paying the first time. Customer support is fantastic. I've been sending tons of questions to their technical expert during our integration phase and she never failed to respond within an hour (a couple of hours max), or jump on a call to further assist.

Cons
Although apps can do much within the free package, some fairly basic features do require payment, such as being able to get the list of users who performed a specific action. Not having access to such features within the free package has made testing and reporting more difficult.

Rating breakdown

Likelihood to recommend: 8/10

Pros
The CleverTap integration is simple and their documentation is thorough. Easy to use software which helps us schedule and run campaigns without running to the developer. The support team has been quick in resolving our queries within a matter of a few hours. With CleverTap, we have been able to send users the right content in the right context and have seen improvements across the entire marketing funnel.

Cons
Though they have an awesome in-app message builder, it would be great to have a few templates that we can directly use.

Rating breakdown

Rating breakdown

Likelihood to recommend: 7/10

Rating breakdown

Likelihood to recommend: 9/10

Rating breakdown

Likelihood to recommend: 9/10

Rating breakdown

Likelihood to recommend: 10/10

Rating breakdown