App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

CleverTap Logo

User Retention Platform for High-Growth Mobile Apps

(9)

GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links. 

CleverTap Reviews

Overall rating

4.4

/5

56

Rating criteria

  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.19/10

Reviews by rating

Suggested alternatives

salesforce-marketing-cloud
marketo-lead-management
hubspot-marketing

Pros and cons

They have a fantastic customer success team that has been very responsive to all our calls and emails. The results have been amazing.
Additionally, we find the ability to drill down into the user's timeline of app events pretty useful to identify issues with the work flow and how to improve the UX.
The initial free package is generous and allows to do much before paying the first time. Customer support is fantastic.
Expecting things to be more fast and furious 😅 (being greedy).
Error with real time data - a lot of times data for last 1-2 hrs is incorrect. It needs a certain value of events to be fired to be shown on dashboard.
It's just become a bit costly now for smaller companies.
Filter reviews by

Overall rating


Company size


Industry


Time used


56 reviews

Recommended

SA
AvatarImg

Sara A.

Food & Beverages, 1,001-5,000 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

It enables us to find the right path to deliver campaigns to customers

Reviewed 2 months ago

With CleverTap, we have avoided the possibility of useless campaigns, because the campaigns we create with it are designed and sent in line with the correct communication channels used by the targeted customers.

Pros

CleverTap is considered the best campaign design tool because of its easy-to-edit templates that make it quick to formulate and launch targeted campaigns across different communication channels. I love CleverTap because it enables us to seamlessly choose roadmaps and manage diverse customer segments efficiently. CleverTap provides the visualization tools needed to manage customer relationship continuity, as the retargeting function within a specific time frame contributes to enabling us to get customers’ attention, and capture important data full of details that we need.

Cons

No negatives, but I like the enhancement of CleverTap’s ability to direct across social media and capture more data.

KO
AvatarImg

Kim O.

Apparel & Fashion, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

THIS COMPANY SCAMED ME

Reviewed 4 months ago

This has been a horrible experience, in a 4 day time span. They have scammed me and they should not be able to do this to people.

Pros

I was hired to work for this company on the back end clicking a button for pre written positive 5 star reviews for products. I was to do 120 clicks a day and I would be paid to do this.

Cons

I was told there would be what was called lucky orders and I would earn 20Xs the commission. When this happened I was to pay for the lucky order and I would be paid back my money once the 120 clicks were done. My first lucky I had to pay out 6,900.00 my second lucky came and they want me to pay out 10,100.00. I can not afford to pay this amount and I’m told that if I do not, the current 10,000 I have...

AvatarImg
AvatarImg

Anirban S.

Education Management, 501-1,000 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

The perfect communications platform for all our marketing needs

Reviewed 8 months ago

With CleverTap, we can not only send communication but we also actively use it to build segments, save those and plan marketing budgets effectively even before executing the campaigns.

Pros

The segmentation and targeting across multiple platforms like SMS, WhatsApp, Push Notifications is very easy to use and also very accurate. Multiple vendors are supported for SMS, WhatsApp, Email and RCS, allowing us to choose from the most cost-effective solutions, and also track data across all sources through callback reports.

Cons

The push notification delivery rates in CleverTap are somewhat low for Android devices manufactured by certain Chinese mobile companies. This leads to low effectivity of push notifications and increased reliance on costlier channels like SMS and WhatsApp.

SP
AvatarImg

Shreyas P.

Internet, 5,001-10,000 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Clevertap is a Good Omni Channel Marketing Tool !

Reviewed a year ago
Pros

The response from the Clevertap team is excellent. The tool itself is extremely intuitive with loads of above par features and options. The interface is very easy to use and helps in setting up a campaigns

Cons

The campaign reports are marked in CSV format via email. They should have a mobile app as well we more interactive

AB
AvatarImg

Akshata B.

Information Technology and Services, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Great tool for tracking user activity and real-time user database

Reviewed 2 years ago

Overall experience was great ,I'm using this tool since last 2+ years ,notification and analytics part was great.

Pros

User tracking, campaign management, notifications,user activity tracking,

Cons

1.Fcm token of some user are missing. 2. Not supported for web applications.

AvatarImg
AvatarImg

Deepa K.

Information Technology and Services, 1,001-5,000 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Definitely a valuable tool for any marketer to use in real time

Reviewed 2 years ago
Pros

Engaging user is easier with CleverTap. Through its multichannel targeting, it plays a significant role in user engagement. It is super easy and quick to create custom segments and manage large volume campaigns. As a result we are able to increase our user retention.

Cons

CleverTap is far more expensive tool than others. Once a journey is published, you will not be able to change any of the trigger or segmentation node within it.

AvatarImg

Verified reviewer

E-Learning, 1,001-5,000 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Clevertap helps make organisation target based on user behaviour pattern

Reviewed 2 years ago

Clevertap has been essential part of business since last five years to target users basis their journey and nudge at the right time in their journey to convert to customers.

Pros

Easy to use however could be better. Behavioral insights and in built support for multi channel marketing makes best of the resources available.

Cons

Integration of mixpanel still in beta this will enable clevertap to offer best of both worlds

AvatarImg

Rodrigo Á.

Financial Services, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

using Clevertap, easier everything

Reviewed 2 years ago

customer awareness, increased conversion from download to full log, journey tracking, etc.

Pros

it is easy to use when you already have the practice and knowledge, and also of all the insights it gives you to know your customers better

Cons

in general everything is good, only when you have to delete events should be done by the tech team and not yourself

TG
AvatarImg

Todd G.

Financial Services, 11-50 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Good Value

Reviewed 2 years ago
Pros

CleverTap is a great entry-level customer engagement platform. It offers everything we need in terms of features and functionality and the customer support is very strong.

Cons

It's got a bit of a learning curve. Sometimes the web dashboard it a bit slow and clunky.

AS
AvatarImg

Anshuman S.

Hospitality, 1,001-5,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

What I liked most and least about Celevertap

Reviewed 2 years ago
Pros

Interface is easy to use .Best thing I like about CT is it's simple interface to create funnels

Cons

1.customer support is too slow and lacks technical understanding of product which often leads to lengthy conversations with no conclusion. 2. Your product documentation is not always updated "we recently wanted to implement web push feature of yours but due to stale documentation and poorly informed custom service team it took us a quarter .

SK
AvatarImg

Sunl K.

Information Technology and Services, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Very easy to integrate and use

Reviewed 2 years ago
Pros

Push notification campaigns and their targeting

Cons

Pricing is slightly on the higher side when scale of events is very huge.

SG
AvatarImg

Shitij G.

Consumer Goods, 201-500 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Clevertap review

Reviewed 2 years ago
Pros

Mobilee analytics is pretty good. They support parquet format and campaign management is also easy. Engagement is super helpful

Cons

UI is not intuitive. API is limited. Documentation is very outdated. Very few integrations. No real time export of data

AvatarImg
AvatarImg

Alanna H.

Computer Software, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

Good value for money for marketing automation & user engagement

Reviewed 2 years ago

I've been relying on Clevertap for about 3 years now, mostly because it's an affordable option for what I need, which is email marketing automation & push notifications/user engagement. It's worked well for me for those features, and I also have seen the product improve in a short amount of time. I also have appreciated the customer support team offering timely assistance whenever I need it.

Pros

Clevertap offers a lot of the same features of marketing automation platforms like Braze & Leanplum for a much more affordable price, and is startup-friendly for that reason. I especially love the email automation features and the ease-of-use for campaign creation.

Cons

There are some UX/UI features that lack ease-of-use, like date & time pickers or the journey creation pages. I also find saving draft work should be done automatically, as there's been a few times that I've been working on something only to lose the progress I've made if the page wasn't saved and I returned to it a few hours later.

AvatarImg
AvatarImg

Ernesto C.

Computer Software, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

An amazing and powerful Mobile marketing swish-knife.

Reviewed 2 years ago

We are more than happy with current product and future roadmap.

Pros

To have real-time analytics and create push and in-app campaigns based on real user data.

Cons

Price is a bit on the upper side and not so clear as startups.

LG
AvatarImg

Lee G.

Financial Services, 501-1,000 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

CleverTap Review

Reviewed 2 years ago

I have had a very positive experience with CleverTap. I have been using the software for a year now and I feel like there is still so much I can learn.

Pros

The customer support and customer managers that are assigned are top notch! The ticketing system within the platform is extremely valuable when I need a question answered in a timely manner.

Cons

The user guides can sometimes be very difficult to follow. I am a huge component of live action help. I need to see the software being used in real time to understand all of the features of CleverTap.

AM
AvatarImg

Alok M.

Financial Services, 201-500 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Alok's Clevertap Review- What and why?

Reviewed 2 years ago

As we are using this product since the beginning, our CRM team has ease of using this and they are familar of the feature. Tracking the engagement of the user is one of the best suited for us.

Pros

The scheduled campaign feature and integration with service provider. Also you can customize you apis for sending notifications

Cons

The new UI still have flaws and I also reported the same with the team. Not able to add webhook in the UI Once you add a webhook you can not modify or delete the webhook. Webhook name does not visible in the U, no search optionI

AvatarImg
AvatarImg

Nitya K.

Information Technology and Services, 51-200 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

CleverTap- Best in class Retention and Engagement automation tool

Reviewed 2 years ago
Pros

In order to enhance the user experience, we use CleaverTap to understand how the user navigate our website and feel the experience. CleverTap help us to identify the point where Users are abandoned. It help us to analyze this and create user journey to get them back on our platform.

Cons

The integration of CleverTap into the website may prove to be a bit difficult at first. In Addition, there is no proper way to calculate campaign expenditure.

AvatarImg

Verified reviewer

Market Research, 201-500 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

CleverTap Highly Advance and Analytics Engagement platform

Reviewed 3 years ago

With CleverTap we had excellent and seamless experience. CleverTap has helped us to engage more audience and convert them into leads.

Pros

CleverTap provide excellent real time analytics which make it best tool for mobile engagement. It has powerful segmentation engine which help us to run more personalize and specialized campaigns. CleverTap is the perfect platform for any mobile app.

Cons

WhatsApp integration is not available. It take more time to segment data when you work on large database.

AD
AvatarImg

Akash D.

Consumer Goods, 501-1,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend3/10

Share this review:

My Experiences

Reviewed 5 years ago
Pros

The UI is very good. The time taken to train my team about the usage of this tool was not much due to the good design functionality. The process of doing analysis and then creating a segment out of it and then setting up a campaign is very smooth and fast one a user gets used to it.

Cons

In case your use case doe not fall in the standard/templates available, it becomes almost impossible to achieve that use case.

AvatarImg

Verified reviewer

Internet, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

A powerful and comprehensive platform for user engagement

Reviewed 6 years ago
Pros

Have been using clevertap for 3+ years now. It's the one tool that a marketer or product manager would use everyday to track campaign performance, user analytics, conversion rates, daily actives etc. It's very powerful and can process millions of data points in a matter of seconds. They have added a lot of new features that makes it at par with international level products in this domain, yet at a much cheaper price.

Cons

It's just become a bit costly now for smaller companies. Also, it could do better with paid marketing tracking, competitor app or industry benchmarks etc. within the tool.

NR
AvatarImg

Nikhil R.

Computer Software, 10,001+ employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

To successfully get the most effective and productive Business Intelligence Software for your work.

Reviewed 7 years ago

The data is then presented in an easy to digest form showing how many people had positive and negative experience with CleverTap. With that information at hand, you should be equipped to make an informed buying decision that you won't regret.Customer support is fantastic. I've been sending tons of questions to their technical expert during our integration phase and she never failed to respond within an hour (a couple of hours max), or jump on a call to further assist.I like that it provides me with valuable data about users and there are lots of options to sort the user base and filtering actions. This is intuitive solution that provides combination of analytics features with robust automation tools that help us to better understand the customer actions and for creating campaigns.

Pros

Great real-time analytics and engagement too, Open culture, competent colleagues and flexible work hours, We have used web pop-ups and emails extensively. They have a fantastic customer success team that has been very responsive to all our calls and emails.The results have been amazing. Analytics and engagement in a single package is wonderful.Real-time insights and analytics, We have used web pop-ups and emails extensively. They have a fantastic customer success team that has been very responsive to all our calls and emails.

Cons

The focus is more on Mobile Applications than website while we use it mainly for our web products. However, the good part is their product and support team takes feedback positively and tries to accommodate our feature requests.Responsiveness to 3rd party API structures and calls. User profile speed of operation has been solved now, It can be hard to understand what some numbers mean within the system and what it measures. It would be great if they could add more explanation.

AvatarImg
AvatarImg

Keyur S.

Accounting, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Perfect for Analytics & Engagement

Reviewed 7 years ago
Pros

We have been using CleverTap for over 4 years now for Pricebaba.com and now in our new product, SahiGST as well. The results have been amazing. Analytics and engagement in a single package is wonderful. It's quite easy to segment users based on what they have done on the website and that too real time. Their funnels are the best I've seen - it is possible to set it up within a few seconds. Also, their new Flows feature has helped us understand where exactly the user dropped off and what actions were performed right before that. We have used web pop ups and emails extensively. They have a fantastic customer success team that has been very responsive to all our calls and emails.

Cons

The focus is more on Mobile Applications than website while we use it mainly for our web products. However, the good part is their product and support team takes feedback positively and tries to accommodate our feature requests.

AvatarImg
AvatarImg

Shakti S.

Entertainment, 201-500 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Power Infra and Realtime Engagement

Reviewed 7 years ago
Pros

I have been using CleverTap for over three years now. We had tried multiple providers to send push notifications through our app, but none of them could handle the traffic and load of our user-base, especially during important sports matches or TV show releases. CleverTap, having a powerful infrastructure, could easily handle our load and could send realtime notifications to all our users. We could thus schedule and send massive campaigns in just a few seconds without worrying about deliverability. CleverTap is backed by a great customer success team, who eased the migration process and also helped us automate a plethora of our marketing use-cases.

Cons

Well, with the scale they have managed to create, they need more manpower! Irony is, they have managed creating an impact with very few talented resources.

SB
AvatarImg

Sudhama B.

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

It's a great product, pretty easy to integrate and start tracking user behaviour.

Reviewed 7 years ago
Pros

It's quite easy to get up and running with and you can start tracking user events up front. It was easy to set up tracking uninstalls as well We also really like how you can create these campaigns to show in app custom popups without pushing any code. Additionally, we find the ability to drill down into the user's timeline of app events pretty useful to identify issues with the work flow and how to improve the UX. Even though this is about the software, we have to add that they have a very helpful team. There's a wonderful person by the name of Sumitra, who gave us the support we needed. All in all, very useful !

Cons

Some dashboard sections could have been a bit better defined. For example, we'd like to have seen uninstalls easily and then quickly identify who uninstalled. Similarly, i wish you could have the ability to create a view of the most important metrics and the dashboard would default to those settings when you logged in.

AvatarImg
AvatarImg

Krsna G.

Financial Services, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

El corazón de cualquier App =)

Reviewed 2 years ago

Nos gusta porque podemos entender donde se nos esta quedando parado cada usuario y nos ayuda para realizar el onboarding correcto

Pros

Clevertap te ayuda a entender a tu usuario B2B, puedes ver que esta pasando en tu app!

Cons

Que los funnels solamente pueden darte accesso a 8 etapas

Showing original review in Spanish. See translation