Dynamic Yield - 2026 Pricing, Features, Reviews & Alternatives

Dynamic Yield is a personalization technology solution for omnichannel personalization, recommendations, optimization and messaging across web, mobile, and email. With features including A/B testing, conversion tracking, user segmentation, customer behavior tracking, real-time data, and more, Dynamic Yield aims to help businesses to maximize the lifetime value of every customer.

Designed for eCommerce, media, B2C marketing, travel, and gaming industries, Dynamic Lead allows businesses to personalize their user experience and monitor the results through A/B testing and real time analytics. Customer segmentation allows users to create and micro-target specific user groups based on past behavior, geolocation, customer journey phase, subscription status, and more. With the aim of increasing conversions, users can create personalized product recommendations based on information collected by Dynamic Yield’s machine learning engine or from setting up custom criteria.

Potential leads and conversions can be targeted with personalized messages, developed using behavioral data, and notifications or popups can be triggered to target users with exit intent. In order to monitor performance, Dynamic Yield allows users to carry out continuous A/B tests across desktop, mobile web, and mobile apps. Multivariate tests can also be deployed in order to test multiple combinations and allocate the best performing options to the most appropriate user cohorts.