MoEngage Pricing, Features, Reviews & Comparison of Alternatives

MoEngage

An intelligent Customer Engagement Platform

4.31/5 (45 reviews)

MoEngage overview

What is MoEngage?

We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration and personalization - in one dashboard

From Fortune 500 enterprises such as Deutsche Telekom, Samsung, and Ally to mobile-first brands such as Flipkart, OLA, and bigbasket - MoEngage has helped amplify customer engagement for all.

Product managers and growth marketers can use MoEngage to provide a personalized experience throughout the customer lifecycle stages – from onboarding to retention to growth.

What makes MoEngage different, is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration and personalization capabilities - in one dashboard.

MoEngage Analytics Platform - MoEngage Analytics helps marketers and product owners understand customer behavior, campaign performance, and product feature usage. This allows them to make informed decisions on their customer engagement and growth strategy. Since it’s closely integrated with MoEngage’s segmentation and campaign orchestration capabilities, it allows teams to be more efficient than typical siloed martech stacks.

MoEngage Marketing Platform - MoEngage Marketing Platform helps businesses grow their customer lifetime value by engaging them throughout their lifecycle with personalized communication.
Marketers and product owners can use MoEngage to maintain customer profiles, segment them into relevant groups, and then engage them with personalized campaigns across channels.
www.moengage.com

Pricing

Pricing options
Free
Subscription
Free trial
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, United Kingdom, India

Supported languages

English
MoEngage screenshot: Use the WYSIWYG editor to build interactive push notifications to engage audiences via mobileGaana observes a 120% uplift in Premium SubscriptionsMoEngage screenshot: Users can utilize the in-app message designer to animate or customize messages, as well as add imagesMoEngage screenshot: Interact with uninstalled or dormant users to get feedback & re-engage themMoEngage screenshot: Segment customers & website visitors based on user context, demographics, acquisition, behavior, campaign response, & even offline CRM dataMoEngage screenshot: Reach out to customers based on their language & locationMoEngage screenshot: Engage customers or website visitors with personalized push messages across web & mobileMoEngage screenshot: Drive Conversions with Dynamic Push Notifications
Nudge app users with rich, personalized push notifications and bring them back to your app.MoEngage screenshot: Email re-built for the Mobile Era
Deploy lifecycle email campaigns to re-target, on-board, activate, and bring back un-installed users.MoEngage screenshot: Engage Active App Users
Rich, native-looking messages that allow you to target users with content relevant to where they are in the app.MoEngage screenshot: Simple and Quick. No App Required
Triggered, real-time & personalized web push notifications to engage website users - even when they are not on your site.MoEngage screenshot: Right on-site message to the right user
On-site Messaging: Personalize product recommendations, offers, and discount codes for your website visitors via pop-ups and banners and convert them into paying customers.MoEngage screenshot: Contextual and Time Sensitive
Keep users updated about important and time-critical information, which they might miss-out on otherwise.MoEngage screenshot: For Everything Else
Integrate your broad marketing strategies with mobile marketing automation via APIs and custom data support.MoEngage screenshot: Deliver personalized messages right inside the app
Keep users engaged through a notification inbox within your app. Share personalized recommendations, offers, and updates that also reach users who have opted out of push notifications.

MoEngage user reviews

Value for money
Features
Ease of use
Customer support
  4.4
  4.3
  4.3
  4.6
Amey Satvidkar

Business treat!

Used daily for 1-2 years
Reviewed 2018-11-01
Review Source: Capterra

I have been handling organic engagement activities. This includes planning, designing and execution of engagement notifications. Through Moengage's analytical insights, I can easily focus more on scaling my campaigns. This has eventually reduced my time which I usually spend planning the engagement activities. The ready to use reporting structure is even amazing. Makes things easier for MIS Team.

Pros
1. Very user-friendly interface 2. Much convenient (Basis my experience with previous engagement tool) 3. Can send engagement campaigns to multiple platforms all in one go. 4. The reporting structure is very well designed. Had helped me a lot in terms of preparing engagement reports. 5. Analytics provides deep insights basis which the task of optimising campaigns, selecting segments becomes less hectic.

Cons
1. Not at all mobile friendly. 2. Frequently takes time to load. (Homepage & even campaigns)

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Prashant SInha

CRM 360 - One Platform Complete CRM Solution

Used daily for 1-2 years
Reviewed 2020-01-23
Review Source: Capterra

One of the platforms which offers a complete CRM Solution with an Analytical View of Campaign and User Behavior. Complimented by strong tech support for API Integrations different push formats like Flows/Smart Trigger Campaigns and In-App notifications which almost covers every requirement for a seamless campaign. A/B Testing/ Segments and Controlled Group along with control levers on a granular level also supplements the package.

Pros
Ease of Use and a simplified UI. Specific tabs/groups as per the requirement of the firm. A/B testing ease with seamless campaign creation via duplicating the existing variation. One click non-personalized fallback template creation reduces the time to create the campaign. Segmented targeting basis affinity/engagement and various attributes. API integration is effective and seamless. Analytics provide a complete picture of the campaign/retention and engagement thereby assisting the decision making process. In a nutshell this tool handles every aspect of CRM and is a must have tool.

Cons
Limited Templates. Static Content Elements (can't customize).

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Akash Deep

My thoughts on MoEngage

Used weekly for 6-12 months
Reviewed 2020-01-21
Review Source: Capterra

Pros
The customizations available in all channels.

Cons
1. High campaign setup time 2. Testing does not work as intended 3. Flows setup

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Nishant Sharma

Easy & Useful but require modifications

Used daily for 6-12 months
Reviewed 2020-10-08
Review Source: Capterra

Overall It is very easy to use and learn. A/B testing can be done according to choices. Value for your money.

Pros
It is really easy to learn & use. The UI is simple and easy to understand. It is really convenient to target the desired audience. Feature like A/B Testing are there to use. Easy to edit campaigns even after creation.

Cons
The time taken to load campaigns is high sometimes. If you are duplicating an old campaign, then it lags most of the times.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Ahsan Agha

Great product that has the best in class features and services

Used daily for less than 6 months
Reviewed 2020-02-18
Review Source: Capterra

Right from Sales team to customer support team everyone is very supportive, enthusiastic about providing quality of service while at the same time delivering quality of service.

Pros
The number of metrics, data accuracy, wide variety of notification sending options that MoEngage provides is industry leading. Also Push Amplification+ is something which totally sets MoEngage apart from others.

Cons
There are some areas where it can be more customizable to provide more features and functionality that can make notification sending process a lot faster.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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MoEngage pricing

Pricing options
Free
Subscription
Free trial
View Pricing Plans

Starter: Free
Premium and Enterprise plans: Contact MoEngage for pricing information.
More Details: https://www.moengage.com/pricing/

MoEngage features

API
Drag & Drop Interface
Engagement Analytics

A/B Testing (223 other apps)
Activity Dashboard (433 other apps)
Automatic Notifications (240 other apps)
Campaign Analysis (335 other apps)
Campaign Management (421 other apps)
Campaign Segmentation (227 other apps)
Content Management (316 other apps)
Customizable Branding (316 other apps)
Customizable Templates (330 other apps)
Data Import/Export (291 other apps)
Monitoring (274 other apps)
Multi-Channel Marketing (267 other apps)
Real Time Analytics (268 other apps)
Reporting & Statistics (428 other apps)
Social Media Integration (341 other apps)
Social Network Marketing (221 other apps)
Third Party Integration (405 other apps)

Videos and tutorials

Additional information for MoEngage

Key features of MoEngage

  • Acquisition analytics
  • Analytics/ROI tracking
  • Behavioral triggers
  • Channel attribution
  • Cohort analysis
  • Connector platform
  • Cross channel retargeting
  • Customer journey mapping
  • Customizable CTAs
  • Dynamic product messaging
  • Funnel analysis
  • In-App events tracking
  • In-app messages
  • Lifecycle email campaigns
  • Localization
  • Machine learning
  • Marketing flows
  • Mobile & website integration
  • Multivariate testing
  • Personalized product recommendations
  • Push amplication
  • Push notifications
  • Retention tracking
  • SMS messages
  • Sherpa AI algorithm
  • Time zone specific scheduling
  • Unified user profiles
  • Uninstall tracking
  • User event tracking
  • Web push notifications
View All Features

Benefits

Customer First, Always - Clients rated their experience with MoEngage among the highest of all vendors in 2019 Gartner Magic Quadrant for Mobile Marketing Platforms - specifically the quality of account management as a point of differentiation.

Built for the Enterprise - With multiple levels of access controls and approvals, your distributed teams can run cross-channel, personalized campaigns across brands and geographies.

Be Data Driven - Focus on your KPIs instead of switching between multiple tools. Track, analyze, segment, engage, and optimize your campaigns on one platform.

Dynamic Recommendations - Delight customers with personalized recommendations across all channels and bring them back to the purchase cycle.

Micro-segment your Audience - Hyper-personalize your campaigns with more than 200+ options to segment your customers.

Avoid Guesswork with AI - Don’t waste your time guessing what to say and when to say. Let Sherpa, our AI powered engine optimize towards higher conversions..