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MoEngage Logo

An Insights-led Customer Engagement Platform

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MoEngage - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: March 2026

MoEngage overview

What is MoEngage?

MoEngage is an insights-led customer engagement platform for consumer brands, that empowers marketers and product owners with AI-driven insights to create cross-channel experiences that consumers love. Unlike other tools which are campaign-centric, MoEngage enables marketers to take a customer-centric approach to truly delight their customers and drive growth for their businesses.

From Fortune 500 enterprises such as Deutsche Telekom, Samsung, and Ally to mobile-first brands such as Flipkart, OLA, and bigbasket - MoEngage has helped amplify customer engagement for all.

Product managers and growth marketers can use MoEngage to provide a personalized experience throughout the customer lifecycle stages – from onboarding to retention to growth.

What makes MoEngage different, is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration and personalization capabilities - in one dashboard.

MoEngage Analytics Platform - MoEngage Analytics helps marketers and product owners understand customer behavior, campaign performance, and product feature usage. This allows them to make informed decisions on their customer engagement and growth strategy. Since it’s closely integrated with MoEngage’s segmentation and campaign orchestration capabilities, it allows teams to be more efficient than typical siloed martech stacks.

MoEngage Marketing Platform - MoEngage Marketing Platform helps businesses grow their customer lifetime value by engaging them throughout their lifecycle with personalized communication.

Marketers and product owners can use MoEngage to maintain customer profiles, segment them into relevant groups, and then engage them with personalized campaigns across channels.

Starting price

Free

Pros & Cons

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Ease of Use

Customer Support

Push Notifications

Pricing

Integrations

Performance and Speed

MoEngage’s user interface

Ease of use rating:

MoEngage pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
3-4(38)
5(20)

What do users say about MoEngage?

They would look different on the phone.

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Who uses MoEngage?

Based on 58 verified user reviews.

Company size

Enterprises

Small Businesses

Midsize Businesses

Top industries

Online Media
Financial Services
Information Technology and Services
Education Management
Others

Use cases

Marketing Automation
Push Notifications
Customer Engagement
Marketing Analytics
Mobile Marketing

MoEngage's key features

Most critical features, based on insights from MoEngage users:

Multi-Channel marketing
Segmentation
ROI tracking
Multivariate testing
A/B testing
Campaign analytics
Drip campaigns
Landing pages/web forms
Lead management

All MoEngage features

Features rating:

A/B testing
Access controls/permissions
Activity dashboard
Activity tracking
AI/Machine learning
Alerts/Notifications
API
App notifications
Authentication
Autoresponders
Behavior tracking
Campaign analytics
Campaign management
Campaign segmentation
Campaign tracking
Churn management
Cohort analysis
Communication management
Contact management
Content creation
Contextual Targeting
Conversion tracking
CRM
Customer engagement
Customer experience management
Customer history
Customer journey mapping
Customer segmentation
Customizable ctas
Customizable fields
Customizable reports
Customizable templates
Dashboard
Data import/export
Data source connectors
Data visualization
Drag & drop
Drip campaigns
Dynamic content
Email marketing
Engagement tracking
Event triggered actions
For marketers
Funnel analysis
Gamification
Geotargeting
In-App events tracking
KPI monitoring
Landing pages/web forms
Lead management
Marketing automation
Messaging
Mobile access
Mobile alerts
Multi-Campaign
Multi-Channel attribution
Multi-Channel communication
Multi-Channel data collection
Multi-Channel marketing
Multivariate testing
Notification editor
Notification scheduling
Performance metrics
Personalization
Predictive analytics
Process/Workflow automation
Push notifications
Real-Time analytics
Real-Time data
Real-Time reporting
Reporting/Analytics
Reporting & statistics
Retention tracking
Revenue Tracking
ROI tracking
Segmentation
Single sign on
SMS marketing
SMS notifications
Social media integration
Subscriber management
Surveys & feedback
Template management
Third-Party integrations
Trend analysis
Uninstall Tracking
Visual analytics
Visual workflow management
Web notifications
Website visitor tracking
Workflow management

MoEngage alternatives

MoEngage logo

Starting from

Empty state illustration for "No pricing info"

No pricing info

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support
WebEngage logo

Starting from

1000

/user

Per month

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support
CleverTap logo

Starting from

Empty state illustration for "No pricing info"

No pricing info

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support

Starting from

8000

Per year

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support

MoEngage pricing

Value for money rating:

Starting from

Empty state illustration for "No pricing info"

No pricing info

Pricing details
Subscription
Free trial
Free plan
Pricing range

User opinions about MoEngage price and value

Value for money rating:

To see what individual users think of MoEngage's price and value, check out the review snippets below.

“Also, we can get live data from all the communication channels in a consolidated format within the MoEngage panel, which helps to measure campaign performance and goals achievement levels.”
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Anirban S.

Senior Manager - Marketing

“This helps to identify the most realistic targetable segments and also their Reachability across various communication channels.”
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Anirban S.

Senior Manager - Marketing

MoEngage integrations (10)

Integrations rated by users

We looked at 58 user reviews to identify which products are mentioned as MoEngage integrations and how users feel about them.

AppsFlyer logo
AppsFlyer

Integration rating: 4.0 (1)

Integration rating: 3.0 (1)

For sending out promotional and transactional emails.

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Preksha V.

Growth Manager

Wati logo
Wati

Integration rating: 5.0 (1)

MoEngage support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Phone Support
Email/Help Desk
Knowledge Base
Chat
24/7 (Live rep)

Training options

Webinars
In Person
Documentation
Live Online
Videos

MoEngage FAQs

Related categories