MoEngage Pricing, Features, Reviews & Comparison of Alternatives


Intelligent Customer Engagement

4.53/5 (15 reviews)

MoEngage overview

Fortune 500 brands across 35+ countries use MoEngage to orchestrate their omnichannel campaigns. MoEngage has been featured on 2019 Gartner’s Magic Quadrant for Mobile Marketing Platforms for two consecutive years. Read the complimentary copy here -

MoEngage Marketing Platform: MoEngage Marketing Platform helps businesses grow their customer lifetime value by driving onboarding, engagement, retention, and reactivation of abandoned users.
Marketers and product owners can use MoEngage to maintain customer profiles, segment them into relevant groups, and then engage them with personalized campaigns across channels.

Key features include:
1. Unified Customer Profile – At the heart of the platform is a comprehensive database that contains demographical, geographical, as well as behavioral data of customers across devices.
2. Segmentation – MoEngage allows for deep segmentation on the basis of the data discussed above. You can include unlimited AND/OR conditions to create nuanced segments, and define subsets to be excluded.
3. Campaigns – Campaigns can be run across channels like mobile push, web push, email, in-app messaging, on-site messaging, and SMS. You can also set webhooks-based integration with Google Display Network, Facebook Ads, Messenger, and WhatsApp for running retargeting campaigns. Campaigns can target specific segments, be triggered on specific customer action or based on a geo-fence, like being around a specific store.
4. Flows – Flows helps bring campaigns across multiple channels together. It lets you create and automate the customer journey and gives you real-time conversion data at each step of the way.
5. Personalized Product/Content Recommendations – You can suggest recommendations based on customers’ past behavior. This is done through a product catalog/content API and can range from suggesting similar products/content to complementary products.
6. User Management – You can provide/restrict access to specific campaigns for certain marketers/product managers based on their team and role, and enforce approval before certain crucial campaigns are launched.

MoEngage Analytics Platform: MoEngage Analytics helps marketers and product owners understand customer behavior, campaign performance, and product feature usage. This allows them to make informed decisions on their customer engagement and growth strategy.

The key features include:
1. Behavioral Trends – This gives you insights on customer behavior and lets you track KPIs such as daily active users, monthly active users, sales, revenue, etc. You can also use this feature to track the engagement driven by specific campaigns and find your most active/inactive customer segments.
2. Funnel Analysis – Define your funnel stages and conversion goals. Then visualize conversion rates and drop off at each stage. The reports you get here are “actionable”, which means you can identify customers who dropped off at a specific stage and target them instantly from the same chart – without having to switch to a different marketing automation tool.
3. Cohort Analysis – This gives you retention cohorts, so you can analyze trends to find out why customers leave your app. Paired with uninstall analysis, it helps you understand and avoid churn. You can also compare cohorts on the basis of return visits to measure and improve app stickiness.
4. Custom Dashboards: While we provide pre-built dashboards that cover most common metrics, you also have the option to create custom dashboards, based on your specific requirements.
5. Open Analytics: Some large enterprises already use data visualization tools like Tableau and Google Data Studio. To avoid adding yet another analytics tool to the mix, we provide open analytics for easy integration with these tools. This also gives our customers a much wider range of visualization options.


Pricing options
Value for money
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Business size



United States, Asia, India, United Kingdom

Supported languages

MoEngage screenshot: Use the WYSIWYG editor to build interactive push notifications to engage audiences via mobileMoEngage on the Gartner Magic Quadrant 2019 for Mobile Marketing PlatformsMoEngage screenshot: Users can utilize the in-app message designer to animate or customize messages, as well as add imagesMoEngage screenshot: Interact with uninstalled or dormant users to get feedback & re-engage themMoEngage screenshot: Segment customers & website visitors based on user context, demographics, acquisition, behavior, campaign response, & even offline CRM dataMoEngage screenshot: Reach out to customers based on their language & locationMoEngage screenshot: Engage customers or website visitors with personalized push messages across web & mobileMoEngage screenshot: Drive Conversions with Dynamic Push Notifications
Nudge app users with rich, personalized push notifications and bring them back to your app.MoEngage screenshot: Email re-built for the Mobile Era
Deploy lifecycle email campaigns to re-target, on-board, activate, and bring back un-installed users.MoEngage screenshot: Engage Active App Users
Rich, native-looking messages that allow you to target users with content relevant to where they are in the app.MoEngage screenshot: Simple and Quick. No App Required
Triggered, real-time & personalized web push notifications to engage website users - even when they are not on your site.MoEngage screenshot: Right on-site message to the right user
On-site Messaging: Personalize product recommendations, offers, and discount codes for your website visitors via pop-ups and banners and convert them into paying customers.MoEngage screenshot: Contextual and Time Sensitive
Keep users updated about important and time-critical information, which they might miss-out on otherwise.MoEngage screenshot: For Everything Else
Integrate your broad marketing strategies with mobile marketing automation via APIs and custom data support.MoEngage screenshot: Deliver personalized messages right inside the app
Keep users engaged through a notification inbox within your app. Share personalized recommendations, offers, and updates that also reach users who have opted out of push notifications.Introduction to MoEngage AnalyticsMoEngage Web Push - Personalized, Targeted Push Notifications on Desktop & Mobile WebUsing the MoEngage Drag-andDrop Email Template BuilderDPM Tutorial VideoTokopedia Success Story by MoEngageGaana observes a 120% uplift in Premium Subscriptions

MoEngage reviews


Very good

Value for money
Ease of use
Customer support
Amey Satvidkar

Business treat!

Used daily for 1-2 years
Reviewed 2018-11-01
Review Source: Capterra

I have been handling organic engagement activities. This includes planning, designing and execution of engagement notifications. Through Moengage's analytical insights, I can easily focus more on scaling my campaigns. This has eventually reduced my time which I usually spend planning the engagement activities. The ready to use reporting structure is even amazing. Makes things easier for MIS Team.

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Stuart Dessler

Thought leaders for cross-channel engagement

Used daily for 6-12 months
Reviewed 2018-11-29
Review Source: Capterra

We selected Moengage as the expertise they could provide in the digital sphere really drew us. Their product innovation is second to none - they aren't just players in notifications, they are thought leaders. Their support and knowledge they provide, from our client manager to the free webinars they provide to get the most of the tools, are second to none. We look forward to many more years working together and growing on the impressive results we've achieved to date.

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Messaging made right!

Used weekly for 6-12 months
Reviewed 2018-12-12
Review Source: Capterra

We are using MoEngage as single messaging platform for all of our products, to fill the gap of reaching user contextually, on time and convert them into our loyal user base. We have broad range of platforms and plan to experiment a lot around content, channel, etc to beat the indutry best of messaging. He have succeeded in the initial tests, got our benchmark and now want to go above and beyond in meeting our monetization and engagement goals.

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Best tool for Marketing Automation

Used daily for 1-2 years
Reviewed 2018-11-20
Review Source: Capterra

The critical problem we had, while serving almost half-million active base in a day, was the segmentation. The proceeding problem involved serving the right content at right time. With Moengage in our application, we could do it in minutes. That's what Moengage became our saviour

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Gaurav Misra

super powerful, super simple

Used daily for 6-12 months
Reviewed 2018-12-07
Review Source: Capterra

Its helping us grow our retention rate. Flows are helping improve stickiness and overall gains in LTV are clearly there.

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MoEngage pricing

Pricing options
Free trial
View Pricing Plans

Starter: Free
Premium and Enterprise plans: Contact MoEngage for pricing information.
More Details:

MoEngage features

Drag & Drop Interface
Email Marketing
Engagement Analytics

A/B Testing (164 other apps)
Activity Dashboard (261 other apps)
Automatic Notifications (163 other apps)
Campaign Analysis (215 other apps)
Campaign Management (237 other apps)
Content Management (219 other apps)
Customizable Branding (220 other apps)
Customizable Templates (241 other apps)
Data Import/Export (185 other apps)
Monitoring (210 other apps)
Multi-Channel Marketing (181 other apps)
Real Time Analytics (182 other apps)
Real Time Data (161 other apps)
Reporting & Statistics (257 other apps)
Social Media Integration (266 other apps)
Third Party Integration (254 other apps)

Additional information for MoEngage

Key features of MoEngage

  • Acquisition analytics
  • Analytics/ROI tracking
  • Behavioral triggers
  • Channel attribution
  • Cohort analysis
  • Connector platform
  • Cross channel retargeting
  • Customer journey mapping
  • Customizable CTAs
  • Dynamic product messaging
  • Funnel analysis
  • In-App events tracking
  • In-app messages
  • Lifecycle email campaigns
  • Localization
  • Machine learning
  • Marketing flows
  • Mobile & website integration
  • Multivariate testing
  • Personalized product recommendations
  • Push amplication
  • Push notifications
  • Retention tracking
  • SMS messages
  • Sherpa AI algorithm
  • Time zone specific scheduling
  • Unified user profiles
  • Uninstall tracking
  • User event tracking
  • Web push notifications
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Customer First, Always - Clients rated their experience with MoEngage among the highest of all vendors in 2019 Gartner Magic Quadrant for Mobile Marketing Platforms - specifically the quality of account management as a point of differentiation.

Built for the Enterprise - With multiple levels of access controls and approvals, your distributed teams can run cross-channel, personalized campaigns across brands and geographies.

Be Data Driven - Focus on your KPIs instead of switching between multiple tools. Track, analyze, segment, engage, and optimize your campaigns on one platform.

Dynamic Recommendations - Delight customers with personalized recommendations across all channels and bring them back to the purchase cycle.

Micro-segment your Audience - Hyper-personalize your campaigns with more than 200+ options to segment your customers.

Avoid Guesswork with AI - Don’t waste your time guessing what to say and when to say. Let Sherpa, our AI powered engine optimize towards higher conversions..