Background: I'm a freelance developer who does a lot of web development for companies, usually working with marketing. As such, I get a lot of requests about tools they can use for email marketing, SEO, etc. Pinpointe is my number one recommendation for email marketing. - The UI is easy to use and the system has a very simple interface - Statistics reporting is thorough and provides a lot of information (they are adding more with each update) - Support is helpful. You usually get a reply within an hour and the support staff have the ability to escalate issues quickly to the development team. I've never run into an issue that they couldn't help me workaround until officially fixed. - Deliverability has been better than other systems I've tested - Great range of tools for improving send results - split testing, inbox previewing, spam checker - Has an Enterprise option (at least one of my clients specifically requested this and uses it)
The biggest drawbacks I've heard from my clients is that Pinpointe doesn't have a price point for small senders (eg sending only a few emails a month), nor a free account for VERY small senders. They are great for large volume and enterprise senders though. Also, they offer a WYSIWYG and a drag-and-drop campaign builder. The drag-and-drop builder is fun to use and is really true to what you see on the screen, but it could use some additional templates.
I have worked with Pinpointe for over 6 years and they have always been super responsive to our needs. The UI is logical and easy to use with extraordinary reporting and statistics. Their support team is extremely helpful and knowledgeable with responses generally received within an hour. The deliverability is also better than any other system we have tested and they include great testing tools allowing for multi-variant/split testing. My favorite tool is the inbox preview which shows you 25+ inboxes and includes a pre-flight spam checker. Currently I am using their Enterprise edition which allows me to create dedicated sub accounts with an administrator account and additional configuration options. I have 3 of my clients on the platform and all of them are very impressed with the delivery and reporting they are receiving.
They don't have a price point that is competitive for small senders, nor do they have a free account. Their target is higher volume and Enterprise The Campaign Builder is very easy to use and intuitive, however I would like to see additional templates added or more options for layouts within these templates.
Likelihood to recommend: 10/10
the program is easy to use and is cost effective. I would like to get our open rates and click-through-rates up though.
inability to segment list and send targeted emails. I also do not like the format of the date as it makes it hard to sort data in Excel
Likelihood to recommend: 3/10
Our firm was very hesitant to leave our provider of over 12 years. Do we have any regrets? Yes, that we did not do it sooner. I cannot express how happy we are to have made the move. The system is easy to use, very high quality. The team we have on our side, is awesome. Replies anytime, any day and mostly within 45 minutes. Our delivers, opens never better and reporting very clear and detailed. The continually work with us to achieve even better results. Highly recommended. We have been here almost 1 year now. Looking forward to many, many years with Pinpointe.
Honestly, we do not have even 1 complaint. If we need something they do not have, they build it for us.
Thank you for the positive review! Feel free to contact us via chat inside the Pinpointe application any time if you would like to set up an account strategy review or review new features.
Likelihood to recommend: 10/10
Pinpointe has ready-made templates that I can customize, so creating an email takes me seconds not hours. The automation features save me a ton of time. I can create emails ahead of time and schedule them to deliver or I can automate emails based on what my subscribers do. When subscribers click on links in my emails, for example, I let that action trigger a follow-up email. Pinpointe has an image library so I don't have to spend time finding an image, saving it and sizing it. I just pick an image and add it to my message. I love, love the testing feature. I was a little hesitant to use it at first. I wasn't sure how much of a difference it would make - but it did! Pinpointe even conducts the test for me and sends the winning campaign to my subscribers. I don't have to sign in, review the results, and send the email - Pinpointe does it for me. The metrics are easy to understand. I've used other platforms that spit out reports that mean nothing to me, but Pinpointe's are easy to grasp. I can look at big-picture stats or I can get more specific if I want.
For mid-size businesses sending 5,000 to 250,000 emails a month, the Professional Edition is best. You'll get a single user login and access to advanced features at a great price.
For mid to large businesses or agencies, the Enterprise Edition is a great solution. You can send 250,000-10 million+ emails a month with this high capacity package and have up to 250 user logins. You'll have dedicated servers, IP addresses, an account manager, phone support and access to additional features, like Salesforce integration.
Email marketing has become an integral part of the business marketer’s toolbox, however it’s not always easy for professionals to find software systems they can trust with their permission-based email communications. Pinpointe is a trustworthy, cloud-based solution that has been designed to enable smarter business-to-business communications.
Developed for business marketers in mid-sized enterprises, Pinpointe is an email marketing software system that includes advanced features like list segmentation, flexible drip campaigns, mobile-friendly templates, social sharing tools, and real-time site analytics.
Pinpointe is an email marketing service for business communications. Although there are many email marketing solutions developed for small businesses and individuals, Pinpointe differentiates itself by offering tools designed specifically for business-to-business (B2B) customers and mid-size companies.
Specifically, Pinpointe provides the types of advanced automation features and targeting capabilities that are necessary to run strategy-based email marketing campaigns. Pinpointe allows businesses to utilize these tools without having to deal with complex coding or intricate systems. The platform’s user interface (UI) is intentionally straightforward and easy for businesses to use.
Built primarily for business-to-business (B2B) customers and mid-size companies, Pinpointe now offers multiple plans that cater to different segments of its intended market. For example, the Professional Edition is frequently used by small and medium-size businesses that send between 5,000 and 250,000 emails per month. At the other end of the spectrum, Pinpointe is frequently used by medium to large enterprises and agencies that send between 250,000 and 25 million (or more) emails per month.
Pinpointe’s “smart segments” make it possible for marketers to target prospects with custom email lists. Using lead scoring, Pinpointe even gives users the option to create smart segments for “hot leads” based on certain customers’ website and email behaviors.
To segment your email lists, define your segment criteria. You can combine different behavioral information, like whether a subscriber clicked on a link or opened up a specific campaign email. You also have the option to base your segmented lists on demographics or custom fields.
Drip campaigns help businesses maximize efficiency and improve overall email marketing results. Using autoresponders, businesses can create trigger-based campaigns based on individual prospect behaviors.
Before you can start a drip campaign, you have to decide which types of triggers or behaviors you’d like to target. Set up automatic sequences that take place in individual emails. For example, you could set up a drip campaign that begins each time a person subscribes to your list or becomes a customer at your business. When that occurs, you can tell Pinpointe to automatically send educational emails at regular intervals over a period of several weeks.
One of the most important parts of designing an email campaign has to do with selecting the right template design. Pinpointe’s templates are mobile-friendly and ready-to-use. They’re also customizable, which means you can change the colors or the branding to fit your company’s own aesthetic.
Browse through Pinpointe’s selection of available templates, taking a look at mobile responsive templates, mobile email templates, email newsletter templates, and e-commerce email templates. Responsive templates are designed to automatically adjust when they’re opened on mobile phones, tablets, and desktop devices. This ensures that your campaigns will look professional, regardless of the devices your customers are using.
Pinpointe has integrated real-time website tracking and analytics into its email marketing service software. This gives businesses a complete view of how their contacts and prospects are interacting with their messages, and enables the tracking of inbound marketing results.
Among the many tracking and analytics features that Pinpointe provides are heatmaps, social metrics, lead scoring, and the ability to track funnel conversions. Pinpointe can track the responses you generate from all of your online marketing campaigns, including any banner ads or paid programs you participate in. You can also measure inbound marketing to see which websites and links are generating the most interest in your content.
Users with the Enterprise Edition and Agency Edition are able to sync Pinpointe to their Salesforce.com contacts. Pinpointe’s “ForceSync” system pushes Salesforce.com contacts into Pinpointe. It then syncs bounces and unsubscribed contacts back to Salesforce.com. Pinpointe also offers an XML API Connector.
Pricing for Pinpointe is based on the number of active contacts stored in a business’ email contact lists. Monthly costs range from $49 (for up to 5,000 contacts) to $898 (for up to 200,000 contacts). Organizations with more than 200,000 contacts are encouraged to contact Pinpointe directly for custom pricing options.
Cloud-based solution enables business-to-business communications
Developed for business marketers in mid-sized enterprises
Segment lists based on customer behaviors and demographics
Create flexible drip campaigns
Use real-time site analytics to for more effective marketing strategies