Pinpointe On-Demand Pricing, Features, Reviews & Comparison of Alternatives

Pinpointe On-Demand Reviews

Pinpointe On-Demand

Advanced-feature email marketing for less.

4.89/5 (9 reviews)
751     25,594

Feature-Rich. Easy to Use. Designed for B2B Email Marketing Customers

Pinpointe On-Demand was designed to help businesses marketers to create, automate measure and optimize email campaign results through an intuitive, easy to use interface. Don’t user your email servers for your marketing efforts – send and track your email campaigns using our cloud servers.

We understand that one size doesn’t fit all, so we have two versions to meet your needs:

Professional Edition
Ideally suited for Small/Medium businesses sending 5,000 to 250,000 emails / month with a single user login. All the features and great low pricing.

Enterprise Edition
For more demanding customers that need up to 250 user logins, dedicated servers, IP addresses. Enterprise Edition is for medium to large Enterprises and agencies sending 250,000 to 25 Million or more emails / month that may require up to 250 user logins and dedicated, Cloud-based infrastructure.

Let Pinpointe Deliver Your Email Campaigns
Take advantage of Pinpointe’s 99.9% uptime and email infrastructure knowledge. Don’t lose sleep over server or network failures or email deliverability issues. We manage system backup and service continuity and we help manage your email reputation for maximum deliverability.

Pinpointe On-Demand Reviews (9)

Latest reviews

 Great Product

We use Pinpointe as a first step in communicating with our broad audience. It is our first touch point in our email marketing strategy and an affordable compliment to our marketing automation software. After engaging our subscribers through Pinpointe, we push the most qualified and engaged ...

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Reviewed 23rd of October, 2014 by Sr. Manager, Online Marketing


 Critical Component of Demand Generation & Nurturing Campaigns

Pinpointe’s email marketing solution is one of the few email vendors in the market that is able to meet our closed-loop marketing objectives. Our marketing department needs to accurately track and analyze our email marketing program efficiency and Pinpointe has advanced targeting and segmentation ...

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Reviewed 13th of October, 2014 by

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Pinpointe On-Demand Category Leaders


#11 in Email Marketing

View full ranking

GetApp’s ranking highlights the top 25 apps in different categories on GetApp. If an app is listed in more than one category, it has the potential to be ranked in each of these categories. The ranking is independent of any commercial campaign an app vendor has with GetApp. The ranking is based on 5 data points, each scored out of 20: reviews, integrations, mobile apps, media presence, and security.

Pinpointe On-Demand Screenshots (11)

Pinpointe On-Demand screenshot: A large variety of easily editable drag and drop templatesPinpointe On-Demand screenshot: User friendly email campaign builder - just drag and dropPinpointe On-Demand screenshot: Detailed Spam Checker using SPAMASSASSIN spam filterPinpointe On-Demand screenshot: Detailed statistics reportsPinpointe On-Demand screenshot: Heat Map - see exactly where your recipients clicked in your emailPinpointe On-Demand screenshot: Configure your social accounts and easily add them to your campaignsPinpointe On-Demand screenshot: Free surveys included - easy drag and drop survey editorPinpointe On-Demand screenshot: Easily add your own HTML code in our WYSIWYG editor (we have both a drag & drop and WYSIWYG editor)Pinpointe On-Demand screenshot: Modern, easy-to-use interfacePinpointe On-Demand screenshot: Large library of help videosPinpointe On-Demand screenshot: Preview your email with our built-in Email on Acid app and get a quick on-click  mobile view

Pinpointe On-Demand Pricing

Starting from: $42.00/month

Pricing model: Subscription

Free Trial: Available (No Credit Card required)

Monthly - based on the number of active contacts stored in Pinpointe. Send up to 6 times per month to each contact. (Ideal for frequent senders)
Monthly - based on the number of emails sent each month. Ideal for customers who send about once a month.
Pay-as-you-go. Credits are good for up to 1 year - unused credits roll one each month. (Ideal for infrequent or seasonal senders.)

Key Features of Pinpointe On-Demand

  • Save Money - 3 flexible pricing options
  • Create ‘Drip Marketing’ campaigns - Improved automation
  • Advanced Segmenting / Targeting - Better results
  • ‘Email Marketing in the Cloud‘ – No hardware
  • Enterprise Edition - Up to 200 users
  • SPAM Score Checker - Improve email delivery
  • Email Inbox Previewer - check before you send
  • HTML Email Templates - Professionally designed
  • RSS Archiving of All Campaigns
  • Bounce Processing
  • Import / Export Data Records
  • Send Emails ‘On-Behalf-Of’ Someone
  • Synchronize with
  • De-duplicate, Fix Email List Errors
  • Segment Your Audience
  • Email Split /Multi-Variant Testing
  • Behavioral Targeting
  • Google Analytics Integration
  • Campaign Statistics – Drill-Down
  • Drag & Drop Surveys
  • Drag & Drop Campaign Builder

Security and privacy


Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options

Data policy

Data backup in multiple locations/GEO regions
This will ask you to sign in with LinkedIn


Intended Users
Freelancers, Large Enterprises, Mid Size Business, Non Profits, Small Business
Devices Supported
Linux, Mac, Windows, Web-based, Mobile Web App
Supported Countries
Australia, Canada, Europe, United Kingdom, United States
Supported Languages
Support Options
FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials


Unique benefits of Pinpointe's Enterprise Edition for 'Power Users' include:

Brand Preservation / Reputation Isolation. Your own dedicated cloud-scale app, and dedicated IPs so other companies can't encroach on your reputation or brand.

Multiple Accounts. Ideal for mid sized companies with separate business units / departments, agencies and universities.

'Cloud Scale' - Easily send from 250,000 to 20M emails /mo. (* consent based only)

Create, preview and send beautiful, mobile responsive campaigns in a snap with our awesome, Drag & Drop Campaign Builder.

Target your audience with precision. Search / select based on any combination of custom field data, demographic info and behavioral info.

Drip Marketing Campaigns. Set up campaigns that automatically trigger based on recipient actions, like whether they opened an email or clicked on a specific link.

Analyze Results and Fine Tune future campaigns. Pinpointe's stats and reporting provide unique insights so you can fine tune your campaign efforts and improve results.

Who is Pinpointe On-Demand For?

Built primarily for business-to-business (B2B) customers and mid-size companies, Pinpointe now offers multiple plans that cater to different segments of its intended market. For example, the Professional Edition is frequently used by small and medium-size businesses that send between 5,000 and 250,000 emails per month. At the other end of the spectrum, Pinpointe is frequently used by medium to large enterprises and agencies that send between 250,000 and 25 million (or more) emails per month.

Read the full GetApp Analysis


Frequently used together

Alternatives to Pinpointe On-Demand

GetApp Analysis

Email marketing has become an integral part of the business marketer’s toolbox, however it’s not always easy for professionals to find software systems they can trust with their permission-based email communications. Pinpointe is a trustworthy, cloud-based solution that has been designed to enable smarter business-to-business communications.

Developed for business marketers in mid-sized enterprises, Pinpointe is an email marketing software system that includes advanced features like list segmentation, flexible drip campaigns, mobile-friendly templates, social sharing tools, and real-time site analytics.

What is Pinpointe On-Demand?

Pinpointe is an email marketing service for business communications. Although there are many email marketing solutions developed for small businesses and individuals, Pinpointe differentiates itself by offering tools designed specifically for business-to-business (B2B) customers and mid-size companies.

Specifically, Pinpointe provides the types of advanced automation features and targeting capabilities that are necessary to run strategy-based email marketing campaigns. Pinpointe allows businesses to utilize these tools without having to deal with complex coding or intricate systems. The platform’s user interface (UI) is intentionally straightforward and easy for businesses to use.

Main Features

List Segmentation

Pinpointe’s “smart segments” make it possible for marketers to target prospects with custom email lists. Using lead scoring, Pinpointe even gives users the option to create smart segments for “hot leads” based on certain customers’ website and email behaviors.

To segment your email lists, define your segment criteria. You can combine different behavioral information, like whether a subscriber clicked on a link or opened up a specific campaign email. You also have the option to base your segmented lists on demographics or custom fields.

Flexible Drip Campaigns

Drip campaigns help businesses maximize efficiency and improve overall email marketing results. Using autoresponders, businesses can create trigger-based campaigns based on individual prospect behaviors.

Before you can start a drip campaign, you have to decide which types of triggers or behaviors you’d like to target. Set up automatic sequences that take place in individual emails. For example, you could set up a drip campaign that begins each time a person subscribes to your list or becomes a customer at your business. When that occurs, you can tell Pinpointe to automatically send educational emails at regular intervals over a period of several weeks.

Mobile-Friendly Templates

One of the most important parts of designing an email campaign has to do with selecting the right template design. Pinpointe’s templates are mobile-friendly and ready-to-use. They’re also customizable, which means you can change the colors or the branding to fit your company’s own aesthetic.

Browse through Pinpointe’s selection of available templates, taking a look at mobile responsive templates, mobile email templates, email newsletter templates, and e-commerce email templates. Responsive templates are designed to automatically adjust when they’re opened on mobile phones, tablets, and desktop devices. This ensures that your campaigns will look professional, regardless of the devices your customers are using.

Analytics & Heatmaps

Pinpointe has integrated real-time website tracking and analytics into its email marketing service software. This gives businesses a complete view of how their contacts and prospects are interacting with their messages, and enables the tracking of inbound marketing results.

Among the many tracking and analytics features that Pinpointe provides are heatmaps, social metrics, lead scoring, and the ability to track funnel conversions. Pinpointe can track the responses you generate from all of your online marketing campaigns, including any banner ads or paid programs you participate in. You can also measure inbound marketing to see which websites and links are generating the most interest in your content.


Users with the Enterprise Edition and Agency Edition are able to sync Pinpointe to their contacts. Pinpointe’s “ForceSync” system pushes contacts into Pinpointe. It then syncs bounces and unsubscribed contacts back to Pinpointe also offers an XML API Connector.


Pricing for Pinpointe is based on the number of active contacts stored in a business’ email contact lists. Monthly costs range from $49 (for up to 5,000 contacts) to $898 (for up to 200,000 contacts). Organizations with more than 200,000 contacts are encouraged to contact Pinpointe directly for custom pricing options.

Bottom Line

  • Cloud-based solution enables business-to-business communications

  • Developed for business marketers in mid-sized enterprises

  • Segment lists based on customer behaviors and demographics

  • Create flexible drip campaigns

  • Use real-time site analytics to for more effective marketing strategies