Pinpointe On-Demand Pricing, Features, Reviews & Comparison of Alternatives

Pinpointe On-Demand

Advanced-feature email marketing for less

4.71/5 (49 reviews)

Pinpointe On-Demand overview

What is Pinpointe On-Demand?

Pinpointe helps marketers create, personalize, automate and track email campaigns with ease. This email service provider is ideal for mid to large companies or agencies that want to send high volume emails using "next-level" features.

Pinpointe users have access to advanced features like autoresponders, drip campaigns, behavioral targeting, spam scoring, a detailed preview tool, a free image library, split testing, lead capture forms and customizable metrics - just to name a few.

The platform can integrate with many of your favorite apps including: Salesforce.com, WordPress, Zapier.com and Sumome.com.
www.pinpointe.com

Pricing

Starting from
$42/month
Pricing options
Subscription
Free trial
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada, United Kingdom, Australia

Supported languages

English
Pinpointe On-Demand screenshot: A large variety of easily editable drag and drop templatesHave You Outgrown Your Current Email Marketing Service ProviderPinpointe On-Demand screenshot: User friendly email campaign builder - just drag and dropPinpointe On-Demand screenshot: Detailed Spam Checker using SPAMASSASSIN spam filterPinpointe On-Demand screenshot: Detailed statistics reportsPinpointe On-Demand screenshot: Heat Map - see exactly where your recipients clicked in your emailPinpointe On-Demand screenshot: Configure your social accounts and easily add them to your campaignsPinpointe On-Demand screenshot: Free surveys included - easy drag and drop survey editorPinpointe On-Demand screenshot: Easily add your own HTML code in our WYSIWYG editor (we have both a drag & drop and WYSIWYG editor)Pinpointe On-Demand screenshot: Modern, easy-to-use interfacePinpointe On-Demand screenshot: Large library of help videosPinpointe On-Demand screenshot: Preview your email with our built-in Email on Acid app and get a quick on-click  mobile viewPinpointe's Powerful Drag & Drop Email Campaign BuilderWelcome to Pinpointe

Pinpointe On-Demand user reviews

Value for money
Features
Ease of use
Customer support
  4.5
  4.4
  4.5
  4.4
Emerson Schwartzkopf

Solid email delivery for B2B market

Used weekly for 2+ years
Reviewed 2021-02-11
Review Source: GetApp

I've been using it for more than six years and it hasn't failed yet. Consistent in delivery and virtually no down time.

Pros
-- Timed distribution. Allows us to delivery at certain time (0900) anywhere in the world. -- Limitless segmentation of lists to target users by region, frequency of opens, type, business, etc. -- Easy search of databases. -- Easy downloading of databases. -- Easy handling of graphic elements. -- Good selection of adaptable templates. -- Quick to send 1,000+ emails.

Cons
-- It could use an intermediate tier of pricing.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Anonymous

Pinpointe exceeded our expectations and is an integral part of our business.

Used daily for 2+ years
Reviewed 2021-01-12
Review Source: GetApp

Pros
Exceptional customer service, ease of use, understanding of our needs and extremely complimentary of our needs. We send e-blasts so regularly that we need a service that can attend to any issues or problems that may occur on our end or on theirs. All issues we have had have been immediately resolved without hindering our day-to-day job. The results of e-mail campaigns meet our standards and it is easy to pull the statistics we need to ensure satisfactory results. We are able to improve our database because of the tools that Pinpointe provides, such as exporting hard bounces for e-mail marketing campaigns. With as little experience as I have in HTML building, Pinpointe's campaign builder and HTML upload method has allowed me to easily customize and fix any issues that may occur due to broken HTML

Cons
The auto generated PDF for reports isn't customizable to what we'd like to have, but this is nothing that we dislike...we love all of the services we get from them.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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andrew cory

limited ability to send targeted emails out based on purchasing history

Used daily for 2+ years
Reviewed 2017-09-25
Review Source: Capterra

Pros
the program is easy to use and is cost effective. I would like to get our open rates and click-through-rates up though.

Cons
inability to segment list and send targeted emails. I also do not like the format of the date as it makes it hard to sort data in Excel

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 3/10

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Anonymous

Outstanding customer service and tech support

Used daily for 2+ years
Reviewed 2020-12-17
Review Source: GetApp

Pros
We have used many ESPs over my tenure with this company, and Pinpointe has by far the most responsive and easy to work with tech support in the industry. Multiple options are available for you to reach out to them, including site chat. I've never had to wait long to receive a thorough explanation, fix, and/or walk-through from the team regarding any issues I've bumped up against.

Cons
I would like to be able to edit the HTML regardless of which editor I am using.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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John Renner

Everything you need from an Email Service Provider plus great customer service

Used daily for 1-2 years
Reviewed 2021-02-15
Review Source: Capterra

Across all our brands we send more than 20 newsletters each week. Pinpointe has helped us to create a very efficient process for setting up and sending these newsletters. Our newsletter open and click rates went up almost immediately when we started using Pinpointe. In addition, we send a multitude of emails to promote events, webinars, premium reports, etc. The drag-and-drop email builder in Pinpointe has made creating these mobile-friendly e-blasts easier than ever.

Pros
Their platform is very easy to use. But it's the customer service that really sets Pinpointe apart.

Cons
Their user interface is a bit dated, but I hear that may be changing soon!

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Pinpointe On-Demand pricing

Starting from
$42/month
Pricing options
Subscription
Free trial
View Pricing Plans

Professional Edition
For mid-size businesses sending 5,000 to 250,000 emails a month, the Professional Edition is best. You'll get a single user login and access to advanced features at a great price.

Enterprise Edition
For mid to large businesses or agencies, the Enterprise Edition is a great solution. You can send 250,000-10 million+ emails a month with this high capacity package and have up to 250 user logins. You'll have dedicated servers, IP addresses, an account manager, phone support and access to additional features, like Salesforce integration.

Pinpointe On-Demand features

API
Campaign Analysis
Campaign Management
Campaign Planning
Campaign Segmentation
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Real Time Analytics
Reporting & Statistics
Template Management

Activity Dashboard (448 other apps)
Automatic Notifications (241 other apps)
Content Management (321 other apps)
Engagement Analytics (295 other apps)
Monitoring (278 other apps)
Multi-Channel Marketing (270 other apps)
Social Media Integration (339 other apps)
Third Party Integration (418 other apps)

GetApp Analysis

Email marketing has become an integral part of the business marketer’s toolbox, however it’s not always easy for professionals to find software systems they can trust with their permission-based email communications. Pinpointe is a trustworthy, cloud-based solution that has been designed to enable smarter business-to-business communications.

Developed for business marketers in mid-sized enterprises, Pinpointe is an email marketing software system that includes advanced features like list segmentation, flexible drip campaigns, mobile-friendly templates, social sharing tools, and real-time site analytics.


What is Pinpointe On-Demand?

Pinpointe is an email marketing service for business communications. Although there are many email marketing solutions developed for small businesses and individuals, Pinpointe differentiates itself by offering tools designed specifically for business-to-business (B2B) customers and mid-size companies.

Specifically, Pinpointe provides the types of advanced automation features and targeting capabilities that are necessary to run strategy-based email marketing campaigns. Pinpointe allows businesses to utilize these tools without having to deal with complex coding or intricate systems. The platform’s user interface (UI) is intentionally straightforward and easy for businesses to use.


Who is Pinpointe On-Demand For?

Built primarily for business-to-business (B2B) customers and mid-size companies, Pinpointe now offers multiple plans that cater to different segments of its intended market. For example, the Professional Edition is frequently used by small and medium-size businesses that send between 5,000 and 250,000 emails per month. At the other end of the spectrum, Pinpointe is frequently used by medium to large enterprises and agencies that send between 250,000 and 25 million (or more) emails per month.


Main Features

List Segmentation

Pinpointe’s “smart segments” make it possible for marketers to target prospects with custom email lists. Using lead scoring, Pinpointe even gives users the option to create smart segments for “hot leads” based on certain customers’ website and email behaviors.

To segment your email lists, define your segment criteria. You can combine different behavioral information, like whether a subscriber clicked on a link or opened up a specific campaign email. You also have the option to base your segmented lists on demographics or custom fields.

Flexible Drip Campaigns

Drip campaigns help businesses maximize efficiency and improve overall email marketing results. Using autoresponders, businesses can create trigger-based campaigns based on individual prospect behaviors.

Before you can start a drip campaign, you have to decide which types of triggers or behaviors you’d like to target. Set up automatic sequences that take place in individual emails. For example, you could set up a drip campaign that begins each time a person subscribes to your list or becomes a customer at your business. When that occurs, you can tell Pinpointe to automatically send educational emails at regular intervals over a period of several weeks.

Mobile-Friendly Templates

One of the most important parts of designing an email campaign has to do with selecting the right template design. Pinpointe’s templates are mobile-friendly and ready-to-use. They’re also customizable, which means you can change the colors or the branding to fit your company’s own aesthetic.

Browse through Pinpointe’s selection of available templates, taking a look at mobile responsive templates, mobile email templates, email newsletter templates, and e-commerce email templates. Responsive templates are designed to automatically adjust when they’re opened on mobile phones, tablets, and desktop devices. This ensures that your campaigns will look professional, regardless of the devices your customers are using.

Analytics & Heatmaps

Pinpointe has integrated real-time website tracking and analytics into its email marketing service software. This gives businesses a complete view of how their contacts and prospects are interacting with their messages, and enables the tracking of inbound marketing results.

Among the many tracking and analytics features that Pinpointe provides are heatmaps, social metrics, lead scoring, and the ability to track funnel conversions. Pinpointe can track the responses you generate from all of your online marketing campaigns, including any banner ads or paid programs you participate in. You can also measure inbound marketing to see which websites and links are generating the most interest in your content.


Integrations

Users with the Enterprise Edition and Agency Edition are able to sync Pinpointe to their Salesforce.com contacts. Pinpointe’s “ForceSync” system pushes Salesforce.com contacts into Pinpointe. It then syncs bounces and unsubscribed contacts back to Salesforce.com. Pinpointe also offers an XML API Connector.


Pricing

Pricing for Pinpointe is based on the number of active contacts stored in a business’ email contact lists. Monthly costs range from $49 (for up to 5,000 contacts) to $898 (for up to 200,000 contacts). Organizations with more than 200,000 contacts are encouraged to contact Pinpointe directly for custom pricing options.


Bottom Line

  • Cloud-based solution enables business-to-business communications

  • Developed for business marketers in mid-sized enterprises

  • Segment lists based on customer behaviors and demographics

  • Create flexible drip campaigns

  • Use real-time site analytics to for more effective marketing strategies


Videos and tutorials

Pinpointe On-Demand Tutorial Videos from GetApp

Hosted by
Jimmy Flores

Additional information for Pinpointe On-Demand

Key features of Pinpointe On-Demand

  • Save Money - 3 flexible pricing options
  • Create ‘Drip Marketing’ campaigns - Improved automation
  • Advanced Segmenting / Targeting - Better results
  • ‘Email Marketing in the Cloud‘ – No hardware
  • Enterprise Edition - Up to 200 users
  • SPAM Score Checker - Improve email delivery
  • Email Inbox Previewer - check before you send
  • HTML Email Templates - Professionally designed
  • RSS Archiving of All Campaigns
  • Bounce Processing
  • Import / Export Data Records
  • Send Emails ‘On-Behalf-Of’ Someone
  • Synchronize with Salesforce.com
  • De-duplicate, Fix Email List Errors
  • Segment Your Audience
  • Email Split /Multi-Variant Testing
  • Behavioral Targeting
  • Google Analytics Integration
  • Campaign Statistics – Drill-Down
  • Drag & Drop Surveys
  • Drag & Drop Campaign Builder
View All Features

Benefits

Create effective, responsive emails
With Pinpointe's drop-and-drag editor, you can customize templates that look great on any device. Responsively designed templates ensure your message adapts to any screen size.

Preview your email
Competitors show you how your email looks on a desktop, tablet and phone, but Pinpointe will show you how your email looks on specific devices, like the iPhone 6.

Automate emails
Save time by sending emails automatically. Schedule emails to send on a certain day or trigger emails to send based on a subscriber's action. You can create and automate drip campaigns too.

Access detailed metrics
Get easy-to-interpret metrics that will help you fine tune your campaigns and make solid business decisions.

Set up multiple accounts
For mid-size companies, agencies or universities, Pinpointe offers multiple logins that allow each user to manage their own lists and content.