Pinpointe On-Demand Pricing, Features, Reviews & Comparison of Alternatives

Pinpointe On-Demand Reviews

Pinpointe On-Demand

Advanced-feature email marketing for less.

4.88/5 (8 reviews)
745     24,075

Who is Pinpointe On-Demand For?

Built primarily for business-to-business (B2B) customers and mid-size companies, Pinpointe now offers multiple plans that cater to different segments of its intended market. For example, the Professional Edition is frequently used by small and medium-size businesses that send between 5,000 and 250,000 emails per month. At the other end of the spectrum, Pinpointe is frequently used by medium to large enterprises and agencies that send between 250,000 and 25 million (or more) emails per month.

Read the full GetApp Analysis

Pinpointe On-Demand Category Leaders

Reviews
Integrations
Mobile
Media
Security

#11 in Email Marketing

View full ranking
45
11
7
0
8
19

GetApp’s ranking highlights the top 25 apps in different categories on GetApp. If an app is listed in more than one category, it has the potential to be ranked in each of these categories. The ranking is independent of any commercial campaign an app vendor has with GetApp. The ranking is based on 5 data points, each scored out of 20: reviews, integrations, mobile apps, media presence, and security.

Pinpointe On-Demand Screenshots (11)

Pinpointe On-Demand screenshot: A large variety of easily editable drag and drop templatesPinpointe On-Demand screenshot: User friendly email campaign builder - just drag and dropPinpointe On-Demand screenshot: Detailed Spam Checker using SPAMASSASSIN spam filterPinpointe On-Demand screenshot: Detailed statistics reportsPinpointe On-Demand screenshot: Heat Map - see exactly where your recipients clicked in your emailPinpointe On-Demand screenshot: Configure your social accounts and easily add them to your campaignsPinpointe On-Demand screenshot: Free surveys included - easy drag and drop survey editorPinpointe On-Demand screenshot: Easily add your own HTML code in our WYSIWYG editor (we have both a drag & drop and WYSIWYG editor)Pinpointe On-Demand screenshot: Modern, easy-to-use interfacePinpointe On-Demand screenshot: Large library of help videosPinpointe On-Demand screenshot: Preview your email with our built-in Email on Acid app and get a quick on-click  mobile view

Pinpointe On-Demand Pricing

Starting from: $42.00/month

Pricing model: Subscription

Free Trial: Available (No Credit Card required)

Monthly - based on the number of active contacts stored in Pinpointe. Send up to 6 times per month to each contact. (Ideal for frequent senders)
Monthly - based on the number of emails sent each month. Ideal for customers who send about once a month.
Pay-as-you-go. Credits are good for up to 1 year - unused credits roll one each month. (Ideal for infrequent or seasonal senders.)

Key Features of Pinpointe On-Demand

  • Save Money - 3 flexible pricing options
  • Create ‘Drip Marketing’ campaigns - Improved automation
  • Advanced Segmenting / Targeting - Better results
  • ‘Email Marketing in the Cloud‘ – No hardware
  • Enterprise Edition - Up to 200 users
  • SPAM Score Checker - Improve email delivery
  • Email Inbox Previewer - check before you send
  • HTML Email Templates - Professionally designed
  • RSS Archiving of All Campaigns
  • Bounce Processing
  • Import / Export Data Records
  • Send Emails ‘On-Behalf-Of’ Someone
  • Synchronize with Salesforce.com
  • De-duplicate, Fix Email List Errors
  • Segment Your Audience
  • Email Split /Multi-Variant Testing
  • Behavioral Targeting
  • Google Analytics Integration
  • Campaign Statistics – Drill-Down
  • Drag & Drop Surveys
  • Drag & Drop Campaign Builder

Security and privacy

Encryption

Yes
Encryption of sensitive data at rest
Yes
HTTPS for all pages

Access control

No
Multi-factor authentication options

Data policy

Yes
Data backup in multiple locations/GEO regions
This will ask you to sign in with LinkedIn

Pinpointe On-Demand Overview

Feature-Rich. Easy to Use. Designed for B2B Email Marketing Customers

Pinpointe On-Demand was designed to help businesses marketers to create, automate measure and optimize email campaign results through an intuitive, easy to use interface. Don’t user your email servers for your marketing efforts – send and track your email campaigns using our cloud servers.

We understand that one size doesn’t fit all, so we have two versions to meet your needs:

Professional Edition
Ideally suited for Small/Medium businesses sending 5,000 to 250,000 emails / month with a single user login. All the features and great low pricing.

Enterprise Edition
For more demanding customers that need up to 250 user logins, dedicated servers, IP addresses. Enterprise Edition is for medium to large Enterprises and agencies sending 250,000 to 25 Million or more emails / month that may require up to 250 user logins and dedicated, Cloud-based infrastructure.

Let Pinpointe Deliver Your Email Campaigns
Take advantage of Pinpointe’s 99.9% uptime and email infrastructure knowledge. Don’t lose sleep over server or network failures or email deliverability issues. We manage system backup and service continuity and we help manage your email reputation for maximum deliverability.
www.pinpointe.com

Specifications

Intended Users
Freelancers, Large Enterprises, Mid Size Business, Non Profits, Small Business
Devices Supported
Linux, Mac, Windows, Web-based, Mobile Web App
Supported Countries
Australia, Canada, Europe, United Kingdom, United States
Supported Languages
English
Support Options
FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials

Benefits

Unique benefits of Pinpointe's Enterprise Edition for 'Power Users' include:

Brand Preservation / Reputation Isolation. Your own dedicated cloud-scale app, and dedicated IPs so other companies can't encroach on your reputation or brand.

Multiple Accounts. Ideal for mid sized companies with separate business units / departments, agencies and universities.

'Cloud Scale' - Easily send from 250,000 to 20M emails /mo. (* consent based only)

Create, preview and send beautiful, mobile responsive campaigns in a snap with our awesome, Drag & Drop Campaign Builder.

Target your audience with precision. Search / select based on any combination of custom field data, demographic info and behavioral info.

Drip Marketing Campaigns. Set up campaigns that automatically trigger based on recipient actions, like whether they opened an email or clicked on a specific link.

Analyze Results and Fine Tune future campaigns. Pinpointe's stats and reporting provide unique insights so you can fine tune your campaign efforts and improve results.

Pinpointe On-Demand Reviews & Ratings

User ratings

(7)
(1)
(0)
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Rating summary

Overall rating
Value for money
Ease of use
Features
Customer support
Sr. Manager, Online Marketing (Computer Software company, 501-1000 employees)
Verified Reviewer

Great Product

23/10/2014

We use Pinpointe as a first step in communicating with our broad audience. It is our first touch point in our email marketing strategy and an affordable compliment to our marketing automation software. After engaging our subscribers through Pinpointe, we push the most qualified and engaged prospects to our marketing automation platform, which we use for landing pages, lead routing lead scoring. This has not only allowed us to save a tremendous amount of money, but has simplified our email marketing processes.

Pros

Besides saving money and simplifying our email marketing processes, we have been very impressed with Pinpointe’s deliverability rates. We send several million emails a month and our deliverability rates with Pinpointe are over 98%. Pinpointe has secu

Source: GetApp
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Verified Reviewer

Critical Component of Demand Generation & Nurturing Campaigns

13/10/2014

Pinpointe’s email marketing solution is one of the few email vendors in the market that is able to meet our closed-loop marketing objectives. Our marketing department needs to accurately track and analyze our email marketing program efficiency and Pinpointe has advanced targeting and segmentation tools that go beyond the basics of simple email marketing. It’s also important for us to be able to send personalized and targeted emails on behalf of our sales and lead development teams. With Pinpointe we can choose, for each contact in our database, whom each email campaign appears to be coming from.

Pros

Easy to Use - intuitive system Accurate system; great reporting and analytics available Very good support Great value

Source: GetApp
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Manager, Marketing Automation ( company, 501-1000 employees)
Verified Reviewer

Enhances our Email Marketing Reach

09/10/2014

We use Pinpointe as a first step in communicating with our broad audience. It is our first touch point in our email marketing strategy and an affordable compliment to our marketing automation software. After engaging our subscribers through Pinpointe, we push the most qualified and engaged prospects to our marketing automation platform. This has enhanced our email marketing reach, while saving us money.

Pros

+ Enhances our email marketing reach + Saves us money + GREAT deliverability rate – 98%+ (and we sent millions of emails each month) + GREAT tools for spam score and email client visibility

Source: GetApp
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Verified Reviewer

Great for Email Marketing

03/10/2014

We have used Pinpointe for over X years to send out important company announcements and monthly newsletters to our customers. They continues to be a great service provider and continuously improve their system. Their spam checker and email previewer tools have really helped our deliverability, and you can’t beat their support team.

Source: GetApp
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Verified Reviewer

Pinpointe's Email Marketing Platform Is Like Constant Contact On Steriods

30/05/2014

I am a marketing consultant that primarily services B2B clients from the mid to enterprise space, For over five years I have continually recommended and use Pinpointe’s robust email marketing software solution due to its advanced features and easy-to-use platform. Growing beyond the basics of email marketing, Pinpointe incorporates tracking and analytics capabilities along with the bells and whistles of advanced email marketing. It also includes features like like split-testing, landing pages, automated lead nurturing, social sharing, email deliverability, and website tracking. Customers can quickly create and design all types of emails and newsletters with responsive templates that automatically adjust to display on devices that result in high response rates. Comprehensive features like improved targeting, segmentation and drip marketing campaigns also help marketers easily nurture contacts, analyze results and deliver more quality opportunities to the sales team. Pinpointe has made it easy for both me and my clients to effectively manage all aspects of email marketing.

Pros

* Easy to use built-in email designer - use one of Pinpointe's mobile responsive email templates or easily create your own. * EXCELLENT customer service goes above an beyond. * Advanced email marketing automation features

Cons

* Design editor doesn’t store recently used colors * Would like to be better informed about updates

Source: GetApp
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Verified Reviewer

Pinpointe's Email Marketing Platform Is Like Constant Contact On Steroids

30/05/2014

I am a marketing consultant that primarily services B2B clients from the mid to enterprise space, I continually recommended and use Pinpointe’s robust email marketing software solution due to its advanced features and easy-to-use platform. Growing beyond the basics of email marketing, Pinpointe incorporates tracking and analytics capabilities along with the bells and whistles of advanced email marketing. It also includes features like like split-testing, landing pages, automated lead nurturing, social sharing, email deliverability, and website tracking. Customers can quickly create and design all types of emails and newsletters with responsive templates that automatically adjust to display on devices that result in high response rates. Comprehensive features like improved targeting, segmentation and drip marketing campaigns also help marketers easily nurture contacts, analyze results and deliver more quality opportunities to the sales team. Pinpointe has made it easy for both me and my clients to effectively manage all aspects of email marketing.

Pros

* Easy to use built-in email designer - use one of Pinpointe's mobile responsive email templates or easily create your own. * EXCELLENT customer service goes above an beyond. * Advanced email marketing automation features

Cons

* Design editor doesn’t store recently used colors * Would like to be better informed about updates

Source: GetApp
1 of 1 people found this review helpful
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Pinpointe's Email HTML Code Analysis Tool

20/11/2012

I really appreciate Pinpointe’s Inbox Preview Tool. With it, I can now see what my email campaign looks like in up to 20 email clients, including mobile and I-Pad. It has a code analyzer that identifies three levels of code errors: Critical, Moderate, and Low. It then offers details on how to update the code to eliminate the errors/problems for the given email client. I also use Pinpointe’s spam checker and find it very useful in aiding the reduction of my spam score for every email campaign.

Source: GetApp
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Successful B2B email marketing

02/12/2011

The Email Marketing Software from Pinpointe offers for B2B users like me more creation and monitoring features than we could find in ordinary B2C email marketing services. One very useful feature is for example the customizable From field. If you create an email marketing campaign with Pinpointe you can import contacts from an Excel, Outlook or CSF file without problems. The software enables you as well to add information about a client as a note. You can choose from different report options, all of them are easy to create.

Pros

The software offers great features like surveys, an email previewer, a spam checker, etc. I also like very much Pinpointe's email creator which helps you to prepare full HTML emails.

Cons

Social media integration and complaints report is missing.

Source: GetApp
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Videos

Frequently used together

Alternatives to Pinpointe On-Demand

GetApp Analysis

Email marketing has become an integral part of the business marketer’s toolbox, however it’s not always easy for professionals to find software systems they can trust with their permission-based email communications. Pinpointe is a trustworthy, cloud-based solution that has been designed to enable smarter business-to-business communications.

Developed for business marketers in mid-sized enterprises, Pinpointe is an email marketing software system that includes advanced features like list segmentation, flexible drip campaigns, mobile-friendly templates, social sharing tools, and real-time site analytics.

What is Pinpointe On-Demand?

Pinpointe is an email marketing service for business communications. Although there are many email marketing solutions developed for small businesses and individuals, Pinpointe differentiates itself by offering tools designed specifically for business-to-business (B2B) customers and mid-size companies.

Specifically, Pinpointe provides the types of advanced automation features and targeting capabilities that are necessary to run strategy-based email marketing campaigns. Pinpointe allows businesses to utilize these tools without having to deal with complex coding or intricate systems. The platform’s user interface (UI) is intentionally straightforward and easy for businesses to use.

Main Features

List Segmentation

Pinpointe’s “smart segments” make it possible for marketers to target prospects with custom email lists. Using lead scoring, Pinpointe even gives users the option to create smart segments for “hot leads” based on certain customers’ website and email behaviors.

To segment your email lists, define your segment criteria. You can combine different behavioral information, like whether a subscriber clicked on a link or opened up a specific campaign email. You also have the option to base your segmented lists on demographics or custom fields.

Flexible Drip Campaigns

Drip campaigns help businesses maximize efficiency and improve overall email marketing results. Using autoresponders, businesses can create trigger-based campaigns based on individual prospect behaviors.

Before you can start a drip campaign, you have to decide which types of triggers or behaviors you’d like to target. Set up automatic sequences that take place in individual emails. For example, you could set up a drip campaign that begins each time a person subscribes to your list or becomes a customer at your business. When that occurs, you can tell Pinpointe to automatically send educational emails at regular intervals over a period of several weeks.

Mobile-Friendly Templates

One of the most important parts of designing an email campaign has to do with selecting the right template design. Pinpointe’s templates are mobile-friendly and ready-to-use. They’re also customizable, which means you can change the colors or the branding to fit your company’s own aesthetic.

Browse through Pinpointe’s selection of available templates, taking a look at mobile responsive templates, mobile email templates, email newsletter templates, and e-commerce email templates. Responsive templates are designed to automatically adjust when they’re opened on mobile phones, tablets, and desktop devices. This ensures that your campaigns will look professional, regardless of the devices your customers are using.

Analytics & Heatmaps

Pinpointe has integrated real-time website tracking and analytics into its email marketing service software. This gives businesses a complete view of how their contacts and prospects are interacting with their messages, and enables the tracking of inbound marketing results.

Among the many tracking and analytics features that Pinpointe provides are heatmaps, social metrics, lead scoring, and the ability to track funnel conversions. Pinpointe can track the responses you generate from all of your online marketing campaigns, including any banner ads or paid programs you participate in. You can also measure inbound marketing to see which websites and links are generating the most interest in your content.

Integrations

Users with the Enterprise Edition and Agency Edition are able to sync Pinpointe to their Salesforce.com contacts. Pinpointe’s “ForceSync” system pushes Salesforce.com contacts into Pinpointe. It then syncs bounces and unsubscribed contacts back to Salesforce.com. Pinpointe also offers an XML API Connector.

Pricing

Pricing for Pinpointe is based on the number of active contacts stored in a business’ email contact lists. Monthly costs range from $49 (for up to 5,000 contacts) to $898 (for up to 200,000 contacts). Organizations with more than 200,000 contacts are encouraged to contact Pinpointe directly for custom pricing options.

Bottom Line

  • Cloud-based solution enables business-to-business communications

  • Developed for business marketers in mid-sized enterprises

  • Segment lists based on customer behaviors and demographics

  • Create flexible drip campaigns

  • Use real-time site analytics to for more effective marketing strategies