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Zoho Social Logo

Zoho Social

4.7
(2.8K)

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Social media marketing for growing businesses

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(99)

Zoho Social Features

Features Summary

Functionality

4.5

/5

2.8K

Total features

48

7 categories

Zoho Social features

@mentions
Activity Dashboard
Activity Tracking
Alerts/Notifications
Automated Publishing
Automated Scheduling
Brand Guidelines
Brand Tracking

Common features of Brand Management software

API
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Alerts/Notifications
Approval Process Control
Artwork Management
Brand Guidelines

Price starts from

15

Per month

Flat Rate

Pricing options
Free plan
Subscription
Free trial

Screenshots

Contenders comparison

Functionality

4.5

/5

2.8K

Price starts from

15

Per month

learn more

Total Features

48

Unique features

  • Data Visualization

  • Brand Guidelines

  • Dashboard Creation

  • @mentions

Functionality

4.4

/5

15.9K

Price starts from

13

Per month

learn more

Total Features

158

Features in Common

33

Unique features

  • Publishing Options

  • ROI Tracking

  • Data Import/Export

  • Live Chat

Functionality

4.4

/5

5.4K

Price starts from

50

Per month

visit website

Total Features

104

Features in Common

25

Unique features

  • Keyword Rank Tracking

  • SEO Management

  • Customizable Forms

  • Responsive

Common Zoho Social comparisons

Reviewers who mentioned features said:

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Rexie M.

Automotive, 1-10 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Makes social media management an efficient and easy task!

Reviewed 4 months ago

Great! It's very easy to use, very cost effective as part of Zoho One package and makes things quicker and easier than posting to each social account individually. Can see which posts perform better than others to help decide on future content and posting time.

Pros

Manages multiple social channels and over the last year the amount of development that has gone into new posting features within each channel is fantastic. Hastags can be added to IG posts, button links for Google etc. It also uses data to advise best times to post for max engagement- the more in-depth tools such as these become available the better!

Cons

There are still new social features that it would be good to see available within the platform. You can do an IG post or reel but not both at the same time. Would be good if Zoho had one software to manage all chat systems and all social media in one software.

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Melissa P.

Education Management, 501-1,000 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Great alternative to well known social media management programs

Reviewed 2 years ago

Zoho has a robust suite of inexpensive high powered programs. I have been searching for my social media management unicorn and have tried nearly everything on the market. Zoho Social offers a great value for the cost compared to other programs, is easy to use, including on the mobile app and I was able to receive 6 months free on their COVID 19 plan.

Pros

Zoho social was easy to implement and begin using. Love the SmartQ feature and it seems to interface with Instagram better than other programs.

Cons

Does not have automatic image resizing so photos have to be readjusted at times.

AR
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Verified reviewer

Financial Services, 11-50 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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The Most Easy to Use Social Media management CRM.

Reviewed a month ago

I think there is a lot more improvements you guys need to implement, however, my full take is ZOHO was generally good in terms of what we wanted.

Pros

SmartQContent PlannerSocial Media reporting

Cons

I really loved the fact that I could schedule my post a long time in advance, I also was able to see the best times users are more likely to engage with my post. I was able to use this to advance our marketing plan drastically. and alot more.

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Wulliams C.

Used weekly for 6-12 months

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Managing social networks is my passion and Zoho Social is an ally to manage them

Reviewed 5 years ago

According to my perspective coming from the use of Zoho Social, I think it is a matter of time for this software to overcome itself. The incorporation of more companies of social networks is the immediate update that they must do, to compete with other companies that provide the same service.

Pros

Zoho Social is an attractive software with excellent programming features for the management of Social Networks. While it is a growing software, I must list certain positive characteristics: -It is a solid software that goes well with marketing management, exposing the brands with which we work at an acceptable level. -As well as other software with the same characteristics, social networks can be managed through a single panel, granting the user greater levels of supervision and observation of information. -It has a quite interesting predictability system. This feature is very common in the software of the Zoho company. -It has an excellent address shortener, programmed by the same company Zoho.

Cons

Despite the positive elements that I mentioned earlier, I must emphasize that you can only enter two social networks, greatly limiting the use of this software and staying behind in front of other social network managers.

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Miguel M.

Computer Software, 51-200 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Impressively surprised

Reviewed 2 months ago
Pros

Post Scheduling and Social Media Analytics

Cons

They should also have telegram post scheduling

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Sukant K.

Information Technology and Services, 11-50 employees

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Amazing product for social media management

Reviewed 2 months ago
Pros

Very amazing social media managment software

Cons

Nothing as of now. Its an amazing product

JS
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Jeffrey S.

Hospitality, 11-50 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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The best social platform hands down.

Reviewed 3 years ago

Yes the best. I've been telling all my marketing pals. This is the best platform for such a steal in monthly premium.

Pros

Seriously this platform has every feature you could want. I've used hootsuite, bubble, and sprout social. Compared to this platform all of those suck. With zoho you get monitoring, reporting, connections, team, publishing, drafts, you name it. All for a stinking low price compared to other platforms that want to charge you an arm and a leg for mediocre functionality and no team collaboration. Super happy with this platform.

Cons

Nothing so far. Haven't found anything.

KB
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Kim B.

Professional Training & Coaching, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Perfect solution for my social media needs

Reviewed 4 years ago

Overall, I am pleasantly surprised at how much of my needs are met by Zoho Social. I've tried many different social media management tools and this is the first one that delivered exactly what I need, how I need it, and answered all of my how-to questions easily. I'm so glad that I found Zoho Social!

Pros

Ease of use, quick set up, easy to add team members, love the analytics, being able to post to all of the major networks, and simple user interface (everything makes sense in how it works)

Cons

Although it has Social Inbox for Twitter and Facebook, I would like to have it for other networks like Google My Business, Instagram, and LinkedIn. Doesn't have access to engage or post to Pinterest. A nice have that's not available is integration with WordPress self-hosted service.

AN
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Anissa N.

Hospitality, 11-50 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Love the ease of Zoho Social

Reviewed 4 years ago

Or social media engagements is growing for our organization and it is helpful to have comprehensive engagement reports all on the Zoho Social platform because we can see exactly what posts our audiences respond to the most. Having this data and the insights right in hand helps my team create posts that replicate the type of content that will yield the most engagement.

Pros

Social Media scheduling for the three channels I am the administer of is so easy! Instead of posting every day, I schedule once or twice a week. My colleagues are able to see the schedule and we can easily move posts around if we see we need to change days or time. I love the feature that shows you the best time to post. I am able to catch up on all direct messages from each social media channel in one spot, on Zoho.

Cons

I don't have any cons or anything that I like least about the software.

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Masdiana M.

Banking, 10,001+ employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Zoho Social to manage all the social media account

Reviewed 2 years ago

Our organization's social media engagement is growing. Having detailed feedback statistics on the Zoho Social network is helpful because we can clearly see which content our followers react to the most. With this information and insights at hand, my team will build posts that mimic which kind of content gets the most interaction.

Pros

It's so easy to schedule social media posts for the 3 platform that I manage! I plan posts either once or twice a week instead of every day. My coworkers have access to the calendar, and we can quickly changing the posts if we need to adjust when to post them. I like the feature that tells you when it's best to write. On Zoho, I can see all of my instant messages within each social media platform from a single place.

Cons

I've tried a few times to upload several photos to my Instagram account but have been unable to do so. But that was a mild annoyance. I haven't used many of the features yet, so I can't say there was something I disliked.

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David L.

Executive Office, 11-50 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Sufficient and Affordable

Reviewed a year ago

Overall, it's the best platform we've tried so far. With an added bonus of being one of the most affordable!

Pros

All of the main social media channels; Post calendar; Content library; Enhanced collaboration environment;

Cons

Approval workflows work only with certain user types; I needed my marketing specialist to have certain admin rights but I still wanted to be able to review some posts; Inability to do hashtag research;

SK
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Sarvpreet K.

Education Management, 11-50 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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A Host of Features at a Much Cheaper Price

Reviewed 5 years ago
Pros

I stumbled upon Zoho Social accidentally when I was looking for a social media software for my company. We are a small company and even smaller social media and marketing team (only 2 strong), so we didn't really a huge budget to devote. Our requirement of features centred mainly on being able to schedule our posts in advance, schedule the same post multiple times, monitor our performance across different...

Cons

My biggest problem with Zoho Social has been the inability to customise our set of features. The Standard plan offers most of the features, however, the Publishing Calendar is only there in the next upgrade, the Professional plan. I don't really need the other set of features like additional brands and team members, and thus don't see sense in upgrading just for one feature. When I got in touch with their customer support team, they told me that they do not allow any customisation and the features for each plan are set in stone. This was really disappointing, and Zoho Social might have been the perfect social media management software for me if not for this.

JL
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Jake L.

Staffing and Recruiting, 51-200 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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An elite social media management tool

Reviewed 4 years ago
Pros

Zoho Social is an excellent way of keeping all of your social channels in one place. As a Digital Marketer, I've tried any different platform including the 'big brands' which offer fewer features for a higher price. I enjoy the interface of Zoho Social as it's modern, clean and easy to use whereas others seem to be dated and clunky. Zoho Social allows me to do everything I need and more! It's also...

Cons

I wish I was able to exchange one of the 6 set social media accounts. For example, I manage two LinkedIn company pages, for the same brand, but one in London and one in Melbourne - I would like to also add Melbourne instead of using LinkedIn Profile. I wish that I was able to manage Instagram DM's in the message centre. I wish they have didn't remove the support for Google+ as Google+ is shutting...

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Sean R.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best Brand Management App!!!

Reviewed 3 years ago

The time saving and productivity increase is more than enough of an ROI in purchasing this software.

Pros

Easy to use interface, the monitoring feature is the best. we watch many of our clients competitors this way.

Cons

need to add more local channels like Bing and Yelp

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Norrania A.

Automotive, 10,001+ employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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One stop tools for all my social media account

Reviewed 2 years ago
Pros

I enjoy it a lot since I can work with many customers at once. Having everything at my fingertips for each one, organizing material in a simple method helps me keep everything organized, and, above all, scheduling content across various social media networks profiles that i have.

Cons

The fact that I can't use any of the stories is perhaps what I dislike the most. Working on Instagram stories would be beneficial. I'd want to be able to submit more than six photos for each publication, and occasionally I have as many as nine images for a single article. It would be fantastic to be able to submit publications with many photos automatically.

KL
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Kelsey L.

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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A lot of really great features, there are improvements needed, which a few companies will want/need

Reviewed 5 years ago
Pros

OVERALL: A really nice social management with the best analytics and a robust CRM perk included. SUGGESTED IMPROVEMENTS: I would like to see the app to have access to the most engaged users with the brand/content (this is an amazing feature, we need to be able to take this on the go). Also to be able to schedule video is needed (you can't even schedule this to post manually). Finally, a visual...

Cons

CONS: - The online interface while nice, is a little hard to navigate at times. It is easy enough as an agency to navigate, but I haven't tested it with a client yet for this reason. - No visual feed planner. Its easy enough to do on your own with InDesign, but if your clients are posting additionally on their own at all, it creates extra unneeded work for the agency. - Need to be able to post video...

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Sarah F.

Food & Beverages, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Social media handling becomes easy with Zoho Social

Reviewed 4 months ago

Zoho social like any other social media scheduling tool can help you handle all your social media channels from a single platforms. It provides the competitive edge over the other tools with its special features of social listening. We recommend Zoho Social to all the businesses.

Pros

Zoho Social so far is one of the best social media scheduling and social listening tool at the most economical price. You can connect any number of accounts to it and schedule all your posts well in advance. This helps you to work on the reputation management on the social media platforms and makes the online presence of your brand better.

Cons

Haven't faced any issues with the app so far. They also have custom pricing option for SMBs which is very economical.

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Silas M.

Higher Education, 201-500 employees

Used daily for 2+ years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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The Best Marketing Tool, Zoho Social

Reviewed 4 months ago
Pros

Its very simple to use and learn. I am able to plan my schedule for a month, the software also advices us the right time to post which is very uncommon with other softwares. Jumping between multiple accounts is easy. Social calendar which is easy to manage. The customer service is friendly and very helpful. Its a brilliant tool to save time, getting most work done just by few clicks. I can edit existing posts very easily. I love the recommendations for dates and time when the post will get most engagement, helps me get the most audience. Automated posting is a life saver, saves me lots of time. We can retrieve leads from ads run and turn the leads to clients. Its reasonably priced for all type of business

Cons

I dont have anything negative to comment about this excellent marketing tool. I loved it

AR
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Verified reviewer

Facilities Services, 11-50 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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ZoHo Continues to Impress!

Reviewed 4 years ago
Pros

I love the fact that my job does not have to revolve around managing social media. Zoho Social is a great way to keep all of your social media channels properly managed, while allowing me to be able to focus on analytics and expansion not just management. Before this program, I spent at least 5 hours a week on mundane tasks that this software helps eliminate. For example, the automatic scheduling, statistics and reports makes me job way easier. I also love the fact that this program works well with the Zoho CRM. Another great feature!

Cons

There are two concerns I have with the software. One, this software does not allow you to take advantage of all aspects of each platform. It makes it hard to manage Instagram DMs as well as other parts of each platform. Two, it is an affordable software, but the user cost can become a pain. There is not a cost affective way for upper management or clients to review content without having to add a new user. This cost quickly adds up if you are trying to exclusively use this program the whole time. There are shortcuts around adding users, but it can take away the whole purpose of using the software.

AR
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Verified reviewer

Health, Wellness and Fitness, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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optimizing social media performance with Zoho Social's comprehensive metrics and analytics

Reviewed 25 days ago

I have had positive experiences using Zoho Social to manage my social media marketing efforts. Some of the business problems that Zoho Social helps to solve include:Time management: Zoho Social's automated publishing and scheduling features help me to save time by allowing me to plan and schedule social media posts in advance.Multichannel management: Zoho Social allows me to manage multiple social...

Pros

the most impactful features of Zoho Social are its automated publishing and multi-account management features which help businesses to manage their social media accounts more efficiently and effectively.Zoho Social is easy to use and navigate, with an intuitive interface and helpful customer support. integration with other Zoho products such as Zoho CRM, which is seamless and straightforward.

Cons

here are some of the aspects of Zoho Social that I found less satisfactory:the user interface can be confusing or difficult to navigate at times, particularly for new users who are unfamiliar with the platform. the challenges with customer support include slow response times and difficulty reaching a live representative.Limited features for some social media platforms: While Zoho Social supports multiple social media platforms, I found that certain features are limited or missing for certain platforms.Limited customization options: I have noticed that Zoho Social has limited customization options, particularly when it comes to branding and design.

AR
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Amit R.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Excellent and best platform for managing social networks, All in one social media scheduling tool

Reviewed 4 months ago

It's easy to use and it keeps all my social media organized and updated. I have been using Zoho Social for about two years now and I absolutely love it! It has made managing my social media accounts so much easier and more efficient. Overall, my experience with Zoho Social has been great!

Pros

I love this tool. There are many similar tools out there, but this is the best one I have come across. I use it for managing all my social media posts, especially scheduling. It has a great calendar management tool, as well as an easy-to-use interface. The ability to schedule all my posts at once, on all platforms is a huge time saver. I also love that I can review reports for each platform and see which posts are performing well.

Cons

Tagging people on WhatsApp Business is a pain because there is no integration for it. This is a big issue for me since WhatsApp is the main form of communication where I live.

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Jose J G.

Market Research, 1-10 employees

Used daily for 2+ years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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A Great Solution to Manage and Keep track of your Social Networks Channels

Reviewed 5 months ago

Just one word: Wonderful.

Pros

Zoho Social is an extensive platform. It has many features we love and use on a daily basis, like scheduled posts, follow global trends, publish quick content to Twitter, advanced reports and more. We really enjoy using Zoho Social.

Cons

I have been using Zoho Social in my agency for quite a while. I have been noticing that the Zoho Social subscription price increased a lot recently. Anyways, still I believe Zoho Social is the best solution for us after having experience with other platforms that didn't fulfill our expectations.

AR
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Verified reviewer

Public Relations and Communications, 1-10 employees

Used weekly for 6-12 months

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Customer support SUCKS

Reviewed 2 years ago

Disappointing. No — infuriating.

Pros

Pretty easy to use UI. Monitoring dashboard. Nice looking reports.

Cons

1. Insights data captured in reports is pretty lacking, especially for posts that are boosted (engagement not captured!! what?!?) so there's inconsistency with actual metrics. 2. Cannot tag other pages/users in Facebook posts 3. Stopped using this to schedule Facebook posts because preview does not reflect how the respective platform posts will look – eg how pix will tile / crop in a post (instead,...

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Bailey K.

Management Consulting, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best Social Scheduler of Them All

Reviewed 3 years ago

Zoho Social is an essential part of my business and I couldn't function without it.

Pros

Zoho Social has been the best social media scheduler I have ever used. It can actually post to Instagram. It has specific brand management and makes reporting for my clients super easy. The pricing is awesome! I can build the package to my news and reduce as needed. The clean design works great and the app makes things really mobile. I think my favorite part though is that I've experienced the improvements they've made so they are actively looking on improving and making it even better.

Cons

They updated and fixed most of the cons. I couldn't use it for one of my clients for awhile because it didn't have Facebook Group posting but now it does so that's not really an issue. I do wish that if I was linking a video it could take a thumbnail for Instagram the way it does for Twitter.

SA
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Sonya A.

Health, Wellness and Fitness, 1-10 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Robust software for the price

Reviewed 3 years ago

So far I'm really enjoying it. I think it will help with my client's project management efficiency when it comes to the social/marketing calendar and customer service.

Pros

Zoho Social is pretty easy to use and it has a lot more features than comparably priced products out there. I tried pretty much every free trial there was for social media management software and Zoho Social was far and away the best in terms of ease of use, features, number of social channels supported, user accounts and pricing. The conversation management feature between all your social platforms...

Cons

The feature for internal discussions about posts is a little weird. It's not as intuitive as I had hoped it would be. It would be nice if you could tag posts that need to be attended to by other team members without starting a discussion about them. It would also be nice if you could edit replies within Zoho. There are some other kinda wonky things that seem to be issues with APIs on the social platforms, so they'd be issues no matter what platform you use (like posting to FB groups from Zoho, you can only post as yourself, not the page that manages the group - but this is a Facebook issue, not a Zoho issue).