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Social media marketing for growing businesses

(114)

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Zoho Social Features

Features Summary

Functionality

4.5

/5

3.1K

Total features

49

8 categories

Zoho Social features

@mentions
Activity Dashboard
Activity Tracking
Alerts/Notifications
Automated Publishing
Automated Scheduling
Brand Guidelines
Brand Tracking

Common features of Lead Generation software

API
Activity Dashboard
Activity Tracking
Alerts/Notifications
Autoresponders
CRM
Campaign Analytics
Campaign Management

Price starts from

15

Per month

Flat Rate

Pricing options
Free plan
Subscription
Free trial

Screenshots

Contenders comparison

Functionality

4.5

/5

3.1K

Price starts from

15

Per month

Total Features

49

Unique features

  • Keyword Filtering

  • Brand Tracking

  • Data Visualization

  • @mentions

Functionality

4.4

/5

17.1K

Price starts from

13

Per month

Total Features

158

Features in Common

37

Unique features

  • Randomization

  • Segmentation

  • Drag & Drop

  • Mailing List Management

Functionality

4.4

/5

5.9K

Price starts from

15

/user

Per month

Total Features

103

Features in Common

29

Unique features

  • Lead Distribution

  • Third-Party Integrations

  • Customization

  • SEO Management

Common Zoho Social comparisons

Reviewers who mentioned features said:

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Jose J G.

Market Research, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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A Great Solution to Manage and Keep track of your Social Networks Channels

Reviewed 2 years ago

Just one word: Wonderful.

Pros

Zoho Social is an extensive platform. It has many features we love and use on a daily basis, like scheduled posts, follow global trends, publish quick content to Twitter, advanced reports and more. We really enjoy using Zoho Social.

Cons

I have been using Zoho Social in my agency for quite a while. I have been noticing that the Zoho Social subscription price increased a lot recently. Anyways, still I believe Zoho Social is the best solution for us after having experience with other platforms that didn't fulfill our expectations.

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Wulliams C.

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Managing social networks is my passion and Zoho Social is an ally to manage them

Reviewed 6 years ago

According to my perspective coming from the use of Zoho Social, I think it is a matter of time for this software to overcome itself. The incorporation of more companies of social networks is the immediate update that they must do, to compete with other companies that provide the same service.

Pros

Zoho Social is an attractive software with excellent programming features for the management of Social Networks. While it is a growing software, I must list certain positive characteristics: -It is a solid software that goes well with marketing management, exposing the brands with which we work at an acceptable level. -As well as other software with the same characteristics, social networks can be managed through a single panel, granting the user greater levels of supervision and observation of information. -It has a quite interesting predictability system. This feature is very common in the software of the Zoho company. -It has an excellent address shortener, programmed by the same company Zoho.

Cons

Despite the positive elements that I mentioned earlier, I must emphasize that you can only enter two social networks, greatly limiting the use of this software and staying behind in front of other social network managers.

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Karthik P.

Human Resources, 1-10 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Good Content Marketing Platform

Reviewed 3 months ago

Very Good and Worth For The Money We Spent

Pros

User Interface, Content Scheduling and Publishing, Social Media Monitoring, Team Collaboration, Integration

Cons

Customer Support, Please Add Live Chat Support

CL
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Chuck L.

Mental Health Care, 1-10 employees

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great tool that's easy to use

Reviewed 5 years ago

Zoho Social is helping us plan our social media campaigns for months in advance. We can also log in and see how we're doing as far as engaging followers, seeing who likes what, watching for patterns, and more.

Pros

This tool is much easier to use than the one we've been using for the last year or so. The calendar makes it easy to see what we have planned for the month, and if we need to reschedule something we can simply drag and drop on the calendar. The analytics on the Home dashboard are really useful in helping us track our followers' engagement. Overall, it's been a great product to use in our digital marketing plans.

Cons

We've had some issues connecting a couple of channels to the platform, but we'll work it out eventually.

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Mohamed E.

Apparel & Fashion, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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I recommend using it

Reviewed 5 months ago
Pros

The app provides tools to create engaging content, schedule posts, monitor engagement with followers, and analyze campaign performance

Cons

When talking about the Zoho program, we find the absence of technical support, which affects the level of customer satisfaction. Also with regard to customer service, the slow communication of support with the customer is one of the problems that has raised the dissatisfaction of some Zoho program users in the past period. Therefore, this drawback overshadows the advantages of Zoho

DT
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Debbie T.

Philanthropy, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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So Easy!!

Reviewed 4 years ago

This makes our social media posting such an easy process and scheduled posts are easily manipulated if last minute changes are required. It has freed up time for the team and made it less stressful.

Pros

It is our one stop shop for all our social media interactions and activities! We also love the reporting capabilities too that can be automated to receive regular reports on a number of different metrics. The APP is also easy to use and handy for on the run random posting. Price wise they are very competitive with us getting the functionality of some very expensive programs without the price tag which is great when you are just starting out.

Cons

We have only been using Zoho Social to it's fullest for a few weeks so can't think of anything yet!

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Melissa P.

Education Management, 501-1,000 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Great alternative to well known social media management programs

Reviewed 3 years ago

Zoho has a robust suite of inexpensive high powered programs. I have been searching for my social media management unicorn and have tried nearly everything on the market. Zoho Social offers a great value for the cost compared to other programs, is easy to use, including on the mobile app and I was able to receive 6 months free on their COVID 19 plan.

Pros

Zoho social was easy to implement and begin using. Love the SmartQ feature and it seems to interface with Instagram better than other programs.

Cons

Does not have automatic image resizing so photos have to be readjusted at times.

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May E.

Construction, 1-10 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Great App

Reviewed 3 years ago
Pros

I carried out a case study of 4 different scheduling apps and Zoho Social was by far the best one. There are plenty of useful integrations to help manage digital marketing campaigns such as analytics, streams, and lead management which are all hugely helpful. The app is dependable and functional, unlike some of the other apps I tested. Highly recommend this product - it has great functions at an affordable price.

Cons

The inability to edit images on the scheduling tool would be the cherry on top of Zoho Social. When ensuring content is in the correct format, even just a cropping tool would be really useful. It would also be useful if Zoho Social was compatible with posting Reels, Stories, and Carousels to Instagram, but I appreciate that some of these are down to Instagram's rules.

AR
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Verified reviewer

Health, Wellness and Fitness, self-employed

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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My time with Zoho Social

Reviewed a year ago

So far I like it. It has room to improve. Apps like Metricool perform similarly but include YouTube. And the restrictions on the size content per platform needs to be updated too. Other than that, I love Zoho Social.

Pros

I really enjoyed being able to access and post to all of my social media accounts at once. Also Seeing the likes and subscribers/followers.

Cons

The cost for the plan to include YouTube and requiring media sizes when the actual platform allows!

HM
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Holli M.

Marketing and Advertising, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Great Product.

Reviewed 4 years ago

Overall, we have begun to be consistent with scheduling and have seen a massive increase in our social media following, engagement, and awareness of our brand. Using Zoho Social has been a great experience and we will continue using this application for all our social scheduling needs!

Pros

Zoho Social is very easy to set up and to use on a daily basis. I use the online version on my desktop, as well as the Mobile App and both integrate seamlessly for ease of posting. I love being able to bulk schedule to all of our social channels, as well as to single channels if the content is specific to just one platform. I also love the tagging feature and the calendar view as well.

Cons

I can't say at this point that I have much I don't like about this software. The mobile app doesn't have the ability to tag people or businesses when creating a post on the app. However, I've been using the free plan and it's possible that this feature is an option for a higher paid plan. It would be great if the tagging feature was an option on the Mobile App as well as the Online Desk Top version.

AN
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Anissa N.

Hospitality, 11-50 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Love the ease of Zoho Social

Reviewed 5 years ago

Or social media engagements is growing for our organization and it is helpful to have comprehensive engagement reports all on the Zoho Social platform because we can see exactly what posts our audiences respond to the most. Having this data and the insights right in hand helps my team create posts that replicate the type of content that will yield the most engagement.

Pros

Social Media scheduling for the three channels I am the administer of is so easy! Instead of posting every day, I schedule once or twice a week. My colleagues are able to see the schedule and we can easily move posts around if we see we need to change days or time. I love the feature that shows you the best time to post. I am able to catch up on all direct messages from each social media channel in one spot, on Zoho.

Cons

I don't have any cons or anything that I like least about the software.

JL
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Jake L.

Staffing and Recruiting, 51-200 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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An elite social media management tool

Reviewed 5 years ago
Pros

Zoho Social is an excellent way of keeping all of your social channels in one place. As a Digital Marketer, I've tried any different platform including the 'big brands' which offer fewer features for a higher price. I enjoy the interface of Zoho Social as it's modern, clean and easy to use whereas others seem to be dated and clunky. Zoho Social allows me to do everything I need and more! It's also...

Cons

I wish I was able to exchange one of the 6 set social media accounts. For example, I manage two LinkedIn company pages, for the same brand, but one in London and one in Melbourne - I would like to also add Melbourne instead of using LinkedIn Profile. I wish that I was able to manage Instagram DM's in the message centre. I wish they have didn't remove the support for Google+ as Google+ is shutting...

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Franklin D R.

Marketing and Advertising, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Almost Perfect

Reviewed 8 years ago

I have tried a lot of social media management platforms and never really considered Zoho Social. I thought of them as mostly a CRM platform, but when I saw their CRM Plus which included CRM Social and many other platforms, I decided to give it a try. I have to say that I have been very pleased with the ease of use, the browser integrations and the reporting. When you log in to your account, you can...

Pros

-Rich Feature at a very reasonable price point -Great analytics and custom reports and scheduling -Brand Health at a glance-No deep digging needed for analysis -Ability to collaborate with those who engage and team members. -Browser posting plugin -Smart Q for suggested best times based on engagement -Easily switch between brands -Integration with other valuable Zoho platforms -Android and Iphone mobile app

Cons

-if you have a client that needs to approve the content, then they have to be added as a user at an additional cost -Smart Q will sometimes only have one optimal time for a day, or possibly push your post out a few days for maximum engagement.

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Muthoni G.

Mental Health Care, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Tired of the hustle of managing your brand on social media? Zoho Social is the answer.

Reviewed 8 months ago

Zoho Socials keeps all my social media channels really busy. It makes work so much easier on when it comes to putting business content out there. I am also able to see how my brand out there. What a good thing to be able to do all these things in a single place

Pros

Apart from being an employee at The Brain Initiative, I also run a mental wellness center as an independent therapist. I often use Zoho Social to manage my business social media pages. It is an easy tool to setup and implement since it fits flawlessly with existing tools in my workspace. It's simplistic and beautifully designed UI gives me an incredible user experience where Iam able to easily use...

Cons

Honestly! Zoho Socials ticks all the boxes for my social media pages handling needs for me

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Boniface K.

Insurance, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Grow your Brand with Zoho Social

Reviewed a year ago
Pros

Zoho Social is user friendly, the features are written in a clear language for all users to understand. Pocket friendly, its averagely priced for small to large businesses to afford. The setup is very easy, it took us less time for all our social platforms. Pre- scheduling posts to post later is a brilliant feature, helps me stay organized. The notifications are awesome each time I get a social media interaction, this helps me to get back to clients om time who may have queries. Zoho Social has made my work easier as I post to multiple social media channels all at once. Drag and drop is a life saver, I literally drag and drop photos ok the site I want to post, how cool is that!. Upcoming posts on the calendar is really helpful to keep me on the toes of upcominng events.

Cons

I love all the features I have used so far. I do not have a challenge I have experienced with Zoho Social, it has greatly improved our brand awareness and we are happy

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Zedekiah M.

Health, Wellness and Fitness, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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In this digital era, my business is armored with Zoho Social

Reviewed 7 months ago

Zoho Socials has allowed Avane Clinic leave digital footprint in the social space which has been a really fulfilling marketting option. It has attracted closely to 45% of our total clients and we are still hopeful that this success story will continue as long as we have it onboard

Pros

Honestly this platform has every feature one could want. It offers a range of benefits at such a reasonable price. Compared to other platforms Zoho Social is easy to set up and use and it's intuitive interface is a uncomplicated. It helps manage digital marketing campaigns, lead management, monitoring , analytics and reporting, publishing content in the digital space, connections and team collaboration. The app is really dependable and functional. I am a really happy user of this platform

Cons

For all this time I have used Zoho Social, there is nothing I have found challenging about it

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Abagail M.

Marketing and Advertising, self-employed

Used daily for 1-2 years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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I manage multiple clients, I will never use another platform! Zoho for life.

Reviewed 4 months ago
Pros

I started using zoho social through a company I worked for a few years ago -- when I branched off on my own and found myself taking on more and more marketing clients, I tried so many different social media management apps. I literally tried no less than 8, Zoho was so awesome when I used it before that I assumed it was the most expensive option and never explored it -- turns out it is hands down the best value and price if you are managing more than 3 or 4 brands! Silly me, I assumed because it was the best it was gonna be out of my price range! Using it now and never looking back, I manage 6 brands by myself right now and they make it so easy.

Cons

Only have two issues really, 1. that I cannot seem to tag individuals in a post so when, for example, I am wishing an employee a happy birthday for a client -- I cannot tag that employee through zoho (only businesses). 2. I have a client who is a radio station -- they have 6 Facebook pages for all of their different radio hosts but I can only add one channel per brand (1 FB, 1 Insta, etc) which means I have to count each of their channels as a new brand. That slows me down a bit but in the grand scheme of things, it is not the end of the world.

AR
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Verified reviewer

Health, Wellness and Fitness, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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optimizing social media performance with Zoho Social's comprehensive metrics and analytics

Reviewed a year ago

I have had positive experiences using Zoho Social to manage my social media marketing efforts. Some of the business problems that Zoho Social helps to solve include:Time management: Zoho Social's automated publishing and scheduling features help me to save time by allowing me to plan and schedule social media posts in advance.Multichannel management: Zoho Social allows me to manage multiple social...

Pros

the most impactful features of Zoho Social are its automated publishing and multi-account management features which help businesses to manage their social media accounts more efficiently and effectively.Zoho Social is easy to use and navigate, with an intuitive interface and helpful customer support. integration with other Zoho products such as Zoho CRM, which is seamless and straightforward.

Cons

here are some of the aspects of Zoho Social that I found less satisfactory:the user interface can be confusing or difficult to navigate at times, particularly for new users who are unfamiliar with the platform. the challenges with customer support include slow response times and difficulty reaching a live representative.Limited features for some social media platforms: While Zoho Social supports multiple social media platforms, I found that certain features are limited or missing for certain platforms.Limited customization options: I have noticed that Zoho Social has limited customization options, particularly when it comes to branding and design.

AR
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Amit R.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Excellent and best platform for managing social networks, All in one social media scheduling tool

Reviewed 2 years ago

It's easy to use and it keeps all my social media organized and updated. I have been using Zoho Social for about two years now and I absolutely love it! It has made managing my social media accounts so much easier and more efficient. Overall, my experience with Zoho Social has been great!

Pros

I love this tool. There are many similar tools out there, but this is the best one I have come across. I use it for managing all my social media posts, especially scheduling. It has a great calendar management tool, as well as an easy-to-use interface. The ability to schedule all my posts at once, on all platforms is a huge time saver. I also love that I can review reports for each platform and see which posts are performing well.

Cons

Tagging people on WhatsApp Business is a pain because there is no integration for it. This is a big issue for me since WhatsApp is the main form of communication where I live.

AR
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Verified reviewer

Public Relations and Communications, 1-10 employees

Used weekly for 6-12 months

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Customer support SUCKS

Reviewed 3 years ago

Disappointing. No — infuriating.

Pros

Pretty easy to use UI. Monitoring dashboard. Nice looking reports.

Cons

1. Insights data captured in reports is pretty lacking, especially for posts that are boosted (engagement not captured!! what?!?) so there's inconsistency with actual metrics. 2. Cannot tag other pages/users in Facebook posts 3. Stopped using this to schedule Facebook posts because preview does not reflect how the respective platform posts will look – eg how pix will tile / crop in a post (instead,...

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Bailey K.

Management Consulting, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best Social Scheduler of Them All

Reviewed 4 years ago

Zoho Social is an essential part of my business and I couldn't function without it.

Pros

Zoho Social has been the best social media scheduler I have ever used. It can actually post to Instagram. It has specific brand management and makes reporting for my clients super easy. The pricing is awesome! I can build the package to my news and reduce as needed. The clean design works great and the app makes things really mobile. I think my favorite part though is that I've experienced the improvements they've made so they are actively looking on improving and making it even better.

Cons

They updated and fixed most of the cons. I couldn't use it for one of my clients for awhile because it didn't have Facebook Group posting but now it does so that's not really an issue. I do wish that if I was linking a video it could take a thumbnail for Instagram the way it does for Twitter.

SA
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Sonya A.

Health, Wellness and Fitness, 1-10 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Robust software for the price

Reviewed 4 years ago

So far I'm really enjoying it. I think it will help with my client's project management efficiency when it comes to the social/marketing calendar and customer service.

Pros

Zoho Social is pretty easy to use and it has a lot more features than comparably priced products out there. I tried pretty much every free trial there was for social media management software and Zoho Social was far and away the best in terms of ease of use, features, number of social channels supported, user accounts and pricing. The conversation management feature between all your social platforms...

Cons

The feature for internal discussions about posts is a little weird. It's not as intuitive as I had hoped it would be. It would be nice if you could tag posts that need to be attended to by other team members without starting a discussion about them. It would also be nice if you could edit replies within Zoho. There are some other kinda wonky things that seem to be issues with APIs on the social platforms, so they'd be issues no matter what platform you use (like posting to FB groups from Zoho, you can only post as yourself, not the page that manages the group - but this is a Facebook issue, not a Zoho issue).

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Shayne H.

Internet, 11-50 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Maintain your online reputation and enhance your online presence!

Reviewed 5 years ago

I stumbled upon Zoho Social about a year ago when a friend of mine (who works at a Digital Marketing Agency) suggested it to me. It took me a while to consider it, but when I started using the software, it certainly made things a whole lot easier. It enabled me to cut short my social media management tasks in half and focus on other important aspects. NOTE: Since I'm also into e-commerce apart from...

Pros

1) Adaptability: Zoho is very easy to configure and it can be easily customized to suit your business process. 2) Schedule Posts: This should be the main reason why I chose to use Zoho in the first place. At the beginning of every week, I normally create a road map or a content calendar with different kinds of posts that I want to post during the week. Zoho allows me to schedule these posts individually...

Cons

1) Platform Integration Range: Though Zoho caters to the most prominent Social Media platforms, it has still left out a few less common ones. However, people still used these platforms and have their own reasons for doing so. So if Zoho can integrate with these platforms, it would be great! 2) Media Sharing: I found that when it comes to sharing pictures or videos, the user interface suddenly becomes a bit cluttered and hard to navigate through. Still not a deal breaker for me, however, If you're new to social media marketing and if you haven't tried out any alternatives previously, it's going to be a tough process until you get the hang of things.

SK
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Sarvpreet K.

Education Management, 11-50 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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A Host of Features at a Much Cheaper Price

Reviewed 6 years ago
Pros

I stumbled upon Zoho Social accidentally when I was looking for a social media software for my company. We are a small company and even smaller social media and marketing team (only 2 strong), so we didn't really a huge budget to devote. Our requirement of features centred mainly on being able to schedule our posts in advance, schedule the same post multiple times, monitor our performance across different...

Cons

My biggest problem with Zoho Social has been the inability to customise our set of features. The Standard plan offers most of the features, however, the Publishing Calendar is only there in the next upgrade, the Professional plan. I don't really need the other set of features like additional brands and team members, and thus don't see sense in upgrading just for one feature. When I got in touch with their customer support team, they told me that they do not allow any customisation and the features for each plan are set in stone. This was really disappointing, and Zoho Social might have been the perfect social media management software for me if not for this.

AR
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Verified reviewer

Oil & Energy, 201-500 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Review of ZOHO Social

Reviewed a year ago

It was a good experience.

Pros

I have been using Zoho Social for a few weeks now and I am thoroughly impressed with the platform. As a small business owner, managing multiple social media accounts can be a challenge, but Zoho Social has made the process much easier.One of the things I like most about Zoho Social is the user-friendly interface. It's easy to navigate and I was able to start using it right away without any issues....

Cons

One potential downside of Zoho Social is the pricing. While the platform offers many features that can be helpful for businesses of all sizes, the higher-tier plans can be quite expensive. This may not be feasible for small businesses with limited budgets, so it's important to carefully consider the pricing options before committing to the platform.Lastly, while Zoho Social does offer support options like email and phone support, I've found that the response times can be slow at times, and it can be difficult to get issues resolved in a timely manner.