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Table of Contents

Top Rated Campaign Management Software with Campaign Management in 2026

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: March 2026

Campaign management allows businesses to organize, monitor, and optimize marketing campaigns. Users can customize emails, track performance metrics, manage budgets, and segment audiences, making it easier to achieve marketing goals and improve efficiency. Our reviewers in campaign management software rated this feature as important.

6 Best Campaign Management Software with Campaign Management

Product
User rating
Starting price
HubSpot Marketing Hub logo
4.5
(6.2K)
15
per user/per month
visit website
Google Ads logo
4.4
(1K)
Empty state illustration for "No pricing info"

No pricing info

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ActiveCampaign logo
4.6
(2.5K)
15
flat rate/per month
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Mailchimp logo
4.5
(17.5K)
13
flat rate/per month
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MailerLite logo
4.7
(2.2K)
10
per user/per month
learn more
Brevo logo
4.6
(3.3K)
9
usage based/per month
learn more

See other top Campaign Management products with campaign management

How we picked the 6 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the Campaign Management software category. They also needed to have sufficient reviews about campaign management, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for up to three products based on our proprietary ratings and reviews: Highest rated, Highly rated for campaign management, and Highly rated for free version. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 6 best products

HubSpot Marketing Hub logo

HubSpot Marketing Hub

Reviews Sentiment
 
 
 
1-2(82)
3-4(2,390)
5(3,743)
Key Features
Email Marketing4.5
Campaign Analytics4.4

User insights about the campaign management feature

Reviewers appreciate HubSpot Marketing Hub's campaign management capabilities for their ease of use and efficiency. They find it valuable for organizing, scheduling, and tracking campaigns, with a comprehensive view of analytics. Users highlight the integration with Salesforce and the ability to manage multiple campaigns simultaneously. However, some mention limitations in insights and the need for higher subscription tiers for full access.

See related user reviews

“We have marketing and cold outreach campaigns going simultaneously, so keeping them organized and semi-automated is important to divide our time wisely. HubSpot is a great tool for tracking campaigns and analytics for those campaigns.”
JA

Jamie A.

Partnerships & Integrations

“Campaign management helps tie tactics together as one strategy. Among the many benefits is the complete view of analytics at the campaign level.”
SM

Skott M.

Head of Digital Marketing

Starting price
15per user /
per month
visit website
Pros and Cons based on 6,215 verified reviews

Comprehensive automation features

Effective lead management

Streamlined marketing automation

Robust email marketing tools

Extensive training resources

High cost concerns

Limited reporting capabilities

Complex navigation

Inefficient contact management

Limited template customization

See pros and cons details
Google Ads logo
Reviews Sentiment
 
 
 
1-2(44)
3-4(342)
5(620)
Key Features
Email Marketing
Campaign Analytics4.4

User insights about the campaign management feature

Users find Google Ads' campaign management comprehensive and efficient, with a user-friendly interface. They appreciate the ability to manage multiple campaigns simultaneously, optimize ad spend, and track performance with detailed analytics. Reviewers value the flexibility in settings and the support resources available. However, some mention the initial learning curve and the need for basic knowledge to maximize effectiveness.
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“Google Ads campaign management has offered a variety of bidding strategies to assist you in controlling your ad spend and optimizing your ROI. It has enabled us to reach a large audience via search engines, websites, and mobile apps. We have created target specific audiences with the ads based on demographics, interests, behaviour, location, and other factors. ”
Verified reviewer profile picture

Anoop K.

Senior Data Analyst

“There are a few things that I like about Google Promotions crusade the executives, including:Simple to utilize interface: Google Promotions has an easy to understand interface, which makes it simple for organizations, everything being equal, to make, make due, and upgrade their advertisement crusades.Adaptable settings: Google Promotions permits organizations to tweak settings for their missions, for example, focusing on, spending plan, and advertisement designs, which permits them to fit their publicizing endeavors to their particular objectives.Programmed enhancement: Google Promotions has a programmed improvement highlight that advances crusades in light of execution, which permits organizations to accomplish improved results with less exertion.Nitty gritty examination and announcing: Google Advertisements gives definite investigation and revealing, which makes it simple to follow the presentation of missions and go with information driven choices.Backing and assets: Google Promotions offers an extensive variety of help and assets like instructional exercises, guides, and best practices to help organizations make and oversee compelling advertisement crusades.”
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Jolayemi J.

Accounting Officer

Starting price
Empty state illustration for "No pricing info"

No pricing info

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Pros and Cons based on 1,006 verified reviews
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Effective client acquisition

Comprehensive online promotion

Precise audience targeting

Advanced targeted advertising

Versatile diGital marketing tool

Complex account management

High click costs

Problem-solving challenges

High costs and complexity

Inadequate customer support

See pros and cons details
ActiveCampaign logo
Reviews Sentiment
 
 
 
1-2(62)
3-4(793)
5(1,703)
Key Features
Email Marketing4.7
Campaign Analytics4.4

User insights about the campaign management feature

Reviewers feel that ActiveCampaign's campaign management is comprehensive and user-friendly. They highlight the ease of creating, scheduling, and tracking campaigns, with deep tracking features and split testing capabilities. Users appreciate the centralized dashboard for managing all marketing activities and the extensive features available. Some note that reporting can be slow to load but still find it helpful.
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“The deep tracking features for campaigns is amazing as well as being able to split test campaigns.”
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Christopher I.

Web Designer and Digital Marketer

“They allow us to control all marketing campaign activities from a single point.”
LH

Louise H.

Front Office Manager

Starting price
15flat rate /
per month
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Pros and Cons based on 2,558 verified reviews
Verified reviewer profile picture

Effective sales funnel creation

Supports business growth

Robust automation features

Efficient client management

Comprehensive lead management

Frequent performance issues

User experience problems

Limited landing page options

Complex navigation and switching

High costs and complexity

See pros and cons details
Mailchimp logo
Reviews Sentiment
 
 
 
1-2(274)
3-4(6,990)
5(10,286)
Key Features
Email Marketing4.6
Campaign Analytics4.5

User insights about the campaign management feature

Reviewers indicate that Mailchimp's campaign management is crucial for tracking and adjusting marketing efforts. They appreciate the ease of creating, editing, and duplicating campaigns, as well as the detailed analytics and reporting. Users find the interface user-friendly and value the automation and scheduling features. However, some mention difficulties with running reports and accessing advanced features.
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“It is very easy to create, edit and duplicate campaigns in Mailchimp. This is very important (especially duplication) as we spend a lot of time to design our emails to be unique (even on the free plan). With easy one click options we can duplicate campaigns and just replace what we need to replace. Past campaigns as well as its details can be seen very easily.”
UA

Ukeje A.

Researcher

“Campaign management helps users view analytics on how their campaigns are doing and provide actionable insights on strategies and market reach.”
Verified reviewer profile picture

Charles R.

Team Leader BCXP.

Starting price
13flat rate /
per month
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Pros and Cons based on 17,550 verified reviews
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Efficient client communication

Comprehensive email marketing

Streamlined newsletter creation

Effective email blasting

Support for small business growth

Issues with spam filtering

Restrictive usage limits

Challenges with issue management

Expensive for small businesses

Limited design customization

See pros and cons details
MailerLite logo
Reviews Sentiment
 
 
 
1-2(42)
3-4(444)
5(1,768)
Key Features
Email Marketing4.8
Campaign Analytics4.6

User insights about the campaign management feature

Users report that MailerLite's campaign management is easy to navigate and user-friendly. They appreciate the ability to reuse and search for old campaigns, as well as the built-in calendar for scheduling. Reviewers find the platform efficient for managing email campaigns, though some mention cluttered group management and the need for improvements in automation accessibility.

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“One of the things I love about MailerLite's campaign management is its user-friendly interface. From creating a new campaign to designing the email content and setting up automation, everything is laid out in a clean and intuitive manner”
DC

Debbie C.

Owner

“You are able to reuse campaigns and find old campaigns using the search function”
NS

Nicola S.

CEO

Starting price
10per user /
per month
learn more
Pros and Cons based on 2,254 verified reviews

Supports small business growth

Responsive customer support

Effective live chat support

Comprehensive email marketing

Intuitive drag-and-drop editor

Challenging account management

Complicated version upgrades

Website management difficulties

Limited form editor functionality

See pros and cons details
Brevo logo
Reviews Sentiment
 
 
 
1-2(82)
3-4(880)
5(2,432)
Key Features
Email Marketing4.7
Campaign Analytics4.5

User insights about the campaign management feature

Users find Brevo's campaign management straightforward and user-friendly. They appreciate the ease of creating, managing, and tracking campaigns, with detailed reporting on email performance. Reviewers value the customizable API and the ability to design occasion-driven campaigns. They also highlight the helpful wizard for new users and the platform's efficiency in managing email marketing efforts.
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“I love the fact that I can easily create and manage my campaigns in Sendinblue. I can quickly create a campaign, add my contacts, and start sending emails. I also love the fact that I can track my campaign results and see how many people opened my email, clicked on my links, and unsubscribed from my list.”
Verified reviewer profile picture

Geoffrey k.

MD

“Brevo's campaign management features make it easier to plan, execute, and track email marketing efforts, all from one centralized platform.”
MJ

Miljana J.

Owner-Performance Specialist

Starting price
9usage based /
per month
learn more
Pros and Cons based on 3,394 verified reviews
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Comprehensive marketing tools

Effective email marketing

Support for small businesses

Efficient campaign creation

Slow performance issues

Restrictive email limits

Challenges with email sending

See pros and cons details

Other Top Rated Campaign Management Software with Campaign Management in 2026

PostMonster logo

PostMonster

(0)

Push Button. Post Ads.

visit website
With PostMonster, users can unleash digital advertising, search optimization, and social media publishing from a one-stop platform for local ad campaign management that scales for multi-location brands by artificial intelligence and marketing automation.

Read more about PostMonster

Users also considered
Zoho Marketing Plus logo

Zoho Marketing Plus

Unified marketing platform

visit website
Unify your team on one platform and manage your marketing more effectively with Zoho Marketing Plus. The platform combines email, SMS, social media, surveys, events, webinars, and more, and offers a centralized repository for content creation and brand asset management so that you can manage your entire marketing operation from one place.

Read more about Zoho Marketing Plus

Users also considered
CleverTap logo

CleverTap

User Retention Platform for High-Growth Mobile Apps

visit website
CleverTap helps you retain your mobile users. It brings together user data with an omnichannel approach on a centralized platform. It is a comprehensive and user-friendly solution to all your behavioural app analytics, user engagement and retention needs.

Read more about CleverTap

Users also considered
Marmind logo

Marmind

Marketing Resource Management for the enterprise

visit website
Marmind is the definitive Campaign Management software for enterprises, giving global teams control over detailed plans, budgets, and assigning tasks. Mercedes-Benz, Lufthansa Group, and Springer Nature trust Marmind to streamline operations and maximize results.

Read more about Marmind

Users also considered
emfluence Marketing Platform logo

emfluence Marketing Platform

Built for marketers. Backed by humans.

visit website
Plan, launch, and measure campaigns across email, web, and social from one connected platform. Build assets with drag-and-drop tools, schedule sends, and track performance with real-time dashboards and reporting that help you optimize results and maintain brand consistency.

Read more about emfluence Marketing Platform

Users also considered
Cliquify logo

Cliquify

Tell genuine employer brand stories through people

visit website
Building a genuine employer brand is cumbersome with separate apps for designing, publishing, analyzing performance with diversity and inclusion in mind. Cliquify helps simplify and sunset multiple tools through its one-stop-shop employer brand operating system.

Read more about Cliquify

Users also considered
Aroscop logo

Aroscop

(0)

Win Consumers with Smart Technology

visit website
Aroscop provides brands like you the brand advertising technology platform to identify, understand, and target your consumers in the most cost-effective way.

Read more about Aroscop

Users also considered
Pinpointe logo

Pinpointe

Advanced-feature email marketing for less

visit website
Manage your campaigns with advanced tools that let you import and export contacts, segment, de-duplicate contacts and fix email list errors with ease.

Read more about Pinpointe

Users also considered
Omnisend logo

Omnisend

Category Leaders

Drives revenue via automated eCommerce marketing

visit website
Trusted by 150k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. 1-click integrations with Shopify, BigCommerce, WooCommerce, Wix & more.

Read more about Omnisend

Users also considered
Website Speedy logo

Website Speedy

Instantly reduce website loading time by 3X

visit website
Instantly reduce website loading time by 3X for Mobile and desktop devices. Fix core web vitals, resolve render blacking issues, and set up in less than 10 minutes.

Read more about Website Speedy

Users also considered
Trello logo

Visual collaboration tool for shared project perspectives

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Trello is a project management tool that helps teams organize and manage their tasks. It caters to a range of industries and teams, from marketing to engineering. Trello's simple and intuitive interface makes it easy for any team to get started and stay on top of their work.

Read more about Trello

Users also considered
Mailchimp logo

Email and SMS marketing automation platform

learn more
Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

Read more about Mailchimp

Users also considered
Asana logo

Project tracking and workflow management platform

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Asana is a campaign management tool where you can connect all your work in one place and bring teams together, anywhere. From lists to boards, to calendars and gantt charts, organize work your way. Join millions of teams across 190 countries who use Asana to get more done.

Read more about Asana

Users also considered
monday.com logo

Project management software

learn more
monday.com is a visual Campaign Management software used by marketing teams to collaborate, plan and track campaigns - all in one place.

Read more about monday.com

Users also considered
HubSpot Marketing Hub logo

All in one inbound marketing platform

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HubSpot brings data from every touchpoint with your leads into one clean view that you and your sales team will love.

Read more about HubSpot Marketing Hub

Users also considered
ClickUp logo

Productivity platform for marketing agencies

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ClickUp is a productivity platform that helps businesses combine project management tools, AI capabilities, and collaboration features in a unified workspace. The system can integrate tasks, documents, goals, and chat functionality while offering AI-based agents that automate workflows and answer questions. ClickUp serves teams across various departments with enterprise-grade security certifications including SOC 2 Type II, ISO 27001, GDPR, and HIPAA compliance.

Read more about ClickUp

Users also considered
Brevo logo
Category Leaders

Automation, marketing & transactional email, and SMS service

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Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster.

Read more about Brevo

Users also considered
MailerLite logo
Category Leaders

Advanced email marketing made easy.

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From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

Read more about MailerLite

Users also considered
Smartsheet logo

Online work execution platform for businesses of all sizes

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Smartsheet, an online work execution platform, empowers organizations to plan, track, automate, and report on work. Over 80,000 brands rely on Smartsheet for project and work management because of its easy-to-use interface, real-time gantt charts and dashboards, and work automation features.

Read more about Smartsheet

Users also considered
Semrush logo

Reliable SEO tools for the AI Search Era

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Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO. You’ll have access to the largest keyword database and the most accurate search volume on the market.

Read more about Semrush

Users also considered
Airtable logo

AI-Powered, No-Code App Building Platform

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Airtable is the AI-powered app platform that unifies data, maximizes collaboration, and powers smarter workflows — no code required.

Read more about Airtable

Users also considered
ActiveCampaign logo

AI-first marketing platform

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ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.

Read more about ActiveCampaign

Users also considered
ShippingEasy logo

Online shipping automation pla eCommerce seller

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ShippingEasy is online shipping fulfillment software for eCommerce sellers that want the best postage rates and automate back-end shipping processes.

Read more about ShippingEasy

Users also considered
Wrike logo

AI powered workflow management platform

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Execute your most successful campaign yet with Wrike's trusted work management. Streamline your intake with custom-field request forms, collaborate in real-time, plan out projects, share results, and accelerate approvals with built-in proofing tools.

Read more about Wrike

Users also considered
Constant Contact logo

Streamlines marketing to grow loyal audiences

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Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Read more about Constant Contact

Users also considered

Key features for Campaign Management software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Email Marketing: Reviewers value email automation, customizable templates, audience segmentation, and A/B testing for targeted campaigns. Integration with various platforms and user-friendly interfaces enhance efficiency. 96% of reviewers rated this feature as important or highly important.
  • Campaign Analytics: Reviewers highlight detailed insights on key metrics like open rates, clicks, and conversions. The ability to optimize campaigns based on data is appreciated. 91% of reviewers rated this feature as important or highly important.
  • Campaign Planning: Users appreciate the customization options for targeting audiences, scheduling, and setting objectives. Keyword planning and data-driven adjustments are key features. 91% of reviewers rated this feature as important or highly important.
  • Contact Database: Reviewers emphasize easy contact import, segmentation, and management. Integration with other tools and the ability to store detailed contact information are valued. 91% of reviewers rated this feature as important or highly important.
  • Contact Management: Users like the ability to segment, tag, and track contact engagement. Custom fields and integration with other platforms enhance personalization and targeting. 90% of reviewers rated this feature as important or highly important.
  • Lead Capture: Reviewers appreciate customizable forms and landing pages for capturing leads. Integration with websites and social media, as well as automation of responses, are noted benefits. 87% of reviewers rated this feature as important or highly important.