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Table of Contents

Top Rated Content Marketing Software with Reporting/Analytics in 2026

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: February 2026

Reporting and analytics provide insights into content performance, audience engagement, and competitive trends. This helps businesses optimize their content strategy, track progress, make data-driven decisions, and improve marketing effectiveness. Our reviewers in content marketing software rated this feature as important.

8 Best Content Marketing Software with Reporting/Analytics

Product
User rating
Starting price
Semrush logo
4.6
(2.3K)
139.95
flat rate/per month
visit website
Airtable logo
4.7
(2.2K)
20
per user/per month
visit website
Jasper logo
4.8
(1.8K)
29
usage based/per month
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Wix logo
4.4
(10.5K)
17
flat rate/per month
learn more
Sprout Social logo
4.4
(604)
199
per user/per month
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Zoho Social logo
4.7
(3.3K)
15
flat rate/per month
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Hootsuite logo
4.4
(3.7K)
399
per user/per month
learn more
Buffer logo
4.5
(1.4K)
6
usage based/per month
learn more

See other top Content Marketing products with reporting/analytics

How we picked the 8 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the Content Marketing software category. They also needed to have sufficient reviews about reporting/analytics, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for up to three products based on our proprietary ratings and reviews: Highest rated, Highly rated for reporting/analytics, and Highly rated for free version. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 8 best products

Semrush logo

Semrush

Reviews Sentiment
 
 
 
1-2(28)
3-4(671)
5(1,615)
Key Features
Content Management4.4
SEO Management4.6

User insights about the reporting/analytics feature

Reviewers appreciate Semrush's reporting and analytics capabilities for their accuracy, detail, and ease of use. They find it helpful for tracking SEO performance, comparing data with Google Analytics, and generating comprehensive reports. Users value the ability to customize reports, analyze traffic, and identify SEO opportunities. However, some mention issues with data reliability when not sourced from Google Analytics or Search Console.
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“SEMrush's reporting and analytics tools provide detailed insights into your digital marketing performance. With this feature, you can track your progress and make data-driven decisions to improve your results.”
Verified reviewer profile picture

Patrick L.

Head of Digital Manager

“We use this tool to compare data from Google analytics to SEMrush's analytics which helps us understand our traffic analytics in much more detail”
JF

Jesse F.

Digital Marketing Manager

Starting price
139.95flat rate /
per month
visit website
Pros and Cons based on 2,314 verified reviews
Verified reviewer profile picture

Comprehensive SEO marketing tools

Valuable marketing insights

In-depth competitor analysis

Robust keyword analysis

High costs for small users

Complex navigation

Cluttered user interface

See pros and cons details
Airtable logo

Airtable

Reviews Sentiment
 
 
 
1-2(12)
3-4(652)
5(1,550)
Key Features
Content Management4.9
SEO Management4.0

User insights about the reporting/analytics feature

Reviewers find Airtable's reporting and analytics helpful for tracking asset usage, inventory, and other key metrics. They appreciate the ease of creating custom reports and dashboards, though some mention the need for more robust and detailed information. Users value the flexibility and real-time updates provided by Airtable Interfaces.
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“Reporting / Analytics in Airtable provides a summary function to all different groups of records in order to be able to compare and analyse between them”
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Abraham K.

Graphic Designer

“The easy buttons for filtering and slicing the data made it easy to run custom reports and create views for business users to get the data they need.”
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Dylan C.

Lead Developer

Starting price
20per user /
per month
visit website
Pros and Cons based on 2,214 verified reviews
Verified reviewer profile picture
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Effective organization tools

Extensive customization options

High flexibility and adaptability

Comprehensive project management

Efficient project tracking

Restrictive usage limitations

High cost concerns

Limited formula capabilities

Inconsistent mobile and desktop versions

Challenging user access management

See pros and cons details
Jasper logo
Reviews Sentiment
 
 
 
1-2(15)
3-4(321)
5(1,515)
Key Features
Content Management4.6
SEO Management4.5

User insights about the reporting/analytics feature

Reviewers appreciate Jasper's reporting and analytics for providing valuable insights into content performance and helping optimize content strategies. They find the feature user-friendly and useful for tracking key metrics and trends. However, some users rely on third-party tools for more detailed analytics and reporting.
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“the reporting and analytics feature in Jasper.ai provides users with valuable insights into their content performance, helping them optimize their content strategy for better engagement and conversions.”
UA

Ubed A.

Verification expert

“Jasper.ai's reporting and analytics feature is designed to help writers and content creators track the performance of their content and make data-driven decisions about future content creation. This feature provides insights into how the content is performing across different channels and allows users to track key metrics and trends.”
Verified reviewer profile picture

Lucas L.

Tech writer

Starting price
29usage based /
per month
learn more
Pros and Cons based on 1,851 verified reviews
Verified reviewer profile picture

Effective team collaboration

Significant time savings

Intuitive and user-friendly

Versatile templates

Efficient social media content

Repetitive content issues

Annoying credit system

Restrictive word limits

Inconsistent word generation

High costs and frustrations

See pros and cons details
Wix logo
Reviews Sentiment
 
 
 
1-2(240)
3-4(4,339)
5(5,943)
Key Features
Content Management4.5
SEO Management4.2

User insights about the reporting/analytics feature

Reviewers appreciate Wix's reporting and analytics for their user-friendly interface, integration with Google Analytics, and detailed insights into website traffic and performance. They find it helpful for tracking visitor behavior, improving SEO, and generating business reports. However, some users mention the need for more detailed data and better tutorials for new users.

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“The analytics features provided by Wix allows our company to see the insights and traffic on our page. This is a great feature to see where our traffic originates from. ”
ML

Matthew L.

Freelance Web Designer

“Reporting and Analytics feature is essential, you can understand the website behaviour with Wix. Also you can connect Google Analytics and Search Console for real time data.”
AC

Anil C.

Marketing Executive

Starting price
17flat rate /
per month
learn more
Pros and Cons based on 10,522 verified reviews

Professional website creation

Intuitive drag-and-drop interface

Extensive template library

Comprehensive beginner tutorials

Versatile blog creation tools

Slow website performance

Confusing and costly plans

Limited SEO capabilities

Inconsistent mobile compatibility

Complicated domain management

See pros and cons details
Sprout Social logo
Reviews Sentiment
 
 
 
1-2(19)
3-4(264)
5(321)
Key Features
Content Management4.3
SEO Management

User insights about the reporting/analytics feature

Reviewers value Sprout Social's reporting and analytics for their comprehensiveness, customization options, and ease of use. They find the auto-generating reports and customizable dashboards useful for tracking social media performance and making data-driven decisions. Users appreciate the detailed insights into engagement, follower growth, and content effectiveness, though some mention the need for easier recommendations.
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“Publishing to social media accounts is fine, but if nobody reacts, was that post worth the time and effort? Understanding how our audiences respond to our content, and how that content is resonating based on our business KPIs, is a vital part of the social media manager's role. Sprout Social has one of the best and most comprehensive reporting capabilities (potentially a little too much for some) on the market. Sprout has a huge array of template reports which visualise the data and can be scheduled to be delivered to stakeholders at specific intervals, and with Custom Metrics, businesses can personalise their reports further. ”
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Adam F.

Social Media, Influencer & Community Manager

“Awesome analytics section with several options to view new followers, clicks, engagement, unsubscribes, etc. ”
ES

Elizabeth S.

Musician

Starting price
199per user /
per month
learn more
Pros and Cons based on 604 verified reviews
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Centralized social media management

Intuitive and clean design

Comprehensive social media tools

Effective engagement tracking

Prohibitive pricing for small businesses

Slow and ineffective issue resolution

Inconsistent account management

See pros and cons details
Zoho Social logo
Reviews Sentiment
 
 
 
1-2(10)
3-4(943)
5(2,429)
Key Features
Content Management4.6
SEO Management

User insights about the reporting/analytics feature

Reviewers highlight Zoho Social's reporting and analytics for their real-time data, ease of use, and comprehensive insights into social media performance. They appreciate the ability to export reports, track audience engagement, and measure ROI. Users find the built-in reports and dashboards helpful, though some desire more detailed information and better integration with other platforms.
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“Reporting/Analytics feature of Zoho Social tells us about the overall performance of our social media posts, which are as such - likes, comments, shares etc. which are the key metrics in social media.”
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Mehandi I.

Sales & Marketing Automation Specialist

“ With Zoho Social's reporting and analytics, you can evaluate the return on investment (ROI) of your social media efforts. By tracking metrics such as conversions, leads generated, or revenue attributed to social media activities, you can determine the impact of your social media marketing on your business goals. This information helps in justifying social media investment and optimizing resource allocation.Zoho Social's reporting and analytics features also enable you to gain insights into your competitors' social media performance. You can analyze their engagement, follower growth, content strategies, and identify opportunities or areas where you can differentiate and improve your own social media presence. This competitive analysis helps you stay ahead in your industry and make informed decisions to outperform your competitors.”
HM

Hajira M.

Digital marketing

Starting price
15flat rate /
per month
learn more
Pros and Cons based on 3,382 verified reviews
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Enhanced audience engagement

Comprehensive dashboard view

Efficient social media management

Seamless CRM integration

Effective brand management

Challenges with image posting

Limitations in tagging and hashtags

Issues with video posting

Inefficient message management

See pros and cons details
Hootsuite logo
Reviews Sentiment
 
 
 
1-2(86)
3-4(1,719)
5(1,987)
Key Features
Content Management4.5
SEO Management

User insights about the reporting/analytics feature

Reviewers find Hootsuite's reporting and analytics useful for tracking social media performance, engagement, and ROI. They appreciate the customizable reports, ease of use, and ability to compare data across platforms. Users value the insights provided for optimizing social media strategies, though some mention the need for more detailed and accurate data.
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“Hootsuite provides analytics and reporting features to track the performance of social media campaigns and posts. Users can gather data on engagement, reach, follower growth, and other metrics to evaluate the effectiveness of their social media efforts.”
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Saeed E.

Engineer

“This is the best feature of Hootsuite. It offers multiple types of reports and analytics. You can get report of social media accounts, team work, ROI and expenses report, social media engagement analytics etc. You can also customize your reports and chose from different types of templates.”
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Amit D.

Marketing Manager

Starting price
399per user /
per month
learn more
Pros and Cons based on 3,792 verified reviews
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Efficient multi-platform management

Significant time savings

Visual post scheduling

Streamlined content management

Ideal for small businesses

Image posting limitations

High costs and limited free version

Cluttered and outdated interface

Frequent account disconnections

Limited and costly reporting

See pros and cons details
Buffer logo
Reviews Sentiment
 
 
 
1-2(16)
3-4(580)
5(894)
Key Features
Content Management4.3
SEO Management

User insights about the reporting/analytics feature

Reviewers appreciate Buffer's reporting and analytics for their basic insights into social media performance and ease of use. They find it helpful for tracking post engagement and making data-driven decisions. However, some users mention the limited capabilities and high cost of advanced features, preferring to use other tools for more detailed analytics.
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“What I like about "Reporting/Analytics" in Buffer is its detailed information. I can be able to track or analyze the my actions and check my improvement which really helps a lot in my busness.”
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Sharem S.

Virtual Assistant

“The platform developed the possibility of delivering a statistical report for each profile in which the impacts of the publications are exposed, which includes the number of retweets, likes, clicks, etc., which would allow the design of strategies that strengthen the campaigns.”
LB

Luis B.

NO

Starting price
6usage based /
per month
learn more
Pros and Cons based on 1,490 verified reviews
Verified reviewer profile picture

Efficient time management

Streamlined social media scheduling

Enhanced team collaboration

Effective content management

Intuitive user interface

Unreliable post notifications

Challenges with image posting

Frequent account disconnections

Cumbersome page navigation

See pros and cons details

Other Top Rated Content Marketing Software with Reporting/Analytics in 2026

Adobe GenStudio for Performance Marketing logo

Adobe GenStudio for Performance Marketing

(0)

Generate high-performing on-brand campaign content.

visit website
Adobe GenStudio for Performance Marketing is a generative AI-first solution that helps marketers scale content creation, drive engagement, and optimize campaigns. With advanced AI, brand guardrails, and integrations like Adobe Workfront, teams can quickly create personalized, on-brand content.

Read more about Adobe GenStudio for Performance Marketing

Users also considered
Levitate logo

Levitate

Relationship marketing as authentic as you are.

visit website
Our Happiness Platform features authentic communication tools to help build lasting relationships with your network. From email, social media, and content, to meeting booking, texting, and a dedicated success specialist, Levitate has everything you need to nurture relationships easily - at scale.

Read more about Levitate

Users also considered
Dot.vu logo

Dot.vu

The Leading Platform for Interactive Content

visit website
Dot.vu is an Interactive Content Platform that allows brands to succeed better online and create Interactive Experiences that engage, entertain, and educate their audiences.

Read more about Dot.vu

Users also considered
Mailchimp logo

Email and advertising marketing automation platform

learn more
Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app

Read more about Mailchimp

Users also considered
Jira logo

Project management and work tracking software

learn more
Jira is project tracking software that helps every team collaborate to plan, track, and release work by breaking down big ideas into achievable steps. Jira offers features like task organization, work alignment to goals, customizable workflows, and real-time data insights to optimize outcomes.

Read more about Jira

Users also considered
Wix logo

Website builder & business management platform

learn more
Wix is a website-building and business management platform that helps users create any type of website and expand the brand's online presence. Wix offers its users different ways to build sites; for those less tech-savvy, the Wix Editor is the way to go. It boasts a choice of various pre-designed templates that can be personalized with a drag-and-drop editor and various other AI capabilities, such as an automated text generator.

Read more about Wix

Users also considered
monday.com logo

Project management software

learn more
Easily create and manage your marketing content with monday.com Work OS, the customizable platform for all your content marketing needs. Streamline tasks with no-code automations, assign responsibilities, collaborate in real-time, collect data, and track progress.

Read more about monday.com

Users also considered
Zoho Social logo
Category Leaders

Social media marketing for growing businesses

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Zoho Social helps marketers in small to large organizations to grow the social media presence of their brand with actionable insights focused on content and engagement by scheduling unlimited posts, managing social networks, tracking conversations, and measuring performance from a single dashboard

Read more about Zoho Social

Users also considered
Jasper logo
Category Leaders

A-enabled writing assistant for writing customizable content

learn more
Jasper is an artificial intelligence (AI)-based writing assistant designed to help businesses create content for social media websites, blogs, websites, and other channels. Teams can create folders to organize information for clients and projects.

Read more about Jasper

Users also considered
Semrush logo

Reliable SEO tools for the AI Search Era

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Semrush Content Platform helps marketing professionals create stellar content to achieve their marketing goals. Starting from content audit and research, to the distribution strategy and performance measurement, this solution provides relevant data that supports content marketers effective decisions

Read more about Semrush

Users also considered
Airtable logo

AI platform for enterprise app building workflows

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Airtable is an AI-native platform for building enterprise-grade applications without code. The platform enables teams to create custom business workflows with embedded AI agents. Airtable combines relational databases, automation capabilities, and customizable interfaces to help organizations streamline operations across departments including marketing, product development, and finance.

Read more about Airtable

Users also considered
Hootsuite logo

Social media management & scheduling for SMBs and enterprise

learn more
Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

Read more about Hootsuite

Users also considered
Wrike logo

AI powered workflow management platform

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Wrike is a content marketing platform trusted by more than 20,000 companies worldwide. Features include customizable request forms, proofing tools, automated reports, and ready-built campaign templates. Create the best marketing campaigns with Wrike’s easy-to-configure software.

Read more about Wrike

Users also considered
Buffer logo
Category Leaders

Social media management platform

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Buffer helps users manage multiple social media accounts at once as well as quickly schedule content from anywhere on the web, collaborate with team members, and analyze rich statistics on how posts perform

Read more about Buffer

Users also considered
Omnisend logo
Category Leaders

Drives revenue via automated eCommerce marketing

learn more
Trusted by 150k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. 1-click integrations with Shopify, BigCommerce, WooCommerce, Wix & more.

Read more about Omnisend

Users also considered
Adobe Workfront logo

Online enterprise work management software

learn more
Plan, execute, and deliver great work with a single source of project truth across the enterprise. Adobe Workfront helps you prioritize work, quickly identify bottlenecks, automate processes, and deliver the right outcomes. It serves leaders and team in organizations of all sizes in all industries.

Read more about Adobe Workfront

Users also considered
Marketing 360 logo

Marketing Platform For Small Business

learn more
Level up your content marketing
Grow your business organically by outranking and outshining your competitors with better content marketing and SEO. Create your free account today to learn more and explore plans and pricing.

Read more about Marketing 360

Users also considered
ContentStudio logo

Content marketing & social media management tool

learn more
ContentStudio is a data-driven & AI-based content marketing automation & social media management tool that helps businesses to discover, plan, compose & share engaging content on a range of social media & blog channels. Campaigns can combine articles, videos, images, GIFs & other multimedia content.

Read more about ContentStudio

Users also considered
Conte.ai logo

Proprietary Content Creation System

learn more
Conte.ai is the ideal combination of devoted specialists and AI-powered technologies that comprise a unique creative content development system that assures the generation of high-quality content.

Read more about Conte.ai

Users also considered
Visme logo
Category Leaders

The all-in-one online presentation, infographic tool

learn more
Visme transforms the way you create & share engaging Presentations, Infographics and other visual formats. It's the only content creation tool you'll ever need to tell and present your stories and translate boring data. Work individually or as a team to collaborate. Publish online, share or embed.

Read more about Visme

Users also considered
BigMarker logo

The platform for modern webinars, virtual, and hybrid events

learn more
BigMarker combines powerful webinar software with robust marketing features to create the world's first end-to-end webinar solution.

Read more about BigMarker

Users also considered
Peppertype logo

Peppertype is a short-form content creation & ideation tool

learn more
Peppertype is a short-form content creation and ideation platform that helps business generate quality content in seconds.

Read more about Peppertype

Users also considered
Loomly logo
Category Leaders

Your Easy-To-Use Social Media Management Platform

learn more
Loomly is an easy-to-use social media management platform that helps you craft, optimize, schedule and analyze content for all social platforms including Facebook, Instagram, Twitter, LinkedIn, TikTok, Snapchat, Pinterest, Google, and custom channels.

Read more about Loomly

Users also considered
Anyword logo

Artificial intelligence software for marketing agencies

learn more
Anyword is a PPC software that helps businesses utilize artificial intelligence-enabled tools to create and optimize ad copies. The platform enables managers to analyze demographics to evaluate audience engagement potential and generate content.

Read more about Anyword

Users also considered
Brandfolder logo

Cloud-based digital asset management and sharing platform

learn more
Brandfolder is an online digital asset management platform for PR purposes, providing a private and public-facing repository for sharing logos, videos and more.

Read more about Brandfolder

Users also considered

Key features for Content Marketing software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Content Management: Reviewers highlight the ease of creating, organizing, and managing diverse content types, including AI-generated content, and the ability to track its performance and make data-driven decisions. 95% of reviewers rated this feature as important or highly important.
  • SEO Management: Users appreciate tools that help optimize content for search engines, track keyword performance, analyze competitors, and improve overall search engine rankings. 90% of reviewers rated this feature as important or highly important.
  • Customizable Templates: Reviewers value the ability to customize templates for various content types, which helps streamline the creation process and maintain brand consistency. 88% of reviewers rated this feature as important or highly important.
  • Social Media Integration: Users find the integration with multiple social media platforms helpful for scheduling, managing, and analyzing posts, which saves time and increases engagement. 88% of reviewers rated this feature as important or highly important.
  • Customizable Branding: Reviewers emphasize the importance of customizable branding options to maintain a consistent and professional brand presence across all marketing materials. 88% of reviewers rated this feature as important or highly important.
  • Reporting & Statistics: Users highlight the detailed and comprehensive reporting features that provide valuable insights into content performance, helping to make data-driven decisions and improve strategies. 84% of reviewers rated this feature as important or highly important.