GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.
Our commitment
Independent research methodology
Our researchers use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.
How GetApp verifies reviews
GetApp carefully verified over 2 million reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.
How GetApp ensures transparency
GetApp lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. GetApp is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website.
Email Marketing Software with Third-Party Integrations
Last updated: January 2025
Why are third-party integrations important for email marketing software users?
Based on GetApp's analysis of 177 verified reviews collected between July, 2021 and August, 2024
Third-party integrations enhance email marketing software by enabling connections with CRM, e-commerce platforms, and other tools. This streamlines data migration, automates tasks, and expands functionality for more effective marketing campaigns. Of the 177 reviewers who rated third-party integrations, 82% rated this feature as important or highly important.
Key features of email marketing software based on insights from 14411 verified reviews
- Email Campaign Management: Reviewers highlight the flexibility in creating and scheduling campaigns, the use of automation, and the availability of templates and analytics for optimizing performance. 94% of reviewers rated this feature as important or highly important.
- List Management: Users appreciate the ease of segmenting, organizing, and maintaining email lists, which helps in sending targeted campaigns and keeping contact information up-to-date. 88% of reviewers rated this feature as important or highly important.
- Mobile Optimization: Reviewers value the ability to preview and optimize emails for mobile devices, ensuring readability and engagement across various screen sizes. 88% of reviewers rated this feature as important or highly important.
- Contact Management: Users find it beneficial to have organized contact information with segmentation capabilities, aiding in targeted marketing and efficient follow-ups. 88% of reviewers rated this feature as important or highly important.
- Lead Capture: Reviewers highlight the effectiveness of customizable forms and landing pages for acquiring new leads, integrating seamlessly with other marketing tools. 87% of reviewers rated this feature as important or highly important.
- CAN-SPAM Compliance: Users emphasize the importance of compliance features like unsubscribe links and opt-out options to maintain legal standards and improve email deliverability. 83% of reviewers rated this feature as important or highly important.
380 software options
Sponsored
It brings a complete email marketing toolset with a powerful popup builder on board. Generate leads and segment your audience, send professional newsletters, build email marketing automations.
