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Top Rated Landing Page Software with Customizable Fields in 2026

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Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: April 2026

Customizable fields allow you to capture specific, relevant information tailored to your business needs. They enable personalized content, enhanced data management, and better customer engagement by aligning landing pages closely with your brand and objectives. Our reviewers in landing page software rated this feature as important.

6 Best Landing Page Software with Customizable Fields

Product
User rating
Starting price
MailerLite logo
4.7
(2.2K)
10
per user/per month
Constant Contact logo
4.3
(2.9K)
12
usage based/per month
Wix logo
4.4
(10.5K)
17
flat rate/per month
Brevo logo
4.6
(3.4K)
9
usage based/per month
Elementor logo
4.6
(905)
11.99
flat rate/per month
Mailchimp logo
4.5
(17.5K)
13
flat rate/per month

See other top Landing Page products with customizable fields

How we picked the 6 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the Landing Page software category. They also needed to have sufficient reviews about customizable fields, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for up to three products based on our proprietary ratings and reviews: Highest rated, Highly rated for customizable fields, and Highly rated for free version. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 6 best products

MailerLite logo
Reviews Sentiment
 
 
 
1-2(43)
3-4(445)
5(1,768)
Key Features
Real Time Editing
Website Management4.6

User insights about the customizable fields feature

Reviewers appreciate MailerLite's customizable fields for their simplicity and ease of use. They find it valuable for personalizing emails, segmenting lists, and syncing with CRMs. Users report that the fields can be tailored to collect specific data, enhancing marketing efforts and customer connection. They also highlight the flexibility and variety of options available for customization.
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“On your MailerLite dashboard, under "Subscribers" you will find the "Fields" tab where all the default fields will be listed. If you click on the "Add New Field" button, you can create a custom field for any information you would like to gather from your subscribers.”
Verified reviewer profile picture

JAZE P.

Systems Administrator

“That makes that you can easily segment your list. also you can use it to sync with your CRM”
GB

Gerard B.

CEO

Starting price
10per user /
per month
Pros and Cons based on 2,256 verified reviews
Verified reviewer profile picture

Supports small business growth

Responsive customer support

Effective live chat support

Comprehensive email marketing

Intuitive drag-and-drop editor

Challenging account management

Complicated version upgrades

Website management difficulties

Limited form editor functionality

See pros and cons details
Constant Contact logo
Reviews Sentiment
 
 
 
1-2(84)
3-4(1,299)
5(1,528)
Key Features
Real Time Editing
Website Management

User insights about the customizable fields feature

Reviewers highlight the numerous customizable fields in Constant Contact, which help personalize emails and target specific audience segments. They appreciate the ability to create unique emails and input company logos. However, some users feel that the customization options could be more flexible and user-friendly. Overall, they find the customizable fields valuable for engaging and connecting with their audience.
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“Constant Contact's "Customizable Fields" empower you to tailor your email marketing to specific audience segments with unique data. ”
Verified reviewer profile picture

Jaykumar K.

Software Engineer

“I like that there are so many customizable fields. I have the ability to create unique emails.”
Verified reviewer profile picture

Sheena O.

Manager, Marketing and Communications

Starting price
12usage based /
per month
Pros and Cons based on 2,911 verified reviews
Verified reviewer profile picture
Verified reviewer profile picture

Effective client management

Easy newsletter creation

Comprehensive email marketing

Efficient communication messaging

Versatile email campaigns

Email handling issues

Text formatting challenges

Subscription management limitations

Frequent issue management

High costs for features

See pros and cons details
Wix logo
Reviews Sentiment
 
 
 
1-2(242)
3-4(4,353)
5(6,001)
Key Features
Real Time Editing4.6
Website Management4.5

User insights about the customizable fields feature

Users appreciate Wix's customizable fields for allowing them to tailor their websites to specific needs. They find the fields intuitive and easy to use, providing flexibility to add and modify elements like contact forms and dropdown menus. However, some reviewers mention occasional difficulties with customization and a desire for more intuitive interfaces. Overall, they value the ability to create personalized and functional websites.

See related user reviews

“Customizable fields are important in Wix because customizable fields allow us to create content that is specific to our needs. Whether it's text, images, forms, or interactive elements, customization ensures that the content aligns with our unique requirements.”
PC

Prince C.

Marketing Specialist

“I like the customizable fields in Wix because they allow me to tailor my website to my specific needs. With customizable fields, I I have the flexibility to add and modify different elements on my website, such as contact forms, input fields, dropdown menus, and many more.”
TL

Tyson L.

Miali San Electricians

Starting price
17flat rate /
per month
Pros and Cons based on 10,596 verified reviews

Professional website creation

Intuitive drag-and-drop interface

Extensive template library

Comprehensive beginner tutorials

Versatile blog creation tools

Slow website performance

Confusing and costly plans

Limited SEO capabilities

Inconsistent mobile compatibility

Complicated domain management

See pros and cons details
Brevo logo
Reviews Sentiment
 
 
 
1-2(82)
3-4(882)
5(2,442)
Key Features
Real Time Editing
Website Management

User insights about the customizable fields feature

Users report that Brevo's customizable fields are easy to set up and enhance email personalization and segmentation. They appreciate the flexibility to add, remove, and rearrange fields to suit their needs. Reviewers also highlight the integration with CRMs and the ability to create attractive, personalized emails quickly. Some users wish for more customizable options, but overall, they find the feature helpful for effective email marketing.

See related user reviews

“Customizable fields are essential in building an email marketing campaign because they allow for personalization, segmentation, and automation, leading to higher engagement and conversion rates.”
JS

Jill S.

Travel Agent

“Overall, the customizable fields help enhance the personalization and efficiency of your campaigns while giving you more control over your audience's data.”
MJ

Miljana J.

Owner-Performance Specialist

Starting price
9usage based /
per month
Pros and Cons based on 3,406 verified reviews

Comprehensive marketing tools

Effective email marketing

Support for small businesses

Efficient campaign creation

Slow performance issues

Restrictive email limits

Challenges with email sending

See pros and cons details
Elementor logo
Reviews Sentiment
 
 
 
1-2(20)
3-4(229)
5(656)
Key Features
Real Time Editing4.7
Website Management4.6

User insights about the customizable fields feature

Users find Elementor's customizable fields useful for creating personalized contact forms and designing ergonomic fields. They appreciate the ease of customization, especially with some knowledge of CSS, HTML, and JavaScript. However, reviewers note that more advanced changes often require additional CSS. They also mention the integration with tools like JetEngine and Crocoblock for managing custom fields.

See related user reviews

“With Elementor forms customizable fields, we can create amazing contact forms with highly personalized form titles.”
MW

Mark W.

Web Developer & Marketing Manager

“Elementor also allows you to customize fields and design ergonomic fields.”
JC

Jésugnon C.

Developpeur web

Starting price
11.99flat rate /
per month
Pros and Cons based on 905 verified reviews

Efficient blog building

Intuitive drag-and-drop design

Quick landing page creation

Easy version installation

Effective for client websites

Frequent issues and bugs

Slow website speed

Poor customer support

Complex page customization

Problematic updates

See pros and cons details
Mailchimp logo
Reviews Sentiment
 
 
 
1-2(275)
3-4(6,994)
5(10,296)
Key Features
Real Time Editing4.4
Website Management

User insights about the customizable fields feature

Reviewers appreciate Mailchimp's customizable fields for their ability to personalize emails and segment audiences. They find the fields easy to set up and use, enhancing the professional look of their campaigns. Users highlight the flexibility to tailor contact information and integrate with other platforms. However, some feel that more customization options could be available, especially in the free version.
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“We use Mailchimp with our employees, the customizable fields aid when scheduling the campaign while still having the audience feel appreciated for taking the extra time to see them as an individual by using tailored information. ”
SH

Samara H.

HR& Business Manager

“What I appreciate about this is that you can add customized fields to your Mailchimp signup forms to let your contacts tell you about their preferences and classify contacts based on certain interest groups within your audience.”
Verified reviewer profile picture

Gracious A.

Social Media Expert

Starting price
13flat rate /
per month
Pros and Cons based on 17,565 verified reviews
Verified reviewer profile picture

Efficient client communication

Comprehensive email marketing

Streamlined newsletter creation

Effective email blasting

Support for small business growth

Issues with spam filtering

Restrictive usage limits

Challenges with issue management

Expensive for small businesses

Limited design customization

See pros and cons details

Other Top Rated Landing Page Software with Customizable Fields in 2026

Mailchimp logo

Email and SMS marketing automation platform

Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

Read more about Mailchimp

Users also considered
Wix logo

Website builder & business management platform

Wix is a website-building and business management platform that helps users create any type of website and expand the brand's online presence. Wix offers its users different ways to build sites; for those less tech-savvy, the Wix Editor is the way to go. It boasts a choice of various pre-designed templates that can be personalized with a drag-and-drop editor and various other AI capabilities, such as an automated text generator.

Read more about Wix

Users also considered
Brevo logo

Automation, marketing & transactional email, and SMS service

Brevo is a CRM and email marketing solution that helps businesses run multi-channel marketing campaigns across email, WhatsApp, SMS, web push, and Facebook ads. Teams can trigger transactional emails, SMS, and WhatsApp notifications over Brevo SMTP and APIs.

Read more about Brevo

Users also considered
MailerLite logo
Category Leaders

Advanced email marketing made easy.

From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

Read more about MailerLite

Users also considered
Constant Contact logo

Streamlines marketing to grow loyal audiences

Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Read more about Constant Contact

Users also considered
Alboom Prosite logo

Cloud-based platform for building personalized websites.

Alboom Prosite is a cloud-based website builder, which helps small to large businesses in architecture, design, food and beverage, fashion, art, marketing, events, wellness, and other sectors build landing pages, share digital content, create image galleries, and send testimonial requests. Features include search engine optimization (SEO), online portfolio, design editor, and social media alerts.

Read more about Alboom Prosite

Users also considered
Omnisend logo
Category Leaders

Drives revenue via automated eCommerce marketing

Trusted by 150k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. 1-click integrations with Shopify, BigCommerce, WooCommerce, Wix & more.

Read more about Omnisend

Users also considered
EngageBay CRM logo
Category Leaders

Integrated sales & marketing software for growing teams

AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

Read more about EngageBay CRM

Users also considered
Elementor logo

The leading website builder on WordPress

Elementor is a cloud-based page builder for WordPress websites that allows users to control their full web design workflow within a single platform. Users can employ prebuilt industry-specific themes, create their own pages through a drag-and-drop design editor, and redesign their site in real time.

Read more about Elementor

Users also considered
Marketing 360 logo

Marketing Platform For Small Business

Simple tools to use
Customize your design. Manage your content. All without touching a single line of code.

Read more about Marketing 360

Users also considered
Pixpa logo

All-in-one website builder for creators & small businesses

Design high-converting landing pages in minutes. Pixpa’s drag-and-drop tools and built-in forms help you launch pages that drive action—no coding needed.

Read more about Pixpa

Users also considered
BigMarker logo

The platform for modern webinars, virtual, and hybrid events

BigMarker combines powerful video software with robust marketing features to create the world's first end-to-end webinar solution and most customizable virtual and hybrid event platform built with marketers in mind. Utilize over 200 features to easily create webinars that stand out from the crowd.

Read more about BigMarker

Users also considered
GoDaddy Website Builder logo

Website builder, WordPress hosting, and more

GoDaddy is an Internet domain registrar & web hosting company offering domain name registration, a website builder, WordPress website hosting, and various other web services

Read more about GoDaddy Website Builder

Users also considered
Poptin logo

Lead capture platform for business conversion and engagement

Poptin is a free website lead capture platform that engages visitors with strategically placed & timed 'poptins' that help convert them into leads, subscribers & sales using pop ups, autoresponders, forms, and much more.

Read more about Poptin

Users also considered
Keap logo

An all-in-one CRM, sales and marketing automation solution

Build fast with industry-specific templates and unlimited landing pages.

Read more about Keap

Users also considered
Bitrix24 logo

All in one business management workspace

Bitrix24 is t100% FREE landing page builder that comes with a free form creator, free CRM and free email marketing tools. Used by over 12 million companies worldwide, it's available in cloud and on premise. Landing pages created with Bitrix24 are fully responsive. Free domain name and hosting too.

Read more about Bitrix24

Users also considered
Marketo Engage logo

AI-powered marketing automation platform

Adobe Marketo Engage is an AI-driven marketing automation platform designed to help teams scale personalized buyer engagement and manage omnichannel campaigns. The platform offers features including audience segmentation, lead scoring, dynamic content personalization, and native CRM integrations. It supports campaign execution across email, web, mobile, chat, events, and digital advertising channels while providing multi-touch attribution and analytics to measure marketing impact on revenue.

Read more about Marketo Engage

Users also considered
Instapage logo

Create landing pages without limits.

With Instapage, marketers can maximize conversions by creating, personalizing, optimizing landing pages at scale, automatically connecting ads with relevant post-click pages, and delivering insights to drive the highest growth possible from digital ad campaigns.

Read more about Instapage

Users also considered
Beefree logo
Category Leaders

The fastest, no-code email & landing page design suite.

Email and landing page design tool with a no-code, visual builder. Create multi-content campaigns in minutes. Review, comment, approve.

Read more about Beefree

Users also considered
Leadpages logo

Turn clicks into customers with less tech stress.

Turn any idea into reality faster with Leadpages. Squeeze pages, webinar registrations, sales pages, PDF downloads, thank you pages, 404 error pages — they're all a breeze to setup thanks to over 200 mobile-responsive templates ready to customize with our Drag & Drop builder.

Read more about Leadpages

Users also considered
Swipe Pages logo
Category Leaders

Cloud-based landing page building tool for marketers.

Swipe Pages is a cloud-based platform, which helps small to large businesses in advertising, marketing, real-estate, eCommerce, and other sectors develop landing pages, capture leads, conduct A/B testing, and manage projects. Features include pre-made templates, text replacement, conversion tracking, lead notifications, and access control.

Read more about Swipe Pages

Users also considered
Landingi logo
Category Leaders

Landingi platform offering marketing tools and solutions.

With Landingi you don’t need any programming skills to create and optimize your own custom landing pages to convert traffic from your digital campaigns.

Read more about Landingi

Users also considered
GetResponse logo

Cloud-based email marketing platform

With the simple to use drag and drop landing page creator, create 100% responsive landing pages and web forms without touching a single line of code.

Read more about GetResponse

Users also considered
Webflow logo

Build, optimize, and scale web experiences that get results.

Webflow is an integrated Website Experience Platform that lets Marketers, Designers, and Developers build, manage, and optimize your website —with the power of AI — so it can deliver real business impact.

Read more about Webflow

Users also considered
Mailjet logo

Marketing Email, Transactional Email, Transactional SMS

With GDPR-compliant infrastructure and proven deliverability, Mailjet is the best Email Marketing Software & Email API for Teams. Marketers design, deliver, and automate email newsletter while developers power transactional email via robust API platform.

Read more about Mailjet

Users also considered

Key features for Landing Page software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Real Time Editing: Reviewers appreciate the ability to make changes and see them instantly, improving efficiency and reducing guesswork when designing websites. 96% of reviewers rated this feature as important or highly important.
  • Website Management: Users value comprehensive website management features that streamline updates, customization, and integration with other tools, ensuring a smooth operation. 94% of reviewers rated this feature as important or highly important.
  • Lead Capture: Reviewers emphasize the importance of effective lead capture tools for growing email lists and converting leads into customers, highlighting integration and customization options. 94% of reviewers rated this feature as important or highly important.
  • Design Management: Users highlight the ease of customizing and managing website design with pre-built templates, drag-and-drop interfaces, and modular components. 94% of reviewers rated this feature as important or highly important.
  • Drag & Drop: Reviewers appreciate the drag-and-drop functionality for its simplicity and ease, enabling users to build and modify websites without coding knowledge. 93% of reviewers rated this feature as important or highly important.
  • Email Marketing: Users value email marketing tools for creating and managing campaigns, tracking performance, and integrating with other marketing platforms to enhance engagement. 93% of reviewers rated this feature as important or highly important.