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Marketing Analytics Software

Last updated: April 2026

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371 software options

AgencyAnalytics logo

AgencyAnalytics

The All-In-One Marketing Reporting Platform for Agencies.

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Agency Analytics is the all-in-one marketing analytics reporting dashboard that impresses clients and saves time. Connect with 50+ data sources to monitor & report all of your campaigns in one place.

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Cint logo

Cint

Feeding the world's curiosity

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Cint’s advanced measurement solutions give advertisers, media owners, and agencies the tools to track the effectiveness of cross-platform advertising campaigns in real-time to optimize performance while they’re running.

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Semrush logo

Semrush

Reliable SEO tools for the AI Search Era

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Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO. You’ll have access to the largest keyword database and the most accurate search volume on the market.

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Adverity logo

Adverity

The integrated data platform for teams that run on data.

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Adverity is the leading integrated data platform for connecting and managing all of the data you need to drive marketing performance.

• 600+ data connectors across marketing, advertising, sales and finance
• Automated data quality and management tools
• Customizable data visualizations

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Funnel logo

Funnel

Marketing data aggregation and reporting platform

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Funnel is the leading marketing data hub. We power your reporting and analytics to give you incredible control over your performance.

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GivingDNA logo

GivingDNA

Data analytics + wealth screening tool for fundraisers

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GivingDNA is a next-generation data analytics and wealth screening tool that helps nonprofits build super-targeted segments. Fundraisers and nonprofit marketers get insights that help you quickly profile and segment your donors and take the next steps toward custom donor experiences.

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CleverTap logo

CleverTap

User Retention Platform for High-Growth Mobile Apps

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Understand your customers with real-time insights and immediately trigger engagement campaigns based on user behavior through a single platform.

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SegMetrics logo

SegMetrics

Marketing analytics software with reporting segmentation

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SegMetrics is a marketing analytics platform designed to help businesses gain insights into the true value of their leads. It lets marketers get visibility into lead source attribution, engagement touchpoints, customer purchase value, and recurring lifetime value.

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RetailTune logo

RetailTune

Marketing analytics and SEO management software

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RetailTune is a marketing analytics and SEO management software that helps businesses manage store information across multiple platforms, such as Google My Business, Facebook Local Pages, Google Maps, and other store locator applications. It allows staff members to create, run, and track custom localized marketing campaigns.

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Odyssey Attribution logo

Odyssey Attribution

Marketing attribution & spend recommendation for advertisers

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Odyssey Attribution helps you identify the true performance of your marketing campaigns by looking at multi-touch attribution. Unique to Odyssey is the integration with Google Analytics, meaning we can use your historical data. Set up only takes 2 minutes and doesn't require development resources.

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Google Analytics 360 logo

Google Analytics 360

Enterprise-class web analytics

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Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

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DataMyth logo

DataMyth

Automated Digital Marketing Reports

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Digital marketers can take back their reporting time and build automated reports with analysis and insights in writing, all in a few seconds. Marketers can save time and money, while they focus on optimization and strategy.

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Intricately logo

Intricately

Cloud product adoption, usage and spend data management

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Intricately's cloud product adoption, usage and spend data accelerates the go-to-market strategies of cloud revenue teams. Cloud sellers and marketers can prospect more efficiently and close deals faster with Intricately's cloud footprint data.

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Claravine logo

Claravine

Take the drama out of your marketing data

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Claravine is The Data Standards Company. We help brands and agencies deliver on the promise of modern marketing by standardizing taxonomies, naming conventions, and metadata across all digital experiences.

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AdStage logo

AdStage

Closed-loop reporting and automation software for paid media

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AdStage provides a single platform for cross-network PPC campaign creation, management, analytics, and reporting

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SalesSeek logo

SalesSeek

Visual Sales CRM system & Powerful Data Management software.

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With the SalesSeek Marketing Dashboard, you can track leads from marketing campaigns through the sales process and simultaneously calculate ROI.

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Appgain logo

Appgain

Customer Engagement Platform

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Appgain is a Customer Engagement Platform that provides marketers with features to acquire, activate, and retain users such as marketing automation, omnichannel messaging, user segmentation, uninstall tracking, mobile landing pages, and more.

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Comscore logo

Comscore

Advertising lifecycle management for marketers & media firms

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comScore is a web analytics and digital marketing software that assesses your website and online platforms performances based on visitor trends and search engine results. comScore lets you identify your digital audiences in depth and enables you to drill down on vital traffic data and in turn segment your audiences for retargeting content campaigns.

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EXADS logo

EXADS

EXADS is an ad server built with developers in mind.

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EXADS ad serving solutions are built with developers in mind every step of the way. EXADS Admin Panel provides a single interface for admins, advertisers and publishers to monitor and manage their online advertising and access a large range of features and automated optimizations.

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Pecan logo

Pecan

AI for Business

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Pecan is designed for any data-oriented teams, ready to gain the power of AI, without relying on limited in-house or external data science resources.

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Influ2 logo

Influ2

ABM that starts with people

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Influ2 is a contact-level ABM platform that addresses a reality traditional account-based marketing tools ignore: people make decisions, not accounts.

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Conductor logo

Conductor

End-to-end, enterprise AEO / SEO platform

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Conductor helps businesses increase visibility, authority, & conversions across LLMs and traditional search engines through AI content generation, enterprise SEO/AEO, and website optimization.

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Marketing Evolution logo

Marketing Evolution

Marketing management platform

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Marketing Evolution is an all-in-one attribution and planning platform that unearths your customers’ unique journey, provides full-funnel attribution and measurement, and helps eliminate waste from yearly marketing investments.

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appICE logo

appICE

Mobile marketing automation platform

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appICE is a full-stack solution consisting of powerful customer analytics, cross-channel engagement across multiple channels like email, push, in-app, SMS, WhatsApp, and LinkedIn, and AI-driven personalization.

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Style Report logo

Style Report

Software for generating and sharing custom reports

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Style Report is a cloud-based reporting software designed to help businesses of all sizes generate and share interactive reports using structured and non-structured data via a unified portal. The platform enables organizations to personalize the reports using custom parameters and configure security protocols across different data models and cells by roles, users, or groups.

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