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Marketing Analytics Software

Last updated: April 2026

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121 software options

AgencyAnalytics logo

AgencyAnalytics

The All-In-One Marketing Reporting Platform for Agencies.

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Agency Analytics is the all-in-one marketing analytics reporting dashboard that impresses clients and saves time. Connect with 50+ data sources to monitor & report all of your campaigns in one place.

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Semrush logo

Semrush

Reliable SEO tools for the AI Search Era

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Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO. You’ll have access to the largest keyword database and the most accurate search volume on the market.

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Funnel logo

Funnel

Marketing data aggregation and reporting platform

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Funnel is the leading marketing data hub. We power your reporting and analytics to give you incredible control over your performance.

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SegMetrics logo

SegMetrics

Marketing analytics software with reporting segmentation

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SegMetrics is a marketing analytics platform designed to help businesses gain insights into the true value of their leads. It lets marketers get visibility into lead source attribution, engagement touchpoints, customer purchase value, and recurring lifetime value.

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Measured logo

Measured

#1 Media Mix Modeling, Powered by Incrementality

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Voted #1 Measurement/Analytics tech by AdExchanged, Measured provides accurate & timely marketing attribution & cross-channel reporting. Measured runs incrementality testing for online (Google, Facebook, YouTube, OTT) & offline channels like TV, radio, direct mail, catalog, and more!

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The Brief logo

The Brief

The AI agency every marketer deserves

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Make high-quality ads in minutes with The Brief. Scale campaigns, stay on brand and grow faster with AI-powered advertising.

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Fosfor Decision Cloud logo

Fosfor Decision Cloud

AIOps platform to build and design machine learning models

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Fosfor Refract is a AIOps platform that helps businesses leverage AI technology to create and design machine learning (ML) models. The platform provides a suite of tools and services to help businesses create and deploy ML models faster. Fosfor Refract’s AI-powered solution enables organizations to automatically discover, monitor and orchestrate their IT infrastructure.

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Sprout Social logo

Sprout Social

Social Media Management Software for Business

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Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

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Keen logo

Keen

Marketing spending optimization and measurement platform

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Keen is a unified marketing measurement and optimization platform that helps marketers track, measure, and optimize campaign results across channels.

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Adobe Campaign logo

Adobe Campaign

Cross-channel marketing application for customer engagement.

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Adobe Campaign is an enterprise-grade cross-channel marketing application that enables organizations to to orchestrate, launch, and measure personalized marketing campaigns for customer engagement.

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monday.com logo

monday.com

Project management software

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monday.com is an intuitive Work OS where teams create their marketing & creative processes in minutes to run their projects and everyday work.

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Sendible logo

Sendible

Social media management & monitoring tool for agencies

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The Sendible platform brings all your social networks together into a centralised hub and is the easiest way to execute a winning social media strategy for multiple brands at scale. Positioned as a productivity tool for agencies, you can be certain that your team will save hours of time!

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Lumar logo

Lumar

Website intelligence platform

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Lumar is a website intelligence platform that helps marketers, digital agencies, and businesses analyze, monitor, benchmark, and monitor technical performance for multiple web pages. Administrators can use QA tests and trend-tracking capabilities to mitigate risks and protect organic traffic.

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Oktopost logo

Oktopost

We make it measurable

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Oktopost improves marketing analytics by automatically adding UTM codes to all social media posts. Marketers are able to realize the value of social media.

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TrueNorth logo

TrueNorth

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Marketing management for remote teams

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Move fast and stay aligned as a marketing team with TrueNorth, the first marketing management platform built for remote teams.

TrueNorth centralizes where you’re aiming (simulation), how you’ll get there (experiments), what you plan to do (timeline) and your results in place, not all over the place.

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MSIGHTS Platform logo

MSIGHTS Platform

Data management software

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MSIGHTS Platform is a marketing data transformation and reporting tool that helps businesses centralize multi-channel marketing performance data. The platform enables managers to collect and centralize data from various sources, ensuring that all valuable marketing data is captured in one place.

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Q:chi ) Harmoni logo

Q:chi ) Harmoni

Marketing planning and channel management solution

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Q:chi Harmoni is a marketing operations automation platform designed for enterprise marketing teams seeking enhanced control and visibility. The solution enables organizations to run hierarchical marketing campaigns that align with corporate strategy while providing real-time budget management capabilities. Marketing departments can plan and control budgets with agility, prevent underspend, and respond to changing market conditions within an intuitive workspace environment.

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Agency360 logo

Agency360

Advertising agency and marketing analytics software

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Agency360 is designed to help marketing agencies streamline social media marketing, web analytics, and search engine optimization operations.

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Percolate logo

Percolate

Leading Marketing Orchestration Platform for the Enterprise

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Percolate is purpose-built to help marketers deliver coordinated, efficient, and intelligent campaigns and content at scale.

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Retail Advantage logo

Retail Advantage

Performance-Enhancing Intelligent Retail Management Software

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Retail Advantage provides effective and informative KPI analysis using versatile tailored dashboards. Intelligent analytics assist you to achieve an in-depth understanding of how your business is performing in real-time and the best paths to improving performance levels.

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Tableau logo

Tableau

Visual analytics platform for data exploration

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Tableau is a business intelligence and analytics platform that enables users to connect to databases, create data visualizations, and share insights. The platform offers deployment options including cloud-based, self-hosted, and desktop environments with drag-and-drop functionality for building interactive dashboards. It features AI-based analytics capabilities, integration with Salesforce CRM, and supports visual storytelling and collaboration across organizations.

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Juicebox logo

Juicebox

Reports Your Customers Will Love

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The #1 Answer for Marketers, Consultants, and Professionals to Create Engaging Client-facing Reports, Presentations, and Dashboards

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Chartbeat logo

Chartbeat

Realtime analytics and insights for online publishers

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Chartbeat is a suite of content analytics tools for publishers that lets you easily track reader engagement on your site, optimize your user experience in real-time, and share key metrics with your team.

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Google Analytics 360 logo

Google Analytics 360

Enterprise-class web analytics

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Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

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Hive9 logo

Hive9

Marketing resource management and optimization solution

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Hive9 is a marketing resource management solution, which helps businesses plan marketing campaigns and optimize their budget to improve return on investment (ROI). The platform comes with a centralized database, which enables managers to store sales and marketing data for future reference.

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Popular marketing analytics comparisons

Mailchimp logo
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JiravsTrello
Google Analytics 360 logo
Zoho Analytics logo
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HubSpot Marketing Hub logo
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monday.com logo
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Hootsuite logo
Buffer logo
HootsuitevsBuffer
Zoho Social logo
Hootsuite logo
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Wrike logo
monday.com logo
Wrikevsmonday.com
Tableau logo
Microsoft Power BI logo
TableauvsMicrosoft Power BI