getapp-logo

App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

Software categoriesBlog & researchAbout us

GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links. 

Table of Contents

usersusersusers

Talk with us for a free 15-min consultation

Expert advisors like Chase, who have helped 1,000+ companies, can find the right software for your needs.

Top Rated Marketing Analytics Software with Engagement Tracking in 2026

Verified reviewer profile picture
Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: April 2026

Engagement tracking provides insights into user interactions, helping businesses optimize content, measure campaign success, and improve customer journeys. It tracks metrics such as page views, bounce rates, and email engagement. Our reviewers in marketing analytics software rated this feature as important.

3 Best Marketing Analytics Software with Engagement Tracking

  • Zoho Social
  • Mailchimp - Highest rated for engagement tracking
  • Hootsuite

See other top Marketing Analytics products with engagement tracking

How we picked the 3 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the marketing analytics software category. They also needed to have sufficient reviews about engagement tracking, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for the product with the highest rating for engagement tracking based on our proprietary ratings and reviews. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 3 best products

Zoho Social logo
4.7
(3.3K)

User insights about the engagement tracking feature

Reviewers indicate that Zoho Social's engagement tracking is easy to use and highly effective. They appreciate the real-time data on overall engagement, which helps them monitor and adjust their posts. Users report that the dashboard provides clear insights into post performance, and they value the ability to track comments and user interactions precisely. They find it helpful for building stronger customer relationships and making informed decisions about future content strategies.
“Zoho Social gives us the data of overall engagment with our posts on real-time basis. Which gives us the idea of how much popular or relevant and engaging our posts are, and also helps us in deciding what to do next.”
Verified reviewer profile picture

Mehandi I.

Sales & Marketing Automation Specialist

“I love how you can track your fans engagement on all your social media pages. In one page, it shows all the engagement including views, likes and subscribers with little green arrows to show the progress!”
BE

Bridget E.

Music Business

Marketing Analytics key features coverage

Zoho Social offers 5 out of the 6 key features for Marketing Analytics software identified by reviewers:

Reporting & Statistics4.4
Performance Metrics4.6
Conversion Tracking4.5
Data Visualization4.2
Data Import/Export4.5
ROI Tracking

Pros and cons based on 3,382 verified reviews

72% of users rated Zoho Social 5 out of 5 stars, while 0% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 3,382 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Enhanced audience engagement

Comprehensive dashboard view

Efficient social media management

Seamless CRM integration

Effective brand management

Cons:

Challenges with image posting

Limitations in tagging and hashtags

Issues with video posting

Inefficient message management

See pros and cons details

Pricing

Starting price:$15 flat rate/per month|Free version:Available|Free trial:Available

Prices may vary depending on the number of users and features.

Mailchimp logo
4.5
(17.5K)

User insights about the engagement tracking feature

Users find Mailchimp's engagement tracking capabilities valuable for understanding how their audience interacts with email campaigns. They appreciate the detailed insights into open rates, click-through rates, and other key metrics. Reviewers highlight the ease of tracking unique visitors, email opens, and clicks, which helps them refine their strategies and improve future campaigns. They also mention the importance of this data for targeting engaged clients and optimizing marketing efforts.
“It helps us see what links are being clicked on to help us better understand what our users are engaged with most and also allows us to clean out our contacts if they are no longer engaging.”
MW

Maryann W.

Owner

“It helps you Track your Engagement, with subject line tracking, it helps you decide whether you want to change anything in your Email Marketing Strategy to get more Engagement”
Verified reviewer profile picture

Scott C.

Business Development Manager

Marketing Analytics key features coverage

Mailchimp offers 5 out of the 6 key features for Marketing Analytics software identified by reviewers:

Reporting & Statistics4.4
Performance Metrics4.4
Conversion Tracking4.4
Data Visualization
Data Import/Export4.3
ROI Tracking4.4

Pros and cons based on 17,564 verified reviews

59% of users rated Mailchimp 5 out of 5 stars, while 2% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 17,564 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Efficient client communication

Comprehensive email marketing

Streamlined newsletter creation

Effective email blasting

Support for small business growth

Cons:

Issues with spam filtering

Restrictive usage limits

Challenges with issue management

Expensive for small businesses

Limited design customization

See pros and cons details

Pricing

Starting price:$13 flat rate/per month|Free version:Available|Free trial:Available

Prices may vary depending on the number of users and features.

Hootsuite logo
4.4
(3.7K)

User insights about the engagement tracking feature

Reviewers appreciate Hootsuite's engagement tracking for its ability to monitor social media interactions across multiple platforms from a single dashboard. They find it useful for understanding what content resonates with their audience and for improving customer relationships. Users report that the tool provides clear and comprehensive data, making it easier to track engagement metrics and analyze campaign success. Some users mention the integration with IFTTT for automating tasks and the helpful engagement score feature.
“I love being able to see the engagement breakdown, either by post or by account and compare it over time across various campaigns. ”
Verified reviewer profile picture

Dylan C.

Administrative Assistant

“The thing I like about this feature is because it let me track how my engagements in my audience in different platforms.”
CM

Carol M.

Social Media Manager and VA

Marketing Analytics key features coverage

Hootsuite offers 6 out of the 6 key features for Marketing Analytics software identified by reviewers:

Reporting & Statistics4.4
Performance Metrics4.5
Conversion Tracking4.1
Data Visualization4.3
Data Import/Export4.4
ROI Tracking4.3

Pros and cons based on 3,794 verified reviews

52% of users rated Hootsuite 5 out of 5 stars, while 2% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 3,794 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Efficient multi-platform management

Significant time savings

Visual post scheduling

Streamlined content management

Ideal for small businesses

Cons:

Image posting limitations

High costs and limited free version

Cluttered and outdated interface

Frequent account disconnections

Limited and costly reporting

See pros and cons details

Pricing

Starting price:$399 per user/per month|Free version:Not available|Free trial:Available

Prices may vary depending on the number of users and features.

Other Top Rated Marketing Analytics Software with Engagement Tracking in 2026

Mailchimp logo

Email and SMS marketing automation platform

Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

Read more about Mailchimp

Users also considered
monday.com logo

Project management software

monday.com is an intuitive Work OS where teams create their marketing & creative processes in minutes to run their projects and everyday work.

Read more about monday.com

Users also considered
HubSpot Marketing Hub logo

All in one inbound marketing platform

With HubSpot’s inbound marketing software platform, you have access to integrated metrics that span your contacts database, marketing content & website traffic.

Read more about HubSpot Marketing Hub

Users also considered
Zoho Social logo
Category Leaders

Social media marketing for growing businesses

Zoho Social helps marketers in small to large organizations to grow the social media presence of their brand with actionable insights focused on content and engagement by scheduling unlimited posts, managing social networks, tracking conversations, and measuring performance from a single dashboard

Read more about Zoho Social

Users also considered
Semrush logo

Reliable SEO tools for the AI Search Era

Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO. You’ll have access to the largest keyword database and the most accurate search volume on the market.

Read more about Semrush

Users also considered
Hootsuite logo

Social media management & scheduling for SMBs and enterprise

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

Read more about Hootsuite

Users also considered
Wrike logo

AI powered workflow management platform

Get real-time insights and monitor your marketing performance with one powerful solution. Used by more than 20,000 companies worldwide, Wrike's features include publishing tools, proofing software, and custom reports. Boost your marketing management with our award-winning platform.

Read more about Wrike

Users also considered
Omnisend logo
Category Leaders

Drives revenue via automated eCommerce marketing

Trusted by 150k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. 1-click integrations with Shopify, BigCommerce, WooCommerce, Wix & more.

Read more about Omnisend

Users also considered
Hotjar logo

Digital experience insights for any business selling online

Understand the "why" behind your numbers. Hotjar is all the tools and data you need to truly understand your users’ behavior and create engaging experiences that drive results.

Read more about Hotjar

Users also considered
Campaign Monitor by Marigold logo

Cross-channel marketing made simple and stress-free

Create pixel-perfect designs with our drag-and-drop tools and use powerful automation workflows to send relevant and personalized emails.

Read more about Campaign Monitor by Marigold

Users also considered
Sprout Social logo

Social Media Management Software for Business

Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

Read more about Sprout Social

Users also considered
Marketo Engage logo

AI-powered marketing automation platform

Adobe Marketo Engage is an AI-driven marketing automation platform designed to help teams scale personalized buyer engagement and manage omnichannel campaigns. The platform offers features including audience segmentation, lead scoring, dynamic content personalization, and native CRM integrations. It supports campaign execution across email, web, mobile, chat, events, and digital advertising channels while providing multi-touch attribution and analytics to measure marketing impact on revenue.

Read more about Marketo Engage

Users also considered
Instapage logo

Create landing pages without limits.

Instapage makes it easy to continually optimize landing pages with built-in experimentation tools, including A/B/n testing, heat maps, and real-time analytics. Start building higher-performing pages today.

Read more about Instapage

Users also considered
Cyberimpact logo

Create professional emails in just a few clicks

All the tools you need to succeed in email marketing, without hassle

Read more about Cyberimpact

Users also considered
Salesforce Marketing Cloud Account Engagement logo

Salesforce B2B marketing automation for marketing & sales

Analyze your marketing activity with Salesforce Pardot through closed-loop reporting, lifecycle reporting, search reporting, prospect activity tracking & more.

Read more about Salesforce Marketing Cloud Account Engagement

Users also considered
ClickCease logo

Prevent Click Fraud in Real-Time

Prevent click fraud on your Google, Meta or Bing Ads campaigns. Stop bots and competitors from clicking on your ads automatically. We only block bad bots

Read more about ClickCease

Users also considered
Liine logo

AI-powered call tracking, marketing analytics and ad optimiz

AI-powered call tracking, marketing analytics and ad optimization platform built for multisite healthcare, dental and vet practices

Read more about Liine

Users also considered
Similarweb logo
Category Leaders

Website & app traffic data analysis

Similarweb empowers businesses to grow, outperform competitors, and win their market. From traffic metrics to channel insights and industry trends, it delivers the digital intelligence needed to understand your audience and lead your category.

Read more about Similarweb

Users also considered
Salesforce Marketing Cloud logo

Customer relationship management solution

Salesforce Marketing Cloud is a comprehensive marketing platform designed to help businesses personalize every moment of customer engagement across the entire customer lifecycle. By connecting every department through actionable data and Agentforce, the platform empowers teams to work together and build lasting customer relationships.

Read more about Salesforce Marketing Cloud

Users also considered
Power My Analytics logo
Category Leaders

Automate your marketing reports

Easily integrate metrics into your favorite data visualization, spreadsheet, analytics, and warehousing tools.

Read more about Power My Analytics

Users also considered
Coupler.io logo
Category Leaders

Accelerate growth with data-driven decisions

Coupler.io is a no-code data analytics and reporting automation platform with AI-powered features. It allows you to collect data from various cloud sources, transform it, and load it into spreadsheets, BI tools, data warehouses, and AI agents.

Read more about Coupler.io

Users also considered
Grin logo

Treat creators like your brand revolves around them.

GRIN is built for DTC, ecommerce brands who run influencer marketing programs and are looking to scale their efforts with streamlined workflows and the flexibility of ecommerce integrations.

Read more about Grin

Users also considered
Docebo logo

AI learning platform with skills intelligence

Docebo Learning Platform is a cloud-based LMS enabling organizations to create, deliver, and manage training for employees, customers, and partners. It offers AI-powered content tools, skills intelligence, automated management, and a marketplace with 30,000+ courses. Features include gamification, social learning, virtual coaching, analytics, and enterprise integrations, supporting use cases like onboarding, compliance training, and customer education.

Read more about Docebo

Users also considered
AgencyAnalytics logo

The All-In-One Marketing Reporting Platform for Agencies.

Agency Analytics is the all-in-one marketing analytics reporting dashboard that impresses clients and saves time. Connect with 50+ data sources to monitor & report all of your campaigns in one place.

Read more about AgencyAnalytics

Users also considered
Smartlook logo

Qualitative analytics for websites and mobile apps

Smarlook is a qualitative analytics solution for websites & mobile apps with always-on recordings, heatmaps, automatic event, & funnels

Read more about Smartlook

Users also considered

Key features for Marketing Analytics software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Reporting & Statistics: Reviewers value comprehensive reports and statistical data for tracking performance, understanding customer behavior, and making informed decisions. 94% of reviewers rated this feature as important or highly important.
  • Performance Metrics: Users appreciate detailed performance metrics for assessing campaign success, identifying improvement areas, and making data-driven decisions. 93% of reviewers rated this feature as important or highly important.
  • Conversion Tracking: Reviewers highlight the importance of conversion tracking for measuring campaign success, optimizing strategies, and understanding user behavior. 89% of reviewers rated this feature as important or highly important.
  • Data Visualization: Users find data visualization helpful for quickly grasping insights, identifying trends, and making data-driven decisions with clear and customizable visuals. 89% of reviewers rated this feature as important or highly important.
  • Data Import/Export: Reviewers emphasize the ease of importing and exporting data in various formats for comprehensive analysis and seamless integration. 85% of reviewers rated this feature as important or highly important.
  • ROI Tracking: Users value ROI tracking for evaluating campaign effectiveness, optimizing budgets, and making strategic decisions based on real-time insights. 85% of reviewers rated this feature as important or highly important.