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Marketing Attribution Software

Last updated: April 2026

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110 software options

Funnel logo

Funnel

Marketing data aggregation and reporting platform

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Funnel is a marketing intelligence platform that aggregates data from multiple marketing sources into a centralized hub. The platform offers multiple connectors to integrate data from various advertising and analytics platforms, enabling automated reporting and data warehouse integration. Funnel provides AI-based measurement tools including marketing mix modeling and multi-touch attribution to analyze campaign performance across channels.

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SegMetrics logo

SegMetrics

Marketing analytics software with reporting segmentation

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SegMetrics is a marketing analytics platform designed to help businesses gain insights into the true value of their leads. It lets marketers get visibility into lead source attribution, engagement touchpoints, customer purchase value, and recurring lifetime value.

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Black Crow AI logo

Black Crow AI

Cloud-based artificial intelligence tool for eCommerce.

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Black Crow AI helps DTC brands scale profitability and acquire, recognize and retain customers across digital marketing channels.

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ROIVENUE logo

ROIVENUE

Attribution tool for maximization of marketing ROI

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Marketing analytics suite for managing channel attribution, understanding multi touch journeys & maximizing ROI of online campaigns. The application enables marketers to identify underperforming campaigns, manage advertising budgets, and track multiple marketing channels via a unified platform.

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StackAdapt logo

StackAdapt

Programmatic advertising platform for marketing campaigns

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StackAdapt is a programmatic advertising platform designed to help businesses in travel, government, and other sectors plan, execute and analyze marketing campaigns to enhance the customer experience. Managers can use the Ad Previewer to view display, video, and other advertisements before launch.

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CTM logo

CTM

Conversation analytics for marketing attribution

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CTM provides conversation analytics software that helps businesses track which marketing campaigns drive conversions across calls, chats, forms, and texts. The platform features AI-driven insights that analyze customer conversations to uncover preferences and behaviors, while offering workflow automation tools to streamline sales pipelines through intelligent call routing and lead management capabilities.

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ThoughtMetric logo

ThoughtMetric

Marketing attribution for your e-commerce business.

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Marketing attribution for your e-commerce business

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CPV Lab Pro logo

CPV Lab Pro

track, test and optimize marketing campaigns

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CPV Lab Pro is a dashboard for marketing campaigns. It allows users to track, manage, and optimize all paid and organic traffic sources straight from one platform.

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Marin Software logo

Marin Software

Online Advertising Management Platform

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Marin Software provides AI-powered digital marketing solutions, offering an integrated platform for managing search (SEM), retail, display, and social marketing.

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Odyssey Attribution logo

Odyssey Attribution

Marketing attribution & spend recommendation for advertisers

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Odyssey Attribution helps you identify the true performance of your marketing campaigns by looking at multi-touch attribution. Unique to Odyssey is the integration with Google Analytics, meaning we can use your historical data. Set up only takes 2 minutes and doesn't require development resources.

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DailyStory logo

DailyStory

Marketing automation and services for SMBs

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DailyStory is a turn-key marketing automation solution that includes software and digital marketing expertise to help SMBs find new customers. And keep them.

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Revenue.io logo

Revenue.io

Sales engagement and call tracking platform

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Revenue.io is a cloud-based sales engagement platform designed to help Salesforce users manage leads, identify revenue-generating channels, and analyze performance. Features include lead prioritization, real-time recommendations, workflow automation, reporting, call monitoring, and transcription.

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Singular logo

Singular

Next-gen marketing analytics and attribution platform

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Accurately measure the impact of every marketing channel on your user acquisition with Singular’s next-gen attribution solution.

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Cinch logo

Cinch

A combined customer data and marketing automation platform.

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Your business looks to you for answers and insights. Cinch makes that easier with our attribution and reporting dashboard. Explore 14 reports that give you the information and insights you need to understand the effectiveness of your marketing—and how to pivot for future growth.

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Terminus logo

Terminus

Account based marketing for B2B marketers

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Terminus is an account-based marketing software that offers tools including target account identification, account-based advertising, sales intelligence, account-based analytics, web visitor intelligence, web personalization, and more. It enables B2B marketers to plan and manage ABM at scale.

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Attribution Insights logo

Attribution Insights

Marketing attribution software

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Attribution Insights is an AI-based marketing data attribution software that helps businesses analyze campaign performance across multiple channels. The attribution modeling platform connects all marketing data to provide insights into the value and return on ad spend of every marketing touchpoint. Windsor.ai automates collecting marketing data and provides ways to visualize and stream it to any tool.

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Zoho Marketing Automation logo

Zoho Marketing Automation

Multichannel marketing automation, simplified

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See which marketing channels and campaigns drive conversions. Multi-touch attribution models help you understand the customer journey and invest in high-performing channels for better ROI.

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ASK BOSCO logo

ASK BOSCO

AI Marketing. Connect | Report | Forecast | Profit

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ASK BOSCO's® advanced attribution functionality allows users to measure the true impact of each channel, including paid search, SEO, social, and display, using multi-touch attribution models that track customer journeys from initial interaction to final purchase.

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DATA POEM logo

DATA POEM

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AI-enabled enterprise intelligence software

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DATA POEM is a Large Causal Model that maps cause and effect relationships at enterprise scale. The system processes trillions of data points to reveal connections between business decisions and outcomes, functioning as a central nervous system for organizations. DATA POEM works within existing security environments while maintaining data privacy and offers industry-specific models for automotive, retail, e-commerce, and other sectors.

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Seenka logo

Seenka

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Seenka Media Intelligence

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Seenka is Latin America’s most advanced cross-media advertising intelligence platform

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AppsFlyer logo

AppsFlyer

Mobile attribution and marketing analytics for app marketers

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AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign management and conversion tracking. Its key features include customer journey mapping, attribution modeling, audience segmentation, social media metrics and retention tracking.

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AdRoll ABM logo

AdRoll ABM

Account-based execution, made easy

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RollWorks is an Account-Based Platform with ABM and advertising solutions enabling growth-oriented B2B marketers to deeply understand their buyers and rapidly drive business results.

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EasyInsights logo

EasyInsights

Get cross-channel insightful marketing reports

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Build insightful marketing reports on Google sheets by combining metrics from multiple data sources such as Facebook Ads, Google Ads, Shopify, AppsFlyer etc.

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SocialClimb logo

SocialClimb

Automated growth platform for medical practices

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SocialClimb's platform helps doctors, medical practices, and hospital service lines grow their business by taking charge of their online presence, sending ads targeted to the right patients, and measuring marketing campaign patient acquisition costs.

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Clear Ring logo

Clear Ring

Clarity with every call.

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Optimise your marketing strategy with Clear Ring's advanced call, form, and live chat tracking tools. Our platform offers real-time reporting and multi-channel attribution in a user-friendly interface. Discover the Clear Ring difference and enhance your marketing with our data-driven insights.

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