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Top Rated Marketing Automation Software with Event Triggered Actions in 2026

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: March 2026

Event triggered actions automate personalized communications based on user behavior, enhancing engagement and conversion rates. They streamline workflows, save time, ensure timely follow-ups, and improve customer experience through targeted interactions. Our reviewers in marketing automation software rated this feature as important.

6 Best Marketing Automation Software with Event Triggered Actions

Product
User rating
Starting price
ActiveCampaign logo
4.6
(2.5K)
15
flat rate/per month
MailerLite logo
4.7
(2.2K)
10
per user/per month
HubSpot Marketing Hub logo
4.5
(6.2K)
15
per user/per month
Brevo logo
4.6
(3.4K)
9
usage based/per month
Systeme.io logo
4.8
(2.1K)
17
flat rate/per month
Mailchimp logo
4.5
(17.5K)
13
flat rate/per month

See other top Marketing Automation products with event triggered actions

How we picked the 6 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the Marketing Automation software category. They also needed to have sufficient reviews about event triggered actions, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for up to three products based on our proprietary ratings and reviews: Highest rated, Highly rated for event triggered actions, and Highly rated for free version. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 6 best products

ActiveCampaign logo
Reviews Sentiment
 
 
 
1-2(62)
3-4(795)
5(1,703)
Key Features
Email Marketing4.7
Lead Capture4.4

User insights about the event triggered actions feature

Users report that ActiveCampaign's event triggered actions are highly customizable and effective for personalizing marketing campaigns. They appreciate the ability to automate emails based on user behaviors, such as cart abandonment, and the seamless integration with customer data. Reviewers find the setup process straightforward and value the variety of triggers available for different scenarios.
Verified reviewer profile picture

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“The event triggered actions ensure that your marketing can go on automatic if properly configured - which they show you how to do step by step. The variety of actions also makes it cover different scenarios which are all essential for complete automation.”
Verified reviewer profile picture

Andrea B.

Owner

“This brings customers back our way. Super crucial. If a customer adds an item to their cart, ActiveCampaign will note this, so when they leave the storefront, they will get an email reminding them about the item. IT uses customer data to customize each customer's experience on our sites.”
SB

Shira B.

CEO

Starting price
15flat rate /
per month
Pros and Cons based on 2,560 verified reviews
Verified reviewer profile picture

Effective sales funnel creation

Supports business growth

Robust automation features

Efficient client management

Comprehensive lead management

Frequent performance issues

User experience problems

Limited landing page options

Complex navigation and switching

High costs and complexity

See pros and cons details
MailerLite logo
Reviews Sentiment
 
 
 
1-2(43)
3-4(446)
5(1,767)
Key Features
Email Marketing4.8
Lead Capture4.5

User insights about the event triggered actions feature

Reviewers indicate that MailerLite's event triggered actions are easy to set up and highly efficient for automating marketing tasks. They find it useful for sending targeted emails based on user interactions, such as purchases or form completions. Users appreciate the time-saving aspect and the ability to keep subscribers engaged without manual intervention. Integration with external webhooks is also noted as beneficial.
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“One of the key benefits of Event Triggered Actions in MailerLite is the ability to deliver relevant and timely content to my subscribers”
DC

Debbie C.

Owner

“Triggering automated events based on user interaction reduces the burden on our marketing team. Providing timely and relevant content to prospects greatly increased our lead generation.”
Verified reviewer profile picture

Matt H.

President

Starting price
10per user /
per month
Pros and Cons based on 2,256 verified reviews
Verified reviewer profile picture

Supports small business growth

Responsive customer support

Effective live chat support

Comprehensive email marketing

Intuitive drag-and-drop editor

Challenging account management

Complicated version upgrades

Website management difficulties

Limited form editor functionality

See pros and cons details
HubSpot Marketing Hub logo
Reviews Sentiment
 
 
 
1-2(82)
3-4(2,392)
5(3,742)
Key Features
Email Marketing4.5
Lead Capture4.5

User insights about the event triggered actions feature

Reviewers feel that HubSpot Marketing Hub's event triggered actions are valuable for automating emails and notifications based on user interactions. They highlight the ease of setup and the immediate activation of actions, which helps in driving user engagement and sales. Users also appreciate the feature's ability to push targeted content to the right audience at the right time.
Verified reviewer profile picture
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“Hubspot CRM is an online tool that helps companies manage their customer relationships. One of the features of Hubspot CRM is event-triggered actions, which allows users to send automated emails and notifications when certain events happen.”
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Md M.

Digital Strategist

“We often have our email campaigns and new client collection automated with specific triggered emails or landing pages based on their form completion, website pages visited or prior contact. Easy to set up but I recommend always to test the event flow out first. As it is easy to set up but also easy to mess up to.”
Verified reviewer profile picture

John L.

Web Developer

Starting price
15per user /
per month
Pros and Cons based on 6,216 verified reviews
Verified reviewer profile picture
Verified reviewer profile picture

Comprehensive automation features

Effective lead management

Streamlined marketing automation

Robust email marketing tools

Extensive training resources

High cost concerns

Limited reporting capabilities

Complex navigation

Inefficient contact management

Limited template customization

See pros and cons details
Brevo logo
Reviews Sentiment
 
 
 
1-2(82)
3-4(881)
5(2,441)
Key Features
Email Marketing4.7
Lead Capture4.3

User insights about the event triggered actions feature

Users report that Brevo's event triggered actions are highly customizable and effective for automating email workflows based on user behaviors. They appreciate the seamless integration with WordPress and the ability to set up multiple workflows for different scenarios. Reviewers find the feature easy to use and valuable for improving customer engagement and maximizing ROI.
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“The best feature in my opinion is event-triggered actions for automating email sends based on specific user behaviors or events. These offer the best opportunity to make a sale with timely & personalized communication, improving customer engagement!”
RO

Ricki O.

Owner

“You can put Events to your emailer for triggering the Action of your choice to maximize call to action & ROI”
Verified reviewer profile picture

Vijeta C.

Principal Manager - Marketing & Communications

Starting price
9usage based /
per month
Pros and Cons based on 3,404 verified reviews
Verified reviewer profile picture

Comprehensive marketing tools

Effective email marketing

Support for small businesses

Efficient campaign creation

Slow performance issues

Restrictive email limits

Challenges with email sending

See pros and cons details
Systeme.io logo
Reviews Sentiment
 
 
 
1-2(15)
3-4(301)
5(1,810)
Key Features
Email Marketing4.7
Lead Capture4.8

User insights about the event triggered actions feature

Users find Systeme.io's event triggered actions easy to set up and highly effective for automating marketing workflows. They appreciate the logical and functional flow of the triggers, which can be based on various events like form completions or button clicks. Reviewers note that this capability saves time and enhances the buyer's journey by eliminating repetitive tasks.
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“it facilitates the workflow and eliminates repetitive tasks providing me with more time to focus on more meaningful work that convert into dollars. ”
gm

gisela m.

Digital Marketing Consultant

“Understanding the flow of data and how to manipulate it is critical in my business marketing, fortunately Systeme.io has a rich set of configurable trigger actions for such purposes. ”
Verified reviewer profile picture

John P.

Owner

Starting price
17flat rate /
per month
Pros and Cons based on 2,126 verified reviews
Verified reviewer profile picture

Facilitates business growth

Comprehensive marketing tools

Seamless migration process

Responsive support services

Challenging domain configuration

Cumbersome page builder

Limited email management

See pros and cons details
Mailchimp logo
Reviews Sentiment
 
 
 
1-2(274)
3-4(6,994)
5(10,294)
Key Features
Email Marketing4.6
Lead Capture4.3

User insights about the event triggered actions feature

Reviewers indicate that Mailchimp's event triggered actions are user-friendly and efficient for automating personalized emails based on user interactions. They appreciate the wide range of preset automation types, such as welcome messages and cart abandonment reminders. Users find the integration with platforms like WooCommerce and Easy Digital Downloads particularly useful for enhancing marketing campaigns.

See related user reviews

“It effortlessly automates personalized emails based on user interactions, from welcome messages to abandoned cart reminders. With its intuitive interface and powerful analytics, it's a must-have for boosting engagement and conversion rates”
TR

Tarunika R.

Technology consultant

“I have used classic automation to send automated emails on a specific dates like the birthday of my employee on the behalf of my company. The advantage that I loved about Mailchimp offers a wide selection of preset automation types with built-in triggers, ranging from abandoned cart emails to a simple welcome message.”
AT

Apechhaya T.

Project Management

Starting price
13flat rate /
per month
Pros and Cons based on 17,562 verified reviews

Efficient client communication

Comprehensive email marketing

Streamlined newsletter creation

Effective email blasting

Support for small business growth

Issues with spam filtering

Restrictive usage limits

Challenges with issue management

Expensive for small businesses

Limited design customization

See pros and cons details

Other Top Rated Marketing Automation Software with Event Triggered Actions in 2026

Zoho CRM logo

Zoho CRM

Customer relationship management solution

visit website
Zoho CRM is a cloud-based customer relationship management (CRM) solution that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach customers through every channel, including telephone, email, social media, and live chat.

Read more about Zoho CRM

Users also considered
ShortStack logo

ShortStack

Contests, forms and landing pages.

visit website
Create unique contests and giveaways, run social media contests, choose winners, send emails and analyze results - all from one place.

Read more about ShortStack

Users also considered
Mailchimp logo

Email and SMS marketing automation platform

MailChimp gives you all the power of enterprise-level automation without any of the headaches. Provide timely, relevant information with MailChimp Workflows.

Read more about Mailchimp

Users also considered
HubSpot Marketing Hub logo

All in one inbound marketing platform

With HubSpot’s interconnected tools, you use real-time marketing data to provide relevant, contextual marketing experiences to every contact in your database.

Read more about HubSpot Marketing Hub

Users also considered
Brevo logo

Automation, marketing & transactional email, and SMS service

Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster.

Read more about Brevo

Users also considered
Systeme.io logo
Category Leaders

Cloud-based email marketing software

Systeme.io is an all-in-one marketing platform designed for launching and growing online businesses. The platform combines essential tools including sales funnel building, email marketing, website creation, course hosting, and affiliate program management into a single integrated system. Users can access comprehensive marketing automation features without needing multiple separate subscriptions.

Read more about Systeme.io

Users also considered
MailerLite logo
Category Leaders

Advanced email marketing made easy.

From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

Read more about MailerLite

Users also considered
ActiveCampaign logo

AI-first marketing platform

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.

Read more about ActiveCampaign

Users also considered
Wrike logo

AI powered workflow management platform

Wrike is a marketing automation software used by 20,000+ companies worldwide. Features customized reports and request forms, visual proofing, resource management, interactive Gantt charts, Kanban boards, time tracking, and workload overviews. Wrike also includes automation with 400+ integrations.

Read more about Wrike

Users also considered
Constant Contact logo

Streamlines marketing to grow loyal audiences

Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Read more about Constant Contact

Users also considered
Omnisend logo

Drives revenue via automated eCommerce marketing

Trusted by 150k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. 1-click integrations with Shopify, BigCommerce, WooCommerce, Wix & more.

Read more about Omnisend

Users also considered
EngageBay CRM logo
Category Leaders

Integrated sales & marketing software for growing teams

AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

Read more about EngageBay CRM

Users also considered
Marketing 360 logo

Marketing Platform For Small Business

Stay top of mind with email and text
Nurture your leads, customers and more with effective email and text message marketing. Send the right campaign, at the right time, to the right person to boost sales. Create your free account today to learn more and explore plans and pricing.

Read more about Marketing 360

Users also considered
Intercom logo

AI-powered customer service with helpdesk

Intercom is redefining how businesses support their customers using powerful messaging and automation

Read more about Intercom

Users also considered
SendPulse logo
Category Leaders

Email, web push, SMS, chatbots, CRM on one platform

SendPulse is an email marketing platform with additional channels: SMS, web push notifications and Facebook chatbots. Create mobile-friendly emails with an easy to use drag-and-drop editor. You can send marketing campaigns, trigger-based emails or set up autoresponders.

Read more about SendPulse

Users also considered
ZeroBounce logo

Online email validation system

Automate your email list cleaning with the ZeroBounce API.

The API requires SSL and is available in 13 unique languages including Java, Python, and PHP. The response time is 1-30 seconds.

Read more about ZeroBounce

Users also considered
Meritto logo

Purpose-built to grow your enrollments

From higher education institutions and K-12 schools to EdTech platforms, online degree programmes, study abroad consultants, coaching centres, and vocational training institutes, Meritto caters all.

Read more about Meritto

Users also considered
Klaviyo logo

AI-enabled email marketing solution for B2C companies

Klaviyo is the all-in-one platform built to help B2C companies grow by integrating email/ SMS marketing, full-funnel analytics, and service in one solution. Powered by customer data and built-in AI, Klaviyo makes it easy to scale marketing automation and personalization across all your channels.

Read more about Klaviyo

Users also considered
Poptin logo

Lead capture platform for business conversion and engagement

Poptin is a free website lead capture platform that engages visitors with strategically placed & timed 'poptins' that help convert them into leads, subscribers & sales using pop ups, autoresponders, forms, and much more.

Read more about Poptin

Users also considered
ContactPigeon logo
Category Leaders

Omnichannel customer engagement for eCommerce and Retail

ContactPigeon is a marketing personalization & automation software which includes features designed to work with eCommerce to engage, retain, & grow customers

Read more about ContactPigeon

Users also considered
Levitate logo

Relationship marketing as authentic as you are.

Our Happiness Platform features authentic communication tools to help build lasting relationships with your network. From email, social media, and content, to meeting booking, texting, and a dedicated success specialist, Levitate has everything you need to nurture relationships easily - at scale.

Read more about Levitate

Users also considered
Encharge logo

Marketing automation for digital businesses and services

Go beyond emails. Convert, onboard, and retain customers with marketing automation flows and behavior-based emails

Read more about Encharge

Users also considered
iContact logo

Email marketing , automation, and landing page software

iContact's easy-to-use platform provides you with the tools to grow your business anytime, anywhere. To create your iContact Free account, visit iContact.com via the link in our bio. No credit card required!

Read more about iContact

Users also considered
Keap logo

An all-in-one CRM, sales and marketing automation solution

Use Keap to design, automate & track marketing campaigns. Build campaign workflows, landing pages, web forms & emails, & track website & email activity

Read more about Keap

Users also considered
Campaign Monitor by Marigold logo

Cross-channel marketing made simple and stress-free

Campaign Monitor is the leading provider of professional-grade email marketing and automation software for growing businesses.

Read more about Campaign Monitor by Marigold

Users also considered

Key features for Marketing Automation software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Email Marketing: Users appreciate automation, robust segmentation, and personalized messages. Drag-and-drop builders and templates enhance design. Integration with CRM and spam checkers are valued. 97% of reviewers rated this feature as important or highly important.
  • Lead Capture: Users highlight ease of creating forms and landing pages, integration with multiple platforms, and real-time alerts for new leads. Effective for growing email lists and nurturing leads. 93% of reviewers rated this feature as important or highly important.
  • Campaign Management: Reviewers value the ability to create, manage, and track multi-channel campaigns. Collaboration, automation, and segmentation enhance efficiency and personalization, driving better engagement. 92% of reviewers rated this feature as important or highly important.
  • Data Import/Export: Users find importing and exporting data straightforward, supporting various file formats. Integration with other tools facilitates efficient data transfer and campaign management. 89% of reviewers rated this feature as important or highly important.
  • Lead Management: Reviewers highlight the ability to track, segment, and prioritize leads. Automated follow-ups and detailed analytics help in managing the sales pipeline effectively. 88% of reviewers rated this feature as important or highly important.
  • Landing Pages/Web Forms: Reviewers appreciate customizable templates and drag-and-drop builders. Easy integration with websites for capturing leads, with detailed analytics for performance tracking. 84% of reviewers rated this feature as important or highly important.