AppFolio Property Manager Pricing, Features, Reviews & Comparison of Alternatives

AppFolio Property Manager

Cloud-based property management software

4.56/5 (1,597 reviews)

AppFolio Property Manager overview

What is AppFolio Property Manager?

AppFolio Property Manager is an all-in-one property management solution for residential, commercial, student property and community association management professionals. Features include marketing, leasing, maintenance, accounting, and reporting to enable property managers to modernize, automate, and grow their business. AppFolio’s web-based solution is also fully mobile, accessible on any device.

With AppFolio, property managers can manage their accounts, list vacancies, screen tenants, collect rent, schedule maintenance, and run marketing campaigns in the office or on the go. AppFolio's real-time vacancy dashboard enables property managers to manage all of their vacancies from one location. Listings for vacant units can be added and updated across multiple websites – including the property manager's own. Vacancies are posted in just one click, with all property information and photos stored and accessible within AppFolio.

Through online rental applications, prospective residents can apply and pay application fees via credit card, with all data automatically entered into AppFolio. AppFolio's reporting dashboard provides property manages with an easy-to-read visual about leasing activity, online payments and more. Property owners and managers can maximize revenue by analyzing rent prices in their area with AppFolio's RentMatch comparison tool. AppFolio provides rental contract templates, a built-in tenant screening service with automated decisions, third-party integrations and more. Property managers can accept rent payments and online maintenance requests via AppFolio, with the latter automatically turned into work orders.


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Pricing options
Value for money
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Business size



United States

Supported languages

AppFolio Property Manager screenshotAppFolio Property Management Software OverviewAppFolio Property Manager screenshotAppFolio Property Manager screenshotAppFolio Property Manager screenshotAppFolio Property Manager screenshot

AppFolio Property Manager user reviews

Value for money
Ease of use
Customer support
Joe Pappalardo, Jr., Esq.,  CPM, ARM, ACoM

#1 single-family residential PM software

Used daily for 2+ years
Reviewed 2019-10-03
Review Source: Capterra

Our experience with Appfolio has been great! It has created efficiencies within our single-family division that didn’t exist previously. I’m optimistic that over time they will develop more features that will allow us to be even more efficient.

It’s robust yet easy to use, dependable, constantly evolving, their developers listen to their customer’s needs and if possible delivers, issues are handled quickly by their web based customer service team, and it’s affordable.

The layout of the property financial statements are subpar and difficult for our clients to understand; its not the best software choice to manage commercial or multi-family properties; it’s lack of customization

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 10/10

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Yan Schechter

Great product and really terrible support

Used daily for 6-12 months
Reviewed 2019-07-18
Review Source: Capterra

It is a tough call because the product is good. We migrated from Yardi and don't regret it BUT if I knew how weak the support team and the nightmare that we would have (for 7 months we couldn't reconcile bank accounts and the "boarding team" simply vanished) I would most likely have stayed with Yardi.

The software is definetly the right product. It is intuitive and very easy to use. Having used Yardi for 10+ years this product is simply outstanding. It is definitely not even close to what you can do in Yardi, but for 90% of what most of us do, it is allot easier and quicker then Yardi.

The company is suffering from a very bad support team. When they sell you the product it almost seems that these guys mastered the art of eSupport and you can solve problems with a click. This couldn't further from the truth. For most of the "how to" problems they are quick to respond and usually send you a quick article on how to. The problem becomes when you have a real problem, like late fees simply not posting the correct amounts at the wrong dates, or bank account balances don't add general bigger problems call for a "we will put our head in the sand and hope it goes away" mentality.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 5/10

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Brayden Moore

AppFolio is Powerful, Take the time to study it

Used daily for 2+ years
Reviewed 2020-11-10
Review Source: Capterra

This software is amazing. It has so many features from initial contact with prospective renters all the way through the rental process. It allows you to initiate online payments to vendors and owners. It is capable of creating HTML packets for posting to websites manually. It also posts automatically to about 30 other websites. It is awesome.

It has taken a lot of work to learn and I’m still learning a lot and I’ve been using it for 7 years. You have to treat it like learning a new language and dive in to understand each facet of the software.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 7/10

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Kate Lewis

Inadequate Commercial Real Estate Software

Used daily for 1-2 years
Reviewed 2020-10-29
Review Source: Capterra

Absolutely horrible. Using Appfolio has done nothing but make my job harder. The priority with Appfolio is clearly residential property management. I am involved in every function of Appfolio every single day & cannot stand it. Getting AF involved in things, such as user setting changes & cash account transfers should be an option, NOT a requirement.

The system-wide search feature, ability to change dates & descriptions of items most of the time & expiration date on recurring JEs. So far, customer support has been great for me - very friendly & helpful.

-Reporting is awful. Columns can be added but report pdf process does not auto-adjust size to page, which means converting to Excel to adjust. There are reports that do not have totals so have to convert those, too.-The financial reports were inadequate, so had to "upgrade" Excel to use Connect Tool just to make the reports look like the ones in the old software.-Rent Roll does not show correct occupancy rate (based upon SF not units, obviously).-Tenants cannot choose what to pay via online portal which causes time-consuming reapps.-The Smart Scan feature disregards recurring invoices, which are at least 60% of invoices paid.-Credits are auto-applied so have to unapply those to provide tenants a stmt that shows the credit, which should be a setting option NOT default.-Modified Cash Basis is not an acctg method choice. -We were not allowed to choose how to set-up cash accounts & must have AF's assistance when transferring banks.-Basic fields are not programmed into the tenant's page. There should be a lease abstract form for comm tenants. We should have option to choose what type of tenant to pull up apropos fields (res, comm, ind, etc.) &/or choose fields to add to the tenant's page.-Items rvsd from tenant's account disappear. We should have option to show rvsd items, as with the GL. Instead, items have to be manually credited & limited to one credit per g/l code per date. So much time wasted w/all the credits required for hurricane dest, esp since AF auto-applies credits.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 1/10

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Brooks Baskin

Best software on the market

Used daily for 2+ years
Reviewed 2020-10-09
Review Source: Capterra

Overall, we are extremely happy customers and plan to be Appfolio customers for life.

Appfolio has not only a lot of functionality, but is easy to use across our entire organization. It has become the primary backbone of our property management business and we truly view Appfolio as a Partner, not a technology service provider.

Our primary critique with Appfolio is that they tend not to let other good real estate tech products plug into their software via API. In other words, they like to build new products/functions in-house instead of via partnership or integration. There are pros and cons, but in general I would like to see Appfolio play nicer with other prop tech products.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 10/10

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AppFolio Property Manager pricing

Starting from
Pricing options
View Pricing Plans

Residential: $1.25/unit/month

Commercial: $1.50/unit/month

Student Housing: $1.25/unit/month

Community Associations: $0.80/unit/month

A $250/monthly minimum applies. Discounts are available with annual billing.

Pricing includes Online Applications, Automatic Data Backup, Bank-Grade Security, Company-Wide Training, Dedicated Support, Ongoing Upgrades, Unlimited Users, Unlimited Data Storage, Complete Accounting, Integrated Vacancy Posting, Professional Website, Online rent collection

AppFolio Property Manager features

Accounting Management
Activity Dashboard
Activity Tracking
Automatic Notifications
Contact Database
Contact Management
Document Storage
Electronic Payments
Email Notifications
Maintenance Scheduling
Reporting & Statistics
Search Functionality
Self Service Portal
Task Management
Third Party Integration
Work Order Management

API (52 other apps)
Billing & Invoicing (42 other apps)
Document Management (60 other apps)

Security and privacy


Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for AppFolio Property Manager

Key features of AppFolio Property Manager

  • Online applications
  • Online rent collection
  • Vacancy Posting
  • Accounting
  • Prospect tracking
  • Insurance
  • Vacancy dashboard
  • Tenant screening
  • Rent comparison tool
  • By-the-bed rental management
  • Automated late fees
  • CAM tracking & reconciliation
  • Holding deposits
  • Guest card tracking
  • Activity Dashboard
  • Accounting management
  • Activity management
  • Activity tracking
  • Applicant Workflow
  • Applications Management
  • Audit Trail
  • Auditing
  • Automatic Notifications
  • Automatic Reminders
  • Balance Sheet
  • Bank Reconciliation
  • Calendar Management
  • Online renter portal
  • Online rent collection
  • Contact Database
  • Credit Card Integration
  • Credit Card Processing
  • Customer Database
  • Customizable Branding
  • Customizable Reporting
  • Data Filtering
  • Data Import
  • Document Storage
  • Electronic Payments
  • Email Notifications
  • Event Logs
  • Expense Tracking
  • File Management
  • General Ledger
  • Mobile Integration
  • Partial Payments
  • Portfolio Management
  • Real Time Data
  • Real Time Notifications
  • Real time reporting
  • Recurring Billing
  • Role Management
  • Search Functionality
  • Secure Login
  • SMS integration
  • Summary Reports
  • Task Scheduling
  • Task Tracking
  • Template Management
  • Third Party Integration
  • Transaction History
  • Transaction Monitoring
  • Vendor Management
  • Video Support
  • Website integration
  • Paperless work orders
  • Activity Dashboard
  • Mobile Alerts
  • Advertising Management
  • Appointment Management
  • Automated Scheduling
  • Call Center Management
  • Application Security
  • Account Reconciliation
  • Data Import/Export
  • Individual Development Plans
  • Self-Paced
  • Automated Billing
  • Email Templates
  • Knowledge Base
  • Marketing campaigns
  • Applicant Tracking
  • User Activity Monitoring
  • Provider Management
  • Cash Flow Statement
  • Electronic signature capture
  • Maintenance scheduling
  • Tenant screening
  • Assignment Tracking
  • Group Training
  • Letter Generation
  • Inspection management
  • Reporting
  • Deadline Tracking
  • ACH Payment Processing
  • Access Control
  • Check Printing
  • Monitoring
  • Task management
  • Lead Management
  • Contact Management
  • Online owner portal
  • Data migration
  • Policy Management
  • User Management
  • Client Management
  • Equipment Tracking
  • Mobile Maintenance Utilities
  • Administrative Reporting
  • Vendor Self Service
View All Features


• Professional, integrated websites position your business to stand out from the crowd.

• A streamlined leasing flow simplifies the move-in and move-out process with automated rent and bill posting, unit vacancy tracking and rent increases.

• Online portals and a convenient mobile app keep renters and owners happy with 24/7 access to their accounts.

• Two-way texting reaches renters and owners where they are and keeps a digital record of all communication.

• Dynamic universal search helps you easily find anything in the database.

• Powerful, customizable reports allow you to keep a finger on the pulse of your business at any time, from any device.

•A dedicated client services manager is provided to personalize your unlimited support.