AppFolio Property Manager Pricing, Features, Reviews & Comparison of Alternatives

AppFolio Property Manager

Cloud-based property management software

4.58/5 (1,410 reviews)

AppFolio Property Manager overview

AppFolio Property Manager is an all-in-one property management solution for residential, commercial, student property and community association management professionals. Features include marketing, leasing, maintenance, accounting, and reporting to enable property managers to modernize, automate, and grow their business. AppFolio’s web-based solution is also fully mobile, accessible on any device.

With AppFolio, property managers can manage their accounts, list vacancies, screen tenants, collect rent, schedule maintenance, and run marketing campaigns in the office or on the go. AppFolio's real-time vacancy dashboard enables property managers to manage all of their vacancies from one location. Listings for vacant units can be added and updated across multiple websites – including the property manager's own. Vacancies are posted in just one click, with all property information and photos stored and accessible within AppFolio.

Through online rental applications, prospective residents can apply and pay application fees via credit card, with all data automatically entered into AppFolio. AppFolio's reporting dashboard provides property manages with an easy-to-read visual about leasing activity, online payments and more. Property owners and managers can maximize revenue by analyzing rent prices in their area with AppFolio's RentMatch comparison tool. AppFolio provides rental contract templates, a built-in tenant screening service with automated decisions, third-party integrations and more. Property managers can accept rent payments and online maintenance requests via AppFolio, with the latter automatically turned into work orders.


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Value for money
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Business size



United States

Supported languages

AppFolio Property Manager screenshotAppFolio Property Management Software OverviewAppFolio Property Manager screenshotAppFolio Property Manager screenshotAppFolio Property Manager screenshotAppFolio Property Manager screenshot

AppFolio Property Manager reviews

Value for money
Ease of use
Customer support
Denise Dunkle

Always evolving

Used daily for 2+ years
Reviewed 2019-11-06
Review Source: Capterra

We have been with Appfolio for 9 years - and during that time there has been significant improvements in the system. Our company is a heavy user and utilize as much of the functionality of the system that we can - and as such we are frequently asked to provide feedback to the development team when they are considering options. We are committed to our relationship with Appfolio, however, due to API restrictions, if we have much more growth we may need to consider alternative solutions.

The software is intuitive, user friendly and a stable platform. They a continually developing additional functionality and release updates regularly. The customer forum is great - you can collaborate with other users, seek our solutions and make recommendations that development will consider for future releases.

It does not have an open API and they are unwilling to consider this for clients. While they are routinely pushing out enhancements and are developing additional functionality, and they say the functionality is based on client feedback - it seems like development resources are not focused on this things that clients really 'need'.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 9/10

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Vanessa Hood

Promas to Appfolio - The Great Journey

Used daily for 6-12 months
Reviewed 2019-10-30
Review Source: Software Advice

As I said, onboarding was difficult. That was mainly due to how our dated was stored on our end and turnover we experienced during the transition. The service is amazing, and I can't imagine not having Appfolio.

Switching from Promas to Appfolio would be like switching from mailing a letter to emailing a letter. The service is faster, more reliable, easier to do, takes less time, is more efficient. My list could go on and on. The main features that caught our eye were the ability to accept rent payments online for seamless accounts receivable from tenants, and online maintenance requests. For so long, we would take maintenance requests by phone or email. It was unreliable at best. Having this online feature gives us a smooth workflow from work order submission to mailing a check for work completed. Truly, Appfolio has saved our office countless hours! Oh and the customer service is awesome! I love how quickly we get responses with actual answers to our questions that solve our problems!

The onboarding was very tedious. Our Promas software was housed on an internal server at our office. That is the primary reason our transition was not that smooth to start off. Overall, we don't have many complaints. Of course, we all want cheaper software, but you get what you pay for. There are a few tweaks we have requested that Appfolio has implemented, and they continuously have updates and new features. It's really exciting! I do wish our owners could see live feed of their account balances in their portal and run their own reports as they wish.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 10/10

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Vivian McClintock

They know property management!

Used daily for 2+ years
Reviewed 2019-10-15
Review Source: Software Advice

This program allows us to do more work without having to add more personnel which helps the bottom line for sure.

It was very easy to set up the implementation team was very helpful. The user friendliness of using it every day is the best with it super search feature.

There are a few work arounds that we have to do for our maintenance team but we know with the new features they keep adding all the time it will only be time before they will make an improvement that will help with this work around like all the other ones that we used to have to do.

Rating breakdown

Ease of use
Customer support

Likelihood to recommend: 10/10

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Cassandra Haavisto

Good choice

Used daily for 1-2 years
Reviewed 2019-10-09
Review Source: Capterra

I'm quite happy, overall. Integrations is my biggest challenge and what would drive me to leave, if I were to predict a reason. I'm having no issue working around it, but I'm about creating efficiencies which I feel like I am restricted from doing. So far it's been something I'm willing to work around since we're small and they have so many other great things about them.

We were on a somewhat antiquated system, so improvement was easy to recognize. AppFolio does a lot of things well. It improved connection with residents AND our ability to have better records both for tenants and for staff (liability support/reduction), and much easier for staff to know what is happening across the board with any one resident or prospect. We are still learning! The transition was fast and friendly. Loved their tenant liability option.

1) OnBoarding was very tech-oriented and a challenge to adapt easily because staff is working on a calendar. I have some a-ha moments that i just couldn't get the OnBoarding team to understand (even though they were very capable folks) because in this tech world, it's either a or b, there is no c option. Well, later I'm finding the c option IS available. 2) They make frequent updates, and communicate them well. The challenge is working them into your schedule to understand so you can stay on top of them because your team will do the same---someone needs to know them. 3) Other updates seem to be in holding status for way too long, when they'd help users so much. 4) Our biggest complaint is AppFolio's unwillingness to work with other software integrations. They really cripple my ability by being so protective of.....whatever it is. Most other softwares integrate fine. They do so much so well, I feel like it's time to stop being so proprietary. That would change any element of dissatisfaction that I encounter. It appears so flexible, but it's not. The larger companies don't all want their screening or I still am running other programs which is a pain. Their system doesn't work for me (having a one stop shop for 'everyone' isn't realistic) in all areas as it seemed to in the beginning. So modify your expectations. I would have still purchased, but been happier with where i landed.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 8/10

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Pamela Maez

Switched from LiveRez to Appfolio

Used daily for 2+ years
Reviewed 2019-10-04
Review Source: Capterra

The accounting is thorough and generally easy to use. Originally, 5 years ago, some of the ways they did things was different but over the years, things have been much easier & user friendly. I used another accounting property management software & it was a nightmare integrating with QuickBooks. Half the time it wouldn't migrate right. This has made my accounting & booking much simpler, easier & faster. The end of the month accounting to owners takes me less than half the time it used to. Very happy overall

The fact you can edit the website ourselves. I've used other property management software (LiveRez) and you can update pictures, website page wording and descriptions directly. AppFolio requires you to submit to their team and it take a few days to get done. In this day & age, that should be something we can do ourselves as we need to. Plus updating pages allows for search engines to rank us better.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 10/10

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AppFolio Property Manager pricing

Starting from
Pricing options
View Pricing Plans

Residential: $1.25/unit/month

Commercial: $1.50/unit/month

Student Housing: $1.25/unit/month

Community Associations: $0.80/unit/month

A $250/monthly minimum applies. Discounts are available with annual billing.

Pricing includes Online Applications, Automatic Data Backup, Bank-Grade Security, Company-Wide Training, Dedicated Support, Ongoing Upgrades, Unlimited Users, Unlimited Data Storage, Complete Accounting, Integrated Vacancy Posting, Professional Website, Online rent collection

AppFolio Property Manager features

Accounting Management
Activity Dashboard
Activity Tracking
Automatic Notifications
Client Portal
Contact Database
Contact Management
Document Storage
Electronic Payments
Email Notifications
Expense Tracking
Lead Management
Reporting & Statistics
Search Functionality
Self Service Portal
Task Management
Template Management

API (33 other apps)
Document Management (33 other apps)

Security and privacy


Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Additional information for AppFolio Property Manager

Key features of AppFolio Property Manager

  • Online applications
  • Online rent collection
  • Vacancy Posting
  • Accounting
  • Prospect tracking
  • Insurance
  • Vacancy dashboard
  • Tenant screening
  • Rent comparison tool
  • By-the-bed rental management
  • Automated late fees
  • CAM tracking & reconciliation
  • Holding deposits
  • Guest card tracking
  • Activity Dashboard
  • Accounting management
  • Activity management
  • Activity tracking
  • Applicant Workflow
  • Applications Management
  • Audit Trail
  • Auditing
  • Automatic Notifications
  • Automatic Reminders
  • Balance Sheet
  • Bank Reconciliation
  • Calendar Management
  • Online renter portal
  • Online rent collection
  • Contact Database
  • Credit Card Integration
  • Credit Card Processing
  • Customer Database
  • Customizable Branding
  • Customizable Reporting
  • Data Filtering
  • Data Import
  • Document Storage
  • Electronic Payments
  • Email Notifications
  • Event Logs
  • Expense Tracking
  • File Management
  • General Ledger
  • Mobile Integration
  • Partial Payments
  • Portfolio Management
  • Real Time Data
  • Real Time Notifications
  • Real time reporting
  • Recurring Billing
  • Role Management
  • Search Functionality
  • Secure Login
  • SMS integration
  • Summary Reports
  • Task Scheduling
  • Task Tracking
  • Template Management
  • Third Party Integration
  • Transaction History
  • Transaction Monitoring
  • Vendor Management
  • Video Support
  • Website integration
  • Paperless work orders
  • Activity Dashboard
  • Mobile Alerts
  • Advertising Management
  • Appointment Management
  • Automated Scheduling
  • Call Center Management
  • Application Security
  • Account Reconciliation
  • Data Import/Export
  • Individual Development Plans
  • Self-Paced
  • Automated Billing
  • Email Templates
  • Knowledge Base
  • Marketing campaigns
  • Applicant Tracking
  • User Activity Monitoring
  • Provider Management
  • Cash Flow Statement
  • Electronic signature capture
  • Maintenance scheduling
  • Tenant screening
  • Assignment Tracking
  • Group Training
  • Letter Generation
  • Inspection management
  • Reporting
  • Deadline Tracking
  • ACH Payment Processing
  • Access Control
  • Check Printing
  • Monitoring
  • Task management
  • Lead Management
  • Contact Management
  • Online owner portal
  • Data migration
  • Policy Management
  • User Management
  • Client Management
  • Equipment Tracking
  • Mobile Maintenance Utilities
  • Administrative Reporting
  • Vendor Self Service
View All Features


• Professional, integrated websites position your business to stand out from the crowd.

• A streamlined leasing flow simplifies the move-in and move-out process with automated rent and bill posting, unit vacancy tracking and rent increases.

• Online portals and a convenient mobile app keep renters and owners happy with 24/7 access to their accounts.

• Two-way texting reaches renters and owners where they are and keeps a digital record of all communication.

• Dynamic universal search helps you easily find anything in the database.

• Powerful, customizable reports allow you to keep a finger on the pulse of your business at any time, from any device.

•A dedicated client services manager is provided to personalize your unlimited support.