AppFolio Property Manager Pricing Plan & Cost Guide

AppFolio Property Manager

Cloud-based property management software

4.57/5 (1,590 reviews)

AppFolio Property Manager Pricing

Starting from: $250.00/month

Pricing model: Subscription

Residential: $1.25/unit/month

Commercial: $1.50/unit/month

Student Housing: $1.25/unit/month

Community Associations: $0.80/unit/month


A $250/monthly minimum applies. Discounts are available with annual billing.

Pricing includes Online Applications, Automatic Data Backup, Bank-Grade Security, Company-Wide Training, Dedicated Support, Ongoing Upgrades, Unlimited Users, Unlimited Data Storage, Complete Accounting, Integrated Vacancy Posting, Professional Website, Online rent collection

Competitors Pricing

Simple Neighbor

Starting from: 10.00/month
Pricing model: Subscription
Free Trial: Available (No Credit Card required)

BrokerSumo

Starting from: 99.00/month
Pricing model: Subscription
Free Trial: Available (No Credit Card required)

Leasecake

Starting from: 25.00/year
Pricing model: Subscription

Remote Landlord

Pricing model: Subscription
Free Trial: Available (No Credit Card required)

AppFolio Property Manager Pricing Reviews

Pros
  • The Help Center is wonderful. Any time I have to call I get good response and answers to my questions.Kacy G.Read the full review
  • Getting better over time, but the best of the bread so far. Hope they can maintain their competitive pricing and rapid development and not let it reverse like their competitors.Nicholas K.Read the full review
  • It has been a fantastic experience, many of my colleagues have switched to AppFolio and are as excited as I am to see what they add next, as they are always improving their product.JULIE D.Read the full review
Cons
  • I hate change and had built a cumulative system of various software's to support our business. The idea of dumping all that into one system was scary and took some adjustment.Amy C.Read the full review
  • We have had new clients furious with us homes did not get listed or shown due to appfolio changes without warning. It really has gone from a 9 to about a 6 overall in the last year and a half.Gina M.Read the full review
  • Example, you can now email tenants/owners from their page. If the email does not go through there is no notification so we are unaware that tenants/owners did not receive our communication.Janee M.Read the full review
95%
recommended this to a friend or a colleague

25 reviewers had the following to say about AppFolio Property Manager's pricing:

JADE DAI

CFO

Used daily for 1-2 years
Reviewed 2020-06-29
Review Source: Capterra

Pros
Very easy to use and very powerful. After we use Appfolio, it is very easy to mange our properties and tenants.

Cons
If the price every month can be cheaper will be great!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Al Renfroe

Excellent management software

Used daily for 2+ years
Reviewed 2019-10-20
Review Source: Capterra

I use this software daily. It allows me to operate my business.

Pros
Very easy to use, Developement team very responsive to client suggestions, online payment

Cons
Would like price to be cheaper, but it is worth the money

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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DeAnn Hunter

Mall Property Management

Reviewed 2016-07-06
Review Source: Software Advice

Pros
I have found nothing likable with this product. Maybe the price is cheap. You get what you pay for.

Cons
Several items unworkable for any type of management. We are Florida based and a Mall. Software sales said they could process State Sales Tax. Unable to handle exempt tenants their suggestion set up a different general ledger account. need to make adjustment to a charge with a certain date the sales tax side will not use same date. Additional sales tax related problems I will not list. Next item Aged Deliq report will not show prepaid rents. Tenant invoice will put the next months charge on the tenant bill so it looks like they owe double. They need a lot of work to make this product work. They are not interested in working on commercial management they continue to work on making adjustment for the condo management. They now can attach a picture of a tenants pet.

Response from Mackenzie


Dear DeAnn,

Thank you for providing us feedback of your experience. As a commercial mall property in Florida, your portfolio is unique and may bring specific challenges when working in AppFolio. We would like to better understand your experience using our software, and hope to work together to find the best solutions to fit your company! A product manager will be reaching out to you to discuss your management needs and the state-specific constraints you have mentioned.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 1/10

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Drew Shafer

Amazing Property Manager for Small-to-Medium Companies

Used daily for 2+ years
Reviewed 2019-12-20
Review Source: Capterra

The biggest issue my company had was advertising vacancies. We were relying on walk-in tenants, which has not been a good source for 5-10 years. AppFolio is one-click to post to multiple free websites and syncs with Apartments.com if your company goes that route. Ease of use and great training/help files will keep us with them for years to come.

Pros
First and foremost, the value of the product. You get everything you need for cheaper than most of the other products out there. For my company, we transitioned from Buildium to AppFolio and instantly reaped the rewards. AppFolio provided us with an inexpensive company website, a quick and easy tool to post our vacancies to multiple websites, and great assistance during set-up.

Cons
I know some of the more expensive options offer more competitive pricing tools and a little more automation. Also, AppFolio had a few issues (like maintenance personnel not being able to see pictures on work orders using their mobile devices) that took AppFolio a while to start addressing.

Response from AppFolio


Dear Drew, thanks so much for taking the time to leave a review. We're happy that your transition to AppFolio was a good one and that you are already reaping the benefit!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Otto Bonahoom

AppFolio is the best value for your money

Used daily for 1-2 years
Reviewed 2018-09-25
Review Source: Capterra

Pros
The value and pricing structure of Appfolio is the best for a small or medium sized business that cannot spend thousands on the more expensive software. The more expensive stuff is not necessarily more feature rich either.

Cons
Support is essentially email only. Some features are lacking but Appfolio staff is ALWAYS improving the software which we love.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Christopher Perez

Great for Smaller companies

Used occasionally for less than 6 months
Reviewed 2020-02-08
Review Source: Capterra

I’ve realized for that for the smaller company, sometimes more isn’t always better.

Pros
The biggest thing is the value for the money, and everything that you get to help fill vacancies. Relying on people to come to you to fill open spaces will start to leave you with a lot or empty spaces. This software affords the smaller company the resources of a larger company for great value.

Cons
I know there are more expensive options that will provide more pricing tools and a little more automation. Also, the software had a few issues like the maintenance team not being able to see pictures on work orders on their mobile devices.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Heather Stuart

Great for residential, not so much for commercial

Used daily for less than 6 months
Reviewed 2018-04-16
Review Source: Software Advice

Overall good for price. More advanced products are more expensive. Some basics need to be included at price point though, like renewal reminders, etc.

Pros
Easy to use Searchable database Pre-recorded Help and Training available Residential side is well equipped

Cons
Not that user friendly for commercial tenants Lacking basic notices/letters Help database can lead to dead links- needs updating

Response from Torri


Hi Heather, thanks for the feedback! We are continuing to build out our commercial features and we'd love to get more of your feedback on features you'd like to see. Please post these on our Product Suggestion Board for the Product Team to review-thank you!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Ebony Nelson

Appfolio

Used daily for 6-12 months
Reviewed 2019-10-08
Review Source: Capterra

Pros
I like the easiness of the software. The pricing is affordable, and the reports are easily accessible.

Cons
I sometimes find it hard to get straight answers when I have certain questions.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Gary Kornegay

My review

Used daily for 2+ years
Reviewed 2020-06-30
Review Source: Software Advice

overall it is very good

Pros
User friendly and constant innovation of new features

Cons
Cost pricing model migration of data from old software

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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dave allen

Appfolio transition from Quickbooks

Reviewed 2016-09-26
Review Source: Software Advice

Pros
Low cost entry, free support, connectivity, many features

Cons
data upload via .xls format was clunky. Should allow on-line entry for initial set up. also they insisted on the whole portfolio to upload (all owners and buildings). Would have been smoother if I could have uploaded one owner and building to work out the process and bugs. I spent lots of time correcting mistakes across the portfolio that I could have identified earlier and fixed during the transition.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Rebecca Veach

Used AppFolio for over a year, and liked most of what it offered

Reviewed 2016-09-14
Review Source: Software Advice

Pros
The software is user friendly and functions are easy to understand. Also, their customer support staff was excellent!

Cons
Price was our biggest issue. It was just too expensive for us to keep.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 4/10

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Dori Schmoll

Property Management Software

Used daily for 2+ years
Reviewed 2019-04-18
Review Source: Capterra

Overall I love this software!! Best one I have used for Property Management. Easy for tenants, owners and myself!!

Pros
For Market Rate rentals this software is user friendly and one of the BEST! The interface is clean and appealing. The Help & Support side is knowledgeable and quick.

Cons
For Affordable Housing (low income housing) the software can be a bit tricky, especially for an accrual base company.

Response from AppFolio


Hi Dori, make sure your accrual accounting setting is turned on in your database. Thank you so much for your review! :)

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Sofia Davila

Great experience!

Reviewed 2016-07-06
Review Source: Software Advice

Pros
It's easy to use and navigate. It keeps us organized.

Cons
It's really pricey! There is other software that is a bit better and way cheaper.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Holly Broadbent

Basic & Simple, but Affordable

Used daily for 2+ years
Reviewed 2018-11-13
Review Source: Capterra

This tool was most effective in managing our maintenance requests, it helped to organize and archive requests, provide photo tools for onsite note taking, and a submission process for our tenants which also allowed our office staff to manage and distribute requests to onsite employees.

Pros
It's an affordable option for a property management company that needs the everyday management tools without the expensive financial tools.

Cons
It doesn't look as sleek as others, but you get what you pay for. Some features are less intuitive than I'd like.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Anonymous

Great software portfolio

Used daily for free trial
Reviewed 2018-12-05
Review Source: Capterra

I tried the trial time to see if I could make it work, but it is just more than I need.

Pros
This software is a full package of everything you need.

Cons
The pricing is is expensive and if you are not managing a lot of properties it is too costly.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 5/10

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Tamra Burton

AppFolio

Used daily for less than 6 months
Reviewed 2016-10-07
Review Source: Software Advice

The product overall is a very nice product for a residential management application. User friendly, decent functionality, clean look. Sales and implementation teams are very responsive; the continuation teams are not quite as responsive or accessible. They have a user forum where suggestions, questions and answers can be submitted and reviewed. They are continually improving the product and consider user suggestions in their enhancement process. That said, we manage commercial properties, not residential. We knew there would be some adjustments in processes and procedures we would need to make but the platform is NOT overall conducive to commercial management as we were led to believe. We were so excited to finally streamline some of our processes while adding tenant and owner portals, so when this failed, we were incredibly disappointed. While they are on the right track and may have a solid commercial management product down the road, they are definitely not there yet if the user is managing multiple properties, especially if the properties have independent banking accounts. It was difficult to properly rate the product as I believe it is a great product for the correct application and certainly competitively priced and affordable. However, our experience was less than favorable due to the inconsistencies and limitations for our needs.

Pros
Very user friendly; clean look; multiple search functions; decent reporting; user portal functionality; great implementation team; decent support; continually adding new features and enhancements; affordable - great value for the investment

Cons
Very limited for commercial property management applications; accounting platform does not adequately support multiple or independent accounts for individual properties; tenant and owner profile info pages are very limited for a commercial

Response from Mackenzie


Hi Tamra - Thank you for posting a review, we appreciate your willingness to share your feedback as we are always seeking to improve our offering! When your company decided to leave AppFolio in April, our Customer Success team learned in detail about the challenges you had with our system. Since then, we have improved the tenant portal experience for commercial tenants and are continually making improvements to our accounting and reporting workflows. We have many happy commercial property managers using our system and hope that you will consider us again in the future!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 6/10

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Valerie Hubbard

Not worth the money

Used daily for 6-12 months
Reviewed 2017-12-07
Review Source: Software Advice

We tried out Appfolio for a year and found that it was nice on the tenant side, but not the accounting/owner side. Not worth the money for what you get out of it. Have them revamp the accounting and make it more user friendly, like QuickBooks and now we're talking.

Pros
Ease of leasing/electronic signing. Tenant portals are top notch. Search bar to find anything quickly.

Cons
Accounting/reports. Price is too high for what you get. (Plenty of other options out there for a fraction of the cost)

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 6/10

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Patti Horita

Appfolio PM Software

Used daily for 2+ years
Reviewed 2019-02-21
Review Source: Software Advice

Loved this software!

Pros
Ease of use and functionality. This product is fully integrated with all the features and tools that are needed for a property management software system.

Cons
Pricing is high. We used it at our previous company but due to low property count starting out at our current company, we aren’t at the minimum 50 property count yet. yet.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Joshua Armerding

Great Property Management Software with Excellent Features

Used daily for 2+ years
Reviewed 2020-10-06
Review Source: Capterra

We have been using Appfolio since 2011 and along with it's easy of use, it's customer service is amazing!

Pros
The features provided in Appfolio are numerus and very well implemented. The software is easy to use, straight forward, and all people that can browse a webpage can use Appfolio

Cons
The only con with Appfolio is that it is on the higher price side for property management software but I do believe it is worth the cost.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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J J Clark

JJ's review.

Reviewed 2015-02-13
Review Source: Software Advice

Pros
I like the price and friendly customer service.

Cons
I dislike having to sign a contract. I wish it was month to month.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Amanda Shives

There are better options

Used daily for 6-12 months
Reviewed 2018-08-07
Review Source: Capterra

For my small business, it is not helpful. I image this would be great for a much larger business. For the price, there are MANY other options our there.

Pros
They are always updating to add new things. AppFolio is great for large companies. There are great marketing features that have been added to the app that are very helpful to navigate though tenet and property information.

Cons
They are always updating to add new features, while this is sometimes a good thing...there are times the updates cause the app to crash, or the features make you go through many steps to complete transactions and it becomes cumbersome. This app is not ideal for small companies. The cost for the app is way to high.

Response from AppFolio


Hi Amanda, thank you for leaving a review. We are sorry to hear about your negative experience. While we are constantly improving AppFolio and adding new and exciting features, we strive to provide a seamless experience for our customers with little disruption and we are proud to boast that we have an uptime status over the last 30 days of 100.000% up. You can always check our status at appfolio.com/status where we are almost always at 99% or 100% uptime. If you are experiencing an issue with crashing, it may be a browser issue on you computer or software issue on your phone. We'd love to help to get the most value out of AppFolio in order to fully utilize your investment. If you'd like to learn about additional, free features that you may not be using, please email us at solutions@appfolio.com and a Customer Engagement Manager will reach out to you walk through some areas of opportunity.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 4/10

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Melodie Brown

Great product.

Used daily for 2+ years
Reviewed 2018-11-27
Review Source: Software Advice

Pros
This has everything. Keeps really good record of all my stuff. Very easy to use and extremely good

Cons
The cost is a bit high. I think it should be a little more affordable. Support could be a little less stressful

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Victoria Chambers

Appfolio is amazing

Used daily for less than 6 months
Reviewed 2018-03-21
Review Source: Capterra

Total organization of my business

Pros
This software is so easy to use and the instructions are clear and the support is amazing! For sure check this one out as it makes your life a million times better.

Cons
There is really nothing at all that I truly dont like about the software. I guess it could be a little cheaper if I was grasping at something.

Response from AppFolio


Thank you for the review, Victoria! We're so glad you are pleased with AppFolio and look forward to our continued partnership!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Catharina Hamilton

Excellent and easy to navigate

Used daily for 2+ years
Reviewed 2017-11-09
Review Source: Software Advice

Overall, the software does its job, and is reasonably priced.

Pros
We really like the leasing feature, it's easy to find items, research, etc. Actually, I like most everything but the accounting.

Cons
I don't like the accounting aspect; had to move everything over for the owners to Quickbooks after I couldn't adjust the balances. Somehow journal entries didn't do the job.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Abreana Bardossas

Never looking back!

Used daily for less than 6 months
Reviewed 2018-10-04
Review Source: Software Advice

AppFolio might not be best for very small companies. The flat fee is for up to 250 units, so for a property manager with just a handful of units, the cost might be high compared to other platforms that have tiered pricing.

Pros
LESS CLICKS. We used Buildium for years, and while Buildium is user-friendly, AppFolio just takes it to a whole new level. In Buildium we had to click 3 or 4 times to sometimes get to the page with the right information. In AppFolio it sometimes only takes 1 or 2 clicks. Their 'universal search bar' is fantastic - we can pull tenant/vendor/owner contact info, financial tasks, leasing tasks, reports, and more in one single search. If something is in AppFolio, you'll be able to find it with this search bar. The financial capabilities and ease of accounting are also a plus. Reporting is more in-depth and is more customizable than Buildium's. Another advantage of this program are the easy-to-use tenant and owner apps. Game changer for the tenants especially!

Cons
There's not much here, honestly! And if there are downsides to AppFolio that we come across, we can report them to the support team and many recommendations are considered for future improvements.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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