Magnolia Features

Magnolia

A headless CMS to create first-class digital experiences.

4.76/5 (21 reviews)

Magnolia Feature Summary

  • Access Controls/Permissions
  • E-forms
  • Image Editor
  • Text Editor
  • Web Content Publishing

Competitor Feature Comparison

A/B Testing
API
Access Controls/Permissions
Activity Dashboard
Ad hoc Analysis
Ad hoc Reporting
Alerts/Notifications
Approval Process Control
Archiving & Retention
Asset Management
Audio File Management
Audit Trail
Campaign Management
Categorization/Grouping
Collaboration Tools
Configurable Workflow
Configuration Management
Content Library
Content Management
Content Publishing Options
Customer Segmentation
Customizable Branding
Customizable Forms
Customizable Reports
Customizable Templates
Data Import/Export
De-Coupled Front & Back Ends
Digital Asset Management
Document Classification
Document Management
Document Review
Document Storage
Document Templates
Drag & Drop
Electronic Forms
Email Management
Engagement Analytics
File Management
Filtering
For Developers
For Marketers
Forms Management
Full Text Search
Image Editing
Indexing
Information Governance
Interactive Content
Landing Pages/Web Forms
Metadata Management
Mobile Access
Multi-Channel Distribution
Multi-Channel Management
Multi-Channel Marketing
Multi-Language
PDF Conversion
Password Management
Predictive Analytics
Preview Functionality
Real Time Analytics
Real Time Notifications
Real Time Reporting
Reporting & Statistics
Reporting/Analytics
Rich Text Editor
Role-Based Permissions
Rule Based Publishing
Rules-Based Workflow
SEO Management
Scheduling
Search/Filter
Secure Data Storage
Single Sign On
Tagging
Task Management
Template Management
Text Editing
Third Party Integrations
Version Control
Video Support
WYSIWYG Editor
Web Forms
Website Analytics
Website Management
Workflow Management
Visit WebsiteCompare App
A/B Testing
API
Access Controls/Permissions
Activity Dashboard
Ad hoc Analysis
Ad hoc Reporting
Alerts/Notifications
Approval Process Control
Archiving & Retention
Asset Management
Audio File Management
Audit Trail
Campaign Management
Categorization/Grouping
Collaboration Tools
Configurable Workflow
Configuration Management
Content Library
Content Management
Content Publishing Options
Customer Segmentation
Customizable Branding
Customizable Forms
Customizable Reports
Customizable Templates
Data Import/Export
De-Coupled Front & Back Ends
Digital Asset Management
Document Classification
Document Management
Document Review
Document Storage
Document Templates
Drag & Drop
Electronic Forms
Email Management
Engagement Analytics
File Management
Filtering
For Developers
For Marketers
Forms Management
Full Text Search
Image Editing
Indexing
Information Governance
Interactive Content
Landing Pages/Web Forms
Metadata Management
Mobile Access
Multi-Channel Distribution
Multi-Channel Management
Multi-Channel Marketing
Multi-Language
PDF Conversion
Password Management
Predictive Analytics
Preview Functionality
Real Time Analytics
Real Time Notifications
Real Time Reporting
Reporting & Statistics
Reporting/Analytics
Rich Text Editor
Role-Based Permissions
Rule Based Publishing
Rules-Based Workflow
SEO Management
Scheduling
Search/Filter
Secure Data Storage
Single Sign On
Tagging
Task Management
Template Management
Text Editing
Third Party Integrations
Version Control
Video Support
WYSIWYG Editor
Web Forms
Website Analytics
Website Management
Workflow Management
Visit WebsiteCompare App
A/B Testing
API
Access Controls/Permissions
Activity Dashboard
Ad hoc Analysis
Ad hoc Reporting
Alerts/Notifications
Approval Process Control
Archiving & Retention
Asset Management
Audio File Management
Audit Trail
Campaign Management
Categorization/Grouping
Collaboration Tools
Configurable Workflow
Configuration Management
Content Library
Content Management
Content Publishing Options
Customer Segmentation
Customizable Branding
Customizable Forms
Customizable Reports
Customizable Templates
Data Import/Export
De-Coupled Front & Back Ends
Digital Asset Management
Document Classification
Document Management
Document Review
Document Storage
Document Templates
Drag & Drop
Electronic Forms
Email Management
Engagement Analytics
File Management
Filtering
For Developers
For Marketers
Forms Management
Full Text Search
Image Editing
Indexing
Information Governance
Interactive Content
Landing Pages/Web Forms
Metadata Management
Mobile Access
Multi-Channel Distribution
Multi-Channel Management
Multi-Channel Marketing
Multi-Language
PDF Conversion
Password Management
Predictive Analytics
Preview Functionality
Real Time Analytics
Real Time Notifications
Real Time Reporting
Reporting & Statistics
Reporting/Analytics
Rich Text Editor
Role-Based Permissions
Rule Based Publishing
Rules-Based Workflow
SEO Management
Scheduling
Search/Filter
Secure Data Storage
Single Sign On
Tagging
Task Management
Template Management
Text Editing
Third Party Integrations
Version Control
Video Support
WYSIWYG Editor
Web Forms
Website Analytics
Website Management
Workflow Management
Visit WebsiteCompare App

Magnolia Feature Reviews

17 reviewers had the following to say about Magnolia's features:

Sebastian N.

Magnolia as an ideal Digital Experience integration platform

2020-05-21

Solving the content integration and personalization challenges of our clients and Magnolia is providing the tooling to achieve that goal with rapidly customizable features.

Pros

Enterprise integration capabilities are also superb with available pre-built integration modules to popular applications like Salesforce and Google Analytics as well as Ecommerce. Overall a great platform to build and grow an Enterprise wide Digital Experience.

Cons

The platform is extensive and can be challenging from a development learning curve perspective.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Dayana J.

Mangolia is An attractive content management system,Highly recommended

2019-09-05

Magnolia offers easy access to customize the pages and content through its friendly web-based applications.

Pros

Magnolia offers easy access to customize the pages and content through its friendly web-based applications.

Cons

There is a lack of an administrative control panel in Magnolia, displaying all the workflow, most probably in graphical representation.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Stanley J.

Magnolia - Our Next Generation Content Management System

2020-06-09

Pros

Ability to combine content management, digital marketing and ecommerce onto a single platform was a really good feature.

Cons

We would like the product to become for more cloud friendly and looking forward to see support for GraphQL based apis .

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Ricardo B.

Magnolia CMS provides a great digital experience

2021-01-15

Magnolia CRM was a great complement on our current content management infrstructure.

Pros

Magnolia helps us to deliver our central content any end user distribution channel.

Cons

Magnolia is really an extemely huge CRM that requires a considerable amount of time and efford to have an expertise on all features of the platform.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Leigh W.

Why Magnolia

2020-06-08

Running an Agency Magnolia stands out because of the ease of use, empowerment and speed of development, 3 things which are important in ensuring client deliveries and retaining customers.

Pros

Whilst having all of the Enterprise features Magnolia wins on ease of use, logically laid out the user interface empowers content editors, and authors to get on with telling stories and day to day marketing/merchandising of the website whether Ecommerce or B2B.

Cons

Like most Enterprise CMS platforms there is a lot of functionality under the bonnet and it requires expertise to ensure that the approach taken for a particular part of a site development is the right one, but once selected provides a firm foundation to build upon.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Tom D.

Magnolia is a great CMS platform with a great product and support team

2018-01-18

Pros

Magnolia excels in its ability to be adapted to specific enterprise content management needs.

Cons

The underlying JCR technology is solid and stable but has not been updated in a while. Would be good to see more updates in this area and/or future vision.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Andrew E.

Our go-to CMS platform

2020-04-17

Having a centralised interface with one set of logins and where applicable one set of design templates makes it easier to extend applications and keep things tidy.

Pros

Our clients respond positively to the intuitive interface and that means a lower support overhead for us.

Cons

Up until the last year or two, the company were not particularly customer or indeed integrator friendly.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Emilio M.

Why should I recommend Magnolia CMS?

2020-05-12

Of course backups are another strong point in Magnolia CMS with easy integration with Cloud solutions.

Pros

Is amazing how easy is to integrate Magnolia CMS in our continuous delivery cycle.

Cons

We would like to control the publication of content between different public instances and not others.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Nathan P.

Simple Yet Powerful

2020-06-09

It's an exceptional platform to swiftly build out templates that offer a wide range of flexibility to the content managers and endusers alike.

Pros

Ease of development lets me focus on empowering content managers to deliver amazing end results.

Cons

Admin can feel a bit clunky at times. Especially in version 6 and later.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Abhay K.

Developr-Friendly Open-Source Enterprise CMS

2017-02-24

Another bonus is an extensive set of well documented APIs that make it highly extensible and very developer-friendly.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Joaquin A.

Clean and high performance open source CMS

2020-06-14

I met Magnolia because I was required for a company to evaluate it. I started from the commercial website of Magnolia and it was enough to create the POC and deploy the product in a few time.

Pros

As a user, Magnolia is simple to use and easy to learn - it remembers me the "Kiss" principle - and full of features that helps content editors.

Cons

The community of Magnolia is active but It is small, there is a lot of help and docs from official community but non-official or partners are not so involved.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
David C.

Intuitivo, buena integrabilidad y abierto

2020-06-02

La experiencia en general ha sido muy buena, porque es un producto que desde el principio te sientes cómodo con él y sientes que puedes sacarle el máximo partido gracias a sus funcionalidades de caja, su posibilidad de personalización y el apoyo del fabricante.

Pros

Es un producto con potentes herramientas de marketing como la personalización de los contenidos (targeting) o las herramientas SEO p.ej. Destaca también la buena integrabilidad gracias a sus connector packs y su API REST de serie.

Cons

Quizá se eche de menos un sistema más automático de desinstalación de módulos. Por otra parte, a pesar de contar con herramientas de backups donde las copias de seguridad son muy fáciles de programar, la restauración ha de hacerse de una forma un poco manual. Respecto a las integraciones de caja con otras herramientas o fabricantes, se echan de menos algunas aunque están evolucionando bien en ese sentido

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Claudia M.

Magnolia, el gestor de contenidos adaptable

2020-06-01

Llevo trabajando con Magnolia algo más de 7 años, es una plataforma muy completa con la cual hasta ahora hemos podido cubrir todas las funcionalidades que nos han solicitado. Además debido a que está en constante evolución he podido estar al día en cuanto a las tendencias en desarrollo front e integrar frameworks como bootstrap, REACT, etc gracias a su arquitectura headless, así como en el back, donde ahora podemos trabajar con estructuras más complejas gracias a la Inteligencia Artificial en la que han ido trabajando para su backend.

Pros

Este gestor de contenidos posee una arquitectura modular que ofrece la posibilidad de poder integrar cualquier servicio y realizar desarrollos basados en microservicios que pueden ser reutilizados, incluso,k por cualquier otra plataforma gracias a la API que nos proporciona.

Cons

Estaría bien contar ya con módulos orientados a trabajar con foros o blog, dónde se de la iniciativa de tener un lugar donde colaborar con los usuarios públicos. No obstante, con el sistema de plantillado y la posibilidad de trabajar con workspaces en cluster es posible desarrollarlos fácilmente.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Julian M.

Magnolia - Fast and Easy, yet still industry strength

2020-06-08

Being able to reach our customers and give them the best experience.

Pros

The product is easy to configure and use, yet scalable and able to grow as business grow.

Cons

None so far, I've found it easy to use and flexible enough to address our requirements.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Antonio José M.

Buen producto para los proyectos adecuados

2020-06-01

Mi experiencia en general es buena, es un producto muy valido para realizar proyectos web que tengan una serie de caracteristicas bastante claras. Es un jugador de nicho que intenta expandir el terreno de juego.

Pros

Su arquitectura admite una profunda personalización ajustandose a las necesidades de cada cliente. Su API para gestionar contenidos es de las mejores en productos de este tipo.

Cons

SI bien en las opciones en las que es bueno es mejor que la mayoria de competidores tecnológicamente equivalente, no es buena opción para proyectos que no estén dentro de su rango natural de actuación. La curva de dificultad a la hora de realizar implementaciones crece exponencialmente en cuanto te sales de lo que ofrece el producto. No tiene una comunidad amplia que te ayude o de soporte. No tiene un marketplace amplio que te permita reutilizar desarrollos. No tienen demasiados conectores para integrarse con otros softwares.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Security and Investigations company, 11-50 employees)

Distancing itself as an Enterprise solution

2020-03-17

Pros

Our team is comprised of Java and Web Developers. We had been using WordPress which was a big task for us as our expertise didn't lie in PHP. Then we stumbled on Magnolia and it wasn't that it was just a Java based product. The ease at which we were able to build the custom modules we needed and plug it into our other solutions like Salesforce. Helped us reduce our time spent in implementing and provide a quicker turnaround for new features to our business team. Which in turn sped up our ROI on Magnolia.

Cons

The only issue we seem to have at this point is there are not a lot of OOB integrations to popular solutions like NetSuite or Salesforce and everything pretty much has to be custom built.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Tom D.

Powerful and easy to use DXP

2020-10-14

Pros

Very easy to use from an admin perspective.

Cons

At this point I have no negative issues with Magnolia. Very happy with platform.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more