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Top Rated Forms Automation Software with Customizable Questions in 2026

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Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: April 2026

Customizable questions enable forms to be tailored to specific needs, improving data accuracy and user engagement. They allow various question types, personalization, and flexibility, facilitating efficient data collection and relevant feedback. Our reviewers in forms automation software rated this feature as highly important.

3 Best Forms Automation Software with Customizable Questions

  • Jotform - Highest rated for customizable questions
  • Google Forms
  • SurveyMonkey

See other top Forms Automation products with customizable questions

How we picked the 3 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the forms automation software category. They also needed to have sufficient reviews about customizable questions, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for the product with the highest rating for customizable questions based on our proprietary ratings and reviews. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 3 best products

Jotform logo
4.7
(2.7K)
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User insights about the customizable questions feature

Reviewers appreciate Jotform's customizable questions for their flexibility and control. They say it allows them to tailor questions to specific needs, making surveys more relevant and personal. Users report that they can add photos, videos, and various question formats, including multiple choice and open-ended questions. They find it easy to create unique questions that reflect their business's character and needs. They also mention the ability to integrate with payment systems like Stripe and PayPal, enhancing the form's functionality.
“Customizable questions in Jotform offer a level of flexibility and control that I find incredibly valuable. Being able to tailor each question to fit the specific needs of my form or survey allows me to gather more precise and relevant information.”
BB

Bridgette B.

Manager of Education

“There's a large range of question templates/types, which cover basically everything that I need, and I can easily customise them to do what I want - even payment forms which I can connect to stripe and PayPal.”
JS

Jake S.

Founder/Software developer

Forms Automation key features coverage

Jotform offers 6 out of the 6 key features for Forms Automation software identified by reviewers:

Customizable Forms4.7
Customizable Fields4.7
Mobile Access4.6
Forms Creation & Design4.7
Data Import/Export4.6
Electronic Signature4.6

Pros and cons based on 2,782 verified reviews

73% of users rated Jotform 5 out of 5 stars, while 1% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 2,782 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Effortless form creation

Efficient survey development

Convenient diGital signatures

Cons:

Restrictive usage limits

High cost for advanced features

See pros and cons details

Pricing

Starting price:$39 flat rate/per month|Free version:Available|Free trial:Not available

Prices may vary depending on the number of users and features.

Google Forms logo
4.7
(11.3K)
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User insights about the customizable questions feature

Reviewers value Google Forms' customizable questions for their flexibility and simplicity. They appreciate the variety of question formats available, including multiple-choice, checkboxes, and paragraph text, which help tailor surveys to specific needs. Users report that it is easy to create and edit questions, making the form-building process straightforward. They also mention the ability to add multimedia elements like photos and videos, enhancing the survey's engagement and effectiveness. However, some note that customization options are somewhat limited compared to other platforms.
“Having customizable questions allows for tailoring the form to specific requirements, making it more effective for gathering relevant information and meeting unique data needs.”
MP

Matteo P.

Graphic Designer

“It provides a variety of question types like multiple choice, checkboxes and paragraph text and I love to use all these functions when I use Google Forms.”
SS

Shivam S.

Digital Marketing Executive

Forms Automation key features coverage

Google Forms offers 5 out of the 6 key features for Forms Automation software identified by reviewers:

Customizable Forms4.5
Customizable Fields4.5
Mobile Access4.6
Forms Creation & Design4.5
Data Import/Export4.5
Electronic Signature

Pros and cons based on 11,354 verified reviews

71% of users rated Google Forms 5 out of 5 stars, while 0% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 11,354 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Facilitates team coordination

Enhances educational processes

Effective feedback mechanism

Cost-effective solution for surveys

Efficient data gathering

Cons:

Functional constraints

Requires constant internet

Limited design options

Restricted media integration

See pros and cons details

Pricing

Free version:Available|Free trial:Not available

Prices may vary depending on the number of users and features.

SurveyMonkey logo
4.6
(10.4K)
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User insights about the customizable questions feature

Reviewers highlight SurveyMonkey's customizable questions for their versatility and ease of use. They appreciate the wide range of question types available, such as multiple-choice, checkboxes, and open-ended questions, which help tailor surveys to specific needs. Users report that this capability allows them to gather precise and relevant data, making surveys more effective. They also find the platform user-friendly and efficient, enabling them to create detailed and industry-specific surveys with ease.
“Survey Monkey allows us to customize our questions allowing us to obtain only the most important information from our clients for our business needs. This allows us to make the survey sleek, user friendly, efficient and effective!”
Verified reviewer profile picture

Elisha S.

Operations Manager

“Wide Range of Question Types: SurveyMonkey provides a diverse set of question types, including multiple-choice, open-ended, rating scales, matrix questions, and more.”
Verified reviewer profile picture

Yolanda A.

Teacher

Forms Automation key features coverage

SurveyMonkey offers 5 out of the 6 key features for Forms Automation software identified by reviewers:

Customizable Forms4.5
Customizable Fields4.5
Mobile Access4.6
Forms Creation & Design4.4
Data Import/Export4.3
Electronic Signature

Pros and cons based on 10,421 verified reviews

65% of users rated SurveyMonkey 5 out of 5 stars, while 1% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 10,421 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Effective feedback collection

Efficient poll creation

Cons:

Expensive and limited plans

See pros and cons details

Pricing

Starting price:$30 per user/per month|Free version:Available|Free trial:Not available

Prices may vary depending on the number of users and features.

Other Top Rated Forms Automation Software with Customizable Questions in 2026

Google Forms logo
Category Leaders

Create custom forms for surveys & questionnaires

learn more
Google Forms is a free form builder tool that enables users to create surveys and questionnaires online in order to collect and organize information

Read more about Google Forms

Users also considered
SurveyMonkey logo

Online survey and feedback collection platform

learn more
Streamline data collection with SurveyMonkey forms. Integrate with 200+ business tools to automate follow-ups, trigger actions based on submissions, and track responses in real-time. From registrations to payments, our powerful AI-powered platform helps you save time and turn data into action.

Read more about SurveyMonkey

Users also considered
Connecteam logo
Category Leaders

Enhance employee management with the only all-in-one app

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An all-in-one forms automation app that's powerful, affordable, and easy to use, especially for the mobile workforce. Start for free!

Read more about Connecteam

Users also considered
Jotform logo
Category Leaders

Cloud-based form builder tool for digital forms.

learn more
Jotform helps you create online forms and collect data, all without needing to write a single line of code.

Read more about Jotform

Users also considered
Typeform logo

Interactive form builder for data collection

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Typeform is an online form builder that enables users to create interactive forms, surveys, quizzes, and polls through a drag-and-drop interface. The platform offers conditional logic, form branching, and pre-fill functionality to customize the form experience. It includes integrations with tools such as Salesforce, Google Sheets, Slack, and Zapier for automated workflows and provides GDPR-ready and HIPAA-compliant security features with data encryption and single sign-on access.

Read more about Typeform

Users also considered
SurveyLegend logo

Mobile-friendly survey management platform

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SurveyLegend enables you to create mobile-friendly surveys, forms, & polls with ease—now with advanced form automation. Streamline data collection, cut manual tasks, & eliminate errors. Automate workflows, trigger actions, & save time while capturing accurate, actionable responses effortlessly.

Read more about SurveyLegend

Users also considered
Submittable logo

Grant management and CSR software

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Submittable provides grant management and corporate social responsibility software for foundations, governments, and corporations. The platform enables organizations to build customizable application forms, manage review processes, and track program budgets in real time without technical expertise. It includes features for fraud prevention, impact reporting, and automated workflows that help streamline administrative tasks.

Read more about Submittable

Users also considered
Formaloo logo
Category Leaders

Your Business Data OS

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Stop collecting data through boring forms. Start building apps & live presentations that actually engage your audience.

Read more about Formaloo

Users also considered
CustomerHero logo

Online survey creator and feedback collection

learn more
Startquestion is a web-based tool for creating surveys, quizzes, and forms to collect orders or registrations, study customers, evaluate employees, and more

Read more about CustomerHero

Users also considered
Pointerpro logo

Assessments and surveys for generating personalized reports

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Pointerpro is an all-in-one assessment software platform that enables users to create online assessments and automatically generate personalized PDF reports for respondents. The platform features a drag-and-drop report builder, scoring capabilities, and multiple assessment types including personality tests, risk assessments, and surveys, while maintaining ISO 27001 certification for data security.

Read more about Pointerpro

Users also considered
Award Force logo

Awards management software

learn more
Award Force is award-winning software for forms automation to manage submissions online.

Designed for performance and function, its fast, secure and a great experience for submitters, evaluators and form managers.

Read more about Award Force

Users also considered
AidaForm logo
Category Leaders

Survey and feedback form builder software

learn more
AidaForm is a cloud-based form builder for surverys, quizzes and feedback.

Read more about AidaForm

Users also considered
GoFormz logo

Capture better data with digital forms

learn more
Streamline your documentation with digital forms and workflows. Collect information using digital forms and instantly route forms and data to contacts and connected applications, like Salesforce and Box. Access forms in real-time, report across your data, and automate form sharing workflows.

Read more about GoFormz

Users also considered
Formidable Forms logo
Category Leaders

Application and Form Builder Plugin for WordPress

learn more
Take on bigger freelance projects, earn more clients and grow your business with an application and form builder that helps you build any type of project you need. Create directories, job boards, real estate listings, calculators, contact forms, review sites, recipe sites, and many more.

Read more about Formidable Forms

Users also considered
123FormBuilder logo

Web forms: as easy as 1-2-3!

learn more
123FormBuilder is the quickest solution for creating professional forms for both web and mobile. With its easy drag-and-drop form editor, you can build custom contact forms, surveys, registration forms, and order forms in minutes—right from your browser. No coding skills are needed.

Read more about 123FormBuilder

Users also considered
SmartSurvey logo

Online survey & questionnaire tool

learn more
SmartSurvey is a cloud-based survey & questionnaire management tool which allows users to create, distribute, manage, and analyze responses for unlimited surveys.

Read more about SmartSurvey

Users also considered
Survicate logo

Collect, analyze, and act on customer feedback

learn more
Survey software for customer-centric businesses to automate forms and collect continuous insights at scale. Survicate enables creating surveys in minutes, real-time analysis, and acting on feedback to streamline operations.

Read more about Survicate

Users also considered
SurveyLab logo

Survey software and questionnaire tool

learn more
Easy to use online forms, surveys and tests. Event registration, sales leads, feedback collection and more.

Read more about SurveyLab

Users also considered
Cloud Assess logo

Build Skills. Prove Competence. Stay Compliant.

learn more
Cloud Assess digitises training and compliance with smart forms, automation, and paperless skills verification - scalable for businesses and training providers.

Read more about Cloud Assess

Users also considered
FormAssembly logo

Forms in a Flash. Secure data collection made simple.

learn more
Seamlessly combine forms, emails, approvals, e-signatures, and notifications into one automated data collection solution with just a few clicks. Create powerful, repeatable processes with intuitive drag-and-drop responsive features.

Read more about FormAssembly

Users also considered
Heyflow logo

Software for lead gen, funnels, landing pages & more

learn more
Capture more leads and convert traffic into customers with engaging clickflows, funnels & interactive forms. Create them quickly with our drag & drop builder and match your brand perfectly with our endless design options. No coding. Integrate with your marketing campaigns easily.

Read more about Heyflow

Users also considered
Involve.me logo

Create high-converting funnels that turn visitors into leads

learn more
No-code online form builder that enables you to create on-brand forms with custom user journeys as easy as drag & drop. Offer coupons, accept payments, send followup emails, analyze responses and connect to over 300 of your your favorite apps. Easily embed on your site or share with a simple URL.

Read more about Involve.me

Users also considered
InfoReady logo

InfoReady makes your work life better

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InfoReady is used across campuses of universities and colleges, and at hospitals, to handle applications for limited submission grants, internal and seed funding, pilot grants, prizes, fellowships, scholarships, administrative approvals, awards, nominations and much more.

Read more about InfoReady

Users also considered
iTacit logo

Workforce communication software to engage & train employees

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iTacit is a workforce communication software that enables businesses in the healthcare, banking, and manufacturing industries, as well as public sector organizations, to manage employee communications, recruiting, onboarding, engagement, training, and more.

Read more about iTacit

Users also considered
ExpiWell logo

Cloud-based forms automation tool for researchers.

learn more
ExpiWell is a cloud-based forms automation solution that helps conduct mobile surveys via real-time data collection, collaboration tools, participant engagement, and more. With ExpiWell's mobile application, users can send questions to participants through push notifications and choose from various question types, including multimedia options like video, audio, and image data.

Read more about ExpiWell

Users also considered

Key features for Forms Automation software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Customizable Forms: Reviewers value the ability to tailor forms to specific needs, incorporate branding elements, and enhance user experience through varied question types and themes. 95% of reviewers rated this feature as important or highly important.
  • Customizable Fields: Users highlight the flexibility to tailor field types, enforce data validation, and improve data accuracy, making forms adaptable and user-friendly. 95% of reviewers rated this feature as important or highly important.
  • Mobile Access: Reviewers appreciate the ability to access, edit, and submit forms on the go, enhancing productivity and convenience, especially for remote work. 92% of reviewers rated this feature as important or highly important.
  • Forms Creation & Design: Users find the form creation process intuitive and versatile, with options for customization, templates, and embedding, making it easy to design professional forms. 92% of reviewers rated this feature as important or highly important.
  • Data Import/Export: Reviewers emphasize the ease of importing existing data and exporting responses to various formats, facilitating data management and integration. 90% of reviewers rated this feature as important or highly important.
  • Electronic Signature: Users highlight the importance of collecting legally binding signatures within forms, streamlining document signing and enhancing process efficiency. 85% of reviewers rated this feature as important or highly important.