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Qualitative Data Analysis Software with Performance Metrics (2026)

Last updated: February 2026

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43 software options

Tableau logo
Category Leaders

Business intelligence & analytics

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Tableau is the world’s leading AI-powered analytics and business intelligence platform. Learn More!

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Hotjar logo
Category Leaders

Digital experience insights for any business selling online

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Combine insights from on-site feedback, user interviews, or expert-built surveys to deeply understand your users. Hotjar is all the tools and data you need to truly understand your users’ behavior and create engaging experiences that drive results.

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XM for Strategy & Research logo
Category Leaders

Customer insights & brand research survey management tool

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Get the data you need to make the most important decisions. Stats iQ enables everyone, from beginners to expert analysts, to uncover meaning in data, identify trends, and produce predictive models without spending days in SPSS or Excel - no training required.

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Sisense logo

BI & dashboard software for multiple, large data sets

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Sisense data & analytics platform makes it incredibly easy to mashup data from across your entire data landscape and transform it into powerful, actionable analytics applications that can be embedded anywhere. From startups to brands like GE, Nasdaq, & Philips, thousands of organizations use Sisense

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Looker logo

Analytics Evolved

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Looker, now part of Google Cloud, is a data platform that makes it simple for anyone to find, navigate and understand their data. Looker platform has an analytics interface for exploring data, a reusable development paradigm for curating data experiences, and an extensible API set so the data can exist in other systems. Looker enables anyone to search and explore data, build dashboards and reports, and share everything easily and quickly.

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Pendo logo

Product usage & behavior data capture

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Pendo is a product experience platform for teams to capture product usage data and behavior, gather feedback, and influence behavior with in-app messaging

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Phocas logo

Business intelligence, financial reporting & sales analytics

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With Phocas, businesses can obtain qualitative data analysis in minutes instead of hours which saves enormous amounts of time.

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Smartlook logo
Category Leaders

Qualitative analytics for websites and mobile apps

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Smarlook is a qualitative analytics solution for websites & mobile apps with always-on recordings, heatmaps, automatic event, & funnels

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SurveyLab logo

Survey software and questionnaire tool

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SurveyLab is professional online survey software for any size of business, non-government organizations and professionals. SurveyLab is an online survey tool that facilitates custom survey creation, automates the response collection process, and provides real-time reporting and analytics.

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Zonka Feedback logo

Turn feedback into intelligence, action, and growth

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Zonka Feedback is an AI-powered Customer Feedback & Intelligence platform to collect, analyze, and act on customer feedback—improving experiences, boosting loyalty, and driving business growth.

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VWO Testing logo

A/B testing solution for measuring campaign performance

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VWO Testing is a cloud-based solution that helps enterprises create and perform A/B tests on products, features, campaigns, or websites. Using the visual editor, professionals can modify existing pages by changing elements such as layouts, headline, background colors, borders, and more.

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Microsoft Clarity logo

See what your users want—with Clarity

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Clarity is a free, easy-to-use tool that captures how real people actually use your site.

Instant heatmaps: See at a glance which areas on your page drive the most engagement.

Session recordings: Watch how people use your site.

Insights: Learn what's working and what isn't.

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Fullstory logo

Every data point has a story to tell

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Fullstory surfaces the sentiment between clicks so enterprises can create better products and experiences that win lifelong loyalty.

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Indeemo logo

AI powered, in-the-moment Video Research Platform.

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AI Powered end-to-end Video Research platform for understanding People, Products, Purchases and Experiences, deeper and at scale.

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Sigma Computing logo

Collaborative business intelligence and data analytics tool

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Sigma is an award-winning modern business intelligence (BI) and analytics platform purpose-built for the cloud. It features a familiar spreadsheet-like interface which delivers the full power of SQL into the hands of any user while keeping data fresh and secure within cloud data warehouses.

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JMP logo

Statistical Discovery.

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The tool of choice for hundreds of thousands of scientists, engineers, and other data explorers worldwide.

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UpMetrics logo

Impact measurement and management for mission-driven orgs.

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UpMetrics is the leading impact measurement and management platform for mission-driven organizations. By combining innovative, easy-to-use technology, expert services, and a community designed around shared learning, UpMetrics is helping organizations to maximize positive social outcomes.

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Chattermill logo

Customer feedback analysis software

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Chattermill unifies customer feedback, customer support, and product feedback into a single platform and uses deep learning artificial intelligence (AI) to analyse customer data at scale and provide actionable insights.

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Thematic logo

AI-powered customer feedback analysis

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Thematic unlocks rich insights from unstructured feedback to help you build better products, reduce churn and drive growth. Without coding.

Add data from all channels for the full customer view. Build a product strategy off customer understanding and impact. See emergent issues as they arise.

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YouGov Surveys: Self-serve logo

Survey platform delivering real-world insights.

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The YouGov Surveys: Self-serve makes it easy to create and launch surveys in minutes. With flexible targeting, quick responses, and data from real people, brands get fast, accurate insights that reflect reality – so they can make smarter decisions with confidence.

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Cauliflower logo

Turn open feedback into insights—fast, smart, and scalable.

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Cauliflower is an AI-powered platform for analyzing open-ended survey responses, reviews, and qualitative feedback. It offers topic detection, sentiment and driver analysis, multilingual support, dashboards, and API access—ideal for research and CX teams seeking scalable text analytics.

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Zoho PageSense logo

The Complete A/B Testing and CRO Platform

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Zoho PageSense is a complete A/B testing & CRO platform used by brands around the world for increasing their website's conversion rates.

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Intellicus logo

Business intelligence & analytics platform for enterprise

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Intellicus is a business intelligence and analytics platform with features like built-in ETL, data science integration, self serve reporting, personalized dashboards, predictive analytics, real time analytics and more.

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CallFinder logo

Speech analytics tool for small to midsize businesses

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CallFinder® is the leading provider of managed cloud-based SaaS speech analytics, automated call scoring, and speech-to-text transcription with conversational insights, such as sentiment and emotion detection.

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riyo.ai logo

Maximize your conversion with riyo.ai, an all-in-one tool.

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riyo.ai is a top-of-the-line sales and marketing tool designed to help businesses of all sizes optimize their customer acquisition process. Its all-in-one tool offers a comprehensive set of features that can help businesses generate leads, enhance their conversion rates and improve customer engagement

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