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Web Analytics Software with Goal Setting/Tracking (2026)

Last updated: April 2026

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119 software options

Pipedrive logo

Cloud-based CRM solution for salespeople

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Reveal which companies are browsing your website, how they found you and what they view using Pipedrive’s Web Visitors add-on.

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Semrush logo

Reliable SEO tools for the AI Search Era

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Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO. You’ll have access to the largest keyword database and the most accurate search volume on the market.

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EngageBay CRM logo

Integrated sales & marketing software for growing teams

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AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

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Marketing 360 logo

Marketing Platform For Small Business

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In-depth reporting you need to win
Say goodbye to overcomplicated analytics dashboards, and hello to simple and insightful reports and tools that focus on the things that impact your brand the most. Create your free account today to learn more and explore plans and pricing.

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Screpy logo

AI-enabled website monitoring solution

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Screpy is a website monitoring solution that uses artificial intelligence to help organisations analyse web pages and track data. Administrators can utilize the tool to monitor page speed and receive real-time downtime notifications through a centralized platform.

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Sisense logo

BI & dashboard software for multiple, large data sets

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Sisense's dashboards, visualizations and BI reports help to analyze and make sense of large data sets from multiple sources. Query data & share the results.

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Lucky Orange logo
Category Leaders

All-in-one conversion optimization suite for website owners

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Lucky Orange is an all-in-one conversion optimization suite that helps website owners identify drop-offs in the conversion process using dynamic heatmaps, visitor recordings, form analytics, live chat, and polls

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Looker logo

BI platform for data exploration & analytics

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Looker is a data analytics platform that makes it easy to view and explore all your data. Understand and optimize every swipe, click and conversion.

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Similarweb logo

Website & app traffic data analysis

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Similarweb empowers businesses to grow, outperform competitors, and win their market. From traffic metrics to channel insights and industry trends, it delivers the digital intelligence needed to understand your audience and lead your category.

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Agile CRM logo

Sales and marketing CRM for growing businesses

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Agile CRM combines powerful automation, telephony, web, mobile, email, social and scheduling features to effectively manage the entire customer journey

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Pendo logo

Product usage & behavior data capture

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Identify invisible friction, accelerate adoption, and improve software experiences with analytics. Start collecting app and user data immediately with little to no engineering effort.

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Squirrly SEO logo

Boosting SEO with AI & advanced tools

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Squirrly SEO provides built-in web analytics to track keyword rankings, traffic sources, top-performing pages, and site health.

Its advanced SEO tools help measure impact, while AI-driven insights turn data into clear actions to optimize performance for steady growth.

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Germain UX logo

APM solution for identifying the root cause of bugs & issues

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germain APM is a cloud-based and on-premise solution designed to help businesses in industries including finance, healthcare, media, retail, telecommunication and others perform root cause analysis to monitor the performance of applications and servers.

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AgencyAnalytics logo

The All-In-One Marketing Reporting Platform for Agencies.

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AgencyAnalytics is the all-in-one web analytics reporting dashboard that impresses clients and saves time. Connect to multiple data sources & easily create automated, cross-channel SEO reports. Includes a full suite of SEO tools to track backlinks, keyword rankings, website analytics and more.

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Contentsquare logo
Category Leaders

#1 Digital Experience Analytics Leader for Enterprise Brands

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Contentsquare is the #1 cloud-based digital experience analytics platform designed to help businesses visualize and evaluate the customer journey and behavior on their website, mobile experience or app.

Discover features like Session Replays, Customer Journey Mapping, Heatmaps, AI Alerts & more.

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ClicData logo

The Modern Data Platform made for data people.

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ClicData is a modern data platform to build your data stack or enhance your existing one with powerful, integrated tools.

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Mouseflow logo
Category Leaders

Heatmaps, Session Replay, Funnels, Form analytics and more

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Mouseflow facilitates session replay, heatmaps (click, movement, scroll, attention, and geography), funnels, form analytics, and user feedback, which helps their customers identify what happens between clicks.

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Mixpanel logo

Powerful, self-serve product analytics.

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Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

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TapClicks logo

A Unified Marketing Operations Platform Powered By Your Data

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TapClicks delivers a unified digital marketing services, reporting, and analytics platform built for marketing agencies, media agencies, and enterprises

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Dreamdata logo

AI-Driven Activation & Attribution for B2B Marketing

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Dreamdata is a B2B Activation & Attribution Platform built for empowering marketers.

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VWO Testing logo

A/B testing solution for measuring campaign performance

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VWO Testing is a cloud-based solution that helps enterprises create and perform A/B tests on products, features, campaigns, or websites. Using the visual editor, professionals can modify existing pages by changing elements such as layouts, headline, background colors, borders, and more.

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Microsoft Clarity logo
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See what your users want—with Clarity

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Clarity is a free, easy-to-use tool that captures how real people actually use your site.

Instant heatmaps: See at a glance which areas on your page drive the most engagement.

Session recordings: Watch how people use your site.

Insights: Learn what's working and what isn't.

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Dealfront logo

Generate B2B sales leads from website visitors

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Dealfront, (formerly Echobot & Leadfeeder), identifies website visitors from Google Analytics data as prospects or customers, tracks their behavior, and automatically sends leads to CRM systems

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Matomo logo
Category Leaders

Take back control with Matomo

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Choose a powerful analytics solution that respects data privacy and ownership.

Matomo is the trusted analytics solution for over 1.5 million websites globally.

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Bloomreach logo

Bloomreach personalizes the e-commerce experience

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Gain a deeper understanding on the traffic and visitors of your website, enabling you to improve and focus on key metrics that drive an increase. The dashboard gives deep insights into the workings of the website quickly, and in an easy-to-understand format.

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