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Polling Software with Customer Segmentation (2026)

Last updated: April 2026

Key features of Polling Software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Customizable Questions: Users value the ability to tailor questions to specific needs, offering flexibility in question types and layouts. 94% of reviewers rated this feature as important or highly important.
  • Survey/Poll Management: Reviewers highlight the ease of creating, managing, and analyzing surveys with real-time tracking and customizable options. 94% of reviewers rated this feature as important or highly important.
  • Surveys & Feedback: Users appreciate the comprehensive tools for creating and distributing surveys, capturing feedback, and analyzing responses efficiently. 91% of reviewers rated this feature as important or highly important.
  • Reporting/Analytics: Reviewers find real-time data visualization and robust analytics tools essential for gaining insights and making informed decisions. 89% of reviewers rated this feature as important or highly important.
  • Live Results Sharing: Users emphasize the importance of sharing real-time results to engage participants and facilitate immediate discussions. 89% of reviewers rated this feature as important or highly important.
  • Customizable Fields: Reviewers appreciate the flexibility in customizing survey fields to collect specific data and tailor forms to their needs. 89% of reviewers rated this feature as important or highly important.
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21 software options

SurveyMonkey logo
Category Leaders

Online survey and feedback collection platform

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Create engaging polls in minutes with SurveyMonkey. Customize your poll with 25+ question types, distribute it across multiple channels, and collect responses in real time. Instantly visualize results with automated charts and analytics, making it easy to gather insights and take action.

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Jotform logo
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Cloud-based form builder tool for digital forms.

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Jotform is a cloud-based form builder platform that helps businesses streamline form creation via ready-made templates, integrations with third-party applications, and design features that cater to organizations globally.

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SurveyLegend logo
Category Leaders

Mobile-friendly survey management platform

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SurveyLegend empowers you to create stunning, mobile-friendly polls with ease. Instantly engage your audience, capture real-time opinions, and make data-driven decisions faster. With beautifully designed polls, you can boost participation and uncover meaningful insights in minutes.

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Zoho Survey logo
Category Leaders

Cloud-based tool for creating and manging surveys

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Zoho Survey offers a customizable online survey maker for businesses to gather insights. With over 30 question types, advanced logic, and multilingual support, users can create targeted questionnaires. Surveys can be distributed via email, social media, and QR codes, collecting responses online or offline. The platform provides analytics like sentiment analysis, word clouds, and cross tabulation to help organizations understand customer satisfaction, employee experience, and market research.

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CustomerHero logo
Category Leaders

Online survey creator and feedback collection

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Startquestion is a web-based tool for creating surveys, quizzes, and forms to collect orders or registrations, study customers, evaluate employees, and more

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Alchemer logo
Category Leaders

Customer experience management and online survey platform

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The Alchemer Platform is the ideal solution for teams, departments, or for an entire organization looking to close the feedback loop with their customers and employees.

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SmartSurvey logo

Online survey & questionnaire tool

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SmartSurvey is a cloud-based survey & questionnaire management tool which allows users to create, distribute, manage, and analyze responses for unlimited surveys.

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Survicate logo

Collect, analyze, and act on customer feedback

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Survicate is a complete customer feedback platform to collect, analyze, and act on customer feedback. Run surveys across every digital touchpoint, from email and website to mobile apps. Use AI to easily analyze feedback across sources. Act on customer feedback with 40+ native integrations.

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SurveyLab logo

Survey software and questionnaire tool

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SurveyLab is professional online survey software for any size of business, non-government organizations and professionals. SurveyLab is an online survey tool that facilitates custom survey creation, automates the response collection process, and provides real-time reporting and analytics.

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Zonka Feedback logo
Category Leaders

Turn feedback into intelligence, action, and growth

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Zonka Feedback is an AI-powered Customer Feedback & Intelligence platform to collect, analyze, and act on customer feedback—improving experiences, boosting loyalty, and driving business growth.

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VideoAsk logo

Get personal with face-to-face interactions: at scale

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Get better data and more engagement for your polls with short and simple interactive videos. VideoAsk lets you scale face-to-face interactions, and personalize the way you ask.

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youengage logo

Customer experience and engagement solution

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youengage is a customer experience and engagement solution designed to help businesses interact with users at every step of the customer journey, generate leads, gain feedback, increase revenue, and capture data via a unified platform. It enables professionals to design quizzes using personality tests and knowledge quizzes and create and share conversational surveys and forms with customers.

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FigPii logo

Cloud-based conversion rate optimization platform

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FigPii is a cloud-based conversion rate optimization (CRO) platform that helps enterprises design the user experience (UX) and identify visitor intent, behavior, and preferences by tracking interactions via polls, heatmaps, recordings, and more.

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Discuss.io logo

Online video platform for market research and CX interviews

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Discuss.io is the leading video conferencing platform for market research. Secure and compliant, and packed with integrated features to help you quickly and efficiently recruit globally, pay participants, schedule, interview, translate, transcribe, record sessions, and create highlight reels.

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YouGov Surveys: Self-serve logo

Survey platform delivering real-world insights.

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YouGov Survey Direct allows you to granularly profile and target your ideal audience, directly from YouGov’s market-leading panel. By easily selecting from +2 million datapoints, filter and refine your target audience with unrivalled precision to reach general population or niche audiences.

Read more about YouGov Surveys: Self-serve

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Survey Analytica logo

Cloud-based survey platform

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Survey Analytica is a survey platform that comes with a vast collection of stunning templates. It saves users' valuable time and effort in designing surveys.

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MFour Studio logo

Capture your customers at consideration.

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The ultimate platform for surveys, behavior data analysis, and consumer research. Easily identify personas, fine-tune pitches, create outstanding products, and achieve peak performance.

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User Vista logo

Unleashing insights with free in-app surveys

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User Vista lets businesses gather powerful insights from their customers by launching beautiful in-app surveys for free. User Vista then combines analytics and qualitative feedback with AI.

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IntouchSurvey logo

Collect Voice of Customer data with flexible survey software

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IntouchSurvey is a survey tool designed to help multi-location businesses across retail, hospitality, grocery, & other sectors conduct electronic surveys for market research. The tool enables you to measure customer satisfaction scores, collect user feedback, retain existing & acquire new customer

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Kantar Marketplace logo

Market research software trusted by leading brands

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Kantar Marketplace is an automated market research platform designed for insights professionals, marketers, and agencies who want to test, learn and move faster. It is the only market research platform with solutions that have been independently validated to predict sales and brand growth.

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Poll the People logo

Usability Testing In –Minutes, Not Days.

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Poll the People makes data-backed decision-making faster, easier, and cheaper. The platform provides pre-live usability testing for anything from web design to ad copy. With Poll the People marketers, designers, or any other team can create the best resources for any target audience.

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