App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

Act! Reviews

Overall rating

3.7

/5

703

Rating criteria

  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7.29/10

Reviews by rating

Pros and cons

I loved the software because of its user friendly platform and versatility. It allowed me to take great notes and individualize my conversations / emails with my clients.
It's link to outlook and ODBC is good and it is a stable, which being at the core of our business is a good thing.
ACT! was very helpful in moving our business forward at a time where we mainly needed to focus on contact management. Now that I need a true CRM, there are better alternatives for us.
Their most recent "upgrade" has been filled with bugs and a lack desire to fix them. My consultants have been inundated with complaints they have passed on to ACT with no response.
The web version was a poor version of the Pro, and we haven't been able to make it available when offline, which is a frustration.
Since being taken over by Swiftpage, it has lost its credibility and support of small businesses due to its inability to integrate with existing Sage accounting software.
Filter reviews by

Overall rating


Company size


Industry


Time used


703 reviews

Recommended

FG
AvatarImg

Freddy G.

Manager

Automotive, 1-10 employees

Review source

Overall Rating

Decent crm

Reviewed a year ago

Transcript

Fernando: Hi, my name is Fernando. I'm the owner of a janitorial company. I rate Act a four. And for...

AvatarImg
AvatarImg

David O.

General Manager

Medical Devices, 11-50 employees

Review source

Overall Rating

Good As A Contact Manager, Not As A 2020 CRM

Reviewed 2 years ago

Transcript

David: Hi, my name is David. I'm the general manager of a small manufacturing company. And today I'm...

AvatarImg
AvatarImg

Wesley W.

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Awesome integration with other apps.

Reviewed 5 years ago
Pros

I'm able to integrate with MS Outlook, and sync within my Ipad and Google phone. Your costumer support is awesome with it's followup and addressing and any issues I may have. Deserves more than 5 stars!

Cons

Software pricing is becoming an issue as less expensive models are out there that competes with Act. Need to consider reduction pricing for those loyal customers like myself since 2006. Needs to come up with a better less tedious way of merging contact duplicates.

TW
AvatarImg

Tammy W.

Insurance, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

ACT! for Insurance/Financial Advisors

Reviewed 3 years ago

I love all the features that meet the needs of financial advisors. The customizable fields are beneficial and improve the overall use of the software. It has probably just as many features as other customer relations management programs but cost is substantially less. Very happy with my selection.

Pros

The Act! for Advisors software has been modified to meet the requirements of a financial advisor which includes being able to input information regarding insurance contracts. The new Marketing Automation is an great way to send out Newsletters, etc.

Cons

They have lots of online resources/video's to learn the Marketing Automation. You can also speak to customer service but they recently cut their remote access where you can have customer service work on your computer to help answer/show you how to do things with the marketing automation.

VR
AvatarImg

Vincent R.

Banking,

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend1/10

Share this review:

Awful experience with Act!

Reviewed 9 years ago
Pros

There is absolutely nothing I like about this software.

Cons

Zero functionality. It can't pull any reports that are meaningful. When I think I can pull a report that is meaningful, I realize the data isn't even correct. It has almost no dynamic features; for instance, it can't update data by pulling it from another source; it has to be manually changed, which leads to errors. Also, Act! web premium only works if you have a really high quality internet connection....

CC
AvatarImg

Cheryl C.

Business Supplies and Equipment, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Great CRM Software

Reviewed 4 months ago

Had been using ACT! since 1999 and never looked back. It is one of the easy to use and customise CRM. You can start from a small setup and it will grow together with you.

Pros

Ease of use, easy customisation to your own preference. Good integration with other softwares eg; Ms Office.

Cons

Not in particular. Just love the software.

Vendor response

Thank you, Cheryl, for taking the time to share that Act! is making your workday a little easier, especially the integrations and customizability! We love hearing from our customers, so thanks again for sharing - this made our day!

VM
AvatarImg

Van McLean R.

Nonprofit Organization Management, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

ACT! for NGOs

Reviewed 2 years ago

I generally find ACT! basic but easy to use. You find there what you need - particularly the database management.

Pros

I have pioneered the purchase of ACT! in my company. Back then, It offers a perpetual license per user which is great as you don't subject yourself to a monthly or annual subscription. I love the fact that ACT! marketing can be customised and very rare that it falls under the promotions tab of the email recipient.

Cons

ACT! can only be linked to a certain version of Outlook which i find not helpful. Not all the licenses we purchased were maximise as they find ACT! a work duplicate particularly on the finance side since only selected accounting software can be integrated in the ACT! system.

CB
AvatarImg

Cassandra B.

Research, self-employed

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Beware! Do Not Purchase this Product! Waste of Time!!!

Reviewed 2 years ago

I had a horrible experience. I paid for ACT standard ($40). Features such as call list and hot sheets were not available although it was it came as a stand feature on their website. This web-based software had the following problems: 1. Uploading contacts from CSV file. 2. Marketing automation does not give a call list. 3. Bounce backs and unsubscribes are very difficult to find. 4. The features...

Pros

There is nothing good or helpful about this software.

Cons

The trial is not really a trial because you cannot see how their marketing automation works.

MG
AvatarImg

Maud G.

Financial Services, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

It offers a very comprehensive solution to grow the customer network.

Reviewed 7 months ago
Pros

Potential Customer interactions have been a very effective tool for gaining customers, satisfying and retaining customers. It has versatile marketing automations.

Cons

Customer service was not very professional. Their late return suspended the business process, I was not satisfied with it.

Vendor response

Thank you Maud for taking the time to share that Act! is making your workday a little easier. We love hearing from our customers, so thanks again for sharing - this made our day!

AvatarImg
AvatarImg

Rick K.

Construction, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

ACT was the best back in the day

Reviewed a year ago

It was a great program at the time. I really liked it but grew out of it when it wasn't being updated as quickly as the rest of the internet.

Pros

I loved ACT when I used to use it. It was by far the best CRM at the time.

Cons

Last time I used ACT and granted it was many years ago, it wasn't cloud based. At one point my computer crashed and I lost my entire ACT database that hadn't been backed up in the last few weeks. I was devastated and decided I had to switch to something that was in the cloud.

Vendor response

Hi Rick, Thank you for your review and feedback! We love hearing from our customers and hope you'll check out our Act! cloud platform at https://act.com/customizable-crm-and-marketing-automation/. Kind regards, The Act! Team

AvatarImg
AvatarImg

Rachel W.

Hospital & Health Care, 201-500 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend2/10

Share this review:

It is a useful application if you are a solo individual not needing integration.

Reviewed 6 years ago
Pros

There seems to be a lot of functionality and ability to work in-depth with contacts and the information provided with the contacts.

Cons

It is not easy to have more than one person work off of the same database and keep everything integrated. We sync with Gmail and at this time it only allows for one account to sync email messages. We can sync the contacts to multiple accounts with the help of a third party software but only one for the Gmail messages.

NS
AvatarImg

Nick S.

Electrical/Electronic Manufacturing, 1-10 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

I used ACT but have stopped after 30 years

Reviewed 10 months ago

It is a great shame, I liked the software but it became hard to use and uneconomical to use when we take on more people.

Pros

This used to be my favourite software, I had it originally of 5 1/4 floppy disks, I think it was version 2, I used it daily, Version 6 was really good, and the changes started, they kept adding features, and then more features.

Cons

I live on an Island, normally internet reception is good, power, on the other hand, can be quite spasmodic, I had another problem when everything went online, the would go and my router stops. no CRM, It was then that I began to consider what to do. keep it or change (or go into competition with them).

Vendor response

Hi Nick We are very sorry to hear you're having trouble with connectivity. We want to help as best we can and wanted to let you know that we provide an on-premises, desktop version so you don't have to lose access to your CRM when your internet is down. Please visit https://www.act.com/pricing/ to learn more. We wish you the very best with all of your future endeavors.

AT
AvatarImg

Angela T.

Real Estate, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Long Time User

Reviewed 4 years ago

Because we have at least 3 people involved in one transaction, the relationship tab helps us tie them together to the transaction. We can toggle back and forth easily without having to search another name. It's quick and efficient. With our customized fields, we can easily see years of history for a client on one page. We have been frustrated over the years by the number of crashes and freezes.Occasionally an import will not import correctly and the data in put into the wrong fields. The support help and support page of the marketing automation is very poor and lacking in depth training on creating/sending eblasts. There are is no advanced level training for the eblasts and drip marketing.

Pros

This is a robust software program. We have added many custom fields that allows us to track a lot of data really dig into for trends and statistics. We love how history is captured a for all the activity we do for and with a client. We rely on the relationship tab heavily as multiple people are involved in a transaction. We are really enjoying the new Marketing Automation. It has a lot of robust features that we are just beginning to tap into. We also like the groups feature. We have hundreds of groups that we can run reports and create statistics from. We can see how many groups a contact is part of which helpful as well. I like the statistics ACT generates from drip marketing. Knowing what emails bounced back or who opted out helps us improve our data.

Cons

When searching for a person, it doesn't give you the option of having similar names - the spelling must be exact. It crashes when we are in the social updates tab. Customer Service: Often the techs are hard to understand. The time we spend on the phone with customer service on average lasts about 1/2 to an hour depending on the issue. That is a big interruption to our workflow in the office. One thing I wish ACT would do is send to 2 emails at once. When sending out an eblast, it pulls from the email field. If there is more than one email address followed by a semicolon, it won't send to both. It bounces back.

BD
AvatarImg

Bill D.

Electrical/Electronic Manufacturing, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

How act is helping me working at 74 as a sales man

Reviewed 6 years ago

I have been using ACT's since 1999 and this year I turned 74 and I'm still selling with the very best of them. I sell power supplies to industry and without ACT there is no way I could compete in the world of sales today without ACT, I put everything and anything that helps me sell more in a very competitive field including emails, quotes, power supply spec, and notes. I see so many people who will...

Pros

Without ACT I could not compete as well as I do in the sales world for it is changing every day. I need ACT to help track my customers my orders my RFQ's and so many other things without it I wouldn't have a job today. I see so many salespeople who won't invest in ACT who sales numbers could be so much better I tell them about ACT but they don't seem to want to invest in their future and their future sales that could be so much better.

Cons

I cannot find one thing wrong with ACT I have been using it approximately 20 years and never had a problem I cannot say this about other database programs I have had to use when I worked for other companies. Some of them were super complicated took hours of work just to get your data in whereas using ACT it was a breeze putting data in and saving data of all kinds.

KF
AvatarImg

Karen F.

Management Consulting, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

I may be prejudiced but I love this product

Reviewed 6 years ago

I have used Act personally and for my business almost since its inception. Full disclosure: I have written 7 books on the product as well as the training videos for lynda.com/LinkedIn. I also do consulting work for several other CRM products and wrote a book on SugarCRM. For the money, you can't beat Act. Act has all the power of the "bigger" players without the expensive price point. As newer features...

Pros

Perfect fit for mid-sized businesses. Great price point. Only truly hybrid solution that allows you to use Act both on your desktop and in a hosted environment.

Cons

No cons were added to this review

KK
AvatarImg

Kris K.

Financial Services, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Long time user

Reviewed 3 months ago

I use ACT 10 hours a day, but it is clunky.

Pros

I understand the interface because I have used ACT daily for over 30 years.

Cons

ACT does almost everything poorly. It does not sync with multi-user unless you call support. You cannot move your data out of ACT onto a competitive product. They keep raising the price of support. I have tried all three different mass email programs they have offered over the years, but none of the mass email systems worked. The email system required support from ACT to make them work, and still a major problem. I have used ACT for over 30 years, have 10K contacts, and I cannot leave ACT. If you have not bought ACT, do not. If you are going to work on this everyday, pay the money and go with SalesForce.

Vendor response

Kris, Thank you for letting us know about your issues with marketing automation- this is not the experience we strive to provide our customers. We hope you'll give our Support team another try. Please reach out to https://www.act.com/resources/contact/ or call 866-873-2006 so we can get a few more details, and provide some possible solutions.

JM
AvatarImg

John M.

Industrial Automation, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Avoid this software!!

Reviewed 3 years ago

Support is brilliant, product is awful, the developers are changing features all the time, it has many incompatibility issues with outlook and web browsers, in all the time we have had it we have had to rely heavily on support to fix things every single year. I don't know why I have stuck with it for so long. Now they have done an update, removed the option to individually record email history so you...

Pros

Now it is on the cloud rather than desktop version we don't need to synchronise as this never worked properly anyway

Cons

they are removing useful features every year to the point it becomes a glorified database, it always has technical issues of some description. they fix one thing and break another. It is very limited in what it can do, looks ok on the outside but when you come to use it you find that it is so limited it is difficult to make it work effectively.

BM
AvatarImg

Bud M.

Financial Services, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend3/10

Share this review:

22 year plus customer Sage / Act

Reviewed 6 years ago

Years ago Act software helped me build a tremendous mortgage business. Out of that experience, I am reaching out to offer some effective criticism to enhance your product. Good luck! Feel free to contact me anytime.

Pros

I was probably one of the first purchasers of Act. It is a great program that needs a company to put some serious thought behind making it work better. After shopping several other CRM software's I still think it is above the rest in both user friendly and functionality. You price for the product is more than fair (in fact, I think low) but the software runs like it is somebody's part time job.

Cons

Customer service is the worst. The guys in India are great and I have nothing bad to say about them but is there some reason I need to sit on a phone 45 minutes waiting to speak to the representative? Again I think Act could be the CRM leader but I don't see much improvement over the past few years. The principles of this company have sat back and let opportunities walk by not focusing on the customers needs. With all the apps and technologies available Act should have more to offer.When I purchase a product I do not expect to have to spend hours chasing down my answers through videos.

BH
AvatarImg

Brad H.

Semiconductors, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend3/10

Share this review:

2021 ACT v22 Review

Reviewed 2 years ago

Overall, from 1991 up until summer 2020, has been pretty seamless using ACT and upgrading from previous versions to current versions. The last v22.0 upgrade I installed, gave me the impression that someone at ACT was more concerned about getting their bonus and 'rushing' out this new version, than making sure an 'error free' product was released. This combined with the elimination of service contracts, gives the impression they're going to "milk the cow" and end up closing up the business and leaving customers stranded.

Pros

Familiar as I have been using ACT since 1991, starting with v2.0 and now have v22.1.

Cons

ACT worked 'great' up to and including v21. Since the release of v22, I get ACT "NOT RESPONDING" messages 6-8x per day and need to completely reboot my laptop. Also with v22, I have randomly and periodically had (2x) my template for Contacts changed/rearranged. This combined with the elimination of service contracts, makes using ACT and potentially upgrading to the next version of ACT "unattractive".

TR
AvatarImg

Tracy R.

Marketing and Advertising, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Act is great for marketing

Reviewed 5 months ago

Our marketing team is virtual and located all over the US. We use Act for all our marketing accounts. Our administration uses Act for business development as well as our marketing team for each and every campaign.

Pros

We have been using Act for 18 years. It's a nice product with as many bells and whistles thats needed for a CRM. Its easy to implement and set up databases. It has the necessary features for analytics and reporting for clients.We plan to upgrade to an Act cloud version soon.

Cons

The only feature I would like to see added would be an internal voip so that you could hit the call button and Act would dial automatically.

Vendor response

We love hearing from our customers, Tracy! Some of our favorite features have come from the suggestions of power users like you! We invite you to please submit your feature request by visiting this URL. https://app.smartsheet.com/b/form/5833907456404e3d99cb5c440433f6a0 Thank you!

MW
AvatarImg

Mark W.

Environmental Services, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Act is a great CRM for the cost

Reviewed 6 months ago
Pros

Act is vert easy to use and customize to the users needs. Very little training is required for new users

Cons

None it is a very good CRM for marketing purposes

Vendor response

Thank you, Mark! We love hearing from our customers and enjoy learning how Act! is helping their businesses around the world. And, we'd love to learn more about your business if you'd like to share your Act! Success Story. It's easy - just paste this link into your browser to get started. https://www.act.com/success-stories/ Thanks again for sharing and we wish continued success to you!

JS
AvatarImg

John S.

Insurance, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

"Get Your Act Together"

Reviewed 4 years ago

I am keeping my Insurance and Retirement Planning business running with it and I believe I first started using ACT in 1994. The basic functions that I use it for are easy to learn and use. I sure wish I would have had the chance to take courses on ACT, Excel, etc... while in college but when I graduated in 1979 there were no such things.

Pros

What's not to love? It keeps my contacts names, numbers, addresses, emails, etc... sorted. I can mark/tag them for different groups, find them, note them, write them, sort them... I can schedule me calls, meetings, to-do's with alarms to remind me. I LOVE MY ACT!

Cons

The only reason for the 4 stars is because this software will do so much and I being age 60 and not growing up with computers all thru school... I am probably not doing one tenth of what I could be doing with ACT and yet it is still a LIFESAVER! Without ACT, I would NEVER be able to keep my "ACT" together... lol. It makes me feel a little incompetent knowing there is SO MUCH MORE it could do for me if I knew how to do it.

DE
AvatarImg

Denise E.

Legal Services, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

Product Great but Tech Support Stinks

Reviewed 4 years ago

I've been using Act! since the early 1990s, in three different industries. For the first industry, it increased my close ratio of willing qualified buyers from around 80% to over 95%. In the second and third industries that metric was not easily measurable because of long relationship lead times, but it dramatically assisted efficiency.

Pros

Ease of use, flexibility of design, reports, ability to track relationships across multiple contacts, and mass mailing abilities

Cons

Seems a little unstable at times for some features, and tech support is a game of Russian Roulette with perhaps one person in 10 who can troubleshoot a problem and fix it. The rest seem to be untrained, seem to have no analytical skills or trouble shooting abilities, seem to be reading off knowledge base scripts, and often make or recommend changes that end up making matters even worse. The product is WONDERFUL when it works properly, which is most of the time. But lookout for 2-7 days of downtime if you hit that problem that is too much for the low level tech support people.

FW
AvatarImg

Fred W.

Financial Services, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

ACT! 19 much better than 18

Reviewed 6 years ago

Have been an ACT user for over a decade. Works well, but syncing with Outlook and Gmail has been rough. Version 19 is much better, but still needs some work. It would be nice if ACT provided tech support for the first 90 days without paying all the time. Also would like to see contact photos added as it is in Outlook.

Pros

Organization and logic

Cons

Syncing with Outlook and Gmail can be difficult.

Vendor response

Hi Fred, Thanks for your review! Did you know it is possible to add a photo to an Act! contact? You can edit your contact layout to include a picture field. Once this has been added, you can display any photo you like within the field. Regarding the Outlook email history attachments, there is an icon that looks like an envelope with a red X which will display in your taskbar if there are some...

DR
AvatarImg

Denise R.

Publishing, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

VERY DISSATISFIED!

Reviewed 3 years ago

Upgrade were not announced, and the proposed changes not described. Initial bugs wouldn't even allow it to load! There are still bugs with things as basic as the notes section that ACT has been unwilling to address least of all fix!

Pros

Initially I wanted to use the program because I had used it a decade ago and found it easy to use and customize. It has changed and I ended up having to hire a consultant for everything.

Cons

As mentioned, I have worked with ACT off and on for two decades. Their most recent "upgrade" has been filled with bugs and a lack desire to fix them. My consultants have been inundated with complaints they have passed on to ACT with no response. Plus, they lack basic integration with excel or outlook. What!? Contact management programs are a competitive software. ACT is both more expensive than most, not user friendly and lacking in function and basic customer service.

KN
AvatarImg

Keith N.

Information Technology and Services, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Fits my business well

Reviewed 3 years ago

Does what I need and what I expected when I purchased it.

Pros

Flexibility to set ACT to support different operations in my business. I heavily customise the fields. One version is my HR system. It beats Sage 50 HR for me

Cons

Difficult question. It does what U require. If I am being critical, it could do with faster search routines. Also reporting is a bit dated.

DS
AvatarImg

Darren S.

Wholesale, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

The worst customer support ever!

Reviewed 5 months ago

We have used ACT in its various forms since 1995. The current version in particular the Marketing Automation is very unstable and we have wasted hours of downtime with ACT technical support with no resolution. ACT now admit that other customers have problems with their marketing automation. Despite this we have been waiting 3 months for it to be fixed only to be told that its our problem not theirs!

Pros

When the software works it is good but the support from ACT is the worst we have ever experienced.

Cons

Act Marketing Automation does not work. We have battled with trying to get this working for over two years with appalling customer support and still no resolution.

Vendor response

Darren, we're sorry that you're experiencing this problem and understand your frustration. Our Escalation Specialist and your IT team have spoken and agreed on a plan to move this situation forward. We are confident this will be the solution.