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Act! Logo

More than CRM - Your total relationship solution.

Table of Contents

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Act! - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: October 2026

Act! overview

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Based on 939 verified user reviews

What is Act!?

Act! is a CRM tool with key features that include a contact database, calendar and reminder system, email management, search and filter capabilities, lead management, and more.

Who uses Act!?

Reviews for Act! come from a wide variety of industries, including financial services (7% of reviewers), management consulting (6%), and real estate (6%). The most frequent use case for Act! cited by reviewers is CRM (53% of reviewers).

What do users say about Act! pricing?

Some reviewers find Act! offers useful CRM features at a reasonable price, and they appreciate the flexibility of one-time purchases. However, users report that add-ons, support, and upgrades can make Act! expensive, especially for larger teams.

What are the most popular integrations for Act!?

The Act! integrations most frequently cited by reviewers are: Microsoft Outlook (an email management product rated 4.2 out of 5 for its integration with Act!) and Microsoft 365 (a document management product, 4.5).

Starting price

30per user /
per month

Pros & Cons

Customer Tracking

Sales

Client Management

Data Import and Export

Bugs and Issues

User Interface

Do you work for Act!? Manage this product listing

Act!’s user interface

Ease of use rating:

Act! review summaries overview

To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(140)
3-4(381)
5(418)

What do users say about Act!?

Users report that Act! offers robust contact management, customizable databases, and effective customer tracking, making it valuable for small businesses and professionals. They appreciate its ease of use for basic CRM tasks, integration with email, and the ability to personalize communications and workflows. Many find the platform reliable for organizing client information and supporting daily operations.

They feel that Act! suffers from frequent bugs, upgrade hassles, and compatibility issues, especially with updates and third-party integrations. Some say customer support is slow or costly, and they are frustrated by high pricing, recurring fees, and the need to pay extra for advanced features or technical help.

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Who uses Act!?

Based on 939 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Financial Services
Real Estate
Construction
Insurance
Others

Use cases

CRM
Contact Management
Marketing Automation
Sales Tracking
Small Business CRM

Act!'s key features

Most critical features, based on insights from Act! users:

Task management
Email management
Calendar management
Sales pipeline management
Workflow management
Reporting/Analytics
Segmentation
Territory management
Quotes/Estimates

All Act! features

Features rating:

A/B testing
Access controls/permissions
Activity dashboard
Activity/News feed
Activity tracking
Alerts/Notifications
API
Appointment scheduling
Autoresponders
Batch processing
Calendar management
Calendar/Reminder system
Calendar sync
Campaign analytics
Campaign management
Client management
Collaboration tools
Commenting/Notes
Contact database
Contact management
CRM
Customer database
Customer portal
Customer segmentation
Customizable branding
Customizable ctas
Customizable fields
Customizable forms
Customizable reports
Customizable templates
Dashboard
Data import/export
Data security
Document management
Document storage
Drag & drop
Drip campaigns
Dynamic content
Electronic signature
Email management
Email marketing
Email templates
Email tracking
Engagement tracking
Event triggered actions
File sharing
Forecasting
For insurance industry
For ipad devices
For small businesses
For startups
Insurance management
Interaction tracking
Kanban board
Key performance indicators
Landing pages/web forms
Lead capture
Lead generation
Lead management
Lead nurturing
Lead qualification
Lead scoring
Marketing automation
Marketing calendar
Mobile access
Mobile app
Multi-Campaign
Multi-Channel communication
Multi-Channel marketing
Multivariate testing
Opportunity management
Performance metrics
Pipeline management
Pipeline reports
Prospecting tools
Quotes/Estimates
Real-Time data
Referral tracking
Reminders
Reporting/Analytics
Reporting & statistics
ROI tracking
Role-Based permissions
Sales activity management
Sales analytics
Sales forecasting
Sales pipeline management
Sales reports
Sales trend analysis
Search
Search/Filter
Segmentation
Shared contacts
SMS marketing
Social marketing
Social media integration
Task management
Template management
Territory management
Third-Party integrations
Visual analytics
Web-based deployment
Website visitor tracking
Workflow automation
Workflow management

Act! alternatives

Act! logo

Starting from

30

/user

Per month

Free trial
Free version
Ease of Use
Features
Value for Money
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25

/user

Per month

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Features
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Zoho CRM logo

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14

/user

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Dynamics 365 logo

Starting from

50

/user

Per month

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Customer Support

Act! pricing

Value for money rating:

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

Act! Advantage Standard

30

/user

Per month

Features included:

  • Billed annually
  • Standard Support w/ Dedicated Onboarding Specialist
  • Collect payments
  • Interactive Quotes & Online Appointment Scheduling Forms, Surveys, Website Chat & Event Management
  • Office 365 & Gmail Integration
  • Email Marketing (includes 2,500 sends/mo)
  • Full-featured CRM & Mobile App
  • Reports & Interactive Dashboards
  • MacOS compatibility
  • Automated updates & nightly backups
  • Immediate, browser-based access

Act! Advantage Professional

45

/user

Per month

Features included:

  • Everything in Standard, plus:
  • Immediate, browser-based access
  • Automated updates & nightly backups
  • MacOS compatibility
  • Expert technical support
  • Dedicated onboarding specialist
  • Email Marketing Plus (includes 25,000 sends/mo)
  • Advanced Interactive Quotes & Online Appointment Scheduling
  • Advanced Forms, Surveys, Website Chat & Event Management
  • Accounting Integration
  • Project Management
  • 25 Gb Storage
  • Billed annually

Act! Advantage Ultimate

60

/user

Per month

Features included:

  • Immediate, browser-based access
  • 35 Gb Storage
  • Billed annually
  • Everything in Professional, plus:
  • Custom Industry Tables
  • Marketing Automation (includes 50,000 sends/mo)
  • Dedicated onboarding specialist
  • Expert technical support
  • MacOS compatibility
  • Automated updates & nightly backups
  • Online Customer Portal
  • Enhanced Support

Act! Premium Desktop

39

/user

Per month

Features included:

  • Networked & offline access
  • Self-managed security
  • Complete control of updates

Act! Email Marketing Plus

79

Per month

Features included:

  • Team Management
  • Surveys
  • Landing Pages
  • Social Sharing
  • URL Shortener
  • HTML Email Editor
  • Turnkey Campaigns
  • AI Writing Assistant
  • Additional 25,000 sends for Act! Advantage Standard and adds:
  • Response-Driven Nurture Marketing

Act! Marketing Automation Complete

199

Per month

Features included:

  • Additional 50,000 sends plus everything in Act! Email Marketing for Act! Advantage Standard & Professional

User opinions about Act! price and value

Value for money rating:

To see what individual users think of Act!'s price and value, check out the review snippets below.

“It helps us stay organized, track client interactions, and manage our sales pipeline efficiently. While it may not have the most modern interface, its functionality and flexibility make it a valuable tool for maintaining strong client relationships and supporting day-to-day operations.”
DS

Dominic S.

Financial advisor

“It allows to make changes in our own database, means if need to make some modifications to our existing database, one doesn't need to be dependent on technical support.”
AB

Andrew B.

Managing Partner

Act! integrations (24)

Integrations rated by users

We looked at 939 user reviews to identify which products are mentioned as Act! integrations and how users feel about them.

Integration rating: 3.9 (59)

Integration rating: 4.4 (24)

Integration rating: 3.5 (7)

Integration rating: 4.0 (7)

“Invoicing and payments are handled through Quickbooks, which gives us next day deposits.”

KR

Kirk R.

Owner Operator

Zapier logo
Zapier

Integration rating: 4.3 (6)

“Connect with other features in our platform”

“connection keeps dropping”

Ly

Le y.

Cofounder

1/2

Integration rating: 5.0 (5)

“Publico mis post y hago el seguimiento”

GA

Gustavo A.

Téecnico Nacionl

Act! customer support

What do users say about Act! customer support?

Customer support rating:

We analyzed verified user reviews to identify positive and negative aspects of Act! customer support.

A fair number of users highlight knowledgeable, responsive support teams who resolve issues quickly and provide thorough guidance.

Multiple users appreciate having access to senior technicians who stay engaged until complex problems are fully resolved.

A minority of users report long wait times, difficulty reaching support, and slow or unhelpful responses from first-level agents.

Certain users express frustration with costly support packages, language barriers, and inconsistent effectiveness of outsourced support staff.

Support options

Faqs/forum
Phone support
Email/help desk
Knowledge base
Chat

Training options

Videos
Live online
In person
Webinars
Documentation

To see what individual users say about Act!'s customer support, check out the review snippets below.

“Communication, customer support, listening to the questions and answering them specifically to my need providing great guidance for my future use of act and ensuring that I’m a valued customer”

RA

Ron A.

Manager

“As a company who deals with a LOT of different third party vendors, I can genuinely say the customer support at ACT was absolutely top notch and couldnt fault them.”

SL

Sean L.

IT engineer

Act! FAQs

Q. Who are the typical users of Act!?

Act! has the following typical customers:
Small Business, Mid-size Business, Freelancers, Large Enterprises

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Q. What is Act! used for?

Act! is a comprehensive customer relationship management system that centralizes vital customer data in an organized and user-friendly solution. The platform enables businesses to track calls, emails, notes, tasks, documents, quotes, payments, and other customer interactions in one secure location. Act! integrates seamlessly with Office and Google applications to maintain synchronized contacts, appointments, and emails, while powerful search functionality allows users to locate detailed prospect or customer information instantly. The system can be configured to unique specifications with custom layouts for maintaining industry-specific customer data, accessible both in the office and remotely through mobile devices. The platform enhances sales processes through detailed opportunity tracking and interactive quotes that clients can view and approve in real time. Sales teams can advance deals through defined stages of customizable sales processes while assessing the sales pipeline by product, representative, territory, deal stage, region, and other parameters. Act! provides actionable insights through interactive visual dashboards covering sales, marketing, and business key performance indicators, generating over eighty standard reports or custom reports tailored to specific requirements. Real-time metrics help businesses identify what strategies are working effectively, with email engagement data highlighting the most promising leads.


Q. What level of support does Act! offer?

Act! offers the following support options:
FAQs/Forum, Phone Support, Email/Help Desk, Knowledge Base, Chat

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