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Salesforce Starter Logo

Customer relationship management tool for SMBs

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Salesforce Starter - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: March 2026

Salesforce Starter overview

What is Salesforce Starter?

Salesforce Starter is an all-in-one CRM suite designed to help growing businesses organize data, manage customer relationships, and gain valuable insights. The solution brings together marketing, sales, service, and commerce tools in a single platform.

The marketing capabilities of Salesforce Starter Suite include customizable email templates with built-in analytics, intelligent audience segmentation, and automated email nurture campaigns. The sales features help teams streamline deal management with recommended next steps, a personalized homepage dashboard, and real-time reporting. For customer service, Salesforce Starter offers a 360-degree customer view, knowledge articles for efficient case resolution, and multichannel case submission options. The commerce functionality enables businesses to build branded storefronts, manage product details, and optimize ecommerce performance through integrated analytics.

Key benefits of using Salesforce Starter

  • Data from spreadsheets, calendars, emails, and other systems can be imported and synchronized.

  • Einstein Activity Capture automatically tracks emails, meetings, and calls, capturing and synchronizing data directly from users’ inboxes.

  • Lightning allows users to personalize Salesforce with custom subsets and lists to track anything.

  • Integration with G-Suite enables automatic capture of all Google Calendar and Gmail data, and allows users to access CRM data including contacts, opportunities, and accounts from within Gmail.

  • Trailhead, a system designed to teach users how to use Salesforce including creating sales stages, importing contacts, and inviting teammates, provides a setup assistant and in-app guided tutorials.
  • Starting price

    25per user /
    per month

    Pros & Cons

    Verified reviewer profile picture
    Verified reviewer profile picture
    Verified reviewer profile picture

    Features

    Customization

    Salesforce Customization

    Team Collaboration

    Salesforce Starter’s user interface

    Ease of use rating:

    Salesforce Starter pros, cons and reviews insights

    To determine these pros and cons insights, we analyzed responses from 

    Overall rating

    Reviews sentiment

     
     
     
    1-2(8)
    3-4(91)
    5(124)

    What do users say about Salesforce Starter?

    While the basic features are very affordable for most users certain add-ons can be costly and some of the more advanced features can be difficult for newer users to figure out.

    Select to learn more


    Who uses Salesforce Starter?

    Based on 223 verified user reviews.

    Company size

    Small Businesses

    Enterprises

    Midsize Businesses

    Top industries

    Computer Software
    Financial Services
    Marketing and Advertising
    Information Technology and Services
    Others

    Use cases

    CRM
    Sales Tracking
    Contact Management
    Account Management
    Customer Service

    Salesforce Starter's key features

    Most critical features, based on insights from Salesforce Starter users:

    Lead management
    Sales pipeline management
    Contact management
    Contact database
    Data import/export
    Reporting/Analytics

    All Salesforce Starter features

    Features rating:

    Collaboration tools
    Client management
    Survey/Poll management
    Multi-Channel marketing
    Templates
    Campaign scheduling
    Customer management
    Self service portal
    Segmentation
    Customizable templates
    Calendar sync
    Dashboard
    Appointment management
    Performance metrics
    Activity tracking
    Health score
    Mobile access
    Mobile optimization
    Generative ai
    Document storage
    Lead qualification
    Search/Filter
    Customer database
    Customizable reports
    Activity dashboard
    Interaction tracking
    CRM
    Email management
    Knowledge base management
    Alerts/Escalation
    Calendar/Reminder system
    Pipeline management
    Queue management
    Customizable branding
    Call center management
    Calendar management
    Task management
    Support ticket management
    Territory management
    Quotes/Estimates
    Campaign management
    Social media integration
    Email marketing
    Revenue management
    Lead capture
    Third-Party integrations
    Shared contacts
    Marketing automation
    Commission management
    Multi-Channel communication
    Workflow management
    Predictive analytics
    Preview functionality
    Property management
    Personalization
    Order management
    Opportunity management
    Onboarding
    Multi-Campaign
    Electronic signature
    Win/Loss analysis
    Website management
    Web-based deployment
    Usage tracking/analytics
    Template management
    Support ticket tracking
    Source Tracking
    Shopping cart
    Sales trend analysis
    Sales reports
    Sales forecasting
    Sales analytics
    Sales activity management
    ROI tracking
    Reporting & statistics
    Reminders
    Referral tracking
    Real-Time reporting
    Real-Time data
    Real-Time analytics
    Prospecting tools
    Proposal generation
    Dynamic content
    Drip campaigns
    Drag & drop
    Deal management
    Data synchronization
    Customizable forms
    Customizable fields
    Customizable ctas
    Customer segmentation
    Customer journey mapping
    Customer engagement
    Communication management
    Commenting/Notes
    Click tracking
    Chat/Messaging
    Catalog management
    CAN-SPAM compliance
    Campaign analytics
    Call logging
    Appointment scheduling
    Alerts/Notifications
    Account Management
    Account alerts
    A/B testing
    Monitoring
    Marketing calendar
    List management
    Lead verification/validation
    Lead segmentation
    Lead nurturing
    Lead generation
    Landing pages/web forms
    Knowledge management
    Internal chat integration
    GDPR compliance
    Forecasting
    For startups
    For small businesses
    For real estate agencies
    For real estate
    For mac devices
    For ipad devices
    For insurance industry
    Field sales management
    Event triggered actions
    Engagement tracking
    Email tracking
    Email templates
    Email campaign management

    Salesforce Starter alternatives

    Salesforce Starter logo

    Starting from

    25

    /user

    Per month

    Free trial
    Free version
    Ease of Use
    Features
    Value for Money
    Customer Support

    Starting from

    Empty state illustration for "No pricing info"

    No pricing info

    Free trial
    Free version
    Ease of Use
    Features
    Value for Money
    Customer Support
    HubSpot CRM logo

    Starting from

    Empty state illustration for "No pricing info"

    No pricing info

    Free trial
    Free version
    Ease of Use
    Features
    Value for Money
    Customer Support
    Zoho CRM logo

    Starting from

    Empty state illustration for "No pricing info"

    No pricing info

    Free trial
    Free version
    Ease of Use
    Features
    Value for Money
    Customer Support

    Salesforce Starter pricing

    Value for money rating:

    Pricing plans

    Pricing details:

    Free plan
    Free trial
    Subscription

    Starter

    25

    /user

    Per month

    Features included:

    • Build Real-Time Reports and Dashboards
    • Customer Support
    • Organize Customer Data
    • Sync With Tools
    • Track Sales Processes
    • Email Marketing
    • Customer Service

    Pro

    100

    /user

    Per month

    Features included:

    • Real-Time Chat
    • Customization and Automation
    • Sales Quoting and Forecasting
    • Access to AppExchange

    User opinions about Salesforce Starter price and value

    Value for money rating:

    To see what individual users think of Salesforce Starter's price and value, check out the review snippets below.

    “My overall experience with Salesforce Starter has been very positive, offering a reliable, scalable CRM with strong tools that support organization, visibility, and long-term growth.”
    JA

    Joshua A.

    BDR

    “Also, crossover or duplicates on accounts with other colleagues that don’t map to a family tree”
    RL

    Rico L.

    AE

    Salesforce Starter integrations (182)

    Integrations rated by users

    We looked at 223 user reviews to identify which products are mentioned as Salesforce Starter integrations and how users feel about them.

    Docusign logo
    Docusign

    Integration rating: 5.0 (1)

    While we did not implement with Starter, we realized through starter we needed it and implemented later when we upgraded.

    Verified reviewer profile picture

    Anonymous R.

    Salesforce Consultant

    Dropbox Sign logo
    Dropbox Sign

    Integration rating: 2.0 (1)

    Integration rating: 4.0 (1)

    Zapier logo
    Zapier

    Integration rating: 5.0 (1)

    Salesforce Starter support options

    Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Email/Help Desk
    FAQs/Forum
    Chat
    Knowledge Base
    Phone Support

    Training options

    Webinars
    Live Online
    Documentation
    Videos

    Salesforce Starter FAQs

    Q. Who are the typical users of Salesforce Starter?

    Salesforce Starter has the following typical customers:
    Freelancers, Large Enterprises, Mid Size Business, Non Profit, Small Business


    Q. What languages does Salesforce Starter support?

    Salesforce Starter supports the following languages:
    Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, English, Finnish, French, German, Hungarian, Indonesian, Italian, Japanese, Korean, Norwegian (Bokmal), Polish, Portuguese, Russian, Spanish, Swedish, Thai, Turkish, Ukrainian


    Q. Does Salesforce Starter support mobile devices?

    Salesforce Starter supports the following devices:
    Android, iPad, iPhone


    Q. Does Salesforce Starter offer an API?

    No, Salesforce Starter does not have an API available.


    Q. What level of support does Salesforce Starter offer?

    Salesforce Starter offers the following support options:
    Email/Help Desk, FAQs/Forum, Chat, Knowledge Base, Phone Support

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