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Salesforce Starter

Customer relationship management tool for SMBs

Table of Contents

Is this product right for your business?

Find out with a

Salesforce Starter - 2026 Pricing, Features, Reviews & Alternatives

All user reviews are verified by in-house moderators and provider data by our software research team. Learn more

Last updated: March 2026

Salesforce Starter overview

What is Salesforce Starter?

Salesforce Starter is an all-in-one CRM suite designed to help growing businesses organize data, manage customer relationships, and gain valuable insights. The solution brings together marketing, sales, service, and commerce tools in a single platform.

The marketing capabilities of Salesforce Starter Suite include customizable email templates with built-in analytics, intelligent audience segmentation, and automated email nurture campaigns. The sales features help teams streamline deal management with recommended next steps, a personalized homepage dashboard, and real-time reporting. For customer service, Salesforce Starter offers a 360-degree customer view, knowledge articles for efficient case resolution, and multichannel case submission options. The commerce functionality enables businesses to build branded storefronts, manage product details, and optimize ecommerce performance through integrated analytics.

Starting price

25per user /
per month

Alternatives

with better value for money

Pros & Cons

Features

Customization

Salesforce Customization

Team Collaboration

Salesforce Starter’s user interface

Ease of use rating:

4.4

(223)

Salesforce Starter pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from

Overall rating

Reviews sentiment

1-2(8)

3-4(91)

5(124)

What do users say about Salesforce Starter?

While the basic features are very affordable for most users certain add-ons can be costly and some of the more advanced features can be difficult for newer users to figure out.

Select to learn more

Who uses Salesforce Starter?

Based on 223 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Computer Software

Pharmaceuticals

Banking

Information Technology and Services

Others

Use cases

CRM

Customer Service

Sales Tracking

Lead Management

Contact Management

Salesforce Starter's key features

Most critical features, based on insights from Salesforce Starter users:

Sales pipeline management

4.7

(41)

CRM

4.6

(20)

Segmentation

4.5

(2)

Calendar/Reminder system

4.4

(12)

Lead capture

4.9

(7)

Shared contacts

4.0

(4)

All Salesforce Starter features

Features rating:

4.2

(223)

A/B testing

(0)

Account alerts

(0)

Account Management

(0)

Activity dashboard

4.4

(8)

Activity tracking

4.0

(1)

Alerts/Escalation

3.6

(7)

Alerts/Notifications

(0)

Appointment management

4.0

(1)

Appointment scheduling

(0)

Calendar management

4.7

(10)

Calendar/Reminder system

4.4

(12)

Calendar sync

3.0

(1)

Call center management

4.4

(5)

Call logging

(0)

Campaign analytics

(0)

Campaign management

4.0

(1)

Campaign scheduling

5.0

(1)

CAN-SPAM compliance

(0)

Catalog management

(0)

Chat/Messaging

(0)

Click tracking

(0)

Client management

4.8

(9)

Collaboration tools

4.0

(5)

Commenting/Notes

(0)

Commission management

5.0

(1)

Communication management

(0)

Contact database

4.8

(30)

Contact management

4.7

(42)

CRM

4.6

(20)

Customer database

4.6

(16)

Customer engagement

(0)

Customer journey mapping

(0)

Customer management

5.0

(1)

Customer segmentation

(0)

Customizable branding

4.3

(3)

Customizable ctas

(0)

Customizable fields

(0)

Customizable forms

(0)

Customizable reports

4.6

(8)

Customizable templates

4.0

(1)

Dashboard

3.0

(2)

Data import/export

4.4

(27)

Data synchronization

(0)

Deal management

(0)

Document storage

4.7

(15)

Drag & drop

(0)

Drip campaigns

(0)

Dynamic content

(0)

Electronic signature

(0)

Email campaign management

(0)

Email management

4.6

(14)

Email marketing

5.0

(1)

Email templates

(0)

Email tracking

(0)

Engagement tracking

(0)

Event triggered actions

(0)

Field sales management

(0)

Forecasting

2.5

(2)

For insurance industry

(0)

For ipad devices

(0)

For mac devices

(0)

For real estate

(0)

For real estate agencies

(0)

For small businesses

3.0

(1)

For startups

(0)

GDPR compliance

(0)

Generative ai

3.0

(1)

Health score

5.0

(1)

Interaction tracking

4.3

(22)

Internal chat integration

(0)

Knowledge base management

4.4

(9)

Knowledge management

(0)

Landing pages/web forms

(0)

Lead capture

4.9

(7)

Lead generation

(0)

Lead management

4.5

(46)

Lead nurturing

(0)

Lead qualification

4.7

(11)

Lead segmentation

(0)

Lead verification/validation

(0)

List management

(0)

Marketing automation

3.7

(3)

Marketing calendar

(0)

Mobile access

5.0

(2)

Mobile optimization

5.0

(1)

Monitoring

(0)

Multi-Campaign

(0)

Multi-Channel communication

4.7

(3)

Multi-Channel marketing

5.0

(1)

Onboarding

(0)

Opportunity management

(0)

Order management

(0)

Performance metrics

4.5

(4)

Personalization

(0)

Pipeline management

4.7

(7)

Predictive analytics

(0)

Preview functionality

(0)

Property management

(0)

Proposal generation

(0)

Prospecting tools

(0)

Queue management

4.0

(4)

Quotes/Estimates

4.5

(2)

Real-Time analytics

(0)

Real-Time data

(0)

Real-Time reporting

(0)

Referral tracking

(0)

Reminders

(0)

Reporting/Analytics

4.6

(29)

Reporting & statistics

3.5

(2)

Revenue management

5.0

(1)

ROI tracking

(0)

Sales activity management

4.5

(2)

Sales analytics

(0)

Sales forecasting

(0)

Sales pipeline management

4.7

(41)

Sales reports

(0)

Sales trend analysis

(0)

Search/Filter

4.5

(14)

Segmentation

4.5

(2)

Self service portal

5.0

(1)

Shared contacts

4.0

(4)

Shopping cart

(0)

Social media integration

4.5

(4)

Source Tracking

(0)

Support ticket management

4.4

(7)

Support ticket tracking

(0)

Survey/Poll management

5.0

(1)

Task management

4.6

(9)

Template management

(0)

Templates

3.0

(1)

Territory management

4.0

(1)

Third-Party integrations

4.3

(3)

Ticket management

4.7

(3)

Usage tracking/analytics

(0)

Web-based deployment

(0)

Website management

(0)

Win/Loss analysis

(0)

Workflow management

(0)

Salesforce Starter alternatives

Salesforce Starter

4.4

(223)

Starting from

/user

Per month

Free trial

Free version

Ease of Use

4.0

Features

4.2

Value for Money

4.0

Customer Support

4.1

Salesforce Sales Cloud

4.4

(18.7K)

visit website

Starting from

No pricing info

Free trial

Free version

Ease of Use

Features

Value for Money

Customer Support

HubSpot CRM

4.5

(4.4K)

visit website

Starting from

No pricing info

Free trial

Free version

Ease of Use

Features

Value for Money

Customer Support

Zoho CRM

4.3

(6.9K)

visit website

Starting from

No pricing info

Free trial

Free version

Ease of Use

Features

Value for Money

Customer Support

Salesforce Starter pricing

Value for money rating:

4.0

Pricing plans

Pricing details:

Free plan

Free trial

Subscription

Starter

/user

Per month

Features included:

Build Real-Time Reports and Dashboards
Customer Support
Organize Customer Data
Sync With Tools
Track Sales Processes
Email Marketing
Customer Service

Pro

100

/user

Per month

Features included:

Real-Time Chat
Customization and Automation
Sales Quoting and Forecasting
Access to AppExchange

User opinions about Salesforce Starter price and value

Value for money rating:

4.0

(223)

To see what individual users think of Salesforce Starter's price and value, check out the review snippets below.

“My overall experience with Salesforce Starter has been very positive, offering a reliable, scalable CRM with strong tools that support organization, visibility, and long-term growth.”

Joshua A.

BDR

“Also, crossover or duplicates on accounts with other colleagues that don’t map to a family tree”

Rico L.

Salesforce Starter integrations (8)

Integrations rated by users

We looked at 223 user reviews to identify which products are mentioned as Salesforce Starter integrations and how users feel about them.

Zapier

Integration rating: 4.5 (4)

“we need our data to be updated from our website on the minute it happens. We would love dates to be pulled into ACT! I've been told its impossible by the ACT support team.”

Tammy R.

Admin Sales management

SalesLoft

Integration rating: 5.0 (4)

Microsoft Outlook

Integration rating: 5.0 (3)

“The calendar integration works but doesn't fully allow me to modify the time slots.”

Yev Z.

WMS Administrator

Dropbox Business

Integration rating: 3.0 (2)

Docusign

Integration rating: 4.0 (2)

Other top integrations

Salesforce Starter customer support

What do users say about Salesforce Starter customer support?

Customer support rating:

4.1

We analyzed verified user reviews to identify positive and negative aspects of Salesforce Starter customer support.

Widely noted by reviewers, Salesforce Starter offers accessible and responsive customer support that meets daily business needs.

A limited number of users report difficulty reaching customer service and delays in receiving direct, helpful responses.

Support options

Email/help desk

Faqs/forum

Chat

Knowledge base

Phone support

Training options

Webinars

Live online

Documentation

Videos

To see what individual users say about Salesforce Starter's customer support, check out the review snippets below.

“My overall experience with Salesforce Starter has been very positive, offering a reliable, scalable CRM with strong tools that support organization, visibility, and long-term growth.”

Joshua A.

BDR

“We need to keep every customer we have, so the customer experience is paramount.”

Kaitlyn V.

Partner and Sales Manager

“Customer service wasn’t very helpful.”

Kelly G.

Benefits Coordination Manager

“Sometimes merging customers that were in the software twice mistakenly can be hard.”

Jeremy M.

Administrative Assistant