Salesforce Essentials Pricing, Features, Reviews & Alternatives

Salesforce Essentials

CRM for small business

4.28/5 (128 reviews)

Salesforce Essentials overview

What is Salesforce Essentials?

Salesforce Essentials is a cloud-based customer relationship management (CRM) solution for small businesses which allows users to manage leads, opportunities, sales pipelines, support requests, and more. Sales Cloud Essentials and Service Cloud Essentials are currently available, with plans to add further apps in the future.

Salesforce Essentials offers Einstein Activity Capture to remove the need for manual data entry by automatically capturing messages from emails and calendar events and adding these to the appropriate records. Full contact histories are recorded, giving users context to personalize future customer interactions. The Lightning Sales Console in Sales Cloud Essentials gives sales reps a complete view of customers, including key contacts, communications, activity history, and internal account discussions. The Lightning Service Console in Service Cloud Essentials provides a 360-degree view of customer interactions, from email, phone calls, Facebook and Twitter, to provide personalized customer service.

Users can access and edit data from anywhere using the native Salesforce mobile apps for Android and iOS. Connection with G Suite allows users to view accounts, contacts, opportunities, and other CRM data from within Gmail, and enables automatic capture of data from Gmail and Google Calendar. Users can also utilize a range of business apps from AppExchange, for e-signature, customer surveys, collaboration, and more.
www.salesforce.com

Pricing

Starting from
$25/month
Pricing options
Free trial
Subscription
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Australia, Brazil, Canada, China and 5 other markets, Germany, India, Japan, Mexico, United Kingdom

Supported languages

English, German, Finnish, Italian, Swedish and 18 other languages, Danish, Spanish, Japanese, Hungarian, Chinese (Simplified), Thai, Korean, Czech, Russian, French, Ukrainian, Chinese (Traditional), Dutch, Portuguese, Indonesian, Turkish, Norwegian (Bokmal), Polish
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Salesforce Essentials user reviews

Value for money
Features
Ease of use
Customer support
  3.9
  3.9
  3.9
  4.0
Alex L.

We love SalesforceIQ! Perfectly integrated and easy for my team to use.

Used daily for 1-2 years
Reviewed 2018-04-10
Review Source: Capterra

So many. Ease of use, trackable for sales cycle, many more.

Pros
This software is awesome. It takes the stress out of constantly updating your CRM by making it seamless and integrated with our email. It captures a lot automatically, giving my team more time to close deals. We love the customizable pipeline features as well. Great software overall.

Cons
I have hard time thinking of cons for this software. It was so easy for my team to implement. It is expensive I guess, that'd be the only con.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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JAMES W.

Jim Salesforce Review

Used daily for 2+ years
Reviewed 2021-04-05
Review Source: Capterra

Good for what I need it for, entering new leads, tracking sales pipeline, looking back and forward on data.

Pros
Using for 4+ years once info is in its pretty easy, there are very many options how to track setup, would be nice if there was a option for auto-setup for certain types of use/business types.

Cons
Too many unused fields that muddy up the screen and info can get lost in all the blank fields.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Chance M.

Do Not Assume Anything

Used daily for 6-12 months
Reviewed 2016-12-05
Review Source: Capterra

The best advice that I can give to a company considering purchasing Salesforce's Desk.com is to document every single expectation and need regarding a CRM tool. Do not assume any functionality exists, regardless of how simple and standard that functionality may seem. There are definitely features and functionalities that the average person might expect any modern system to offer which it does not. Examples: List Views - Cannot sort by most fields, cannot add custom fields to list views, and cannot modify the number of records per page Reporting - Cannot modify fields displayed in a report, cannot edit criteria for metrics, and cannot include custom fields in reports aside from picklists, and cannot export more than 2500 records at a time Email - Does not include standard modern emailing functions such as underlining, highlighting, modifying font color, or pasting images/tables Also, while some more complex workflows and automation can be built in Salesforce to update fields which are then passed back to Desk via Desk Connect (native sync between Desk and Salesforce), I strongly recommend against relying on Desk Connect for any business processes. Desk Connect can and has been turned off by Desk.com for all customers without first ensuring this is okay with the customer, interrupting daily business on a large scale. It is also extremely easy to break or surpass its capabilities of Desk Connect to the point that any modification, regardless of size, made to your Salesforce org must be communicated to Desk to ensure that Desk Connect will continue to function as expected. If you are a small-scale organization/team with very basic case tracking and reporting requirements capable, Desk may very well be the answer for you. But you still better be prepared with extensive documentation of all requirements and expectations for a tool like Desk, no matter how small or obvious they may be.

Pros
Simple UI Simple workflow building and management

Cons
Extremely limited in its capabilities Desk Support reps are not thorough when reading emails ETA's on fixes/patches pushed back for months

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 2/10

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Mayank K.

Reduce your dependency on spreadsheets

Used daily for 2+ years
Reviewed 2021-03-31
Review Source: Capterra

We require a CRM solution to track our customer data and enable sales intelligence. This tool does that perfectly. Pipeline management is a key task in Real Estate and this tool helps to achieve that in a great way.

Pros
There is a reason why this is the number 1 CRM solution in the world. It provides a unified view of your sales details and is mapped with the CRM for quick updates and reports.

Cons
Role Hierarchy & Permission sets are difficult to understand and multiple roles assigning can be difficult.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Brittney M.

This is a great tool for organizing your sales funnel.

Used daily for 1-2 years
Reviewed 2018-03-20
Review Source: Capterra

Pros
Time management and organization are the top reasons to use this software. Being able to include information on new prospects and clients is very helpful and it's easy to add to do items. The sales funnel process is user friendly and easy for other employees to view.

Cons
It can be hard to create clear expectations between management and employees on what information or processes should be done. With so many options of where to save information it can look like information is missing if you don't look in the right place. Processes should be put in place by each organization to clarify how to use the software.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Salesforce Essentials pricing

Starting from
$25/month
Pricing options
Free trial
Subscription
View Pricing Plans

30-day free trial, no credit card required.
$25/user/month (billed annually) for up to 5 users.

Salesforce Essentials features

Activity Dashboard
Calendar Management
Contact Management
Customer Database
Customizable Branding
Data Import/Export
Email Management
Email Marketing
Mobile Access
Reporting & Statistics
Reporting/Analytics
Social Media Integration
Third Party Integrations

API (515 other apps)
Access Controls/Permissions (296 other apps)
Alerts/Notifications (423 other apps)
CRM (307 other apps)
Customizable Templates (314 other apps)
Search/Filter (310 other apps)
Surveys & Feedback (295 other apps)

Videos and tutorials

Additional information for Salesforce Essentials

Key features of Salesforce Essentials

  • Activity capture
  • In-app guided tutorials
  • Email, call & meeting tracking
  • Custom lists & subsets
  • G Suite integration
  • Spreadsheet integration
  • Calendar integration
  • Data import
  • Data sync
  • Email integration
  • Opportunity management
  • Pipeline management
  • Real-time updates
  • Third-party integrations
  • Case management
  • Sales leaderboard
  • Reports & dashboards
  • Performance tracking
  • Lead tracking
  • Contacts management
  • Collaboration tools
  • Support request monitoring
View All Features

Benefits

Data from spreadsheets, calendars, emails, and other systems can be imported and synchronized.

Einstein Activity Capture automatically tracks emails, meetings, and calls, capturing and synchronizing data directly from users’ inboxes.

Lightning allows users to customize Salesforce with custom subsets and lists to track anything they want.

Integration with G Suite enables automatic capture of all Google Calendar and Gmail data, and allows users to access CRM data including contacts, opportunities, and accounts from within Gmail.

Trailhead, a system designed to teach users how to use Salesforce including creating sales stages, importing contacts, and inviting teammates, provides a setup assistant and in-app guided tutorials.