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VWO Testing

A/B testing solution for measuring campaign performance

Table of Contents

VWO Testing - 2026 Pricing, Features, Reviews & Alternatives

All user reviews are verified by in-house moderators and provider data by our software research team. Learn more

Last updated: March 2026

VWO Testing overview

What is VWO Testing?

VWO Testing is a cloud-based solution that helps enterprises create and perform A/B tests on products, features, campaigns, or websites. Using the visual editor, professionals can modify existing pages or create multiple variations of the same page by changing elements such as layouts, headline, background colors, borders, and more.

VWO Testing allows businesses to conduct tests based on website visitors’ behavior including clicks on an element, time spent on pages, exit intent, and page scroll. IT teams can utilize the code editor to create A/B tests using HTML, CSS, JavaScript, and jQuery from the built-in library. Moreover, users can analyze the conversion rates of marketing campaigns and generate customizable reports with various performance metrics.

VWO Testing facilitates integration with various third-party applications such as Google Analytics, Kissmetrics, Demandware, Magento, and more. Key features include heatmaps, visitor segmentation, data export, goal tracking, and traffic allocation. VWO Testing provides enterprises with live previews and screenshots of launched variations across browsers, desktops, and mobile devices.

Starting price

Free

Alternatives

with better value for money

Pros & Cons

A/B Testing

Ease of Use

Customer Support

Bugs and Issues

VWO Testing’s user interface

Ease of use rating:

4.5

(91)

VWO Testing pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from

Overall rating

Reviews sentiment

1-2(2)

3-4(37)

5(52)

What do users say about VWO Testing?

VWO is easy to use and setup for performing AB test on your website to bring about incremental improvements.

Select to learn more

Who uses VWO Testing?

Based on 91 verified user reviews.

Company size

Small Businesses

Midsize Businesses

Enterprises

Top industries

Marketing and Advertising

Financial Services

Apparel & Fashion

Retail

Others

Use cases

AB Testing

Website Optimization Tools

Web Analytics

Qualitative Data Analysis

VWO Testing's key features

Most critical features, based on insights from VWO Testing users:

A/B testing

5.0

(3)

Split testing

5.0

(3)

All VWO Testing features

Features rating:

4.3

(91)

Abandoned cart saver

(0)

A/B testing

5.0

(3)

Analytics

(0)

Annotations

(0)

API

(0)

Audience targeting

(0)

Behavioral targeting

(0)

Behavior tracking

(0)

Campaign analytics

(0)

Campaign segmentation

(0)

Content Analytics

(0)

Contextual Targeting

(0)

Conversion Rate Optimization

5.0

(2)

Conversion tracking

5.0

(1)

Customizable reports

(0)

Customizable templates

5.0

(2)

Data import/export

(0)

Data visualization

(0)

Drag & drop

(0)

Engagement tracking

(0)

Experience Management

(0)

For mobile

(0)

For websites

(0)

Funnel analysis

5.0

(1)

Geotargeting

(0)

Goal setting/tracking

(0)

Heatmaps

5.0

(2)

Landing pages/web forms

(0)

Monitoring

(0)

Multivariate testing

4.8

(4)

Pageview Tracking

(0)

Performance metrics

(0)

Qualitative Comparative Analysis

(0)

Quantitative Analysis

(0)

Real-Time data

(0)

Reporting/Analytics

(0)

Reporting & statistics

(0)

Sales trend analysis

(0)

Screen activity recording

(0)

Split testing

5.0

(3)

Statistical analysis

(0)

Surveys & feedback

(0)

Third-Party integrations

(0)

Unmoderated Testing

(0)

Usability testing

(0)

User interaction tracking

(0)

User journeys

(0)

User research analysis

(0)

Visitor tracking

(0)

Visual editor

5.0

(2)

Website analytics

(0)

Web traffic reporting

(0)

Widgets

4.7

(3)

WYSIWYG editor

(0)

VWO Testing alternatives

VWO Testing

4.5

(91)

Starting from

No pricing info

Free trial

Free version

Ease of Use

4.3

Features

4.3

Value for Money

4.0

Customer Support

4.4

Mida.so

4.6

(43)

learn more

Starting from

249

Per month

Free trial

Free version

Ease of Use

4.7

Features

4.3

Value for Money

4.6

Customer Support

4.5

ConvertCart

4.8

(45)

learn more

Starting from

No pricing info

Free trial

Free version

Ease of Use

4.7

Features

4.8

Value for Money

4.8

Customer Support

4.9

Instapage

4.5

(365)

learn more

Starting from

Per month

Free trial

Free version

Ease of Use

4.6

Features

4.3

Value for Money

4.0

Customer Support

4.3

VWO Testing pricing

Value for money rating:

4.0

Pricing plans

Pricing details:

Free plan

Free trial

Subscription

Growth

No pricing info

Features included:

A/B Testing
Code Editor
Email and Chat Support
Mobile Website Testing
Preview Mode
Report Customization
Split URL Testing
Traffic Allocation
Visual Editor

Pro

No pricing info

Features included:

Cookie Based Targeting
Cross Domain Testing
Custom
Everything in GROWTH
Geo Targeting
Javascript
Multi-Browser QA
Multivariate Testing
Phone Support
Targeting

Enterprise

No pricing info

Features included:

Advanced Targeting
API Access
Custom Dimension
Customizable Widgets
Dedicated Account Manager
Everything in PRO and
Manual Activation
Onboarding and Training
Self Hosting

User opinions about VWO Testing price and value

Value for money rating:

4.0

(91)

To see what individual users think of VWO Testing's price and value, check out the review snippets below.

“The platform features an intuitive interface that simplifies navigation through test creation, reporting, and analysis.”

Conor D.

CEO

“VWO’s extensive documentation and customer support further assist users, allowing them to focus on improving their websites efficiently.”

Conor D.

CEO

VWO Testing integrations (14)

Integrations rated by users

We looked at 91 user reviews to identify which products are mentioned as VWO Testing integrations and how users feel about them.

Google Analytics 360

Integration rating: 4.0 (1)

“The integration with Google Analytics 360 is important because it provides detailed insights into website traffic, user behavior, and conversions, helping you make data-driven decisions to improve performance and marketing.”

Nikole C.

permit tech

Adobe Analytics

Integration rating: 5.0 (1)

“The integration with Adobe Analytics is the "brain" of the AEM ecosystem. While AEM helps you create content, Adobe Analytics tells you if that content is actually working. Without it, you are essentially flying blind.”