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Top Rated Survey Software with Customizable Templates in 2026

Verified reviewer profile picture
Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: March 2026

Customizable templates allow users to create tailored surveys that match their branding and specific needs. They streamline the design process, save time, and enhance respondent engagement by providing visually appealing and relevant survey formats. Our reviewers in survey software rated this feature as important.

6 Best Survey Software with Customizable Templates

Product
User rating
Starting price
Jotform logo
4.7
(2.7K)
39
flat rate/per month
visit website
SurveyLegend logo
4.6
(963)
19
flat rate/per month
visit website
Google Forms logo
4.7
(11.3K)
Free
SurveyMonkey logo
4.6
(10.4K)
30
per user/per month
Mailchimp logo
4.5
(17.5K)
13
flat rate/per month
Constant Contact logo
4.3
(2.9K)
12
usage based/per month

See other top Survey products with customizable templates

How we picked the 6 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the Survey software category. They also needed to have sufficient reviews about customizable templates, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for up to three products based on our proprietary ratings and reviews: Highest rated, Highly rated for customizable templates, and Highly rated for free version. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 6 best products

Jotform logo

Jotform

Reviews Sentiment
 
 
 
1-2(41)
3-4(698)
5(2,028)
Key Features
Customizable Questions4.8
Survey Builder4.7

User insights about the customizable templates feature

Reviewers appreciate Jotform's customizable templates for their user-friendliness and adaptability. They find the wide variety of templates helpful for different needs, and the ability to personalize forms with company branding, logos, and colors is highly valued. However, some users feel the templates are basic and could benefit from more modern designs.
Verified reviewer profile picture
Verified reviewer profile picture

See related user reviews

“We have very simple needs when it comes to the form that we are filling out, so our customizations pretty much consist of a few specific questions we want answered, and having our logo on the form. We have had no trouble utilizing these customizations and the mobile app has been very supportive of making whatever changes we need to.”
Verified reviewer profile picture

Josiah D.

President

“ What I like about jotform's customizable template is that I can use the drag-and-drop tool to modify any template to meet my unique requirements. And more importantly, there are template for almost any kind of form I intend to build. For instance there's Template for Information Request Form for a Hotel, Customer Feedback Form for Surveying Customer Satisfaction and lots more”
Verified reviewer profile picture

Daniel I.

Digital Strategist

Starting price
39flat rate /
per month
visit website
Pros and Cons based on 2,767 verified reviews
Verified reviewer profile picture
Verified reviewer profile picture

Effortless form creation

Efficient survey development

Convenient diGital signatures

Restrictive usage limits

High cost for advanced features

See pros and cons details
SurveyLegend logo

SurveyLegend

Reviews Sentiment
 
 
 
1-2(7)
3-4(323)
5(633)
Key Features
Customizable Questions4.6
Survey Builder4.6

User insights about the customizable templates feature

Reviewers enjoy SurveyLegend's customizable templates for their variety and visual appeal. They find the templates easy to personalize, making surveys more engaging for different audiences. Users appreciate the wide range of themes and fonts available, though some did not test this feature during the trial period.

See related user reviews

“They have the widest variety of themes, fonts and templates to choose from. Aesthetically, they create the best looking forms in surveydom.”
IA

Isaac A.

Business Development Specialist

“Different audiences need different messaging - eg. internal vs external surveys. It's really easy to change things and customize your look and feel.”
SM

Sonja M.

Marketing Manager

Starting price
19flat rate /
per month
visit website
Pros and Cons based on 963 verified reviews

Intuitive and attractive interface

Extensive customization options

Easy drag-and-drop functionality

Restrictions on data export

Hidden costs and limitations

See pros and cons details
Google Forms logo
Reviews Sentiment
 
 
 
1-2(35)
3-4(3,226)
5(8,085)
Key Features
Customizable Questions4.7
Survey Builder4.7

User insights about the customizable templates feature

Reviewers value Google Forms' customizable templates for their convenience and time-saving aspects. They appreciate the ability to personalize forms with colors, images, and company branding. However, users feel the customization options are limited and desire more flexibility in design and layout.

See related user reviews

“Their very smart design templates are able customize the themes and colors to suit uploaded logos and images. This gives the forms a very unique and special feel. And not an output of a free service”
MS

Mohammed S.

Field Manager

“I appreciate being able to customize the forms with our brand colors and graphics. It enhances the customer experience and helps us promote our organization.”
AC

Amy C.

Executive Director

Starting price
Pros and Cons based on 11,346 verified reviews

Facilitates team coordination

Enhances educational processes

Effective feedback mechanism

Cost-effective solution for surveys

Efficient data gathering

Functional constraints

Requires constant internet

Limited design options

Restricted media integration

See pros and cons details
SurveyMonkey logo
Reviews Sentiment
 
 
 
1-2(140)
3-4(3,484)
5(6,791)
Key Features
Customizable Questions4.6
Survey Builder4.6

User insights about the customizable templates feature

Reviewers highlight SurveyMonkey's customizable templates for their time-saving and flexibility. They appreciate the ability to incorporate branding, ensuring consistency and professionalism across surveys. Users find the templates easy to modify and useful for various survey types, though some wish for more customization options.
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“Customizable templates influence its accessibility, efficiency, and appeal across user segments. It accelerates survey creation, assists with brand alignment, supports diverse use cases and drives platform differentiation.”
Verified reviewer profile picture

Sqiniseko N.

Administrator

“Having multiple customizable templates allows you to set up surveys quickly and easily. It gives you step-by-step instructions to follow and tailor. ”
LB

Leila B.

Program Manager

Starting price
30per user /
per month
Pros and Cons based on 10,415 verified reviews
Verified reviewer profile picture

Effective feedback collection

Efficient poll creation

Expensive and limited plans

See pros and cons details
Mailchimp logo
Reviews Sentiment
 
 
 
1-2(274)
3-4(6,994)
5(10,289)
Key Features
Customizable Questions
Survey Builder4.6

User insights about the customizable templates feature

Users love Mailchimp's customizable templates for their ease of use and professional appearance. They appreciate the drag-and-drop functionality and the ability to match templates with their branding. However, some find the editing process less intuitive and desire more consistency in maintaining brand standards.
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“Mailchimp provides a bunch of free templates that allow you to drag and drop images, edit text, and move items around to your liking so your email looks as professional as possible. They offer even more templates with the paid version but they still offer great customizable templates with the free version, too!”
MC

Mike C.

Real estate photographer and videographer and real estate agent

“I cannot make a good template without help. I was using fiverr and hiring people to develop my email templates until I found mailchimp and started using it. I love that they are customizable and that it is truly easy to implement. This has saved me a lot of time, energy and resources. Very important feature.”
Verified reviewer profile picture

Justin L.

Songwriter/Producer

Starting price
13flat rate /
per month
Pros and Cons based on 17,557 verified reviews
Verified reviewer profile picture

Efficient client communication

Comprehensive email marketing

Streamlined newsletter creation

Effective email blasting

Support for small business growth

Issues with spam filtering

Restrictive usage limits

Challenges with issue management

Expensive for small businesses

Limited design customization

See pros and cons details
Constant Contact logo
Reviews Sentiment
 
 
 
1-2(84)
3-4(1,297)
5(1,528)
Key Features
Customizable Questions4.7
Survey Builder4.4

User insights about the customizable templates feature

Reviewers find Constant Contact's customizable templates to be a standout feature, allowing for professional and brand-aligned emails without advanced design skills. They appreciate the variety and ease of use, though some users find the customization process challenging and prefer other platforms like MailChimp.

See related user reviews

“We do not have time to reinvent the wheel, do not have a designer or marketing person on staff, so this is a huge timesaver but still allows us a unique look ”
CP

Cristina P.

Director of Development

“They have tons of templates and the builder is very mobile friendly and works really well. Anyone who uses a computer on a regular biases can do it.”
BU

Ben U.

Mailer

Starting price
12usage based /
per month
Pros and Cons based on 2,909 verified reviews

Effective client management

Easy newsletter creation

Comprehensive email marketing

Efficient communication messaging

Versatile email campaigns

Email handling issues

Text formatting challenges

Subscription management limitations

Frequent issue management

High costs for features

See pros and cons details

Other Top Rated Survey Software with Customizable Templates in 2026

Sogolytics logo

Sogolytics

Category Leaders

Customer and employee experience management platform.

visit website
SogoSurvey empowers individuals and small teams to uncover what recipients really think without needing advanced research skills.

Read more about Sogolytics

Users also considered
Jotform logo

Jotform

Category Leaders

Cloud-based form builder tool for digital forms.

visit website
Jotform is a cloud-based form builder platform that helps businesses streamline form creation via ready-made templates, integrations with third-party applications, and design features that cater to organizations globally.

Read more about Jotform

Users also considered
Leapsome logo

Leapsome

AI HR tool for performance and talent management

visit website
With Leapsome you can run engagement surveys, pulse surveys, and collect eNPS to gather meaningful feedback and insights from employees. With the powerful survey analytics you can understand the drivers that impact engagement levels and employee churn so you can develop and retain your team.

Read more about Leapsome

Users also considered
Alchemer logo

Alchemer

Customer experience management and online survey platform

visit website
The Alchemer Platform is the ideal solution for teams, departments, or for an entire organization looking to close the feedback loop with their customers and employees.

Read more about Alchemer

Users also considered
SurveyLegend logo

SurveyLegend

Mobile-friendly survey management platform

visit website
SurveyLegend enables you to create beautiful, mobile-friendly surveys, forms, or polls effortlessly. Gather valuable feedback, understand customer needs, and make smarter decisions. With engaging and accessible survey designs, you’ll boost response rates and uncover insights that drive real results.

Read more about SurveyLegend

Users also considered
Birdeye logo

Birdeye

AI-based webchat assistant for business conversations

visit website
Birdeye is the leading AI-powered reputation and social media management platform for local brands. Over 150,000 businesses use Birdeye to maximize online reputation, engage across social channels, and gain insights to enhance customer experience and grow.

Read more about Birdeye

Users also considered
Google Forms logo
Category Leaders

Create custom forms for surveys & questionnaires

Google Forms is a free form builder tool that enables users to create surveys and questionnaires online in order to collect and organize information

Read more about Google Forms

Users also considered
Mailchimp logo

Email and SMS marketing automation platform

Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

Read more about Mailchimp

Users also considered
SurveyMonkey logo

Online survey and feedback collection platform

SurveyMonkey's AI-powered platform provides survey design assistance and surfaces real-time insights to help teams of all experience levels work and grow quickly. With 200+ integrations and enterprise-grade security, SurveyMonkey fits into existing workflows while protecting sensitive data.

Read more about SurveyMonkey

Users also considered
Deel logo

End-to-end global workforce platform.

Deel is the only global-first people platform that enables companies to hire, pay, manage, and develop talent in 150+ countries without compliance headaches or third-party dependencies. Deel supports 40,000 customers and 1.5 million workers through a single, scalable global system.

Read more about Deel

Users also considered
Connecteam logo

Enhance employee management with the only all-in-one app

An all-in-one employee app that's both powerful, affordable and easy to use, especially for the mobile workforce. Start for free!

Read more about Connecteam

Users also considered
Paycor logo

All-in-on HR solution built to modernize people management

Paycor’s all-in-one, cloud-based human capital management (HCM) platform modernizes every aspect of people management, from recruiting, onboarding and payroll to career development and retention.

Read more about Paycor

Users also considered
UmfrageOnline logo

Multi-language survey creation and results analysis

UmfrageOnline provides businesses with a multi-language survey creation platform, as well as multi-channel survey distribution and real-time reporting. Features include logical workflows, customizable branding, mobile device compatibility, dynamic content, answer piping, and more.

Read more about UmfrageOnline

Users also considered
Motivosity logo

Employee recognition and engagement platform

Motivosity is an employee recognition and rewards platform designed to boost workplace engagement and unify company culture. The system offers peer-to-peer recognition, milestone celebrations, spot bonuses, and a comprehensive rewards marketplace with global redemption options. It includes features for measuring employee sentiment through surveys and provides analytics dashboards that track engagement metrics and program effectiveness.

Read more about Motivosity

Users also considered
Constant Contact logo

Streamlines marketing to grow loyal audiences

Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Read more about Constant Contact

Users also considered
Typeform logo
Category Leaders

Interactive form builder for data collection

Capture richer insights with conversational surveys, smart logic, and AI-powered analysis that brings trends to the surface.

Read more about Typeform

Users also considered
Nextiva logo

AI-enabled solution to streamline business communication

AI-enabled solution that helps connect businesses to all of their conversations on one, AI-powered platform, helping them understand their customers in real-time to create personalized experiences that set them apart.

Read more about Nextiva

Users also considered
Tremendous logo

Digital rewards and payouts platform

Tremendous is the global payouts platform for businesses sending gift cards and rewards to drive survey participation.

Read more about Tremendous

Users also considered
QuestionPro logo
Category Leaders

Cloud-based survey solution for generating insights

QuestionPro is a research suite of tools that lets users conduct surveys and research securely, collect feedback and perform data analytics. It offers survey analytics dashboards, enterprise-grade research tools, and a range of features for customer experience management, employee experience management, and real-time data collection and analysis.

Read more about QuestionPro

Users also considered
Visme logo

The all-in-one online presentation, infographic tool

Visme transforms the way you create & share engaging Presentations, Infographics and other visual formats. It's the only content creation tool you'll ever need to tell and present your stories and translate boring data. Work individually or as a team to collaborate. Publish online, share or embed.

Read more about Visme

Users also considered
Hotjar logo

Digital experience insights for any business selling online

Bring the voice of the customer to your decision-making with on-site and external surveys from Hotjar.
Use expert-built templates or create your own to deeply understand your users. Hotjar is an all-in-one digital experience insights platform.

Read more about Hotjar

Users also considered
XM for Strategy & Research logo
Category Leaders

Customer insights & brand research survey management tool

Lay the right foundation for managing your stakeholder experiences. From customer insights to market segmentation to concept testing, Qualtrics CoreXM is the single solution for all of your experience data.

Read more about XM for Strategy & Research

Users also considered
Survio logo
Category Leaders

Turn feedback into growth with Survio.

Trusted by 5M+ users, Survio is a secure, GDPR-compliant survey platform with powerful features for every device.

Read more about Survio

Users also considered
iContact logo

Email marketing , automation, and landing page software

Easily and quickly create public surveys open to anyone and private surveys that are limited to your subscribers. Use that data to segment future campaigns.

Read more about iContact

Users also considered
Zoho Survey logo
Category Leaders

Cloud-based tool for creating and manging surveys

Use Zoho to create unlimited online and offline surveys & analyze the data collected. Design your own branching & logic, use multi-mode data collection, & generate reports.

Read more about Zoho Survey

Users also considered

Key features for Survey software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Customizable Questions: Reviewers highlight the flexibility to tailor questions to specific needs, which enhances data relevance and user engagement. 97% of reviewers rated this feature as important or highly important.
  • Survey Builder: Users emphasize the ease of creating comprehensive surveys with various question types and customization options for diverse needs. 94% of reviewers rated this feature as important or highly important.
  • Reporting/Analytics: Reviewers appreciate the detailed insights and real-time data tracking, which aid in making informed decisions and improving surveys. 92% of reviewers rated this feature as important or highly important.
  • Data Import/Export: Users value the ability to seamlessly import and export data, facilitating efficient data management and integration with other tools. 88% of reviewers rated this feature as important or highly important.
  • Access Controls/Permissions: Reviewers note the importance of controlling who can view, edit, or respond to surveys, ensuring data security and proper collaboration. 87% of reviewers rated this feature as important or highly important.
  • Question Branching: Users highlight the capability to create dynamic surveys with conditional logic, enhancing the survey experience by showing relevant questions based on previous answers. 86% of reviewers rated this feature as important or highly important.