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VWO Testing Logo

A/B testing solution for measuring campaign performance

Table of Contents

VWO Testing - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: March 2026

VWO Testing overview

What is VWO Testing?

VWO Testing is a cloud-based solution that helps enterprises create and perform A/B tests on products, features, campaigns, or websites. Using the visual editor, professionals can modify existing pages or create multiple variations of the same page by changing elements such as layouts, headline, background colors, borders, and more.

VWO Testing allows businesses to conduct tests based on website visitors’ behavior including clicks on an element, time spent on pages, exit intent, and page scroll. IT teams can utilize the code editor to create A/B tests using HTML, CSS, JavaScript, and jQuery from the built-in library. Moreover, users can analyze the conversion rates of marketing campaigns and generate customizable reports with various performance metrics.

VWO Testing facilitates integration with various third-party applications such as Google Analytics, Kissmetrics, Demandware, Magento, and more. Key features include heatmaps, visitor segmentation, data export, goal tracking, and traffic allocation. VWO Testing provides enterprises with live previews and screenshots of launched variations across browsers, desktops, and mobile devices.

Starting price

Free

Alternatives

with better value for money


Pros & Cons

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A/B Testing

Ease of Use

Customer Support

Bugs and Issues

VWO Testing’s user interface

Ease of use rating:

VWO Testing pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(2)
3-4(37)
5(52)

What do users say about VWO Testing?

VWO is easy to use and setup for performing AB test on your website to bring about incremental improvements.

Select to learn more


Who uses VWO Testing?

Based on 91 verified user reviews.

Company size

Small Businesses

Midsize Businesses

Enterprises

Top industries

Marketing and Advertising
Financial Services
Apparel & Fashion
Retail
Others

Use cases

AB Testing
Website Optimization Tools
Web Analytics
Qualitative Data Analysis

VWO Testing's key features

Most critical features, based on insights from VWO Testing users:

A/B testing
Split testing

All VWO Testing features

Features rating:

Abandoned cart saver
A/B testing
Analytics
Annotations
API
Audience targeting
Behavioral targeting
Behavior tracking
Campaign analytics
Campaign segmentation
Content Analytics
Contextual Targeting
Conversion Rate Optimization
Conversion tracking
Customizable reports
Customizable templates
Data import/export
Data visualization
Drag & drop
Engagement tracking
Experience Management
For mobile
For websites
Funnel analysis
Geotargeting
Goal setting/tracking
Heatmaps
Landing pages/web forms
Monitoring
Multivariate testing
Pageview Tracking
Performance metrics
Qualitative Comparative Analysis
Quantitative Analysis
Real-Time data
Reporting/Analytics
Reporting & statistics
Sales trend analysis
Screen activity recording
Split testing
Statistical analysis
Surveys & feedback
Third-Party integrations
Unmoderated Testing
Usability testing
User interaction tracking
User journeys
User research analysis
Visitor tracking
Visual editor
Website analytics
Web traffic reporting
Widgets
WYSIWYG editor

VWO Testing alternatives

VWO Testing logo

Starting from

Empty state illustration for "No pricing info"

No pricing info

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support
Mida.so logo

Starting from

249

Per month

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support

Starting from

Empty state illustration for "No pricing info"

No pricing info

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support
Instapage logo

Starting from

79

Per month

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support

VWO Testing pricing

Value for money rating:

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

Growth

Empty state illustration for "No pricing info"

No pricing info

Features included:

  • A/B Testing
  • Code Editor
  • Email and Chat Support
  • Mobile Website Testing
  • Preview Mode
  • Report Customization
  • Split URL Testing
  • Traffic Allocation
  • Visual Editor

Pro

Empty state illustration for "No pricing info"

No pricing info

Features included:

  • Cookie Based Targeting
  • Cross Domain Testing
  • Custom
  • Everything in GROWTH
  • Geo Targeting
  • Javascript
  • Multi-Browser QA
  • Multivariate Testing
  • Phone Support
  • Targeting

Enterprise

Empty state illustration for "No pricing info"

No pricing info

Features included:

  • Advanced Targeting
  • API Access
  • Custom Dimension
  • Customizable Widgets
  • Dedicated Account Manager
  • Everything in PRO and
  • Manual Activation
  • Onboarding and Training
  • Self Hosting

User opinions about VWO Testing price and value

Value for money rating:

To see what individual users think of VWO Testing's price and value, check out the review snippets below.

“The platform features an intuitive interface that simplifies navigation through test creation, reporting, and analysis.”
CD

Conor D.

CEO

“VWO’s extensive documentation and customer support further assist users, allowing them to focus on improving their websites efficiently.”
CD

Conor D.

CEO

VWO Testing integrations (14)

Integrations rated by users

We looked at 91 user reviews to identify which products are mentioned as VWO Testing integrations and how users feel about them.

Integration rating: 4.0 (1)

Integration rating: 5.0 (1)

The integration with Adobe Analytics is the "brain" of the AEM ecosystem. While AEM helps you create content, Adobe Analytics tells you if that content is actually working. Without it, you are essentially flying blind.

Verified reviewer profile picture

Manisha M.

Senior Analyst

Invoca logo
Invoca

Integration rating: 5.0 (1)

to be able to A/B test for phone calls

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Theresa F.

CRO program manager

Heap logo
Heap

Integration rating: 5.0 (1)

To see the full user journey

Verified reviewer profile picture

Theresa F.

CRO program manager

VWO Testing support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

FAQs/Forum
24/7 (Live rep)
Knowledge Base
Email/Help Desk
Chat
Phone Support

Training options

Live Online
In Person
Documentation
Webinars
Videos

VWO Testing FAQs

Related categories