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AB Testing Software with Data Visualization (2026)

Last updated: March 2026

AB Testing Software Key Features

    Based on 280 user opinions, we identified 6 features that are important for any product in AB Testing Software

  • A/B Testing

    Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

    Average user rating

    4.7

  • Conversion Rate Optimization

    Average user rating

    4.6

  • Conversion Tracking

    Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

    Average user rating

    4.6

  • Reporting/Analytics

    View and track pertinent metrics

    Average user rating

    4.3

  • Split Testing

    Conduct tests to compare performance across various versions of content (web pages, images, emails, etc.)

    Average user rating

    4.7

  • Visual Editor

    Program to edit text files that renders the content in accordance with embedded markup code such as HTML

    Average user rating

    4.4
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User rating

53 software options

Zoho PageSense logo

Zoho PageSense

The Complete A/B Testing and CRO Platform

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Compare the performance of web page variations to find the one with the most conversions using A/B tests.

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Anyword logo

Artificial intelligence software for marketing agencies

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Anyword is a PPC software that helps businesses utilize artificial intelligence-enabled tools to create and optimize ad copies. The platform enables managers to analyze demographics to evaluate audience engagement potential and generate content.

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XM for Strategy & Research logo
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Customer insights & brand research survey management tool

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Lay the right foundation for managing your stakeholder experiences. From customer insights to market segmentation to concept testing, Qualtrics CoreXM is the single solution for all of your experience data.

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Freshsales logo

Sales management solution

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Freshworks CRM Marketing Cloud helps marketing teams deliver more personalized customer experiences at every touchpoint across their lifecycle. You can automate conversations with website visitors using AI chatbots, create personalized email campaigns and nurture customers to keep coming back.

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Lucky Orange logo
Category Leaders

All-in-one conversion optimization suite for website owners

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Lucky Orange is an all-in-one conversion optimization suite that helps website owners identify drop-offs in the conversion process using dynamic heatmaps, visitor recordings, form analytics, live chat, and polls

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Instapage logo
Category Leaders

Create landing pages without limits.

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Instapage makes it easy to continually optimize landing pages with built-in experimentation tools, including A/B/n testing, heat maps, and real-time analytics. Start building higher-performing pages today.

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Landingi logo

Landingi platform offering marketing tools and solutions.

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Landingi is a comprehensive marketing platform that enables users to run marketing campaigns independently and create landing pages with an intuitive landing page builder. Users can run A/B tests, manage leads, add pop ups, build funnels and integrate landing pages with other tools.

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Shogun logo

Page Builder & A/B Testing

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Build high-converting pages, test smarter, and turn more visitors into customers with powerful visual editing and A/B testing tools using Shogun for Shopify.

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NVECTA logo
Category Leaders

A Marketing Automation & Customer Data Platform

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Nvecta, a leading CDP, unifies customer data for businesses of all sizes. This single view creates comprehensive profiles for personalized marketing across channels (Email, SMS, push) with real-time data and journey orchestration tools.

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VWO Testing logo

A/B testing solution for measuring campaign performance

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VWO Testing is a cloud-based solution that helps enterprises create and perform A/B tests on products, features, campaigns, or websites. Using the visual editor, professionals can modify existing pages by changing elements such as layouts, headline, background colors, borders, and more.

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Crazy Egg logo

Make the Most of Every Website Visitor.

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A rich, browser-based A/B Testing tool that helps you test your instincts and hypotheses live; without needing the help of an Engineer.

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Userlytics logo

Cloud-based usability testing platform for digital assets

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Userlytics is a cloud-based usability testing platform which helps small to large businesses test various digital assets such as websites, applications, prototypes, competitors, and more. The solution enables users to optimize the entire customer journey by defining the target audience.

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Jahia logo

Digital experience and content management platform

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Jahia helps businesses manage website and application development projects by creating digital frameworks for delivering a personalized customer journey. The content management system lets users create, edit, review, and publish structured and unstructured content and manage web pages, SEO & more.

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Heap logo

All-in-one solution for creating great digital experiences.

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Heap is the only solution that shows you every action by every user on your product or site, then provides direction on the improvements that will most impact your business. With One-Click Session Replay & Autocapture, teams can quickly improve conversion, retention, and customer delight.

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Monetate logo

Join the 1,000+ brands growing their revenue with Monetate

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Monetate is the leading real-time omnichannel personalization software for eCommerce businesses which offers tools including testing and experimentation, 1-1 personalization, product recommendations, segmentation and targeting, and personalized search.

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Serviceform logo

AI-powered conversations for better website conversions

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Serviceform is a website conversion platform that helps businesses engage visitors, capture leads, and manage conversations using AI agents, chatbots, live chat, and forms—all from one centralized system.

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LaunchDarkly logo

The runtime control plane for software features

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LaunchDarkly is the runtime control plane for software features, helping engineering teams release quickly and safely as development velocity increases with AI and automation. LaunchDarkly makes it easier to manage release risk, improve reliability, and deliver consistent user experiences.

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Displayr logo

The all-in-one analysis and reporting software.

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Displayr is an AI-powered, all-in-one platform tailored for market researchers. Streamline analysis, create dynamic reports, and deliver real-time insights with ease. Unlock smarter insights today!

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Google Marketing Platform logo

Advertising campaigns and analytics software

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Google Marketing Platform is an advertising agency management software that helps businesses manage campaigns, monitor marketing performance, optimize websites & handle creatives on a centralized platform. Users can build dashboards and transform raw data into metrics, data visualizations & reports.

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Chartbeat logo

Realtime analytics and insights for online publishers

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Chartbeat is a suite of content analytics tools for publishers that lets you easily track reader engagement on your site, optimize your user experience in real-time, and share key metrics with your team.

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Freshmarketer logo

Conversation rate and marketing management software

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Freshmarketer is an all-in-one conversion rate optimization (CRO) hub designed to help businesses and marketing agencies convert website visitors into customers

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Upflowy logo

Cloud-based lead management and AB testing software solution

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Upflowy allows organization managers to iterate business flows using IT, enabling the implementation of cost-effective growth strategies. Key attributes include AB testing, content management, analytics and reporting, customization, process flow management, and lead management.

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Croct logo

Headless CMS with built-in AB testing and personalization

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Croct is an experimentation platform with built-in headless CMS for content management and real-time personalization.

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Google Optimize logo

Personalize user experiences and run tests on your website.

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Google Optimize is a website optimization solution, which provides features such as A/B testing, multivariate testing, reporting and analytics, audience targeting, conversion rate optimization, data visualization, engagement tracking, split testing, statistical analysis, and a visual editor.

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Userfeel logo

Remote usability testing application for UX researchers

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Userfeel is a cloud-based usability testing tool which assists digital agencies and UX researchers with website and app optimization with key features including multilingual support, user journeys, screen activity recording, multi-channel collection, campaign segmentation, and video annotation.

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