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User Experience (UX) Software with A/B Testing (2026)

Last updated: March 2026

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Key features of User Experience (UX) Software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Drag & Drop: Users appreciate the drag and drop feature for its ease of use, speeding up the design process and facilitating quick element placement. 96% of reviewers rated this feature as important or highly important.
  • Prototype Creation: Reviewers value the ability to create interactive prototypes, enabling design validation and feedback collection before development. 95% of reviewers rated this feature as important or highly important.
  • Collaboration Tools: Reviewers highlight shared workspaces and real-time editing capabilities, enhancing teamwork and feedback integration. 91% of reviewers rated this feature as important or highly important.
  • Data Visualization: Users find data visualization useful for organizing information into easily interpretable graphics, aiding in reporting and decision-making. 90% of reviewers rated this feature as important or highly important.
  • Reporting/Analytics: Reviewers appreciate detailed reporting and analytics for trend analysis, decision-making, and easy data export. 89% of reviewers rated this feature as important or highly important.
  • Usability Testing: Users find usability testing crucial for validating design effectiveness and gathering user feedback to improve functionality. 87% of reviewers rated this feature as important or highly important.
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38 software options

Survicate logo

Collect, analyze, and act on customer feedback

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Survicate is a complete customer feedback platform to collect, analyze, and act on customer feedback. Run surveys across every digital touchpoint, from email and website to mobile apps. Use AI to easily analyze feedback across sources. Act on customer feedback with 40+ native integrations.

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Digital experience insights for any business selling online

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Hotjar is an all-in-one digital experience insights platform. It’s all the tools and data you need to truly understand your users’ behavior and create engaging experiences that drive results. Get to know your users at every step of the way, through interviews, behavioral insights, and feedback.

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XM for Strategy & Research is a survey management tool designed to help businesses collect feedback and provide insight into brand awareness and consumer preferences. Key features include sentiment analysis, trend alerts, predictive behavior analytics, real-time response monitoring, and data insight reports.

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Lucky Orange logo

All-in-one conversion optimization suite for website owners

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Lucky Orange is an all-in-one conversion optimization suite that helps website owners identify drop-offs in the conversion process using dynamic heatmaps, visitor recordings, form analytics, live chat, and polls

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Pendo logo

Product usage & behavior data capture

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Pendo is a product experience platform for teams to capture product usage data and behavior, gather feedback, and influence behavior with in-app messaging

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Contentsquare logo
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#1 Digital Experience Analytics Leader for Enterprise Brands

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Contentsquare is the #1 cloud-based digital experience analytics platform designed to help businesses visualize and evaluate the customer journey and behavior on their website, mobile experience or app.

Discover features like Session Replays, Customer Journey Mapping, Heatmaps, AI Alerts & more.

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CleverX logo

Fraud-free research insights.

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With a focus on transparency and fraud-free insights, CleverX empowers research teams to obtain accurate and actionable data from verified professionals efficiently.

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UserTesting logo
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Customer experience management software

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UserTesting is a customer experience software, which helps businesses create, launch, and manage video, audio, and written tests to capture feedback about products, services, applications, and marketing campaigns. The testing panel lets users target a specific audience using demographic filtering.

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Lyssna logo

The human side of data-driven decisions.

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Lyssna is a user research platform that enables you to test designs with real users to gain audience insights. It offers a range of powerful testing tools. With Lyssna, you can save time and money, improve user engagement, and increase conversion rates.

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VWO Testing logo

A/B testing solution for measuring campaign performance

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VWO Testing is a cloud-based solution that helps enterprises create and perform A/B tests on products, features, campaigns, or websites. Using the visual editor, professionals can modify existing pages by changing elements such as layouts, headline, background colors, borders, and more.

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Microsoft Clarity logo

See what your users want—with Clarity

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Clarity is a free, easy-to-use tool that captures how real people actually use your site.

Instant heatmaps: See at a glance which areas on your page drive the most engagement.

Session recordings: Watch how people use your site.

Insights: Learn what's working and what isn't.

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Fullstory logo

Every data point has a story to tell

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Fullstory surfaces the sentiment between clicks so enterprises can create better products and experiences that win lifelong loyalty.

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Userlytics logo
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Cloud-based usability testing platform for digital assets

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With card sorting, tree testing, shareable highlight reels, automatic audio transcriptions, and more, quickly run UX studies to gather feedback & insights from your target persona(s) as they navigate your sites, apps, or prototypes (or your competitors) on mobile, desktop, or tablet.

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Indeemo logo

AI powered, in-the-moment Video Research Platform.

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AI Powered end-to-end Video Research platform for understanding People, Products, Purchases and Experiences, deeper and at scale.

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Userpilot logo

Product user experience software for product & UX teams

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Userpilot is a cloud-based product experience platform designed for customer success & product teams to onboard users and increase product adoption through behavior-triggered experiences. The code-free solution allows users to create, manage & A/B test flows, customize the user interface, and more.

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Userbrain logo
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Usability testing platform for developers

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Userbrain is a cloud-based usability testing platform, which helps businesses measure and validate customer experiences with websites or products through continuous feedback. Key features include issue tracking, tagging, access control, audience targeting, task management, and status tracking.

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Mida.so logo

AI-powered A/B testing platform

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Mida uses AI to help users test different options on the website quickly and easily. It’s faster than many similar tools and works well with popular platforms like WordPress and Shopify. Plus, it's free with up to 50,000 monthly tested users.

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Screeb logo

We help companies to (re)connect with their customers

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The All-In-One Platform 
to Build Product Experiences Your Users Will Love

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Attention Insight logo

Pre-launch marketing campaign and web design analytics tool

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Maximize advertising campaign results and design performance with pre-launch analytics.

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Howuku logo

User experience software

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Howuku is an all-in-one conversion optimization to help website owners understand user behavior and optimize conversion rates.

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UXCam logo

Product analytics without the complexity

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UXCam is a product analytics platform with integrated AI analyst, for mobile apps and websites. We serve companies in 50+ countries and process 100B+ data points every month.

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Slickplan logo

Plan websites faster, together.

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Design intuitive user experiences by mapping user flows and connecting them directly to sitemap pages to ensure UX decisions are tied to real user behavior so every journey aligns with structure, content and design.

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UXArmy logo

Cloud-based software for managing user research remotely

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UXArmy is a cloud-based remote user research software offering usability testing, user interviews, focus groups, surveys, and automated respondent recruitment. The platform provides powerful features for effective usability testing and easy analysis, including an informative dashboard, Figma integration, task logic, screen and video recording, and AI-powered summaries and transcriptions.

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Potions logo

Personalization software

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Potions is a customer engagement software that helps businesses manage cookieless onsite personalization using AI-driven, sustainable, and privacy-conscious technology. The platform enables administrators to automatically organize list pages and display relevant products based on visitor preferences.

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Userfeel logo

Remote usability testing application for UX researchers

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Userfeel is a cloud-based usability testing tool which assists digital agencies and UX researchers with website and app optimization with key features including multilingual support, user journeys, screen activity recording, multi-channel collection, campaign segmentation, and video annotation.

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