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CallTrackingMetrics
The Only All-in-One Call Tracking & Contact Center Solution
Rating criteria
Reviews by rating
JustCall
Twilio
Aircall
Recommended
Chris B.
Customer Happiness Director
Marketing and Advertising, 1-10 employees
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Chris: Hi, my name is Chris. I'm a customer happiness director and I give Call Tracking Metrics, a five...
Max P.
Director of Marketing Technology
Marketing and Advertising, 11-50 employees
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Max: My name is Max. I'm a marketing technology director. I give CallTrackingMetrics a three out of five,...
Lynda H.
Construction, 11-50 employees
Used daily for 1-2 years
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Overall, I am satisfied with the quality of CTM. Calls are clear and I've only had a couple of calls drop (which could more likely be an issue on the other end); I absolutely rely on the call recording to "jog" my memory or cover any possible liabilities; and I like the voicemail information I receive.
CallTrackingMetrics allows us to see through the phone to better serve our customers and place greater value on their time and ours.
The things I like least are probably more an issue of training and use, but I have had a lot of trouble with "forwarding" the line to my personal phone, transferring a call to others in the office and the way it seems to choose to toggle between "Available" and "Not Available".
Blair E.
Business Supplies and Equipment, 501-1,000 employees
Used daily for 2+ years
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We've been using this program for quite some time and do not see us switching to another platform anytime soon.
We use CallTrackingMetrics on a daily basis to gauge the amount of effort and productivity each team member is displaying. Being in a competitive sales environment it helps drive indicators that lead to more sales.
None really. It does what we need it do do
Marcos M.
Consumer Services, self-employed
Used daily for 1-2 years
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I like everything about CTM because it is easy to use
i like CTM team vew fitures and that is easy to use
I'm delighted with all the features CTM offer
Thank you for your kind review! We're thrilled to hear that you find CTM user-friendly. Your satisfaction with our platform means a lot to us, and we're committed to providing continued ease of use and valuable features for your needs.
Matthias R.
Construction, 11-50 employees
Used daily for 1-2 years
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Good quality of call and easy to use are my best takeaways
easy to use and love the quick view of the convo
Can't link to Hub Spot directly. Need to make it able to allow for use inside HubSpot to make calling and client account to be all on one screen.
Thank you for your valuable review! We're glad to hear that you find our CTM platform easy to use. Your feedback regarding integration with HubSpot is noted, and we're continuously working to enhance our features to provide a seamless experience for our users.
Remi J.
Marketing and Advertising, 51-200 employees
Used daily for 1-2 years
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It's reliable and helps showcase value to customers
the dashboard is not the easiest to use.
Thank you for your feedback! We're glad to hear that you find CallTrackingMetrics reliable and valuable, and we'll continue working to improve the dashboard for a smoother experience.
Chris H.
Computer Software, 11-50 employees
Used daily for 1-2 years
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Overall a positive experience. I'm impressed with the data available and the workflows available to users.
The amount of features available within CallTrackingMetrics is hard to beat. Their UI is easy to use and provides a lot of data. The api is also easy to use, if you're not using an un-documented endpoint.
Their api documentation is lacking in some aspects. Namely, not all endpoints and not all options within an endpoint are documented. This has led to many instances of "reverse engineering" by making a change within the UI and watching the dev tools. Still, far from the worst documentation I've encountered, and the help from the CallTrackingMetrics team is outstanding.
Thank you for your positive feedback! We're thrilled you find CallTrackingMetrics a great tool with a wealth of features, and we appreciate your insights on API documentation; we'll work to enhance this aspect further to ensure a seamless experience for all users.
Tana W.
Marketing and Advertising, 11-50 employees
Used daily for 2+ years
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We are able to easily purchase and set up multiple numbers quickly for different lead sources in a matter of minutes. I appreciate that installing the code onto a site is very quick and efficient - it's a matter of just adding a javascript to the header of the site! When you're working with hundreds of clients, and even more numbers - every second saved is worth it! Plus, their customer service is great and any issues are usually solved very quickly.
You can globally set a source, and then apply it to various numbers. However, if you edit that source, it doesn't roll out to the numbers it's assigned to. You have to go through and set that source again. When you're dealing with hundreds of clients, it can be a real drag to have to make those adjustments. I'd love it if they'd let you make global source changes, and then upon save, roll it out to every assigned number with that source.
Thank you for your detailed feedback! We're thrilled you find our platform easy to set up and appreciate your time-saving tips; we'll certainly consider your suggestion for global source changes to enhance user experience.
Eric R.
Marketing and Advertising, 51-200 employees
Used daily for 2+ years
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CallTrackingMetrics is very user friendly, and has a lot of customization options
Not much I really like CallTrackingMetrics
Thank you for your positive feedback! We're delighted to hear you find CallTrackingMetrics user-friendly and customizable. Your satisfaction is our priority, and we're here to support you in any way we can.
Andrew S.
Higher Education, 11-50 employees
Used daily for 1-2 years
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Effective resource to consistently collaborate with both prospective/current students. I utilize the softphone and converse communication as a part of my daily workflow.
In-bound calls don't always pop up when they should.
Thank you for your feedback! We're thrilled to hear that CallTrackingMetrics has been an effective tool for your daily workflow, facilitating seamless collaboration with students. We'll look into the issue with inbound call notifications to ensure a smoother experience going forward.
Victoria H.
Marketing and Advertising, 11-50 employees
Used daily for 1-2 years
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The platform itself is great and easy to use. However, their customer service and support is unmatched!
No connection as of yet with looker studio.
Thank you for your wonderful feedback! We're thrilled that you find CallTrackingMetrics the best and appreciate your praise for our user-friendly platform and unmatched customer service. I am also excited to let you know that we do have an integration with Looker Studio! Here is a link to learn more about it: https://www.calltrackingmetrics.com/solutions/integrations/google-data-studio/
Kathleen P.
Real Estate, 1-10 employees
Used daily for 6-12 months
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Negative
Set up was fairly easy and customer support was responsive during early stages
The system was very buggy and customer support was all but useless when the system failed to operate basic functionality
Lauren R.
Health, Wellness and Fitness, 11-50 employees
Used daily for 1-2 years
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I am able to capture and record in real-time all inbound leads from my Google Ads. The data I receive helps me optimize and change the content within my Google Ads.
CTM is an easy, robust, straightforward software. I found the setup to be easy and quick, purchasing a number and being able to connect my Google account to start recording and watching inbound calls. The dashboard is easy to navigate.
No cons at this time. I find that what I use CTM for, I have no cons to report, and it provides me with the integration I need.
Kevin G.
Internet, 51-200 employees
Used daily for 2+ years
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I've been using CTM since 2014 and have learned a lot over that time. We are using CTM for almost all of our customers and most have more than one tracking number. If I ever have questions the support chat is able to help me figure out the issue or QA something in a sub-account. We've been very happy with our experience with CTM.
CTM continues to upgrade the platform to accommodate GA4 and other platforms we need to integrate with. It doesn't take long to set up sub-accounts and buy numbers, which is a plus.
I don't have any cons really. There are some features I don't use, but I'm sure they are used by other companies but that is just me nitpicking.
James B.
Retail, 201-500 employees
Used weekly for 2+ years
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We swap out phone numbers on our websites to through numbers we've set up on CTM to track the source of our calls. Our sites swap out the displayed phone numbers based on the service (Google Ads, Bing, Yahoo, Facebook, SEO...) that drives our site visitors. Once they place the call, we are then able to track the source as well as listen to that call to use as a training opportunity. We also have testing available on our Mobile sites for some select stores which all goes directly through CTM so we are able to communicate with our guests in an easy and requested fashion. Really like using CTM!
CTM is a great resource to track lead sources as well as review calls and to reach your customers via text if that is an option for you.
It can seem a bit daunting at first but it isn't difficult to learn.
Thank you so much for the great review, James! So glad to hear CallTrackingMetrics is a valuable resource for you and your team.
Genevieve E.
Construction, 51-200 employees
Used daily for 2+ years
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The platform is extremely user friendly, we were able to get call center agents trained remotely and they could even download an app to their smart phones for additional access. As a call center manager the reporting features were very insightful when tracking agent performance metrics.
Everything is wonderful :) no complaints!
Thank you so much for the 5 star review, Genevieve. So glad to hear we helped enable your remote workforce!
Stephen K.
Marketing and Advertising, 51-200 employees
Used daily for 2+ years
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I have loved using the product. The overall experience has been nothing but positive.
Core functionality of purchasing tracking numbers and dynamic number insertion is simple to set up and scale across multiple accounts. Great for our high number of SMBs use case. There are some pretty robust ancillary features (ancillary for our use case anyway ) that are also quite nice to have (2 way sms in the web GUI, "form reactor" connectivity with website html forms, and real-time chat all come to mind). The support team is also consistently helpful and responsive as is our dedicated account representative.
Only things I would like to see are more robust "CRM-esque" features that are made with local businesses (or agencies that cater to local business) in mind. It would be nice to have a way to visualize leads from multiple sources in a way besides the call log (i.e. kanban, or "stages" like a typical crm prodcut). Combining the existing call center functionality with more fleshed out, user-friendly lead management features would be amazing.
Thank you for the review and feedback, Stephen. We think we may be able to help with some of features you are looking for, so your Customer Success Manager will be reaching out shortly!
Rick H.
Marketing and Advertising, 1-10 employees
Used weekly for less than 6 months
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We first started using their platform because just needed to track the number of incoming calls for our marketing campaigns. It was good value for that function and works great....and then does about a million other things. I'm not about to pretend I have a handle on all the thing you can do with this platform. I wish I had found them before adopting our current SMS texting platform. It's contact...
I can only give it 3 stars for ease of use and ease of deployment because it does soooo much. No fault to the platform, its robust and powerful with lots of features and lots of options. With all the features to toggle on or off and adjust there are lots of options. Don't worry though... you get personalized support from an assigned support rep. A real person you can reach out to for help.
Robert K.
Construction, 1-10 employees
Used daily for 2+ years
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I can access it from anywhere, my home computer, my smartphone and it records all my calls so when I'm driving I can gather customer info and call them back after putting their info in my CRM.
It's highly customizable so that means it can be quite complicated in it's settings. But that's just a natural cause of it being very customizable, you have to invest some time to understand it.
KENNNETH S.
Health, Wellness and Fitness, 11-50 employees
Used daily for 2+ years
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It has be a cost effective necessity for our advertising budget
This software gives us the ability to track our marketing and follow up with calls that we might have missed after hours. We like that we can regionally track where the calls are coming from so that we can optimize our budget.
It was a little tricky to set up cut once customer support walked us trough the problems we havent needed to tough things since
Dominic V.
Hospital & Health Care, 201-500 employees
Used daily for 6-12 months
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I would say that it feels like a slight improvement over my last vendor, NICE inContact, because of the extra marketing tools at my disposal, but the contact center piece feels like a step backwards. The Support experience has been the worst part. It took months, many duplicate cases, and threatening to find another vendor for me to actually get some helpful tech support.
The suite of marketing features that come baked into the product far exceed the competition (others may offer similar products, but they're almost always a peripheral add-on that needs to be purchased in addition to the standard license).
The contact center software has not fully matured yet; it feels like an afterthought. Its integration with the biggest CRM in the world, Salesforce, is clunky and riddled with issues that are difficult to troubleshoot and reduce my agents' work efficiency.
Diego L.
Marketing and Advertising, 1-10 employees
Used daily for 2+ years
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We have been using the software for 4+ years. It is a good tool to implement for our clients as most of our clients get the majority of their business from phone calls.
CTM has many of the features offered by the bigger names in the industry at a more cost effective rate. Other similar software require more than 1 tracking number to integrate to Google Ads. Although CTM suggests to add more than one, it is not a requirement. Most of our clients are small businesses and don't have the traffic volume to necessitate more than one tracking number.
Reports are not as customizable as I would like.
Micah C.
Marketing and Advertising, self-employed
Used monthly for 2+ years
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Call Tracking Metrics makes it really easy to get started with call tracking. The setup process is very straightforward and I can usually get my clients all setup in less than an hour (depends on how many lines they want to track). I think the call log is easy to scan and you can filter results by date, source, etc. which makes it easy to see which sources are providing the most value. You can tie the account into Google Analytics and push conversion data which makes reporting a lot easier than manually counting the calls.
Setting up lead tracking with Google Analytics could be a little simpler.
Thanks for the 5-star review, Micah! We are continuously enhancing the interface to include more automation for connecting third-party data platforms like Google Ads and Analytics. As always, our team is here to help answer any questions you may have and thanks for being such a loyal customer!
Daniel O.
Marketing and Advertising, 11-50 employees
Used daily for 2+ years
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The Call Logs are easy to navigate and have all the info I need to make marketing decisions. Setting up a new number is very fast and easy.
I would like the reports to integrate with Google Data Studio or other large reporting tools. We use one that can see call volume by tracking source but the reports aren't as detailed as what we can see in CTM. This type of integration would allow us to customize reports and improve the design.
Daniel, thank you for the awesome review. We are thrilled to hear that Culture Cube is finding success with our suite of marketing attribution tools. And, the good news is that our platform does connect with GDS to make your reporting even more customized. Here is some additional information for your review: https://www.calltrackingmetrics.com/products/integrations/google-data-studio/ However, if you still have additional questions or feedback about this integration, feel free to connect with us via info@calltrackingmetrics.com.
Christabelle B.
Health, Wellness and Fitness, 11-50 employees
Used daily for 2+ years
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Call Tracking metric system is a tool that we use in the clinic to measure or track the referral sources that we have. We also use it as a campaign tool for marketing. This software app has so much potential, I know there is lots of function but in our clinic, this is where were at.
It took me a while to figure the functions. A tutorial is available outside the program.
Hi Christabelle, Thanks for the review! As you noted in your comments, there are a lot of features and added functionality in CallTrackingMetrics apart from call tracking for attribution. We've got great resources available on our Support Hub including live webinars, and our support team is always a phone call away if you ever have questions!
Leigh L.
Used daily for 2+ years
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What I like best about this software is that all tracking numbers are recorded so you can listen and replay for educational/training purposes.
Some of the reporting is not too user-friendly. Difficult to filter information when looking for specific type of callers.