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VWO Testing Logo

A/B testing solution for measuring campaign performance

Table of Contents

VWO Testing - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: December 2025

VWO Testing overview

What is VWO Testing?

VWO Testing is a cloud-based solution that helps enterprises create and perform A/B tests on products, features, campaigns, or websites. Using the visual editor, professionals can modify existing pages or create multiple variations of the same page by changing elements such as layouts, headline, background colors, borders, and more.

VWO Testing allows businesses to conduct tests based on website visitors’ behavior including clicks on an element, time spent on pages, exit intent, and page scroll. IT teams can utilize the code editor to create A/B tests using HTML, CSS, JavaScript, and jQuery from the built-in library. Moreover, users can analyze the conversion rates of marketing campaigns and generate customizable reports with various performance metrics.

VWO Testing facilitates integration with various third-party applications such as Google Analytics, Kissmetrics, Demandware, Magento, and more. Key features include heatmaps, visitor segmentation, data export, goal tracking, and traffic allocation. VWO Testing provides enterprises with live previews and screenshots of launched variations across browsers, desktops, and mobile devices.

Starting price

Free

Alternatives

with better value for money


Pros & Cons

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Data Analysis

A/B Testing

Ease of Use

Bugs and Issues

VWO Testing’s user interface

Ease of use rating:

VWO Testing pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(2)
3-4(37)
5(52)

What do users say about VWO Testing?

It gives businesses valuable insights into how their website is performing and make data-driven decisions to improve their online performance.

Select to learn more


Who uses VWO Testing?

Based on 91 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Marketing and Advertising
Computer Software
Retail
E-Learning
Others

Use cases

AB Testing
Website Optimization Tools
Qualitative Data Analysis
Web Analytics

VWO Testing's key features

Most critical features, based on insights from VWO Testing users:

A/B testing
Widgets
Customizable templates
Multivariate testing
Visual editor
Split testing

All VWO Testing features

Features rating:

Heatmaps
Landing pages/web forms
Monitoring
Pageview Tracking
Performance metrics
Qualitative Comparative Analysis
Quantitative Analysis
Real-Time data
Reporting & statistics
Reporting/Analytics
Sales trend analysis
Screen activity recording
Statistical analysis
Surveys & feedback
Third-Party integrations
Unmoderated Testing
Usability testing
User interaction tracking
User journeys
User research analysis
Visitor tracking
Web traffic reporting
Website analytics
WYSIWYG editor
Abandoned cart saver
Analytics
Annotations
API
Audience targeting
Behavior tracking
Behavioral targeting
Campaign analytics
Campaign Segmentation
Content Analytics
Contextual Targeting
Conversion Rate Optimization
Conversion tracking
Customizable reports
Data import/export
Data visualization
Drag & drop
Engagement tracking
Experience Management
For mobile
For websites
Funnel analysis
Geotargeting
Goal setting/tracking

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VWO Testing pricing

Value for money rating:

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

Growth

Empty state illustration for "No pricing info"

No pricing info

Features included:

  • A/B Testing
  • Code Editor
  • Email and Chat Support
  • Mobile Website Testing
  • Preview Mode
  • Report Customization
  • Split URL Testing
  • Traffic Allocation
  • Visual Editor

Pro

Empty state illustration for "No pricing info"

No pricing info

Features included:

  • Cookie Based Targeting
  • Cross Domain Testing
  • Custom
  • Everything in GROWTH
  • Geo Targeting
  • Javascript
  • Multi-Browser QA
  • Multivariate Testing
  • Phone Support
  • Targeting

Enterprise

Empty state illustration for "No pricing info"

No pricing info

Features included:

  • Advanced Targeting
  • API Access
  • Custom Dimension
  • Customizable Widgets
  • Dedicated Account Manager
  • Everything in PRO and
  • Manual Activation
  • Onboarding and Training
  • Self Hosting

User opinions about VWO Testing price and value

Value for money rating:

To see what individual users think of VWO Testing's price and value, check out the review snippets below.

“I was totally impressed with how much it could do. It ended up being more horsepower than we needed and more cost than it was worth to is at the time.”
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William C.

CEO/Founder

“You can start really easy and you can check the results easy. The customer support is also good and they are willing to help.”
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Martijn v.

Freelance SEA Consultant | Online Marketing

VWO Testing integrations (19)

Integrations rated by users

We looked at 91 user reviews to identify which products are mentioned as VWO Testing integrations and how users feel about them.

Heap logo
Heap

Integration rating: 5.0 (1)

VWO Testing support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

FAQs/Forum
24/7 (Live rep)
Knowledge Base
Email/Help Desk
Chat
Phone Support

Training options

Live Online
In Person
Documentation
Webinars
Videos

VWO Testing FAQs

Q. Who are the typical users of VWO Testing?

VWO Testing has the following typical customers:
Large Enterprises, Mid Size Business, Small Business

These products have better value for money


Q. What languages does VWO Testing support?

VWO Testing supports the following languages:
English


Q. Does VWO Testing offer an API?

Yes, VWO Testing has an API available for use.


Q. What level of support does VWO Testing offer?

VWO Testing offers the following support options:
FAQs/Forum, 24/7 (Live rep), Knowledge Base, Email/Help Desk, Chat, Phone Support

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