CustomerLabs CDP Features

CustomerLabs CDP

No-code Customer data platform for SMBs

4.64/5 (11 reviews)

CustomerLabs CDP Feature Summary

  • Analytics
  • Analytics/ROI Tracking
  • Audience Segmentation
  • Behavioral Analytics
  • Channel Attribution
  • Cross-Channel Attribution
  • Customer Journey Mapping
  • Customer Profiles
  • Data Matching
  • Engagement Monitoring
  • GDPR Compliance
  • Goal Tracking
  • Marketing Automation
  • Multi channel attribution
  • Multi-Touch Attribution
  • Multiple Site Management
  • Pageview Tracking
  • Personalization
  • ROAS reports
  • ROI Tracking
  • Segmentation
  • Site Search Tracking
  • Target Account Identification
  • Time on Site Tracking
  • User Interaction Tracking
  • Website Analytics
  • Website Visitor Tracking
  • customer data platform

Competitor Feature Comparison

A/B Testing
API
Access Controls/Permissions
Activity Tracking
Analytics/ROI Tracking
Behavioral Analytics
Campaign Management
Campaign Segmentation
Contextual Targeting
Conversion Rate Optimization
Conversion Tracking
Customer Activity Tracking
Customer Database
Customer Profiles
Customer Segmentation
Customizable Templates
Data Capture and Transfer
Data Integration
Email Marketing
Event Triggered Actions
GDPR Compliance
Geotargeting
Goal Setting / Tracking
Keyword Tracking
Lead Qualification
Match & Merge
Performance Metrics
Personalization
Progress Tracking
Real Time Analytics
Real Time Data
Referral Tracking
Reporting/Analytics
Social Media Integration
Social Media Monitoring
Third Party Integrations
Web Traffic Reporting
Website Analytics
Workflow Management
eCommerce Management
Visit WebsiteCompare App
A/B Testing
API
Access Controls/Permissions
Activity Tracking
Analytics/ROI Tracking
Behavioral Analytics
Campaign Management
Campaign Segmentation
Contextual Targeting
Conversion Rate Optimization
Conversion Tracking
Customer Activity Tracking
Customer Database
Customer Profiles
Customer Segmentation
Customizable Templates
Data Capture and Transfer
Data Integration
Email Marketing
Event Triggered Actions
GDPR Compliance
Geotargeting
Goal Setting / Tracking
Keyword Tracking
Lead Qualification
Match & Merge
Performance Metrics
Personalization
Progress Tracking
Real Time Analytics
Real Time Data
Referral Tracking
Reporting/Analytics
Social Media Integration
Social Media Monitoring
Third Party Integrations
Web Traffic Reporting
Website Analytics
Workflow Management
eCommerce Management
Visit WebsiteCompare App
A/B Testing
API
Access Controls/Permissions
Activity Tracking
Analytics/ROI Tracking
Behavioral Analytics
Campaign Management
Campaign Segmentation
Contextual Targeting
Conversion Rate Optimization
Conversion Tracking
Customer Activity Tracking
Customer Database
Customer Profiles
Customer Segmentation
Customizable Templates
Data Capture and Transfer
Data Integration
Email Marketing
Event Triggered Actions
GDPR Compliance
Geotargeting
Goal Setting / Tracking
Keyword Tracking
Lead Qualification
Match & Merge
Performance Metrics
Personalization
Progress Tracking
Real Time Analytics
Real Time Data
Referral Tracking
Reporting/Analytics
Social Media Integration
Social Media Monitoring
Third Party Integrations
Web Traffic Reporting
Website Analytics
Workflow Management
eCommerce Management
Visit WebsiteCompare App

CustomerLabs CDP Feature Reviews

11 reviewers had the following to say about CustomerLabs CDP's features:

Nefer L.

Track Everything Without Any Coding

2018-08-13

Not only does it save me loads of time configuring event tracking, but it can integrate with other tools automatically and send data (ex: capture form submission and then enter them in a facebook custom audience).

Pros

Action Recorder has saved me loads of time trying to configure event tracking for marketing analytics.

Cons

The product is not very user friendly, there's a learning curve to finally figure out how to use the tool. Luckily, their customer support is prompt and excellent!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Information Technology and Services company, 5001-10000 employees)

Still looking into it but promising software

2018-09-14

Pros

Integrates to other systems like AdWords and Google Analytics, FB, etc.

Cons

The user interface wasn't the easiest to navigate but other than that, we're still trying it out to see if we find any other speed bumps.

Rating breakdown

Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Occasionally

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from Customerlabs


Thanks very much for your review. I look forward to hearing more from you.

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Gary S.

Fantastic Tool If Conversion Tracking If Your Are Not a Developer

2018-11-21

Good tool overall if you like tracking conversion data on your site and don't have a lot of coding knowledge or have a developer at your disposal.

Pros

While Google Analytics gives you lots of conversion tracking options, some features are not available or if they are, can be very difficult to setup unless you have a knowledgable developer on hand.

Cons

They should be more generous with the # of integrations on the paid plans.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from Customerlabs


Many thanks Gary, appreciate it.

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Camille A.

Great product and saves a lot of time.

2018-05-29

Pros

Action Recorder easy tracks the actions done by your site visitor on all pages of a website.

Cons

- No MailChimp integration at the moment, might be in the future

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No

Response from Customerlabs


Hi Camille,

Thanks for taking your time to post this review, means a lot to us.

I shall get the mailchimp integration done as fast as possible.

Read more
M R.

Highly recommended tool for no-code server side conversion event implementation

2021-03-02

Being a non coder, CustomerLabs reduced my dependency on developers and data analysts, which in turn helped me focus on my campaigns.

Pros

Perfect tool for non coder like me to implement server side conversion events specially with the new iOS update and Google no roll out of cutting Third-Party Tracking Pixels to work directly on Chrome.

Cons

Looking forward to an improvement in UI/UX. For not so expert like me I wish to see more implementation and use case videos.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Ale R.

amazing app for tracking event when you are a coder

2018-06-06

Tracking actions and event for get real info about what happen in your shop or landing page.

Pros

Action recorder for customer labs help you to do this if you are not a developer. this is a pain and this save alot of time A MUST TOOL FOR ECOM or DIGITAL MARKETER - You can setup the tracking code really easy - Integrate with like FB or Adword - You can track event and send the info to other services Today tracking the convertion and the action on your site is key for traking how your site/convertion is working.

Cons

With some small fix it this is cold be one of the top secret tool for digital marketer. Tracking what happen in your site, shop or landing page is key, and Action Recorder help you to get that info

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Occasionally

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Prabu R.

This is the app Google should've built

2018-05-04

Saves a lot of time and not only that, it actually eliminates a ton of unnecessary reading.

Pros

- It's easy to get the hang of it quickly - Most marketing use cases are supported - Tremendous value for money - I don't have to keep interrupting my busy developers

Cons

I'd have loved a longer trial period. But other than that, I don't have any complaints about CustomerLabs.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Frequency of use: Occasionally

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Alejandro Javier V.

Go ahead with your business funnel

2020-07-24

It has helped me direct my client through their behavior (events) towards the necessary tool to make the deal.

Pros

It helps to personalize your funnel tracking to the user, unifying the user if they connect using another means of identification and guiding them towards the tool to achieve our objective.

Cons

Lack of specification of objectives Lack of goal tracking Lack of documentation-examples for not so expert users

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Thomas P.

Super easy to use and powerful

2019-09-04

Pros

It saves a lot of development time - instead of having our developers define each event, we were able to do so ourselves using the action recorder. Then we watch the events come in - it's super awesome! Now, as with any software, there is a bit of a learning curve because there are many different events, and each one of them are defined slightly differently in each individual case. The customer support at Customerlabs has been absolutely fantastic in helping us set this up and they have been very responsive. We highly recommend this product.

Cons

There really are very few cons; if I had to name one, it could be that there is no mobile SDK that could be used.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from CustomerLabs


Thanks very much Thomas. This motivates us a lot. Thanks for taking time to review us.

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Taylor B.

Incredibly Powerful and Highly customizable

2019-09-19

Amazing customer service and overall experience! Very pleased with the capabilities of the tool and the outstanding support provided by the team behind it.

Pros

Using their Action Recorder, we were able to quickly tag and identify core events (user registration, ticket selection, purchases, etc) and can now use that data to provide a better experience to our customers, while also more effectively retargeting those users who didn't complete the registration process, something that would have been nearly impossible with the event platform on its own.

Cons

Very few dislikes, though there is a small learning curve as one gets familiar with the software and its workflow. However, the team at CustomerLabs provided some of the best support and handholding I've ever experienced from a SaaS provider, and they were able to help us get up and running within the first day we put CustomerLabs to work.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Dustin D.

A little confusing but great team!!

2019-07-23

Have hit snags when setting up but the team was there to help via chat.

Pros

The team is amazing, they will help you walk through the setup if you need help.

Cons

I believe they are working on making it easier to implement though.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Occasionally

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from Customerlabs


Thanks Dustin, we are working on the UX to make it easy.

Read more