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ActiveCampaign

Email Marketing, Marketing Automation, CRM/Sales Automation

(150)

ActiveCampaign Reviews

Overall rating

4.6

/5

2.3K

Rating criteria

  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.59/10

Reviews by rating

Pros and cons

The team is great with helping you troubleshoot any problems and my team loves how easy it is to use.
I really love and appreciate the ease of use. It's super easy to throw together an email, assign tags, create lists, etc.
I am so happy to have Active Campaign on board. It is just what I needed to help promote my online program.
And that hurt our webinar registration for that week (which was a bummer) and we found out about this on the day of the webinar.
The major problem is the lack of ability to copy an email to more than the recipient. The lack of this feature is putting the continued use of this product in doubt.
I've a problem to pay for my upgrade plan due to an currency problem. The website automatically converts the price to my local currency.
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2,332 reviews

Recommended

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Rachel W.

Co-Founder + Lead Practitioner

Online Media, self-employed

Review source

Overall Rating

The best ESP out there.

Reviewed 3 years ago

Transcript

Rachel W.: My name is Rachel. I'm a licensed mental health therapist working in the mental healthcare...

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Justin N.

Marketing Consultant

Marketing and Advertising, self-employed

Review source

Overall Rating

One-stop shop for more than just emails

Reviewed 3 years ago

Transcript

Justin: My name is Justin. I am the content marketing strategist for a church media company, and I give...

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Antonio L.

Human Resources, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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My first marketing automation platform, its about to pay for itself

Reviewed 3 years ago

As a startup founder, It is really difficult to choose the right platform to commit with. You have free options and very expensive ones. So Active campaign was a great option for me, right on the sweet spot. Their customer success team is the best. I have had three on boarding one-on-one calls where they have understood my business and helped me with all the setup, resources and best practices to start using it the best way possible. It is a very robust system, I only use the email automation, segmentation and I am starting to use their CRM, but the posibilites are endless. So far I love it

Pros

It is super easy to setup and use The best customer support I have ever had on any kind of service/product A thorough on boarding process, with personal coaching You can automate every single part of your marketing funnel and still have a nice personal touch with your best leads Endless possibilities to interact with your customers and prospects and track every behavior with you

Cons

It is so wide that I find myself a little overwhelmend on how to take as much as possible from the system without burning out. I am in the 2,500 contacts bracket, and I think its price is fair. But when I have to sacle it up, it will seem pricy

MT
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Michale T.

Consumer Goods, 1-10 employees

Used weekly for 1-2 years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Great product, among the best.

Reviewed a month ago

It’s a good product. I’ve used it over the years and keep suggesting it.

Pros

Tried many similar products but ActiveCampaign is among the best ones. Really versatile platform for managing marketing automations.

Cons

Interface. I really think it looks old and cheap, as well as not super intuitive. It also has often many steps to do when you could simply do what you need from the same page

AR
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Verified reviewer

Marketing and Advertising, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Strong Automation System & Ecomm DataLayer, Weak Support and Long Standing Bugs

Reviewed 6 years ago
Pros

Activecampaign sets the bar for building automations, with great sorting and filtering features including customer records, tags, lists, conditional rules/routing, e-commerce data such as purchases, crm pipelines and even a custom event layer. We have created very complex integrations for dozens of businesses ranging from E-Commerce stores, to Gyms to local businesses. It's really simple to learn and use, and powerful enough to tackle even the most complex business processes. This includes in-store purchases on a POS to sending out emails or automation's based on purchases or LTV. It also supports multiple E-Commerce platforms natively, but be aware those features are nearly 4x the price to unlock after the trial.

Cons

After months of issues that resulted in one of our clients losing an excess of $40,000 in revenue, we can no longer recommend activecampaign. Poor support was to blame for this issue, with it being impossible to get someone on a call even though we pay 6 figures a year for service. Activecampaign is growing really really fast. Because of this, They have pretty terrible support and there are also long-standing...

AR
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Verified reviewer

Design, 1-10 employees

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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A robust CRM with everything you need.

Reviewed 3 months ago

ActiveCampaign's email campaign management features have helped me streamline my marketing efforts, improve engagement with my audience, and achieve better results. It caters perfectly to me as a beginner and my small business, a valuable asset for my business that I could not do without!

Pros

ActiveCampaign is eventually easy to use - it does have a slight leaning curve as with all new software that you are unsure of. It is worth it though and very easily integrated into my business workflow. I like how user-friendly the email builder is. It's drag-and-drop, which makes creating visually appealing emails a breeze. I can customize the design to match my brand without needing to be a design...

Cons

At first there is a steep learning curve but I feel that it is worth it in the end. Once you are comfortable with the software there is so much you can do.

MD
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Margaux D.

E-Learning, self-employed

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Review for ActiveCampaign

Reviewed 2 months ago
Pros

Email automations are working well, possible to do a lot of actions.

Cons

Email management is not easy : not able to filter contact by localisation for example.A lot of spam from I don't know where on all my capture forms.

MA
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Melissa A.

Apparel & Fashion, self-employed

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best software to use. Highly recommend

Reviewed 2 months ago

The absence of capacity to duplicate an email to more than the beneficiary. The absence of this component is placing the proceeded with utilization of this item in uncertainty.

Pros

Its effective and customer support is always right behind you

Cons

As a beginner, You may not find the full potential or benefit of the software and its has a one beneficiary limitation.

RG
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Raghav G.

Computer Software, 11-50 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Helps us send Marketing communication to customers and prospects in automated way

Reviewed 2 months ago
Pros

The UI and interface of Active Campaign are very user-friendly and anyone can learn to use the software in a couple of days. Workflow automation is easy to set up and it also helps us track our email metrics

Cons

The pricing of Active Campaign's advanced features can seem higher for small businesses. The company should work on bringing tailor-made solutions for its different types of customers

MF
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Mary F.

Professional Training & Coaching, 1-10 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Email Marketing isn't dead

Reviewed 19 days ago

Overall it was great. Easy to set up templates and our first campaign

Pros

The ease of setting up a template and campaigns that are on brand for me

Cons

It can be costly the larger your list it

ES
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Elizabeta S.

E-Learning, self-employed

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Thanks!

Reviewed a month ago

Im new in active campaign but I really like it

Pros

Easy to use and even everything is in engkish I understand everything

Cons

No actually I dont miss anything at the moment

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Pam P.

E-Learning, 1-10 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Active Campaign Is Good For Uxperienced Users But Not For Beginners

Reviewed 2 months ago
Pros

Active Campaign is great especially if you want to segment your list.

Cons

It took a lot to get set up. It's definitely not for beginners.

DF
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Deanna F.

Professional Training & Coaching, self-employed

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Very happy with ActiveCampaign!

Reviewed 3 years ago

My business is still small but growing and I know that there is a lot more to tap into for what ActiveCampaign can do but I have been very happy with it so far. When I was deciding who to go with, I researched many of the options that were popular and this one just seemed like the best one. Now a couple years later, I'm seeing more and more people praising it and what it can do. That's got me thinking I made the right choice. I mean, I figured at the time that it was the right choice but I'm seeing that validated by other's comments, too.

Pros

I like how powerful this software is and for a great price! When I started with it, I had quite a bit of a learning curve to learn it but had excellent help from support staff. It integrated well with my other online sites. Now I'm all set up and it runs like a charm. I look forward to using more of its capability as my business grows.

Cons

I have found it a little complicated for setting up with new lead magnets but I have attributed that to its ability to do so much so that you have to navigate around to set up what you need. And, I am still learning it. But what's great is that you can duplicate an automation. So once you have created what you want, you don't have to necessarily go back to square one. That I like very much!

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Kevin J.

Marketing and Advertising, 11-50 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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The automations work like a charm

Reviewed 3 years ago

We are using Mailblue, which is a certified partner of ActiveCampaign and makes their software available in my native language and with Dutch support. This makes it quite easy to get support when you need it. We were looking for a tool with e-mail, automation and lead scoring features. As we didn't have any in-house knowledge about these (especially the tools), I've done some research. ActiveCampaign...

Pros

The flexibility of the tool is something I really like. It's quite easy to use your own email templates, which are (as long as you keep it simple) completely adjustable as well as responsive. Besides that, the automation part is working like a charm. By using your own tags and fields you can practically do anything you want.

Cons

I am still trying to figure out how to set up a link with our current CRM. As ActiveCampaign has their own CRM built in, this is not one of the key futures. For our business however, we only use ActiveCampaign for the e-mail marketing and automations (so only the marketing department is using this tool). The entire company is built on the use of our CRM, so we'd like to see all of the ActiveCampaign data on there for a complete report.

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Brian S.

Marketing and Advertising, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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The right combination of power, flexibility, and price

Reviewed 3 years ago

I migrated to Active Campaign after being certified on a top-rated automation platform, and from a direct competitor that did not have an easy-to-use and elegant email editor.

Pros

The two features that make ActiveCampaign powerful for me are the ease and elegance of creating email templates and campaigns, and the robust automation features. I've been able to accomplish everything I need. The email build is superb. I've been able to integrate Active Campaign via Zapier to every other platform we use.

Cons

The recent activity panel could be more compact and robust. The overall dashboard could be more informative for at-a-glance assessment of activity. I do wish it included landing page features. I do wish the saved elements could be edited in the email builder and that there was more of a true "style" system with reusable and editable master elements.

AK
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Alex K.

E-Learning, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Our company depend on this software

Reviewed a year ago

I have been using ActiveCampaign daily for several years now and it is one of the most important software we use in our company. I am very satisfied and I plan on using it for as long I stay in business.

Pros

Very easy and user-friendly. It doesn't require a huge and steep learning curve

Cons

Customer support used to be better before they grew up as big as they are now. They had a live chat on every page and we could ask for help easily. Now, the customer support page is buried and hidden and not as easy to find.

GG
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Geir G.

Marketing and Advertising, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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This blew my mind

Reviewed 4 years ago

Fantastic!! And extraordinary follow up by their team! Tons of free personal 1:1 help, which I never expected.

Pros

Switched to ActiveCampaign from Pipedrive via ConvertKit and Keap - this is something else. I am so impressed. Very easy to use and well laid out, it is easy to create some of the most robust automated customer follow ups I have seen. AC blows the other softwares out of the water. It works, it is easy to understand and it is the most powerful peace of software I have seen in years. I am so pleased my grin goes all the way around my head.

Cons

Customer service gave 8-10 min waiting time on their chat support these days, and that is just not good enough.

AR
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Verified reviewer

Design, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Active Campaign has helped us streamline our marketing

Reviewed a year ago
Pros

ActiveCampaign is a powerful and versatile email marketing and customer relationship management (CRM) platform. It offers various features that have helped my business automate and streamline our marketing, sales, and customer service processes.

Cons

Learning curve: ActiveCampaign has a lot of features and can be complex to use at first. It took some time to learn how to use and set up advanced automation campaigns and segmentation.

ME
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Mikael E.

Sports, self-employed

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Highly recommended email service provider (and so much more)

Reviewed 3 years ago

Outstanding. In addition to how great the software is, the few times I've been in contact with customer support, that experience has also been very, very good. And the pricing is very reasonable for what the product gives you.

Pros

I am only using the Email Service Provider side of the software, not the CRM, so I will comment from the ESP perspective. What I like the most is the unlimited flexibility and features. In the "old days", marketers needed super expensive and complicated software like Infusionsoft to achieve what ActiveCampaign can do, in terms of automation, rules, segmentation and so on. This unlimited flexibility means you can make your email marketing as simple or as sophisticated as you like, the choice is yours. Generally speaking, the features of the software are outstanding!

Cons

In some ways the user interface can be a bit clumsy, e.g. when creating an email campaign. It's not bad, but there's room for improvement.

AB
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Aaron B.

Real Estate, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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this is the title of my review

Reviewed 4 years ago

training training training. I have been trialling and training how to use this product the whole 12 months or so Ive been using it

Pros

love the automation and the campaigns features. I also like that it integrates with my gmail (G Suite) account.

Cons

some of the features are hidden, the layout is really lacking for easy of use. its hard to find and add tags and lists etc. it seems to have great features but they are hidden away and hard to find.

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Mike C.

E-Learning, self-employed

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Best of its kind but getting complacent on the basics

Reviewed 3 years ago

I was a huge advocate for AC early on. Now, I temper that because of my frustrations. If they listen to their users more and get down to fixing the basics that are way outdated, they can soon get back to a full 5* experience. But for now, I would say try it out carefully. If you don't need the capabilities that distinguish it from the likes of MailChimp, it probably is not worth the annoying hassles.

Pros

This is high-end marketing automation at mid-market pricing. If you want to automate marketing to a high-degree and with great sophistication, AC allows you to do nearly anything - yet at a price point similar to email marketing tools with little or no automation. That's why I chose Active Campaign and why I stick with it.

Cons

For all of its technical sophistication, there are a few weak points around basics. Its email creation interface feels dated and the handling of image assets is clunky and horrid. Creating restore points and undo is flaky and unreliable. And what makes all this so bad is that users have logged these points for several years as top requests and AC has not addressed them. Instead they add fancy functionality. The basics of everyday use matter and the experience spoils the software for me.

AV
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Alexandra Valeska L.

Marketing and Advertising, self-employed

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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I always recommend Active Campaign for Funnels and Lead Nurturing strategies.

Reviewed 2 years ago

Active campaign has helped me a lot with developing my main service which is to create, implement and optimize funnels for different companies in wide niches.

Pros

What i love about this software is the sequence automations, use of tags and goals. They are time savers and easy to use once you understand the logic. It does not take great time to learn either. There is a lot of useful blog posts and documentations to achieve the goals plus a Facebook Group community if very specific help is needed.

Cons

Loading time. Would like to have a faster loading time when it comes to saving emails, creating landing pages and reports.

CP
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Candice P.

Marketing and Advertising, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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I recommend it to everyone!

Reviewed 3 years ago
Pros

I recommend ActiveCampaign to all of my clients for two specific reasons. Easy of use and features. My clients hire me because they are not tech-savvy but ActiveCampaign gives them the freedom to use a robust email marketing platform with ease after getting over a very short and small learning curve. ActiveCampaign has an AMAZING and thorough online help database as well.

Cons

The only thing that I personally find missing from ActiveCampaign is Dubsado integration (although ActiveCampaign has a TON of integrations options so that might be a fault on Dubsado's end). I also think it would be nice to add landing pages. I host my landing pages on my Showit site but it would be a great option for some of my clients who haven't launched their site yet and want to start building their email list.

AT
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Andrew T.

Marketing and Advertising, self-employed

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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ActiveCampaign - Powerful drag and drop automation + Easy to send Emails

Reviewed 3 years ago

My experience has been a very pleasant one. Simple to use and fairly intuitive.

Pros

The deliverability of emails is crucial to me (and to most businesses). A simple user interface comes in a close second. ActiveCampaign delivers on both (and gives you a comprehensive tutorial series). I don't make full use of the automations. However, they're drag-and-drop which makes them dead simple to use. You can also create opt in forms using ActiveCampaign to collect emails. You can embed these forms into pages, or direct users to a link.

Cons

Sometimes it seems like ActiveCampaign goes down which is a problem. I've had people ask me why I sent them a broken link - but the real issue was that ActiveCampaign was down. I don't have any other big complaints. A small complaint is not being able to change an email's subject line without clicking a few times. It would be great if you could change the subject line inside of the email creator.

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Zakaria D.

Automotive, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Affordable option to get into marketing automation

Reviewed 3 years ago

Overall, they have a leg up over other email marketing apps with their class-leading automation system. Newbies will probably complain about the template composing feature. It's nowhere near as easy as Mailchimp or Aweber. But I have a designer compose my newsletters in Stripo, which is inexpensive. And they have a one-click export into Activecampaign. This works for me. I average 28% open rates on newsletter blasts. I'm happy with that kinda performance.

Pros

Activecampaign is more than just an email marketing app... done right it can free you from manually keeping track of leads and contacts interacting with your business. We use it to nurture all new leads coming in through our website. I recently implemented lead scoring of my contacts, which will hopefully allow me to filter those leads ready for sales. Another great feature is the site tracking....

Cons

It can be overwhelming. They have pre-built recipes for most functions, which is a great start. But still, you'll have to play with the automations and see which work for you. Otherwise, it's like driving a Ferrari and not going faster than 120 kmh.

BS
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Biswajit S.

Computer Software, self-employed

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Review of ActiveCampaign

Reviewed 9 months ago

Overall, ActiveCampaign offers a wide range of features and benefits that can help businesses streamline their marketing and sales processes and improve their customer engagement and retention.Overall, while ActiveCampaign offers many benefits and is a powerful tool for businesses looking to improve their email marketing and automation efforts, it may not be the best fit for every business depending on their specific needs and budget.

Pros

ActiveCampaign is a powerful and comprehensive email marketing and automation software that offers a wide range of features and benefits for businesses of all sizes. Here are some of the key pros of using ActiveCampaign software:Email marketing: ActiveCampaign allows businesses to create and send targeted email campaigns, newsletters, and automated emails to their subscribers.Marketing automation:...

Cons

Sure, here are some cons of ActiveCampaign software:Learning curve: While ActiveCampaign's user interface is generally user-friendly, some of its more advanced features may take some time and effort to master.Price: ActiveCampaign can be more expensive than some of its competitors, particularly for businesses with large email lists.Limited email templates: While ActiveCampaign offers a variety of email...

LJ
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Luke J.

Information Technology and Services, self-employed

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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ActiveCampaign is great!

Reviewed 3 years ago

After nearly two years, I'm very pleased with ActiveCampaign. It's a well thought out feature rich platform. In my opinion there isn't another service on the market that can beat them for what they provide.

Pros

1. The automations. It makes complex automations easy to understand and seemlessly blends the users interactions in my app with emails in their inbox. 2. The email designer Easy to use and great templates to get you started 3. Reliability & Peace of mind Once you set up your automations it's a great feeling to know that it will run like clockwork. 4. API I was quickly able to interact with ActiveCampaigns API and it runs so perfect! It gives me such power over how users interact with my application. Literally any interaction a user makes with my application, I can capture and add to their contact profile and send them through automations in regards to their actions / inactions. Super Powerful!

Cons

1. No Sandbox mode There's only one mode to use the software and that's live. This means you have to be mindful when generating software tests as you can end up sending emails to dummy accounts as ActiveCampaign doesn't differentiate between a Live and Sandbox version. I would be super greatful if there was a sandbox mode that could be used for testing my applications and not worry about passing...