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Recommended
Rachel W.
Co-Founder + Lead Practitioner
Online Media, self-employed
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Rachel W.: My name is Rachel. I'm a licensed mental health therapist working in the mental healthcare...
Justin N.
Communications Director
Religious Institutions, 1-10 employees
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Justin: My name is Justin. I am the content marketing strategist for a church media company, and I give...
Néstor M.
Marketing and Advertising, self-employed
Used daily for 2+ years
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Let me say it clearly: A-W-E-S-O-M-E Trust me, they are the "real deal".
Instead of boring the hell out of you making a long list of all the things I like about AC, I would resume them in just 3 "little" things I care of: - Reputation: They REALLY care about sender reputation. And, you know... an email that doesn´t get to my suscribers is like loosing money out of my pocket. So, I´me really happy the way they´re handling things on this department - Ease of use + functionalities: Most other services only offer one of them things. But I want them all. AC covers all my needs regarding this issues (and I´m a choosy guy, you know). - It´s scalable!: This is a biggy. As your businees grows, you´ll have a new set of needs when it comes to automation. AC scales as your business thrives so you don´t have to switch companies never again.
I´m a Spanish user and would love a full Spanish translation (at the moment we hace a partial translation) for Spanish users.
Kristin S.
Financial Services, 51-200 employees
Used daily for 2+ years
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Email marketing optimization via creating, personalizing and sending high volume outbound marketing emails.
There’s nothing daunting and expensive like traditional marketing such as billboards. ActiveCampaign automate marketing via email marketing.
All features from CRM, marketing automation to sales acceleration works perfect for me on ActiveCampaign.
Tanja Z.
Music, self-employed
Used weekly for 6-12 months
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The integration of leads via zapier and Google forms is most impactful for me.
The function of "planned" campaigns sometimes doesn't work. Campaigns don't go out in time.
Francisco R.
Marketing and Advertising, self-employed
Used weekly for 6-12 months
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The overall experiences has been good. Aside from the steep learning curve, it has worked great.
I like that Active Campaign does so many things and how robust it is for email marketing.
The thing I like the least about Active Campaing is that it is not very user friendly.
Collin B.
Information Technology and Services, 51-200 employees
Used daily for 2+ years
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Email marketing: create and customize marketing emails through drag and drop.
ActiveCampaign offers an extensive range of features in one place from sales force automation, email marketing to management.
I have been with ActiveCampaign for quite long and all I encounter are advantages on my end.
Jessica C.
Financial Services, 51-200 employees
Used daily for 2+ years
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Saves time and finances by eradicating traditional marketing strategies.
How it is easy to create, customize and send high volume outbound marketing emails is what I like most about ActiveCampaign.
Unlike alternatives such as Constant Contact, ActiveCampaign doesn’t offer web builder tools.
monica a.
Nonprofit Organization Management, 51-200 employees
Used daily for 1-2 years
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it has helped us to increase audience reach through campaigns
i use the application to run campaigns through promotional mail, i like the ability to send mail to all mailing list, and ability to schedule posts online makes it best for
The application is fine and good for promotional but customer support team need to change so that they can help users on time, since there is delay in responding to inquiries
Kelsey C.
Insurance, 11-50 employees
Used weekly for 2+ years
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ActiveCampaign saves time by optimizing email marketing rather than traditional marketing such as billboards.
I like that ActiveCampaign makes it easy to create and personalize emails without coding nor manually through automation.
It has poor backend integration capability and lack offline access.
Ahmed M.
E-Learning, 11-50 employees
Used weekly for 6-12 months
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What caught my attention the first time I saw the app was it's ease of use! It didn't take me a lot to figure out my way inside. After getting my hands on it, and also getting some training from the support team, I discovered that it has MANY useful options that made my team's life better. We use it mainly for lead management and tracking the status of each lead across the whole funnel.
Nothing so far. I have been using it for around 7 months now, and did not encounter any thing that needs improvement.
Adrian U.
Marketing and Advertising, 1-10 employees
Used monthly for 2+ years
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It has many setting options. Complex campaigns can be made.
Sometimes it is quite complicated to find certain options. It is bushy.
Ray F.
Marketing and Advertising, 11-50 employees
Used weekly for 2+ years
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Overall, everything is very nice. The pricing is reasonable, and the additional features were unexpected as I was sort of grandfathered in to them.
This is a very legitimate mailchimp competitor, well-priced. The CRM functionality surprising, and there are really nice web insights (WordPress user here) that I could glean at-a-glance & give to my sales team via their plugin/javascript. They just recently added conversations (chatbot) automations, which were great to see. The chatbot was slick & never glitched out on me. It's not quite an Intercom...
The email builder is a tad clunky. My biggest gripe was when I would create a new link from a template, it would change the color to blue & the font to Arial. Sounds like it's not a big deal, but when you're constantly changing the colors & fonts, it adds to the amount of time you're making an email. It would be nice to be able to add an HTML element in the WYSIWYG editor, instead of bouncing in/out between that & the HTML editor. The CRM is nice, but the deals functionality is fairly light. Not the end of the world unless there's a lot of nuance from deal to deal (like in our industry).
Jill G.
Online Media, self-employed
Used weekly for 1-2 years
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Overall, choosing Active Campaign as my email marketing service was a terrific decision. I've been happy with it so far and cannot wait to see where it takes my business.
I love how robust Active Campaign is and at a great price. It integrates well with the many online services and I haven't needed to reach out to customer support for help. I look forward to learning more ways that I can use Active Campaign to grow my online business.
As I progress through all of the available options and features Active Campaign has for me, I do struggle with knowing which features will help my blogging and email marketing business the most. There are many digital marketers providing courses on email marketing. Yet, I feel held back because I need to learn more about Active Campaign's platform and how it will best help me as a blogger before I can implement many of the techniques recommended to me.
Kevin J.
Marketing and Advertising, 11-50 employees
Used daily for 6-12 months
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We are using Mailblue, which is a certified partner of ActiveCampaign and makes their software available in my native language and with Dutch support. This makes it quite easy to get support when you need it. We were looking for a tool with e-mail, automation and lead scoring features. As we didn't have any in-house knowledge about these (especially the tools), I've done some research. ActiveCampaign...
The flexibility of the tool is something I really like. It's quite easy to use your own email templates, which are (as long as you keep it simple) completely adjustable as well as responsive. Besides that, the automation part is working like a charm. By using your own tags and fields you can practically do anything you want.
I am still trying to figure out how to set up a link with our current CRM. As ActiveCampaign has their own CRM built in, this is not one of the key futures. For our business however, we only use ActiveCampaign for the e-mail marketing and automations (so only the marketing department is using this tool). The entire company is built on the use of our CRM, so we'd like to see all of the ActiveCampaign data on there for a complete report.
Peggy M.
Publishing, 1-10 employees
Used daily for 1-2 years
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When my big company split up and sold off all of its individual brands, I went from having an email staff to me taking on that responsibility all myself. My staff had been using Hubspot and I did try to learn that platform but it was not intuitive, rather clumsy...and VERY expensive. And since we no longer had the deep corporate pockets we once had, I had to move to something that was lower priced and easy enough for me to be up and running quickly. I investigated about 4 difference platforms and settled on AC and have not been disappointed. I think I made a great choice that a non-tech person like me can use and won't break our small company bank.
I like the fact that someone like me, who has only ever written campaigns for others to create but now has to do everything myself, can get up to speed pretty quickly and now I feel very comfortable with the platform. Although there are some odd, small nuances in the drag and drop, that functionality is really good and let's me create my campaigns quickly and easily.
For the most part, this is a great tool, but there are a few things I would like to see addressed. The first one was just addressed recently and you can now "undo." Not having an undo and instead looking at a bunch of dropdown times was not efficient, so kudos to AC for fixing that! I would also like to be able to search my images by keyword...that would save me a ton of time. Also, and this one would really be helpful...I find that creating a suppression file is an awkward process. I would like to be able to choose and list to send to and a list to suppress against that send list. Creating the segment for the suppression is not intuitive and I get confused with that.
David J. B.
Marketing and Advertising, 1-10 employees
Used weekly for 2+ years
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I refuse to ever tell a client there's a single software in any category that they should use without proper investigation further, but I have yet to run into a time where ActiveCampaign wasn't a massive improvement to upgrade to from other tools of similar price but lesser capabilities, like MailChimp and ConstantContact. AC has been my own email marketing and marketing automation system for approximately five years now and I don't see myself moving away from it at any point. It's important for me to be aware of the tools on the market, and there are other great ones, but none that have been a worthwhile transition off AC for.
You have a massive amount of features available to you to handle basic email marketing, advanced marketing automation, behavioral automations, tagging and audience segmentation, and so on. That's just the basic package, too. More advanced packages introduce a CRM (Customer Relationship Management) aspect that is particularly helpful for sales teams, Lead scoring to help prioritize accounts for your sales teams to be more efficient, and dynamic content (among many other features).
There is little to see on the Cons. If I had to select something, I suppose the limit of three users on the Lite plan can be frustrating. However, it's typically safe enough for a small business, easy to share logins if needed, and the price and added features of upgrading to the Plus plan is quite affordable as well.
Charles S.
Hospitality, 11-50 employees
Used daily for 6-12 months
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Our overall experience was pretty negative, one of the more challenging and time wasteful business relationships we have had in quite some time.
Our account rep was quite helpful initially and our experience getting set up went fairly smoothly. After the inital set up our account rep pretty much disappeared but when we pressed her to become involved she did set up a call and was helpful.
The company has some fairly significant problems related to intracompany communications between departments. The old adage the left hand has no idea what the right hand is doing fits Active Campaign perfectly based on our exeprience. About 6 months in we set up a call with our account rep whose analysis was that our account was doing very well from any analytics perspective with very high relative...
Deanna F.
Professional Training & Coaching, self-employed
Used weekly for 2+ years
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My business is still small but growing and I know that there is a lot more to tap into for what ActiveCampaign can do but I have been very happy with it so far. When I was deciding who to go with, I researched many of the options that were popular and this one just seemed like the best one. Now a couple years later, I'm seeing more and more people praising it and what it can do. That's got me thinking I made the right choice. I mean, I figured at the time that it was the right choice but I'm seeing that validated by other's comments, too.
I like how powerful this software is and for a great price! When I started with it, I had quite a bit of a learning curve to learn it but had excellent help from support staff. It integrated well with my other online sites. Now I'm all set up and it runs like a charm. I look forward to using more of its capability as my business grows.
I have found it a little complicated for setting up with new lead magnets but I have attributed that to its ability to do so much so that you have to navigate around to set up what you need. And, I am still learning it. But what's great is that you can duplicate an automation. So once you have created what you want, you don't have to necessarily go back to square one. That I like very much!
Jason M.
Computer Software, 11-50 employees
Used daily for 6-12 months
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Kind & courteous customer service & onboarding. The chat support is decent & you can get questions answered; however, their achilles heel is that their engineering team is apparently asleep behind the wheel and not only don't fix bugs, but provide zero communication about fixing them.
Pricing is excellent, features are great, and the company is very innovative. Overall, I really want the relationship to work.
The automation rules are broken. I have one field update automation that's broken. It's a simple field update automation that says if field a) value = x, then update field b) to be y; however, it's broken and I sent ticket to them ~4 weeks ago. More importantly, I spend all of this time doing the implementation. ,and now their automated emails will not trigger. I submitted tickets to engineering ~4 weeks ago, and I haven't heard a PEEP from the engineers. They are kind enough to give me June service free; however, that's not what i actually want. I want the software to work so that all of the 100+ hours of time I've invested in building landing pages, automations, data imports, etc, can actually be realized.
Romaric S.
Computer Software, 1-10 employees
Used daily for 2+ years
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ActiveCampaign helps us to run social media ads in all tranquility. We collect leads, organize contacts and send out quality marketing emails without hassles. I recommend it
ActiveCampaign is ourall-in-one marketing choice. It's responsive for 95% overall convertion rates our marketing team drive. he simplicity & effectiveness of this tool makes it our number one recommendation.we design sign up forms, landing pages and email templates using its high tech solutions. Pricing plans are affordable and we feel comfortable with the way they are.We flexibly auomate & send out bulk daily emails, collect leads, migrate contacts and manage them from one place without stress .Integration with favorite apps makes the entire work experience more flexible & favorable for our team collaboration.
ActiveCampaign works just also considering the fact that new features are regularly added to the tool. I think this company is heading toward s the right tech direction
Verified reviewer
Design, 1-10 employees
Used daily for 2+ years
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ActiveCampaign is a powerful and versatile email marketing and customer relationship management (CRM) platform. It offers various features that have helped my business automate and streamline our marketing, sales, and customer service processes.
Learning curve: ActiveCampaign has a lot of features and can be complex to use at first. It took some time to learn how to use and set up advanced automation campaigns and segmentation.
Keleigh L.
Marketing and Advertising, 1-10 employees
Used daily for 6-12 months
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Their customer support is beyond great. I’ve sent instant chats to ask questions many times and I’m always impressed by how out of the way their reps go to help me. I even had one rep who built out an entire custom automation for me based on my needs.
I held back from investing in ActiveCampaign for over a year because of the overall cost. What I didn’t realize then was that I would be able to cancel FOUR other software subscriptions thanks to the robust suite of features that AC has. This software has played a critical role in my ability to grow my business by over 150% this year and I would recommend it to anyone!
I would give my left leg for AC to have mobile functionality. They don’t have an app and the mobile version of their site is non-functional. It quite literally can only be used on a computer. This is the one place where AC is severely behind their competitors.
Mike C.
E-Learning, self-employed
Used weekly for 2+ years
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I was a huge advocate for AC early on. Now, I temper that because of my frustrations. If they listen to their users more and get down to fixing the basics that are way outdated, they can soon get back to a full 5* experience. But for now, I would say try it out carefully. If you don't need the capabilities that distinguish it from the likes of MailChimp, it probably is not worth the annoying hassles.
This is high-end marketing automation at mid-market pricing. If you want to automate marketing to a high-degree and with great sophistication, AC allows you to do nearly anything - yet at a price point similar to email marketing tools with little or no automation. That's why I chose Active Campaign and why I stick with it.
For all of its technical sophistication, there are a few weak points around basics. Its email creation interface feels dated and the handling of image assets is clunky and horrid. Creating restore points and undo is flaky and unreliable. And what makes all this so bad is that users have logged these points for several years as top requests and AC has not addressed them. Instead they add fancy functionality. The basics of everyday use matter and the experience spoils the software for me.
Anthony K.
Computer Software, 11-50 employees
Used daily for 2+ years
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This is the second business I've implemented ActiveCampaign into - and on both occassions it has delivered tremendous value with quick setup and easy to use features for all users (even those who required onboarding as a first time user).
The marketing automation sequences are easy to visualise and build - with options to integrate directly into most CRM solutions for easy lead capture and management. The email deliverability is robust and the pricing model is significantly better value than most in the market for each new 'tier' of contacts.
It would be great to have a live chat function for any quick workarounds however the ticket support is relatively quick to respond (usually <24 hours).
Bencle M.
Transportation/Trucking/Railroad, 201-500 employees
Used daily for 2+ years
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I enjoy being able to create attractive marketing emails to interact with my social space. I particularly like the degree of detail I can go into for my statistics and the ability to do client relationship wellness evaluations. I've worked with online trainers and program makers to assist them in properly understanding their targeted audience and customers, and I've significantly boosted their participation...
Active Campaign features the finest Automations offered, with pre-built templates and a simple and convenient workflow editor that provides a comprehensive picture of the project. Perfect for practically any company's automated procedure. In addition to Active Campaign's amazing categorization, automation, and customization options for email advertising and consumer tracking, I adore and am astonished by how much attention it has invested into its customer support. They are extremely attentive and never failed to respond to any queries or problems I have regarding their service.
The prices are quite exorbitant. They have little built-in third-party connectivity; we must utilize Zapier to connect, which incurs additional costs. It wasn't the most user-friendly tool. It's all solvable, although it often takes more energy than I prefer. Other rivals have simplified things, however at the price of high-level flexibility which Active Campaign provides.
Verified reviewer
Marketing and Advertising, self-employed
Used daily for 2+ years
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Activecampaign sets the bar for building automations, with great sorting and filtering features including customer records, tags, lists, conditional rules/routing, e-commerce data such as purchases, crm pipelines and even a custom event layer. We have created very complex integrations for dozens of businesses ranging from E-Commerce stores, to Gyms to local businesses. It's really simple to learn and use, and powerful enough to tackle even the most complex business processes. This includes in-store purchases on a POS to sending out emails or automation's based on purchases or LTV. It also supports multiple E-Commerce platforms natively, but be aware those features are nearly 4x the price to unlock after the trial.
After months of issues that resulted in one of our clients losing an excess of $40,000 in revenue, we can no longer recommend activecampaign. Poor support was to blame for this issue, with it being impossible to get someone on a call even though we pay 6 figures a year for service. Activecampaign is growing really really fast. Because of this, They have pretty terrible support and there are also long-standing...